The document provides guidance on effectively delivering bad news to patients. It defines bad news as information that seriously impacts one's view of the future. Examples include terminal illnesses like cancer or Alzheimer's disease. The document recommends using the SPIKES protocol to structure difficult conversations. SPIKES stands for setting up the conversation in a private setting, understanding the patient's perception, obtaining permission to share details, providing knowledge of the diagnosis in small portions with empathy, and summarizing the discussion while checking for understanding.