Scott Hample is a marketing and digital analytics professional based in Baltimore, Maryland. He has senior level experience performing marketing and web analytics for both B2B and B2C clients. Hample enjoys using data and analytics to tell stories that increase profitability and marketing ROI through customer segmentation, tracking trends, modeling data, and executing forecasts. He has expertise in big data, marketing metrics, database marketing, internet marketing, marketing research, and various analytics tools.

1. Scott Hample, MBA
 Baltimore, Maryland  (443) 764-5700  scotthample@comcast.net www.linkedin.com/in/scotthample
MARKETING AND DIGITAL ANALYTICS PROFESSIONAL
Preferred Job Titles: Analyst, SeniorAnalyst, Manager,SeniorManager,Director
Functions:DatabaseMarketing,DataMining,Direct/Email Marketing,DigitalMarketing,MarketingResearch
I am a proactiveproblem solverwho enjoys telling a story usingnumbers.
Results-orientedmanagerwithseniorlevel experienceperformingMarketingandWebAnalytics for B2B and B2C
marketingprograms.Stronganalyticalskillsin retaining profitablecustomersand acquiringnewcustomers.Develops
solutionsto increaseprofitabilityandMarketingROI; segmentation,CRM,trackingtrends,modelling data,and
executesforecasts.Expert in Big Dataand MarketingMetrics.
Competencies:
Database
Marketing
Internet Marketing Marketing
Research
Marketing
Management
Computer Skills Email/Direct
Marketing
Data Analytics Web Analytics
Primary
Research
MarketPlanning MSAccess/Excel
Strategy/Campaign
Development
Customer
Segmentation
Omniture,Google
Analytics
Competitive
Profiling
LeadGeneration SQL A/B Testing
Database
Development
PPC, SEM and
SEO
Customer
Satisfaction
Budget
Management
Cognos,
BusinessObjects
ManageCampaign
Workflow
KPI Dashboards Salesforce.Com Forecasting Supervisory Skills SPSS, SAS KPI Dashboards
Industries:
Advertising andMedia Government
BankingandInsurance HospitalityandRestaurant
ConsumerPackageGoods(CPG) Retail
Education TelecommunicationsandUtilities
Target Companies:
Advertising.com eBay Nielsen
Aerotek HumaniInc. Planit
Agora IMRE R2 Integrated
BGE M&T Bank SandySprings Bank
ChesapeakeUtilities Marriott T.RowePrice
ChoiceHotels MediaStar Promotions TheDistinctiveEdge
ConnectionsAcademy Merkle UnderArmour
DoublePositive NewYork Life Verizon