SlideShare a Scribd company logo
Making
Mountains
How broad is your base?
Rory Macrae
www.forge.uk
Strategy
Expertise
Design Front-end
development
Back-end
development
PROCESSES!
😐 Documentation (better style guides etc.)
😐 Better communication (Slack?)

🤔 A broader base?
Strategy
Expertise
Design Front-end
development
Back-end
development
(Mountains)
👍 Training
👍 ‘Sharing corner’
👍 Job swaps
👍 ‘Holistic’ projects
2010: Web Designer

2018: User Experience Designer, User Interface
Designer, Visual Designer, Product Designer, 

Front-end Designer, Interaction Designer, Motion
Designer, Behaviour Designer, Information
Architect, Illustrator, Virtual Interaction Designer,
Voice User Experience Designer, Design
Researcher, Design Thinker...
1. Learning a new skill is quicker than refining an existing one
2. A wide base will make you a more effective designer
3. A broad base is essential for a lasting career
2002 2004 2006 2008 2010 2012 2014 2016 2018
7c
7b+
7b
7a+
7a
6c+
6c
6b+
6b
6a+
6a
5+
5
4+
4
1. Quicker?
10000 Hours = Expert
1000 Hours = Good

100 Hours = Capable

10 Hours = Conversant
New skills can inform the ones
you have, in surprising ways
2. More effective?
SEO Marketing Copywriting UX Visual Design
Branding Typography Development…
3. A lasting career?
🌄 The bigger picture (overall delivery vs component parts)
🤖 The times they are a changin’ (robots & shit)
Enough to be 

dangerous ”
“
— Marissa Mayer
Do something new!
Code something, create a brand identity, take
photographs, draw, design a font, learn about
economics, learn marketing, make something with
your hands, learn archery, write, speak!
Thanks!
Rory Macrae
rorymacrae.co.uk
@roryjmacrae

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