DiJiPOP connects brands with digital shelf space on retailer websites to drive sales. Their turn-key solution allows brands to automate and manage campaigns across retailers through a single platform with real-time analytics. DiJiPOP sells targeted digital product placements on major e-tailers to provide brands marketing opportunities in the consumer purchasing process.
DiJiPOP connects retailers and brands through a digital marketplace that monetizes on-site traffic and builds new revenue streams. The platform allows brands to launch targeted digital ad campaigns in minutes that are approved and controlled by retailers. Retailers gain a private marketplace to sell controlled digital shelf space and generate up to 5% new revenue from brand marketing funds. DiJiPOP's turn-key solution provides automation, analytics, and sales support to maximize shopper marketing efforts through a single platform.
- Around 60% of consumers research products online before purchasing, though approximately 61% ultimately buy offline. Major brand influences come from online sources (60%) and offline sources (40%).
- The document outlines strategies to increase AMD market share through online and offline marketing campaigns. These include establishing consumer segmentation online through sites like blogs and reviews, and pushing AMD products offline through retail partnerships, promotions, and point-of-sale materials.
- Budgets are allocated to the AMD Vision campaign, retail programs, and marketing/PR programs to drive both online and offline awareness, preference, and sales of AMD products. The goal is to increase AMD market share and revenue over 2010.
The document is a presentation from BFM movimiento LLC, an experiential marketing agency. It outlines their services for creating proprietary live events and promotions that increase brand exposure and sales. Their approach involves extensive research to understand the brand value and target audiences, then developing strategic experiential marketing initiatives to build the brand and attract new users while reinforcing core users. They aim to directly connect consumers emotionally to the brand through their events and campaigns.
The document discusses Imagiin.com, an on-demand Brand Relationship Management platform that allows consumers to choose which brand communications they want to engage with and rewards their attention with points that can be redeemed. It is funded and has completed development of its French and English platforms. The platform aims to increase marketing ROI by engaging consumers in two-way dialogs with brands through a pull-based model where consumers choose brands rather than a push model where brands promote to consumers. It discusses how the platform works and the benefits it provides to brands, consumers, and publishers.
The document outlines the development of uControl over 8 weeks, as it pivoted from an interactive digital signage concept for retailers to developing multiplayer live games using smartphones across various venues. It details partnerships, product demos, business models explored, and lessons learned validating the concept with customers and securing potential partners. The goal is to scale the business through at-home gaming while continuing customer validation trials at out-of-home venues.
The Infomatic program is a loyalty program consisting of a loyalty card, info center, and online platform that work together or independently to maximize communication budgets, ensure marketing campaign efficiency, and provide customers an interactive shopping experience through special offers, discounts, and collecting points for rewards. The program allows retailers to better understand customer activity, motivate increased shopping frequency and basket size, and facilitate partnerships to grow business.
ADICT develops unique projects that activate and enhance the point of sale using their deep knowledge about distribution, brands and consumer behaviours. The company specializes in designing interactive and mobile solutions to facilitate the shopping experience and trigger buying decisions.
Mobile marketing agency Mobimasta offers a range of mobile marketing services including mobile portal management, gaming and application development, mobile advertising, m-commerce enablement, contests and promotions management, and comprehensive mobile campaign management. They provide strategy, planning, execution, and tracking for mobile marketing campaigns. Case studies include developing a mobile site and game for a Samsung phone launch promotion, generating leads for an IPL team jersey sale through mobile advertising, and creating a customized mobile game to communicate an Orbit gum brand message.
DiJiPOP connects retailers and brands through a digital marketplace that monetizes on-site traffic and builds new revenue streams. The platform allows brands to launch targeted digital ad campaigns in minutes that are approved and controlled by retailers. Retailers gain a private marketplace to sell controlled digital shelf space and generate up to 5% new revenue from brand marketing funds. DiJiPOP's turn-key solution provides automation, analytics, and sales support to maximize shopper marketing efforts through a single platform.
- Around 60% of consumers research products online before purchasing, though approximately 61% ultimately buy offline. Major brand influences come from online sources (60%) and offline sources (40%).
- The document outlines strategies to increase AMD market share through online and offline marketing campaigns. These include establishing consumer segmentation online through sites like blogs and reviews, and pushing AMD products offline through retail partnerships, promotions, and point-of-sale materials.
- Budgets are allocated to the AMD Vision campaign, retail programs, and marketing/PR programs to drive both online and offline awareness, preference, and sales of AMD products. The goal is to increase AMD market share and revenue over 2010.
The document is a presentation from BFM movimiento LLC, an experiential marketing agency. It outlines their services for creating proprietary live events and promotions that increase brand exposure and sales. Their approach involves extensive research to understand the brand value and target audiences, then developing strategic experiential marketing initiatives to build the brand and attract new users while reinforcing core users. They aim to directly connect consumers emotionally to the brand through their events and campaigns.
The document discusses Imagiin.com, an on-demand Brand Relationship Management platform that allows consumers to choose which brand communications they want to engage with and rewards their attention with points that can be redeemed. It is funded and has completed development of its French and English platforms. The platform aims to increase marketing ROI by engaging consumers in two-way dialogs with brands through a pull-based model where consumers choose brands rather than a push model where brands promote to consumers. It discusses how the platform works and the benefits it provides to brands, consumers, and publishers.
The document outlines the development of uControl over 8 weeks, as it pivoted from an interactive digital signage concept for retailers to developing multiplayer live games using smartphones across various venues. It details partnerships, product demos, business models explored, and lessons learned validating the concept with customers and securing potential partners. The goal is to scale the business through at-home gaming while continuing customer validation trials at out-of-home venues.
The Infomatic program is a loyalty program consisting of a loyalty card, info center, and online platform that work together or independently to maximize communication budgets, ensure marketing campaign efficiency, and provide customers an interactive shopping experience through special offers, discounts, and collecting points for rewards. The program allows retailers to better understand customer activity, motivate increased shopping frequency and basket size, and facilitate partnerships to grow business.
ADICT develops unique projects that activate and enhance the point of sale using their deep knowledge about distribution, brands and consumer behaviours. The company specializes in designing interactive and mobile solutions to facilitate the shopping experience and trigger buying decisions.
Mobile marketing agency Mobimasta offers a range of mobile marketing services including mobile portal management, gaming and application development, mobile advertising, m-commerce enablement, contests and promotions management, and comprehensive mobile campaign management. They provide strategy, planning, execution, and tracking for mobile marketing campaigns. Case studies include developing a mobile site and game for a Samsung phone launch promotion, generating leads for an IPL team jersey sale through mobile advertising, and creating a customized mobile game to communicate an Orbit gum brand message.
OfferBeam is a targeted mobile marketing and promotional platform that allows businesses to send digital coupons and promotions directly to nearby customers' smartphones, influencing their purchasing decisions. The platform uses geo-location targeting to identify customers within a certain radius of a business and "beams" relevant offers to their phones. OfferBeam provides analytics to help businesses optimize campaigns based on users' shopping patterns. The platform is easy for businesses to use and offers a more effective promotional method than traditional coupons or advertising.
Notes Version: The Paradigm From Sales To Profits Using Optimization AnalyticsVivastream
CVS Caremark utilized lift modeling and constraint-based optimization to improve their POS coupon program. They developed predictive models to identify customers most likely to purchase incrementally in response to offers. Testing found their initial models did not improve results, but refining the models using more data and a combined analytic and strategic approach significantly increased incremental sales and profit per customer. Lessons included focusing on the right success metrics, challenges of lift modeling, and the need for both analytic techniques and business knowledge.
Big Data, Bigger Campaigns: Using IBM’s Unica and Netezza Platforms to Increa...graemeknows
Is your organization challenged by the explosion of data and increasing expectations for results? Unica Campaign Management and IBM Netezza appliances can provide capabilities to address and overcome them. This presentation offers customer case histories and performance studies that provide insights in today's world where digital and traditional channels are increasingly intertwined.
BTFV refers to business technology for fashion value chain. It includes software used across the fashion industry supply chain from product marketing, customer interactions, transactions, and fulfillment. BTFV helps optimize processes from attracting visitors to completing customer transactions and orders. It addresses issues like low conversion rates, cart abandonment, and poor customer service. The case study discusses how a fashion retailer uses solutions like Magento, PayPal, Unicommerce, Tally, and Exotel as part of their BTFV implementation to streamline operations and improve the customer experience.
This document discusses measuring the effectiveness of digital advertising campaigns. It provides an overview of comScore's capabilities for holistic measurement of online and offline effects. ComScore uses a test-control methodology with its large online panel to measure lift in key metrics like awareness, attitudes, behaviors and purchases. The document outlines challenges like cookie deletion that can understate effectiveness and how comScore addresses this. It also shares benchmark norms from many studies to help clients understand campaign performance.
This document discusses various components of promotion mix including advertising, public relations, personal selling, and sales promotion. It then covers key concepts related to each component such as the communication process, target audience, and effectiveness of different promotional tools. Finally, it provides information on objectives, budget, and evaluation of promotional campaigns. The document provides an overview of promotional strategies and tools used by marketers.
The document discusses various companies' marketing strategies on their websites. It lists top competitors such as Dell, Microsoft, HP, Oracle, Infosys, Wipro, Mahindra-Satyam and Tata Consultancy Services. It then examines the marketing campaigns and strategies used on each company's India website, such as banners, offers, engagement tactics, navigation, and campaigns. Key tactics highlighted include Dell leveraging current customers, Microsoft running promotional campaigns, HP using newsletters, and Infosys/Wipro/Mahindra-Satyam/TCS utilizing social media, blogs and request forms. The document emphasizes that localizing tactics and adding tangible value increases credibility and speeds customer reach.
This document discusses developing a brand equity measurement and management system. It introduces the brand value chain model, which assesses how marketing activities create brand value by influencing customer mindset, market performance, and shareholder value. It also discusses designing tracking studies to monitor key brand metrics over time, as well as creating a brand equity management system involving a brand equity charter, regular brand equity reports, and assigning responsibilities to maximize long-term brand value.
This document discusses how WebSphere Commerce (WC) and Web Content Manager (WCM) can work together to provide a better shopping experience. It presents three integration scenarios showing how WC can incorporate and display WCM content such as adding related content to a product page or populating catalog content from WCM. The Management Center is also highlighted as a tool for configuring and managing WC functionality including features like precision marketing, mobile commerce, and social commerce.
The 2012 Summit on Customer Engagement focused on finding customer fanatics and advocates to drive business growth. Key topics included developing reference programs, engaging customers throughout the buying and selling cycles, and putting together an integrated strategy using acquisition, implementation, operation, and upgrade phases. Real-world examples were shared, such as Juniper Networks' global customer reference program that uses both internal incentives and external branded programs to recruit references despite challenges in conversion rates across regions. Attendees worked in groups to strategize the top recruitment techniques for different company sizes and sales models.
Julian Barkes and Cabell de Marcellus talked about “How dianomi is turning data insight into actionable strategy” on Wednesday 21 at adtech London.
“Data lies at the heart of all businesses. However data alone counts for nothing; it’s what you learn from it and how use you it to make informed changes that really matters. What the client needs is an actionable strategy based on critical marketing intelligence to optimise their entire marketing campaign. Find out how dianomi’s Exedra platform provides the insight needed to optimally engage and convert prospects at every stage of the customer journey.”
The document discusses key principles of marketing including creating and capturing customer value. It outlines Galina's value statement to provide superior value products to partners worldwide. The marketing process involves understanding customer needs, designing a customer-driven strategy, constructing an integrated marketing program, and building profitable relationships to capture value from customers. An effective marketing system involves all parties adding value including suppliers, the company, marketing intermediaries, competitors, and consumers. The best concept for Galina to follow is the marketing concept which focuses on knowing customer needs and wants to achieve organizational goals.
Innerworkings Pitch - Think Small to Get Big 3-4-13PrestonPate
The document introduces a new digital service called Integrated Marketing Management (IMM) that could provide ongoing revenue and benefits for InnerWorkings clients. IMM allows marketers to plan, budget, and execute multichannel campaigns to directly link marketing activities to business objectives. It maintains consistent messaging across channels through a centralized system. The service would require no additional costs or expertise for InnerWorkings or its clients to use.
Coremetrics is a leading web analytics company that helps businesses optimize their online marketing efforts. It provides a continuous optimization platform that collects customer browsing data across visits over time to build detailed customer profiles. These profiles are then used to automatically select and deliver tailored content and offers to customers on a company's website, in emails, and across digital advertising networks. Coremetrics has over 2,100 brand customers worldwide and differentiates itself through its ability to track customers across channels over time, its advanced attribution modeling, and its customer service. It is positioned as a leader in the web analytics market.
This document provides an introduction to the third annual WPP BrandZ study on the Top 20 Most Valuable Global Retail Brands. It highlights key themes shaping retail today, including the shift to smaller store formats, pursuit of growth in fast-growing markets, and the transformative impact of digital technology on the shopping experience. The study includes profiles of top brands and commentaries on topics like understanding the new consumer journey and managing e-commerce businesses in today's changing retail landscape.
Customer Journey, a Trip to the Future of CPA
Be prepared for a detailed analysis of the customer journey and the allocation of commissions to various Online Marketing channels such as Search, Display and Affiliate Marketing.
On the basis of a practical case set up by affilinet and explido, the audience will learn about the options and effects of a new way of commissioning.
DiJiPOP connects retailers and brands through a digital marketplace that monetizes on-site traffic and builds new revenue streams. The platform allows brands to launch targeted digital ad campaigns in minutes that are approved and controlled by retailers. It provides transparency into campaign performance and revenue sharing. DiJiPOP aims to drive up to 5% new revenue for retailers through this one-stop shopper marketing solution while keeping shoppers on-site.
DiJiPOP connects retailers and brands through a marketplace that monetizes on-site retail traffic. The platform allows brands to launch targeted digital ad campaigns in minutes that are approved and monitored by retailers. This generates new high-margin revenue for retailers without compromising sales. DiJiPOP provides automated tools to manage hundreds of campaigns, on-demand analytics, and a sales team to secure brand marketing funds.
What do industrial markets need to know when it comes to branding? Shari Worthington of Telesian Technology presented this webinar on 2/22/11. Sponsored by MCAA (@MeasureControl)
Improving marketing in B2B using Social Networking Dr.Hakan Tetik
The idea is very basic: Corporates should have their own facebook platforms expecially for their field services like sales, services and marketing. Employees or channels which are in cooperation with the main body of the echosystem can better teach each other, can better compete and can better collaborate - let them do but listen carefully !
The document outlines Tagga's mobile marketing solutions and campaign management services, highlighting how their platform can help brands generate leads, increase sales, and develop customer loyalty by leveraging mobile and social technologies. Examples of effective campaign strategies are provided, along with case studies, and best practices for maximizing engagement and ROI across channels during the busy holiday season.
Describes how the different parts of the Marketing roles and functions serve a company and names what leaders must expect from each part of the whole. Talk originally done for a High-Tech Seminar course at Santa Clara Uinversity MBA program.
OfferBeam is a targeted mobile marketing and promotional platform that allows businesses to send digital coupons and promotions directly to nearby customers' smartphones, influencing their purchasing decisions. The platform uses geo-location targeting to identify customers within a certain radius of a business and "beams" relevant offers to their phones. OfferBeam provides analytics to help businesses optimize campaigns based on users' shopping patterns. The platform is easy for businesses to use and offers a more effective promotional method than traditional coupons or advertising.
Notes Version: The Paradigm From Sales To Profits Using Optimization AnalyticsVivastream
CVS Caremark utilized lift modeling and constraint-based optimization to improve their POS coupon program. They developed predictive models to identify customers most likely to purchase incrementally in response to offers. Testing found their initial models did not improve results, but refining the models using more data and a combined analytic and strategic approach significantly increased incremental sales and profit per customer. Lessons included focusing on the right success metrics, challenges of lift modeling, and the need for both analytic techniques and business knowledge.
Big Data, Bigger Campaigns: Using IBM’s Unica and Netezza Platforms to Increa...graemeknows
Is your organization challenged by the explosion of data and increasing expectations for results? Unica Campaign Management and IBM Netezza appliances can provide capabilities to address and overcome them. This presentation offers customer case histories and performance studies that provide insights in today's world where digital and traditional channels are increasingly intertwined.
BTFV refers to business technology for fashion value chain. It includes software used across the fashion industry supply chain from product marketing, customer interactions, transactions, and fulfillment. BTFV helps optimize processes from attracting visitors to completing customer transactions and orders. It addresses issues like low conversion rates, cart abandonment, and poor customer service. The case study discusses how a fashion retailer uses solutions like Magento, PayPal, Unicommerce, Tally, and Exotel as part of their BTFV implementation to streamline operations and improve the customer experience.
This document discusses measuring the effectiveness of digital advertising campaigns. It provides an overview of comScore's capabilities for holistic measurement of online and offline effects. ComScore uses a test-control methodology with its large online panel to measure lift in key metrics like awareness, attitudes, behaviors and purchases. The document outlines challenges like cookie deletion that can understate effectiveness and how comScore addresses this. It also shares benchmark norms from many studies to help clients understand campaign performance.
This document discusses various components of promotion mix including advertising, public relations, personal selling, and sales promotion. It then covers key concepts related to each component such as the communication process, target audience, and effectiveness of different promotional tools. Finally, it provides information on objectives, budget, and evaluation of promotional campaigns. The document provides an overview of promotional strategies and tools used by marketers.
The document discusses various companies' marketing strategies on their websites. It lists top competitors such as Dell, Microsoft, HP, Oracle, Infosys, Wipro, Mahindra-Satyam and Tata Consultancy Services. It then examines the marketing campaigns and strategies used on each company's India website, such as banners, offers, engagement tactics, navigation, and campaigns. Key tactics highlighted include Dell leveraging current customers, Microsoft running promotional campaigns, HP using newsletters, and Infosys/Wipro/Mahindra-Satyam/TCS utilizing social media, blogs and request forms. The document emphasizes that localizing tactics and adding tangible value increases credibility and speeds customer reach.
This document discusses developing a brand equity measurement and management system. It introduces the brand value chain model, which assesses how marketing activities create brand value by influencing customer mindset, market performance, and shareholder value. It also discusses designing tracking studies to monitor key brand metrics over time, as well as creating a brand equity management system involving a brand equity charter, regular brand equity reports, and assigning responsibilities to maximize long-term brand value.
This document discusses how WebSphere Commerce (WC) and Web Content Manager (WCM) can work together to provide a better shopping experience. It presents three integration scenarios showing how WC can incorporate and display WCM content such as adding related content to a product page or populating catalog content from WCM. The Management Center is also highlighted as a tool for configuring and managing WC functionality including features like precision marketing, mobile commerce, and social commerce.
The 2012 Summit on Customer Engagement focused on finding customer fanatics and advocates to drive business growth. Key topics included developing reference programs, engaging customers throughout the buying and selling cycles, and putting together an integrated strategy using acquisition, implementation, operation, and upgrade phases. Real-world examples were shared, such as Juniper Networks' global customer reference program that uses both internal incentives and external branded programs to recruit references despite challenges in conversion rates across regions. Attendees worked in groups to strategize the top recruitment techniques for different company sizes and sales models.
Julian Barkes and Cabell de Marcellus talked about “How dianomi is turning data insight into actionable strategy” on Wednesday 21 at adtech London.
“Data lies at the heart of all businesses. However data alone counts for nothing; it’s what you learn from it and how use you it to make informed changes that really matters. What the client needs is an actionable strategy based on critical marketing intelligence to optimise their entire marketing campaign. Find out how dianomi’s Exedra platform provides the insight needed to optimally engage and convert prospects at every stage of the customer journey.”
The document discusses key principles of marketing including creating and capturing customer value. It outlines Galina's value statement to provide superior value products to partners worldwide. The marketing process involves understanding customer needs, designing a customer-driven strategy, constructing an integrated marketing program, and building profitable relationships to capture value from customers. An effective marketing system involves all parties adding value including suppliers, the company, marketing intermediaries, competitors, and consumers. The best concept for Galina to follow is the marketing concept which focuses on knowing customer needs and wants to achieve organizational goals.
Innerworkings Pitch - Think Small to Get Big 3-4-13PrestonPate
The document introduces a new digital service called Integrated Marketing Management (IMM) that could provide ongoing revenue and benefits for InnerWorkings clients. IMM allows marketers to plan, budget, and execute multichannel campaigns to directly link marketing activities to business objectives. It maintains consistent messaging across channels through a centralized system. The service would require no additional costs or expertise for InnerWorkings or its clients to use.
Coremetrics is a leading web analytics company that helps businesses optimize their online marketing efforts. It provides a continuous optimization platform that collects customer browsing data across visits over time to build detailed customer profiles. These profiles are then used to automatically select and deliver tailored content and offers to customers on a company's website, in emails, and across digital advertising networks. Coremetrics has over 2,100 brand customers worldwide and differentiates itself through its ability to track customers across channels over time, its advanced attribution modeling, and its customer service. It is positioned as a leader in the web analytics market.
This document provides an introduction to the third annual WPP BrandZ study on the Top 20 Most Valuable Global Retail Brands. It highlights key themes shaping retail today, including the shift to smaller store formats, pursuit of growth in fast-growing markets, and the transformative impact of digital technology on the shopping experience. The study includes profiles of top brands and commentaries on topics like understanding the new consumer journey and managing e-commerce businesses in today's changing retail landscape.
Customer Journey, a Trip to the Future of CPA
Be prepared for a detailed analysis of the customer journey and the allocation of commissions to various Online Marketing channels such as Search, Display and Affiliate Marketing.
On the basis of a practical case set up by affilinet and explido, the audience will learn about the options and effects of a new way of commissioning.
DiJiPOP connects retailers and brands through a digital marketplace that monetizes on-site traffic and builds new revenue streams. The platform allows brands to launch targeted digital ad campaigns in minutes that are approved and controlled by retailers. It provides transparency into campaign performance and revenue sharing. DiJiPOP aims to drive up to 5% new revenue for retailers through this one-stop shopper marketing solution while keeping shoppers on-site.
DiJiPOP connects retailers and brands through a marketplace that monetizes on-site retail traffic. The platform allows brands to launch targeted digital ad campaigns in minutes that are approved and monitored by retailers. This generates new high-margin revenue for retailers without compromising sales. DiJiPOP provides automated tools to manage hundreds of campaigns, on-demand analytics, and a sales team to secure brand marketing funds.
What do industrial markets need to know when it comes to branding? Shari Worthington of Telesian Technology presented this webinar on 2/22/11. Sponsored by MCAA (@MeasureControl)
Improving marketing in B2B using Social Networking Dr.Hakan Tetik
The idea is very basic: Corporates should have their own facebook platforms expecially for their field services like sales, services and marketing. Employees or channels which are in cooperation with the main body of the echosystem can better teach each other, can better compete and can better collaborate - let them do but listen carefully !
The document outlines Tagga's mobile marketing solutions and campaign management services, highlighting how their platform can help brands generate leads, increase sales, and develop customer loyalty by leveraging mobile and social technologies. Examples of effective campaign strategies are provided, along with case studies, and best practices for maximizing engagement and ROI across channels during the busy holiday season.
Describes how the different parts of the Marketing roles and functions serve a company and names what leaders must expect from each part of the whole. Talk originally done for a High-Tech Seminar course at Santa Clara Uinversity MBA program.
Getting your product out of your heads and into the hands and hearts of users.
The slides from my startup marketing class at General Assembly, November 2012.
This overview presentation of GTM360 Marketing Solutions includes a 4-step methodology for business development and links for marketing collateral templates.
Performance Branding: Making Branding Accountable[x+1]
Digitally Centric Performance Marketing outlines how performance marketing optimizes campaigns based on measurable consumer responses and behaviors. It discusses how search marketing has changed consumers' purchase funnels and how all marketing can now be response marketing. The document provides an example of how Kraft implemented a performance branding campaign around recipe downloading that was optimized for return on behavior and led to measurable sales increases. It emphasizes integrating direct marketing, brand marketing, and digital skills; using new technologies like online ad exchanges; and creating simple, trackable metrics to continuously optimize campaigns.
This document provides an overview of interactive self-service kiosks and considerations for their deployment. It discusses defining goals, understanding value propositions, relevant technologies, research on customer preferences, and ensuring success through an integrated marketing solution that considers customers, employees, sustainability and differentiation. The key is to start with a thorough needs assessment and business plan focused on objectives.
Brands must constantly adapt to changing consumer behaviors and expectations. With attention spans decreasing and loyalty not as strong, brands must offer novel and customizable communications across multiple platforms to engage consumers. Data analytics allows brands to segment consumers and measure the effectiveness of digital marketing programs to demonstrate return on investment.
1) The document discusses strategies for increasing the effectiveness of inbound marketing campaigns to improve sales and relevance. It provides tips such as leveraging all available customer data and individualizing marketing instead of targeting segments.
2) It promotes using a real-time decision engine designed for marketers to select the most relevant messages and offers based on customer profiles and interactions. This helps ensure messages are timely and contextual.
3) Gartner research is cited showing the most successful inbound solutions use complete customer profiles, embrace social media, and learn from customer responses and behavior over time to improve personalization.
Levi's sees digital as a key enabler for brand transformation. To stay relevant, Levi's must transition from an advertising-driven model to an integrated brand experience model across online and offline channels. Digital provides opportunities to create immersive and engaging experiences for consumers through innovative content and services. This includes transforming the website into an online flagship and enhancing physical stores with digital touchpoints to seamlessly connect online and offline experiences. The goal is to make the brand more consumer-centric and drive business growth through digital innovation.
SIGMA provides predictive analytics and data-driven insights to help B2B clients improve marketing performance. SIGMA builds a knowledge center containing customer and prospect data and predictive scores on retention, acquisition, cross-sell, and upsell opportunities. These Marketing Knowledge Assets prioritize opportunities, focus efforts, and increase results such as revenue, market share, and retention while decreasing costs. SIGMA scores all accounts and prospects to identify the best opportunities, and clients see a 4-5x increase in acquisition from high-scored prospects and improved results ranging from 40-200% by focusing on high-scored opportunities.
5 things startup marketers can teach big companiesApril Dunford
5 Things Startup Marketers Can Teach Big Companies:
1) Startup marketers view marketing as owning the entire customer lifecycle rather than just lead generation for sales. 2) They focus on lifetime customer value rather than just individual deals. 3) They use agile marketing practices like rapid testing and iteration. 4) Marketing is integrated across functions like product and engineering rather than isolated. 5) Startup marketers rely heavily on real-time data to inform decisions rather than opinions.
Michael Brito discussed how businesses should think like media companies by focusing on creating relevant and recent content. As consumers lives are unpredictable, businesses need owned, earned, and paid media strategies to be present everywhere. A social business strategy can help businesses collaborate internally and externally to create value for all stakeholders. Businesses should define their brand pillars and narratives to determine the right content, platforms, and distribution frequency.
SDL Rich Media based Campaign Managementwmaagdenberg
This document discusses how SDL Media Manager can help companies convert video views into sales leads. It provides a 6-step model for managing and distributing media assets across channels, localizing content, enabling social sharing, enriching content with interactive elements, and optimizing campaigns based on data. Case studies are presented showing how Mitsubishi and KLM used the platform to generate more qualified leads from their video campaigns. The presentation concludes with a discussion of building viral campaigns and examples of custom events and in-screen applications.
This deck is a look at the information you need to know to make marketing decisions. Marketing is the connection that you have with your customers - you need to understand your customers in order to reach them effectively.
The Garage Entrepreneurs Team
blog.garageentrepreneurs.com
5 Strategies to Market in the Digital Age - 2012 Event Marketer SummitDavid Rogers
The document summarizes key strategies for companies to thrive in a digital age by leveraging customer networks. It discusses moving from mass marketing directly to companies to customer network marketing, where customers connect and influence each other. It outlines five key strategies - access, engage, customize, connect, and collaborate - for inspiring customer advocacy. It also provides a five-step process for developing a strategic customer network plan, including setting objectives, segmentation, strategy selection, execution, and measurement.
5 Strategies to Market in the Digital Age - 2012 Event Marketer Summit
Dijipop Brand Preso
1. Brands
Your Shopper Marketing Marketplace
Get Noticed. Drive More Sales.
With Controlled, Point-of-Purchase Placement.
DiJiPOP connects brand marketing dollars
with digital shelf space IN MINUTES.
Retailer Brand
(Product Data) (Campaigns)
ª
PLATFORM
+ SALES
ONE Platform • ONE Partner • ONE Solution
Digital Point-Of-Purchase is Vital. DiJiPOP’s Turn-Key Solution
• 8 out of 10 consumers shop online weekly . 1 is Powerful.
• Shopper Marketing is vital in the path to • Power of Automation: Manage, deploy, and
purchase; 59% of buying decisions happen analyze 100’s of campaigns in MINUTES.
at retailer sites.2 • [Re] Target: Ensure your product and
• Brands are looking for “lower funnel” branding is delivered to each kind of shopper
marketing opportunities. and convert in-market browsers to buyers.
• Brands need tools and transparent analytics • Network Power: Manage your marketing
to scale and maximize advertising budgets. spend and deploy campaigns through one
interface to all your ecommerce retailers.
DiJiPOP is the solution • Instant Results: Analyze & optimize in real time.
to drive higher • Media Sales: Implement “lower funnel”
sales of your brand, strategies through one platform, one partner,
your products. one solution.
Sources: 1 Holden, Abigail (September 1, 2010). “Eight out of Ten Consumers Shop Online at Least Once a Week.” Compete Blog. 2
MillerArbesman, Debra (February 22, 2010). “Online Shopper Intelligence Study Released.” Compete Blog.