The document discusses how to use tags, categories, and rules in Brandwatch to organize and automate actions on social media data. It defines tags as allowing segmentation of data by various attributes and categories as providing a structured way to group related data attributes. Rules allow automatically performing actions on social mentions based on defined searches and filters. The document provides examples of setting up and using tags, categories, and rules in Brandwatch to tag, categorize, and adjust sentiment of social mentions in real-time and historically.