Introducing the digital strategy for Nivea Skincare.
A detailed campaign with the objective to increase Nivea's market share and build brand loyalty amongst consumers within the skincare and cosmetics market.
Introducing the digital strategy for Nivea Skincare.
A detailed campaign with the objective to increase Nivea's market share and build brand loyalty amongst consumers within the skincare and cosmetics market.
Case study - Transaction pricing in a recessionary economyDeepankar Boro
Our client is an FMCG major that sells its products across many large and small retailers. The client is facing pressure from one such large retailer to cut prices across brands and categories. The client is therefore losing money on several products. Our client would like to use analytics to bring in some science into the pricing decision. Our analysis should help the client decide what pricing strategies should be applied to each product.
How would you approach this analysis?
The data available is weekly price and volume data for all client brands at the retailer for a period of 2 years.
This presentation was created as a final project for my New Media Marketing Class - It is a detailed analysis on the successful and not-so-successful aspects of GoPro's marketing strategy.
Nueva e innoivadora tecnología en cartelería digital que dota de dinamismo a las promociones en los puntos de venta destacando de forma efectiva los productos en el lineal.
Global Mosquito Repellent Market (2017 Edition)AzothAnalytics
A comprehensive research report created through extensive primary research (inputs from industry experts, companies, stakeholders) and secondary research, the report aims to present the analysis of Global Mosquito Repellent Market on the basis of Analysis By Product Type (Coils, Liquid Vaporizers, Sprays/Aerosol, Mats, Cream & Oil, Others), By Channel of Distribution (Retail Stores – Large, Small, Specialty; Online), By Region - North America, Europe, Asia Pacific and LAMEA, and By Country - US, Canada, Italy, France, China, India, Thailand, South Africa, Brazil and Colombia.
http://azothanalytics.com/report/consumer-retail/global-mosquito-repellent-market-by-type-coils-liquid-vaporizers-sprays-mats-cream-oil-sales-channel-market-share-2017-edition-forecast-to-2022-r14133
Want to find out about truck advertising, the advertising medium that can get your brand onto the motorway and seen by thousands of highly receptive drivers. Take a look and learn.
We can deliver campaigns across the Uk and Europe, from regional to national campaigns.
Global Mobile Programmatic Trends: Q1 2016 TrendsMoPub
This report examines trends in mobile programmatic advertising observed on MoPub Marketplace -- the world's leading mobile programmatic exchange -- in Q1 2016. Key themes include advertising spend around major events, the use of high impact ad formats, and growth in EMEA and APAC.
Creating Successful Geofencing Campaigns – Case Studies Squeeze Mobi
In this presentation, it shows tips on Geo-Fending marketing strategies, successful campaigns and also companies taking advantage of Geo Fencing.
As what one of the sayings goes; fish where the fish are. So build feofences where you believe your customers are. When you know where your customers are, you can improve your marketing ROI.
The templates shown in this presentation are all in the Squeezemobillionaire platform. The mobile app and site builder in this platform has the feature to add news feeds to the sites/apps. Get to know more about what is included in the platform here: https://www.squeezemobillionaire.com/sign-up/pricing/
Case study - Transaction pricing in a recessionary economyDeepankar Boro
Our client is an FMCG major that sells its products across many large and small retailers. The client is facing pressure from one such large retailer to cut prices across brands and categories. The client is therefore losing money on several products. Our client would like to use analytics to bring in some science into the pricing decision. Our analysis should help the client decide what pricing strategies should be applied to each product.
How would you approach this analysis?
The data available is weekly price and volume data for all client brands at the retailer for a period of 2 years.
This presentation was created as a final project for my New Media Marketing Class - It is a detailed analysis on the successful and not-so-successful aspects of GoPro's marketing strategy.
Nueva e innoivadora tecnología en cartelería digital que dota de dinamismo a las promociones en los puntos de venta destacando de forma efectiva los productos en el lineal.
Global Mosquito Repellent Market (2017 Edition)AzothAnalytics
A comprehensive research report created through extensive primary research (inputs from industry experts, companies, stakeholders) and secondary research, the report aims to present the analysis of Global Mosquito Repellent Market on the basis of Analysis By Product Type (Coils, Liquid Vaporizers, Sprays/Aerosol, Mats, Cream & Oil, Others), By Channel of Distribution (Retail Stores – Large, Small, Specialty; Online), By Region - North America, Europe, Asia Pacific and LAMEA, and By Country - US, Canada, Italy, France, China, India, Thailand, South Africa, Brazil and Colombia.
http://azothanalytics.com/report/consumer-retail/global-mosquito-repellent-market-by-type-coils-liquid-vaporizers-sprays-mats-cream-oil-sales-channel-market-share-2017-edition-forecast-to-2022-r14133
Want to find out about truck advertising, the advertising medium that can get your brand onto the motorway and seen by thousands of highly receptive drivers. Take a look and learn.
We can deliver campaigns across the Uk and Europe, from regional to national campaigns.
Global Mobile Programmatic Trends: Q1 2016 TrendsMoPub
This report examines trends in mobile programmatic advertising observed on MoPub Marketplace -- the world's leading mobile programmatic exchange -- in Q1 2016. Key themes include advertising spend around major events, the use of high impact ad formats, and growth in EMEA and APAC.
Creating Successful Geofencing Campaigns – Case Studies Squeeze Mobi
In this presentation, it shows tips on Geo-Fending marketing strategies, successful campaigns and also companies taking advantage of Geo Fencing.
As what one of the sayings goes; fish where the fish are. So build feofences where you believe your customers are. When you know where your customers are, you can improve your marketing ROI.
The templates shown in this presentation are all in the Squeezemobillionaire platform. The mobile app and site builder in this platform has the feature to add news feeds to the sites/apps. Get to know more about what is included in the platform here: https://www.squeezemobillionaire.com/sign-up/pricing/
A joint presentation between David Miller (CMV Mobile), Kyle Lacy (Brandswag), Daniel Herndon (RedWall Live), and me at the Get Sociable event hosted by Skyline Indy, the tradeshow company.
Get Noticed: Using Creativity and Engaging Ad Formats to Break Through the NoiseMichael Zarcone
Here's what people don't like: being yelled at. Here's what they prefer: interactive experiences. They want innovative and fun calls to action. Entertaining video and other unique content. Coupons that are relevant to their current activity or location. Fundamentally, consumers want (and deserve) an invitation into an ongoing brand relationship that both fits their current context and experience, and actually adds value to one or both.
With an introduction by the IAB's Peter Minnium, this webinar is presented by Matthew Flanagan, PointRoll's Vice President of Business Development and Publishers, who will discuss how engaging formats and features like those seen in IAB's Rising Stars demonstrate the power of creativity and interactivity in driving performance.
James Foulkes, Co-founder, Kingpin
Topic: Using video as part of the B2B content mix: Arcserve case study
According to Forbes, 75% of executives watch business related videos online every week. Of those, 65% visit the marketer’s website after viewing a video.
- Re-considering your content strategy to appease time restrictions and purchasing teams
- What is effective when looking at content aggregation and video content?
- How remarketing and sales intelligence can lead to a healthy pipeline
- 5 Ways to increase CTR’s, Trial and Live Chat requests which can reduce the cost of engagement by 90%
2. Overview
BRANDPOINT Advertising is a specialized out-of-home
advertising sales company which markets Escalator
Handrail Media.
Escalator Handrail Media is a film and application process which enables advertising,
branding and decorative communication to be easily applied to escalator handrails at
some of the world’s busiest places including:
Airports, train stations, shopping centers, retail stores, convention centers, sports
stadiums and other locations with escalators.
Companies can now put their advertisements in the hands of millions of
economically active customers during average 30 second rides.
BRANDPOINT Advertising
Media Kit
3. Escalator Handrail Media
Reasons Escalator Handrail Media is a first choice
for advertisers.
Escalator Handrail Media offers significant advantages over traditional
outdoor advertising.
Benefits include:
• 30 seconds* exposure to a captive audience
• Frequently reach mass audiences at targeted locations
• 30 meters* of advertising that surrounds the consumer
• 76% unprompted advertising recall
• Hands on advertising which is often unavoidable
• Close to the point of purchase
* Standard one level escalator.
Reasons advertisers will choose Escalator Handrail Media.
Escalator Handrail Media is perfect for:
• Increasing sales
• Increasing foot traffic
• Increasing brand exposure
• Launching a new brand
• Building brand image
• Reinforcing other media at prime locations
• Directing escalator traffic flow
What ever an advertisers goals, Escalator Handrail Media will help achieve
them. Escalator Handrail Media is the perfect compliment to TV, Print and
Radio, and is a must in any out of home campaign.
BRANDPOINT Advertising
Media Kit
5. McDonalds Case Study
McDonalds used one escalator leading up to the food court
to promote their product range.
Location
Shopping Centers
Methodology
• Face to face interviews conducted by Roy Morgan Research
Result
• Unprompted advertising recall = 76 %
• Unprompted brand recall = 75 %
• Prompted advertising recall = 85 %
• Unprompted brand recall, of people who recalled the advertising = 99 %
Escalator Handrail Media – Advertising Recall
100% 99%
85%
76% 75%
50%
Unprompted Unprompted Prompted Unprompted brand recall,
advertising recall brand recall advertising recall of people who recalled
the advertising
BRANDPOINT Advertising
Media Kit
7. Vodafone Case Study
Vodafone used two escalators to direct escalator traffic
to their store and to promote their mobile deals.
Duration
2 weeks
Location
Shopping Centers, Australia
Methodology
Stores sales figures before, during and after campaign
Result
Sales increased 19.3% during the campaign.
Sales results during the campaign
19.3% sales
increase during
the campaign
Before During After
BRANDPOINT Advertising
Media Kit
9. Sushi Roll Case Study
JWT designed a campaign for Sushi Roll to inform customers
of the restaurant location and to lure hungry shoppers away
from the busy food court and into Sushi Roll.
Duration
30 days
Location
Shopping Center
Methodology
Store electronic traffic counter.
Result
Foot traffic increased 38% from previous month
Foot traffic results for the month during campaign
Foot traffic
increased 38%
Before Campaign During Campaign
BRANDPOINT Advertising
Media Kit
10. Product Information
Escalator Handrail Media is a strong, durable and safe film
which upon application, meets advertiser’s requirements
to produce stunning graphics and exceptional durability to
deliver engaging and eye catching messages.
Film features / characteristics include:
• Anti bacterial
• Suitable on both rubber and plastic handrails
• High resolution print
• High strength adhesive
• Abrasion resistance
• Anti static
• Tamper resistance
• Flame retardant
• High elasticity
• Clean removal
BRANDPOINT Advertising
Media Kit
11. BRANDPOINT Advertising is
a specialized out-of-home
advertising sales company
which markets Escalator
Handrail and Parking Stripe
Media.
www.brandpoint.jp
BRANDPOINT Advertising, Inc.
Minami-Aoyama First Bldg 10F
7-8-1 Minami-Aoyama, Minato-ku
Tokyo 107-0062 Japan
Tel: 03-3499-2174
contact@brandpoint.jp
www.brandpoint.jp