SlideShare a Scribd company logo
How to Expand Your Dashboard / With Jackie &
Nina
Jackie Spallino jackie@brandwatch.com | Tel: (212) 229-2240
May 8, 2014
Contents
© 2013 Brandwatch | www.brandwatch.com 2
• Dashboard Customization
• Campaign tracking and research
• Dashboard best practices
3
Dashboard
Customization
© 2013 Brandwatch | www.brandwatch.com
Dashboard Customization/Overview
4
Types of Dashboards
• Default
• Facebook
• Twitter
• Demographics
© 2013 Brandwatch | www.brandwatch.com
Dashboard Customization/Live example
5
Let’s see how to customize:
• Date ranges
• Components
• Data through filters
• Category views
© 2013 Brandwatch | www.brandwatch.com
6
Campaign &
Event Tracking
Customization
© 2013 Brandwatch | www.brandwatch.com
Tagging out data/When you do it
7
Tags/Categories:
• Part of greater data set
• One “new” keyword
• Can be tagged under one umbrella (category)
• Location list
© 2013 Brandwatch | www.brandwatch.com
Tagging out data/How you do it
8
Live Customization:
• Creating & applying a tag
• Creating & applying a category
• Location list
• Key Audience Conversation
© 2013 Brandwatch | www.brandwatch.com
9
Best Practices
© 2013 Brandwatch | www.brandwatch.com
Dashboard best practices/What to know
10
• Make a copy!
• Share your work!
• Slice it up!
• Rules are no fun to break!
© 2013 Brandwatch | www.brandwatch.com
11
Questions?
© 2013 Brandwatch | www.brandwatch.com

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Brandwatch Masterclass: How to Expand Your Dashboard

Editor's Notes

  1. Default: the default dashboard is best for a high level view of the metrics on your data. It shows the mentions that match the search terms and key words in your query that have been found over the last 7 days (this can be changed though!) The default dashboard automatically generates 6 tabs: summary, top sites, authors, topics, charts and mentions. The default dashboard is comprised of various components (charts, twitter stats that can all be customized – the date range, the placement of the components and more! We will show this to you later) Facebook: gives you an overview on the data of a tracked/owned Facebook page: can be your brand’s page, your client’s page or even a competitor’s page. Twitter: gives you an overview on the data of a tracked/owned Twitter account and just like Facebook it can be your brand’s account, client’s account or a competitors’ account Demographics: this dashboard helps you analyze author demographics including gender, interests, geographic location and professions