Crowdfunding involves raising money from a large number of people, typically online, to fund a project or venture. It allows entrepreneurs and creative artists to pitch ideas to potential backers. There are different models including donation, reward, lending, and equity. Kickstarter and Indiegogo are large international crowdfunding platforms, while Wishberry focuses on creative projects in India. Wishberry aims to discover and fund creative ideas from India. It operates on a rewards-based model and charges fees for campaign consultation and marketing support.