GWC14: Brian Burke - &quot;Gamify: The Future of Gamification&quot;

Brian Burke's presentation from his talk at Gamification World Congress 2014

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Brian Burke
Research Vice President
Twitter: @brian__burke
GAMIFY:
The Future of Gamification

© 2014 Gartner, Inc. and/or its affiliates. All rights reserved.
The Challenge is that We Day is Just One Day
1
“Our dream is to
take that spirit
and connect on a
daily basis with
that energy 365
days a year.”
Craig Kielburger

© 2014 Gartner, Inc. and/or its affiliates. All rights reserved.
• Weight Watchers and Boy & Girl
Scouts have used gamification
for a long time!
• Scale — Digital interactions can connect to
audiences of any size.
• Time — Digital interactions are
asynchronous.
• Distance — Thanks to the Internet, digital
interactions are available anywhere.
• Connectedness — With social
networking, friends are always nearby.
• Cost — Digital interactions are much lower
cost than face-to-face models.
What's New About Gamification?
Digital Engagement

© 2014 Gartner, Inc. and/or its affiliates. All rights reserved.
Digital Business Enables Entirely New
Business Designs
3
Weight Watchers WTW• 17% Decline
• 14% Meeting Rev.
• 19% Decline
• CEO Resigns
• 20% Decline
• Dividend Cut
• 28% Decline
• Wearables Blamed
Weight Watchers (1963) MyFitnessPal (2005)
Members 1 Million+ 50 Million
Employees 56,000 ~ 75

© 2014 Gartner, Inc. and/or its affiliates. All rights reserved.
Digital Business
The creation of new business
designs by blurring the
digital and physical worlds

© 2014 Gartner, Inc. and/or its affiliates. All rights reserved.
Future Disruptions + Gamification
Imagine a World Where:
• Atoms behave like bits
• Machines are smarter
than people
• Everything is
connected
• Motivation is delivered
digitally

© 2014 Gartner, Inc. and/or its affiliates. All rights reserved. 6
Samantha - Virtual Personal Assistant
• Time Management
• Personal Chores
• Travel & Accommodation
• Correspondence
• Background Research
• Interacts with
• Clients & Collegues
• Friends & Family Members
• Virtual Physiotherapist
• Virtual Personal Trainer
• Virtual Career Coach
Life
Work
Daily Goal

© 2014 Gartner, Inc. and/or its affiliates. All rights reserved. 7
Heart Rate: 142
Time: 00:22:27
Distance: 3.13 Miles
John is 20 yards ahead
John
Halfway point,
looking good!
Physical and Digital
Worlds Become Blurred

© 2014 Gartner, Inc. and/or its affiliates. All rights reserved. 8
Eliminating Barriers
of Cost, Time and Distance

© 2014 Gartner, Inc. and/or its affiliates. All rights reserved. 9
Motivate the Crowd

© 2014 Gartner, Inc. and/or its affiliates. All rights reserved.
Recommendations
 Imagine a future where the
physical and digital worlds
become blurred
 Understand the impact of
emerging disruptive
technologies
 Analyse the opportunities
offered by evolving social
and economic trends
 Unleash the power of
gamification to digitally
engage and motivate the
masses

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