This document outlines strategies for content marketing to promote a business online. It discusses different types of online content like blogs, social media posts, articles and videos. It emphasizes the value of sharing content to gain web visitors, brand exposure and search engine optimization. The document provides tips for curating content from other sources and creating one's own content like blogs, whitepapers and infographics. It also discusses developing a content marketing plan and concludes that content is an effective way to engage customers and build long-term relationships.