This document provides an overview of an advertising agency called Honest Creative. It emphasizes being upfront, honest and avoiding marketing speak. Some key points: 1. Honest Creative prides itself on providing a wide range of marketing, design, and creative services under one roof and avoiding outsourcing when possible. 2. They deal directly with clients rather than using salespeople as intermediaries. Their approach is to have open discussions to understand clients' brands and develop effective campaigns within budget. 3. They emphasize clear, straightforward pricing without "made-up bullshit." Their goal is to be refreshingly honest and help clients get ahead through transparent creative work.

1. THIS
WAY
UP.
Honest’s upfront manifesto.

2. TO BE
Introduction
HONEST. An upfront introduction.
Honest Creative. It means just what it says. Honest, unfettered, We’re also upfront and honest with ourselves. All too many creative
uncluttered, unadorned creative work, designed to achieve results. types these days see their sole aim in life as getting the go-ahead to run
All underscored by our simple slogan: "upfront," which outlandish, impractical, gratuitous and ultimately unsuccessful ideas in
conveniently and concisely encapsulates how we go about the their clients’ names. ey’re the kinds of people who’d claim that a
business of creating our work. giant flaming radish with a Nike logo burnt into it being airlifted into
Piccadilly Circus was "on-brand." Not that we’re against out-there
For starters, there’s the sheer range of services we offer, right here,
creative concepts. Quite the opposite. You only need look at our
upfront, under one roof. Too many to list but it’s safe to say that
portfolio if you’re in any doubt as to our flair. e difference is we
whatever your marketing, online, branding, design, creative, PR, or
understand that the message must always come above the creative
media requirements, we’ll create an honest, effective solution. And
team’s ego. And the message must always be relevant. In short, we won’t
unlike many creative companies, we can create many of the less
disappear up our own arts on you. By keeping our feet on the ground
glamourous (albeit equally essential) elements in-house: website
and our heads out of the clouds, we regularly propel our customers’
building, market research and media handling, for example, are all
sales into the stratosphere.
handled here, minimising outsourcing, maximising efficiency.
Another area where we’re upfront with you is when it comes to the
Naturally our upfront ethos extends to our day-to-day dealings:
bottom line. Our prices are available for your perusal on this very
when you work with us, you’ll find that we’re refreshingly clear about
website and, like those of pretty much every leading company from
what we do. ere’s no marketing speak, jargon, sales talk or made-up
Apple Computer to e Big Apple Greengrocers in Dudley, they’re
bullshit formulae here. Just an open, honest appraisal of the best way
straightforward, consistent and reasoned. Proudly contrary to the
forward. is is based on:
tacitly-accepted practise in much of the creative world, itself a heady
1 A discussion with you so that we clarify together what the mix of mood-dependant thin-air-plucking, what-can-we-get-away-with
essence of your product or service is (the brand). derring do and the dark art of client means testing. Wherever possible,
we aim to give you an idea of how much things will set you back before
2 inking in our team to identify a number of possible ways
you decide to move forward.
to communicate your message to your target audiences (the
campaign). And so to the upshot of upfront.
3 Roughly outlining our thoughts to you so that you can It’s simple really: by being upfront with our clients, they get upfront
choose the direction you’re happiest with. of their competition. Like the freight operator whose email campaign
paid for itself in 180 seconds. Or the sports event organiser whose
4 Designing a campaign to put this message across in a way
flagship event saw a 33% increase in participants this year. But then
that is engaging, persuasive, on-time and within budget.
they’re different stories for another day (although you can hear them
Customers tell us that our appeal is largely down to the fact that we today if you really want to by visiting our case studies page).
don’t employ account people: here at Honest, you deal upfront with the
e choice, as they say, is clear. If you want to get ahead, get
very people who create (and therefore best understand) your work, not
upfront.
the usual raft of salespeople or middlemen. Some agencies, you see, are
all front as opposed to upfront. So email info@honestcreative.co.uk or call 01625 434847
to up the ante.

3. Branding
THE GAME
OF THE NAME.
We take a look at how to make a name for yourself and, thus,
how to create a brand. And, of course, how we can help you do both.
What do you think of when you hear the word "Volvo"? If the place itself. But, let’s face it, any company could say the same
you immediately think of the latin for "I roll," that’s very good thing and, indeed, many companies will. Instead, the strongest,
but not quite where we were going. No, unless you’ve been most memorable, most successful brands only ever tell the truth.
living with Central African Pygmies for the last 40 years, you’ve ey just tell it very well.
probably been conditioned to think of safety, security,
Which is where we come in.
reliability and practicality at the first mention of the Swedish
auto giant. Conditioned by careful, clever marketing and We’ll highlight the things that differentiate you from your
concerted brand-building most likely. But what exactly is a competitors. Whether you’re cheaper, better, quicker, stronger,
brand? more dependable, higher quality, more accessible, nicer to your
customers, greener, bespoke, whatever. We’ll find ways to
To put it briefly, it’s a company that’s staked a monopoly to
communicate what you do best so that it’ll be understood, admired
a particular communications theme, or group of themes. By
and remembered by the people you want to communicate to.
identifying characteristics that consumers want, or would want,
We’ll use wit, charm, shock, awe, whatever’s appropriate to deliver
a strong brand will lay claim to them, using clever and repeated
your message powerfully and cleverly. We’ll also convey your
communications to seal its monopoly.
messages consistently across everything from your website to your
But before we go any further, let’s elaborate by way of an annual report to your leaflets, so that people start to recognise the
example. familiar tone of your communiqués before they’ve even fully read
them. After all, it’s always easier to buy from someone you know,
And it’s back to our old friends at Volvo again.
understand and trust.
In an era before airbags, ABS, impact beams and most of the
But why choose Honest over our competitors? Put simply,
automotive life support systems we now take for granted, Volvo
a communications company can only ever create a brand as strong
rightly asserted that people had the odd lurking safety-related
as its own abilities. Just as well for you that we’ve got the full
concern about being propelled across the countryside at 70-odd
compliment of skills, as well as experience and a proven track
mph in a metal box full of edges sharper than one of Don Johnson’s
record of building strong brands for everyone from universities to
suits. So they became the first manufacturer to fit seatbelts as
one-man-bands. Just check out our case studies to find out more.
standard, as well as pioneering crumple zones, pedestrian impact
And, just to prove the point, we’ve been entrusted with singing the
protection, impact bars and countless other lifesavers. ey also
virtues of household brands from British Airways to MTV to
made their products to a much higher standard than most, using
Volkswagen (a fuller list is available here on our brands page).
rustproofing techniques when others were busy perfecting the angle
of their fins, the piping of their seat materials or, of course, Not only that but we’re also the only communications company
building cars that were designed to rust and fall apart, forcing at the time of writing that’s prepared to put its money where its
hapless customers to upgrade on a regular basis. Needless to say, mouth is and actually build a brand of its own. ink about it.
Volvo wasn’t shy about trumpeting its unique virtues and, happily, Many of our competitors will try to bully you into buying the most
they’d found a rich brand territory indeed. So much so that even outlandish, daring work (mostly to win awards for themselves),
decades later in the 21st century, the company’s slogan is "For life," whilst simultaneously explaining little or nothing of what their
encapsulating the enduring themes of safety, durability and brand company stands for. What makes them different? What makes
loyalty. Not that we’re suggesting for a second that Volvo’s them better? eir silence, generally, speaks volumes. e way we
admirable history of life-saving innovation has been primarily a see it, if we’re going to persuade you to part with your hard-earned
brand-building exercise. Far from it. Volvo was simply a cash for a brand idea, we’d better set about creating a brand for
progressive, responsible company that found a niche making ourselves.
motoring safer and more reliable for the masses. And, like all the
So we hope you wouldn’t buy a used Volvo or, for that matter
best brands, the marketing simply highlighted the things Volvo did
a brand, off anyone else.
differently or better.
If you’ve already read through our upfront explanations of our,
It’s all very well claiming to have prices "you wouldn’t believe"
copy, design, and technology, there’s really nothing more to do but
or products "you’ll love" or printing the word "SALE" bigger than
give us a call or email.

4. Copywriting
A word
about copy.
From the good book to a good slogan, words are of
paramount importance. Here’s an upfront look at why.
"In the beginning was the Word, and the Word was with write detailed reports or pen sales presentations. Plenty of people
God, and the Word was God." at’s what Saint John the have "a way with words."
Evangelist reckoned anyway. Now there’s a guy who believed in
Not many, though, are professionally trained writers who can
the power of the word.
connect emotionally and intellectually with any target audience
Indeed, in the Greek philosophical tradition of which he was a you care to shake your stick at, to inspire, please, reassure, enrage or
part, the "Logos" (word) was seen as a power in itself. John would shock an individual into using your business.
have known all too well that words have the potential to inspire, to
And that’s why, here at Honest, we most certainly haven’t done
please, to reassure, to enrage, to shock. Whatever reaction you’re
away with professional copywriters. ey’re alive, well and thriving
after, positive or negative, you name it, a word or two can achieve
here, writing dynamic pieces of copy that readers actually
it. Words are a biblically powerful weapon indeed, not one to be
remember reading, that readers take something out of and that
underestimated (and not one, for that matter, that ever has been
readers relate to. Our copywriters have produced copy for everyone
underestimated by any leader worth their salt).
from pharmaceutical giants to drug rehabilitation centres, from
Underestimate them at your peril, for they harbour another, sports events organisers to reiki healers, shipping magnates,
altogether more sinister power. universities, the NHS, independent politicians, toy manufacturers
and far more besides, adapting their style, tone and language to suit
Something far more dangerous, not least from where you’re
each individual requirement. ey’ve written copy of every
sitting: the power to inspire complete, abject indifference.
imaginable size, from two-word slogans to award-winning
at’s right, the potential to do nothing. ink about it. When headlines to 20,000-word prospectuses.
did you last read a website, an advert, an annual report that was
Crucially, our copywriters have enjoyed more than their fair
intriguing, entertaining, inspiring, or even just easy to digest?
share of success, proving time and again that it really does pay to
Chances are it wasn’t a recent occurrence and, worse, that you can’t
harness the power of the word.
remember the vast majority of written marketing and
communications materials that pass under your nose. Which, incidentally, you could do now: by picking up the
phone and arranging a meeting (or of course writing to us).
What a sad and unnecessary waste of everyone’s time and, of
course, a total waste of money for the poor sod who commissioned
the work.
You see, more and more communications agencies seem to
think they can get away without the services of professional Joint Creative Director, Stevie Wolfe, is a BBC-
trained broadcast journalist who found, one day in
copywriters, that they can cut corners and save themselves some 2004, that the grass was greener on the creative side
filthy lucre. ey’ll charge you for copywriting but, in reality, your of the fence. He’s honed his unique writing skills at
copy was probably written by the sensitive-looking soul from the the side of world-leading industry experts who have
art department who writes poems in his spare time. worked all over the world for the likes of Saatchi
& Saatchi, M&C Saatchi, BMP/DDB and Ogilvy
After all everyone can write, right? & Mather. Stevie has worked for a vast array of
clients including Royal Doulton, Soreen, Nestle,
Wrong.
Rockport, Friends Provident, e University of
Everyone can write a postcard, fire off an email, ping out a text Central Lancashire and Homes In Romania.
message. Plenty of people can write very eloquent Valentine’s cards, Stevie is also a motorcycle writer in his spare time

5. Design
design of
the times.
From high flyers to flyers it’s more important than ever for design
to be bold, beautiful, daring, and different. We take an upfront look
at how this applies to communications.
e most brilliant high flyer of our times turned 40 this year. and its logos, that can’t seem to make up its mind which product
And, like most successful types, there was little time for fanfare or it’s pushing, will leave the audience nonplussed: by not trusting its
celebration. e high flyer in question simply got on with the day- products, its prices or its logo to impress at normal scale, the
to-day business of shrinking the world. e high flyer in question? company betrays a lack of trust in itself, its products and in the
e Boeing 747 ‘Jumbo Jet.’ Still the fastest way of getting from A intelligence of its audience. Never a good idea, for a lack of trust in
to P (over 80% the speed of sound), the 747 is almost 4 times the your audience will only ever be repaid in kind.
sales success even Boeing predicted it would be and it’s been
It’s safe to say that if certain marketing managers had overseen
incredibly safe, iconic in stature and life-changing for billions to
the Boeing 747 design, it would have been the first ever plane with
boot. All of which makes it indisputably one of the most important
logo-shaped wings bowed under the weight of engines the size of
designs of our time, nay of all time, and living proof, if any were
Chipping Sodbury, boasting 500 differently-shaped seats, just in
needed, of the endurance and resilience of great design.
case punters were unsure.
Not that we’re claiming for one cotton-pickin’ second to be
We, on the other hand, always design our material to fulfill its
aviation experts (beyond knowing that it’s always best to order the
purpose: no shouting, screaming or pleading here, just facts
vegetarian meal option). Nor are we claiming that our
displayed in a bold, confident, and compelling way, designed to
communications material has the power to move people across
boost confidence, recognition and, most importantly, sales. We
continents (except in the case of holiday companies, in which case
don’t believe bigger is better. Rather that better makes you bigger.
we’d like to think our communications can do just that).
To get an idea of how much better we could make your
What we do know for sure is that, in our shrunken,
communications, feel free to check out some examples of our
overcrowded, sensory-overload world, the need for good design is
design work.
greater than ever. Whatever your product, whatever your offering,
you need to stand out from the crowd, even if only superficially. For although words can paint thousands of pictures, it’s
And, if you have few competitors in your sector, it’s of paramount probably quicker to see for yourself.
importance to draw people’s attention to just how unique you are.
Meanwhile, if you’ve got designs on a meeting or more
Image, backed up by substance, is everything.
information, feel free to contact us.
And that’s where our design skills come in.
Joint Creative Director, James E. Bott, is trained
For a layout to paint a thousand words, it needs to be eye- in D&AD and served out his apprenticeship at
catching, immediate, relevant and, of course, well-designed. Which top North West agencies before being a protégé of
means bold, different and uncluttered. Countless communications industry experts from Saatchi & Saatchi, JWT, Grey
designs these days are vying to have the most product shots per and Leo Burnett. James has worked for numerous
square inch, the biggest price listings, the first logo visible from brands including Michelin, Caterpillar, Soreen,
outer space. None of which inspires consumer confidence, brand Twyfords and Honda. His latest book, entitled
‘Memoirs of an Honest Creative’, is due out in
loyalty or the ultimate aim, increased sales. In fact, more often than
paperback later this year.
not, a communications material that shouts and screams its prices

6. Digital
DOTTING THE ‘I’ AND
CROSSING THE ‘T’.
An explanation of our online technical ethos: how we weave
the web together, what goes in and what stays out.
e web can be sticky. Lots of businesses get caught in it. CSS extends the visual abilities of a website, taking design to a
Some don’t make it out in one piece. But it’s nonetheless whole new level. Like with any technology, when using CSS we
essential to virtually all businesses these days. And here at focus on the core commands, rather than the cutting-edge ones.
Honest, we’re better equipped than most communications While the more complex commands can achieve complex and
agencies to navigate the pitfalls and exploit the limitless fashionable features, they’re often restricted to one browser or
potential out there, whether it’s online locally or half way sacrifice reliability and usability. So when a browser does need the
around the world. extra code to comply with our standard command set, we’ll add it
in such a way that doesn’t compromise how consistent your website
at’s because we’re one of the very few communications
looks on other browsers, or how successful its search engine
agencies with a fully-integrated technical division. Lots of agencies
performance is (search engines like clear, simple coding so we file
will sell you a "website" that’s designed by creative types in funny
browser-specific code separately). For extra functionality we use
shoes with a woefully insufficient understanding of technical
plenty of PHP and a little Javascript. PHP allows us to include
matters. Lots of other companies call themselves specialist web
database and other real-time dynamic information, while Javascript
design agencies, which generally means they’re solely populated by
allows us to extend functionality of older browsers and present
tech-types with no appreciation for the finer points of design.
information in clever ways, such as with full-screen content
Consequently, you either get a website that looks pretty but works
presentation. e Javascript we use degrades gracefully, so if
as often as a French dock worker or one that works fine but looks
someone cannot access this technology, the site continues to
like it was designed by Ray Charles. Or you pay extra (probably
function at a simpler level.
without knowing it) to have your website job sub-contracted to a
different company for either aesthetic or technical tinkering. Most importantly (and uniquely), we test our websites on
practically every web browser, new, old, popular and hens’-teeth
Or you get your communications designed and built here at
rare. Our code is written and refined with the emphasis on
Honest, where creatives and tech-types work together under one
maximum visual compatibility. So by getting an Honest website
roof to create a website that looks nice and works well, at the same
you’re guaranteeing visibility and functionality for every potential
price as some of the cheapest "one stop shops." Revolutionary we
customer, whether they’re looking at your presence on a PC, Mac
know but we believe in providing all the services you need right
or Web-book, running Internet Explorer, Firefox, Safari, Opera,
here, upfront.
you name it.
Now, you can read more about our very own funny-shoe-
All of which means that when it comes to choosing a company
wearing creative types on our design and copy pages and about our
to develop your online presence, build e-mailers, maintain your
overriding creative philosophy on our brand page, and even about
existing site, we win on a technicality.
our pricing should you so wish, all of which, we hope, will
persuade you that we’re by far the best option from a prettiness, a Several actually.
readability, a consistency and a cost-efficiency point of view. But
So why not use the wonders of modern technology now to drop
what about a technical one?
us an e-mail or phone call?
Well, let’s talk tech.
at way we can set up a reassuringly old-fashioned face-to-face
For starters, we like to keep things simple so that our structures meeting.
are understood, no matter the kind of computer or web-browser
people choose to use. at’s why the foundations of our sites are
built using HTML. is age-old technology has its restrictions but
is understood by and works well with all web browsers. We then Media Director, Ben Carnes, has spent his career working on an incredibly
diverse range of projects as a media and technology consultant. Highlights
weave in other technologies to achieve additional style and include contributing to Teletext’s Digitizer service and Viacom’s
functionality. For example, we’ll use the basis of a technology called MTV Europe, plus co-developing the original online presence for the
CSS, which is very widely-understood by all modern web-browsers. Big Brother UK franchise.

7. Market research
OUR LATEST
SERVICE:
MIND-READING.
To get the most from your marketing budget, you sometimes
need to get inside the minds of your customers.
Marketing and communications are rare old beasts. ey’re understand that people often buy things to satisfy wants and desires
one of the few things you can spend your money on and be left rather than needs.
with no clue as to whether you’ve spent wisely. Has anyone read
For example, people don’t necessarily buy the latest Paco
your communiqué? Is your brand more widely recognised? After
Rabanne perfume because they like the smell. ey may be buying
all, if you’re trying to boost brand awareness and not sales (sales
romance or, to put it another way, attractiveness. e new exercise
kind of speak for themselves), it’s often a mighty tough thing to
machine might not sell because of the latest features, but because
assess without talking to vast swathes of the population.
customers are buying a healthier, trimmer body. It’s always crucial
Which is where some thorough research comes in.
to think about your customers’ motivations when you’re planning
ere’s always an element of research built into any a marketing campaign.
communications piece, whether it’s a fully-blown consumer
From a psychological point of view, it’s vital to establish trust
profile or simply your agency asking you what your punters are
and form a relationship with the recipients of your
like. e more information the creative team can get its hands on,
communications material. Most customers have been burned,
the more accurately targeted the communication.
treated badly, swindled, or disenchanted at least once so they may
Research can take all sorts of forms and we’ve commissioned not jump at the chance to buy something unless they have a sense
independent research in the following areas: of confidence in the seller. In an age where people are tired of
receiving spam and a glut of marketing materials, the modern
- product R&D,
consumer has become savvy, selective and cynical. It’s therefore
- statistical analysis, important to build a level of trust in all your communications,
speaking to your customers on the same level, in language they
- data analysis,
can understand.
- profiling customers,
Finally there’s the proof of the pudding. Maybe you want to
- correlations, research whether there’s any need to refresh your marketing
material at all, or maybe you want to see if your new marketing’s
- target specific advertising,
been successful; some cold hard figures can help you see if your
- thematic analysis, agency is earning its keep or taking the proverbial.
- and research collecting and analysis. And an agency is far more likely to do the former if it’s got
a structured, clear, proven method of getting results.
Once armed with that information, our creatives have years of
experience ‘swapping shoes’ with punters of all denominations and Rather like Honest, really.
talking to them in a relevant, understandable way. Let’s face it,
So, if you haven’t already, do some preliminary research of
what use is a piece of communication if it addresses the wrong
your own and check out our copy, design and technology pages.
people?
If you’ve already done that, maybe it’s time you called or
All marketing relies on some knowledge of basic psychology and
emailed to arrange a meeting of minds.
human behavior and even the very least competent agencies

8. Case studies
Why
upfront
is the
best way
forward.
Some honest case studies.

9. Financial
P&O Ferries Freight.
We were asked to create a series of emails to be designed On P&O’s list of recipients was a group of individuals whose
which advertised P&O’s special freight insurance, available spending power was formidable. Should just one of these big guns
as a lucrative add-on feature for middlemen to sell on to sign up to reselling P&O’s freight insurance, it would mean big
their clients. bucks for the ferry giant. Sure enough, one member of the wanted
list signed up within 3 minutes of the email being sent, paying for
We produced an email playing off P&O’s reputation as a
the entire ad campaign and far more besides.
front-running shipping magnate. Using an image of a paper boat
made from an origami-folded £20 note, we announced the launch
of the new "pocket liner," the vehicle designed to line the pockets
of middlemen everywhere.

10. Retail
Discount Electricals.
We were asked to design a full rebrand for Discount
Electricals, including a new website with as sophisticated store,
a suite of emailers and managing the company’s eBay store.
We devised a unique brand for Discount, asking punters to
"Count the savings." We wrote and designed loads of headline
adverts that have been used on eye-catching emailers to potential
customers, as well as throughout the new website. You can see the
site for yourself at www.discountelectricals.com.
We doubled Discount Electricals’ eBay takings in one weekend
and we’ve seen more and more clicks on the website.
Need we say more?

11. Service
Webpage Software Ltd.
We were asked to design an eye-catching ad campaign
and brochure for Webpage Software, a trade only company
specialising in building and maintaining website back-ends
on behalf of design agencies.
To dramatise the danger of potential clients producing nicely-
designed but poorly coded websites, we came up with an amusing
graphic depiction of back ends "letting you down," from a Ferrari
288 GTO with a Lada Samara back end, to a cheetah sporting the
back end of a snail.
e brochure has proved a huge hit, and has resulted in a glut
of enquiries.

12. Professional
Gorvins Solicitors.
We were asked to produce a suite of over 30 press adverts
for the largest family-run law firm outside London. Beating
a leading Liverpool agency to the job, we should add.
We produced a series of clever headlines to explain everything
from Gorvins’ will-writing services (Good Wills To All Men) to
their litigation team (Litigating Circumstances?) to Police Divorces
(Divorce: we’ll read you your rights).
e campaign hasn’t yet appeared across busbacks, adshels,
billboards, emailers, press adverts and direct mail but it will, and
you’ll be the first to hear the results when it does. Meanwhile,
the client is very happy, which is always a good start.

13. Social media
myebook.com
What was asked? What wasn’t? We were asked to design the We obviously succeeded in making the website look appealing.
entire website for myebook.com, a resource allowing anyone to Or appealing to Capcom, Universal, Manga, Warner Bros. and
create and share their own book. Midway anyway, who’ve all commissioned us to design their very
own interactive ebooks. Indeed, Universal Music has gone as far as
Our website is carefully designed to be intuitive, to make sense
to remove its entire content from youtube.com in favour of
and to look appealing. It’s backed up by an ad campaign in which
myebook. Watch this space.
we illustrate how "everyone’s got a book in them," by showing a
series of eye-catching images where people have bookmarks
hanging out of their mouths.

14. Sport
Kilo To Go.
Kilo To Go was already a well-established name in cycling On closer inspection, it’s actually a bike saddle tapering away into
event organising when they came to us. e problem was, they the distance. Another image shows a set of bicycle helmets arranged
didn’t have a brand. ey asked us to dream up a brand, as well to look like a cat’s face, created to promote e Cheshire Cat event.
as to design and produce a full suite of marketing materials and e images were used for a series of eye-catching press adverts in
a website based around the idea that no-one gets people cycling Cycling Plus magazine and are used throughout Kilo To Go’s brand
like Kilo To Go. spanking new website.
We came up with a series of dramatic "double-take" images Whilst the season is yet young, Kilo To Go’s rebrand helped to
using cycling paraphernalia to create what appear to be sweeping increase participants in this year’s Cheshire Cat from 1200 to 1600.
vistas. e slogan we used was "On yer bike, Britain." Images e new website, at kilotogo.com, has been a hit, with universally
included a seemingly flat landscape with a straight road and a positive feedback from registered users.
glinting horizon, advertising the Flatout in the Fens event.

15. Retail
shoes.co.uk
One of the UK’s foremost online shoe stores asked Honest
to facelift its website. With over 50 brands on offer and more
arriving all the time, this was no small job.
We dramatised the idea of customers getting their hands on the
best shoes with a series of disarming images depicting shoes being
"worn" by arms.
e campaign is due to go live later this year.

16. Packaging
LEVV.
We’ve been asked to produce smart packaging for LEVV,
a company specialising in budget AV and office furniture.
Packaging for over 60 products in fact.
We’ve developed a simple, smart look for LEVV’s products,
keeping production costs low but giving the whole range a quality
feel that their competitors simply don’t have.
Although many of the 60 packages are still in production, the
first few off the press have already impressed enough get LEVV into
Morrison’s, Focus, TJ Hughes and Tesco stores all over the country.

17. Archive
From the archives.

18. House ads
Shameless self promotion.

19. HONEST PEOPLE
People
James E. Bott Joint Creative Director
James is trained in D&AD and served out his apprenticeship at top North West agencies before being
a protégé of industry experts from Saatchi & Saatchi, JWT, Grey and Leo Burnett. James has worked for
numerous brands including Michelin, Caterpillar, Soreen, Twyfords and Honda. His latest book, entitled
'Memoirs of an Honest Creative', is due out in paperback later this year.
Stevie Wolfe Joint Creative Director
Stevie is a BBC-trained broadcast journalist who found, one day in 2004, that the grass was greener on
the creative side of the fence. He's honed his unique writing skills at the side of world-leading industry
experts who have worked all over the world for the likes of Saatchi & Saatchi, M&C Saatchi, BMP/DDB
and Ogilvy & Mather. Stevie has worked for a vast array of clients including Royal Doulton, Soreen, Nestle,
Rockport, Friends Provident, e University of Central Lancashire and Homes In Romania. Stevie is also a
motorcycle writer in his spare time.
Ben Carnes Media Director
Ben has spent his career working on an incredibly diverse range of projects as a media and technology
consultant. Highlights include contributing to Teletext's Digitizer service and Viacom's MTV Europe, plus
co-developing the original online presence for the Big Brother UK franchise.

20. Contact
Contact us.
Macclesfield Office
Honest Creative Ltd.
Honest House
7 Spring Gardens
Macclesfield
Cheshire
SK10 2AP
Direct Telephone:
+44 (0) 1625 434 847
E-Mail:
info@honestcreative.co.uk
Skype:
honestcreative