2. Does your brand need
exposure in the retail
environment?
Can you connect insights into
actions?
Do your marketing plans
understand and add value to
customers and shoppers?
Do you leverage customer data
into insights and targeted
marketing plans?
Does your activation deliver
increased incidence, volume &
penetration?
Can you show measurements
and ROIs?
3. When retailers are cluttered, the mind looks for
anything attention grabbing!
FOR INTERNAL USE ONLY
4. ……in the right location
in store
……for the right shopper
and consumer
Retail research proves that
relevant activations….
…will lead to an increase
in sales
5. WINNING with retailers is when….…
You connect Insights, Brand Knowledge and
Customer insights into impactful Shopper
Marketing plans - that are executed
seamlessly!
6. CK Marketing Focus
MARKETING:
Developing and executing customer & marketing strategies
Creating shopper marketing in-store point of sale, managing end to end
process and tracking success
Aligning marketing plans with partners, retailers and internal divisions
CRM:
Using brand & retailers database to derive insights
Using insights into targeted communications
Distributing communications and tracking via mailers, SMS, MMS
Managing reporting & ROI
Communications:
Creating trade presenters for product launches and, campaigns
Creating seamless internal & external events for launches
Developing social media content and design
8. CK Marketing Delivers
Insights into
strategy
Strategy into
actions
Execution into
ROI
When MORE hands are needed – execute projects/launch brands
SHORT term contracts - When colleagues are on maternity leave, etc
FAST execution- When strategies need to be executed quickly to deliver sales
9. CK Marketing
Carly Kent
Marketing & CRM Consultant
Cell: +27 82 809 5019
carly@ck-marketing.co.za
Address:
951 Waterfall Country Estate
Waterfall, Midrand
Po Box 2452
Sunninghill, JHB, 2157
My roots have always been
firmly entrenched in
communication with over 15
years experience, from
beginning my career in PR, to
Marketing Manager at Nestle
Purina, to consulting to FNB
eBucks and
Coca-Cola SA.
