The document discusses the importance of disclosing sponsorships for native advertisements and sponsored social media content. It notes that some ads and content fail to disclose sponsorship, potentially misleading consumers who have trusting relationships with content producers. However, disclosure of sponsorship does not mean the content is less valuable; advertisers and content creators should be transparent about sponsorship to build trust and avoid damaging their reputations if hidden relationships are discovered. The document concludes that honesty regarding sponsorship is the best approach.