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Breadth vs. Depth
Who is Tim McKenna?
Tim McKenna @ azraelgroup.com
Owner of Azrael Group, a small design studio in Enola, PA - @AzraelGroup
In-house designer and developer for Pennsylvania Academy of Family Physicians - @PAFPandF
WordPress/BuddyPress advocate.
Gets asked to speak a lot on design, technology and career development.
Active in many professional groups: AIGA, CPAUG, Society of Design, Freelancer’s Union.
Avid fan of Sci-Fi and Horror stories, movies and art.
Definitions
Breadth: a wide range or extent.
Depth: complexity or profundity of thought.
Which avenue will do we want to pursue in our careers?
Broad Knowledge
Pros
- You know the principles and workings of how to develop solutions through a
variety of means.
- Your knowledge allows you to talk intelligently with people with different
disciplines.
Cons
- You don’t understand all of the possible pitfalls and workarounds for every
solution
- Your own abilities to achieve those solutions may be out of your own reach.
Deep Knowledge
Pros
- Your focus has allowed you to build up mastery in a few areas.
- You are understand the entire process of concept to solution in your workflow.
Cons
- You don’t understand how your work fits in with other disciplines
- Your limited to only a specific kind of work.
Which is better?
Unfortunately,
there is no easy answer.
Full time design jobs are more scarce since the
economic recession, while a shift in need to
developers has boomed in the last several years.
Many full time jobs require skill sets in both
disciplines, both in agencies and in-house.
Freelancers and new design businesses
struggle to find their focus in the sea of client
expectations and needs.
By broadening our skill set, we can offer more
to clients, our employers, and even allows us to
venture on our own.
Too much broadening then we
max out our mastery.
By focusing in on a few skills, we allow ourselves
the ability to fully understand a process and
workflow, how to achieve a solution in
this discipline.
Too much focus closes us off to other possible
solutions that can achieve better outcomes.
How can we have the
best of both worlds?
Practice the skills you want for your core skill set.
Diverge and find relevant disciplines can you
want to marry your core skill set to.
Maintain good relationships with others with
different disciplines and collaborate with them.
Thank you.
Tell me what you think.
azraelgroup.com

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Breadth vs. Depth

  • 2. Who is Tim McKenna? Tim McKenna @ azraelgroup.com Owner of Azrael Group, a small design studio in Enola, PA - @AzraelGroup In-house designer and developer for Pennsylvania Academy of Family Physicians - @PAFPandF WordPress/BuddyPress advocate. Gets asked to speak a lot on design, technology and career development. Active in many professional groups: AIGA, CPAUG, Society of Design, Freelancer’s Union. Avid fan of Sci-Fi and Horror stories, movies and art.
  • 3. Definitions Breadth: a wide range or extent. Depth: complexity or profundity of thought. Which avenue will do we want to pursue in our careers?
  • 4. Broad Knowledge Pros - You know the principles and workings of how to develop solutions through a variety of means. - Your knowledge allows you to talk intelligently with people with different disciplines. Cons - You don’t understand all of the possible pitfalls and workarounds for every solution - Your own abilities to achieve those solutions may be out of your own reach.
  • 5. Deep Knowledge Pros - Your focus has allowed you to build up mastery in a few areas. - You are understand the entire process of concept to solution in your workflow. Cons - You don’t understand how your work fits in with other disciplines - Your limited to only a specific kind of work.
  • 8. Full time design jobs are more scarce since the economic recession, while a shift in need to developers has boomed in the last several years. Many full time jobs require skill sets in both disciplines, both in agencies and in-house. Freelancers and new design businesses struggle to find their focus in the sea of client expectations and needs.
  • 9. By broadening our skill set, we can offer more to clients, our employers, and even allows us to venture on our own. Too much broadening then we max out our mastery.
  • 10. By focusing in on a few skills, we allow ourselves the ability to fully understand a process and workflow, how to achieve a solution in this discipline. Too much focus closes us off to other possible solutions that can achieve better outcomes.
  • 11. How can we have the best of both worlds?
  • 12. Practice the skills you want for your core skill set. Diverge and find relevant disciplines can you want to marry your core skill set to. Maintain good relationships with others with different disciplines and collaborate with them.
  • 13. Thank you. Tell me what you think. azraelgroup.com