5 Strategies to Market in the Digital Age - 2012 Event Marketer Summit
Your Shopper Marketing Marketplace
1. Brands
Your Shopper Marketing Marketplace
Get Noticed. Drive More Sales.
With Controlled, Point-of-Purchase Placement.
DiJiPOP connects brand marketing dollars
with digital shelf space IN MINUTES.
Retailer Brand
(Product Data) (Campaigns)
ª
PLATFORM
+ SALES
ONE Platform • ONE Partner • ONE Solution
Digital Point-Of-Purchase is Vital. DiJiPOP’s Turn-Key Solution
• 8 out of 10 consumers shop online weekly . 1 is Powerful.
• Shopper Marketing is vital in the path to • Power of Automation: Manage, deploy, and
purchase; 59% of buying decisions happen analyze 100’s of campaigns in MINUTES.
at retailer sites.2 • [Re] Target: Ensure your product and
• Brands are looking for “lower funnel” branding is delivered to each kind of shopper
marketing opportunities. and convert in-market browsers to buyers.
• Brands need tools and transparent analytics • Network Power: Manage your marketing
to scale and maximize advertising budgets. spend and deploy campaigns through one
interface to all your ecommerce retailers.
DiJiPOP is the solution • Instant Results: Analyze & optimize in real time.
to drive higher • Media Sales: Implement “lower funnel”
sales of your brand, strategies through one platform, one partner,
your products. one solution.
Sources: 1 Holden, Abigail (September 1, 2010). “Eight out of Ten Consumers Shop Online at Least Once a Week.” Compete Blog. 2
MillerArbesman, Debra (February 22, 2010). “Online Shopper Intelligence Study Released.” Compete Blog.