Truck Advertising Media deck.

Truck Advertising
Media Deck 2019
DrivenMediaUK @DrivenMediaUK DrivenMedia-uk
WHERE ADVERTISING GOES FURTHER

What is Truck
Advertising
Truck Advertising is a cost-effective and
affordable way to place your brand in front of a
mass audience.
Your advert is placed prominently on the sides
or rear of a commercial lorry or trailer travelling
the length and breadth of the country, or in a
defined location specified by you.
Truck advertising is the new billboard, only
more efficient and effective.

Why Truck
Advertising?
Reaching a hard to reach audience and
uninterrupted space, the UK’s major road
network. Often neglected in media plans, the
place to stand out from your competitors.
1.

An ever-changing audience from multiple
demographics, your campaign is reaching new
people daily rather than just the same people
commuting along the same route like with
traditional billboards.
2.
Why Truck Advertising?
vs
Multi-locational reach by each truck in the
campaign. Which means less hassle for you in
the planning stages as a single truck in your
campaign can have a greater reach and effect
than multiple billboards across multiply
locations.
3.

Reach your audience at a highly receptive time
which means your brands more likely to
become front of mind. Truck advertising is a
positive interruption (especially in traffic!)
4.

Extremely cost effective advertising, our
average Cost Per thousand (CPM) is less than
£0.75 based on average opportunities to see.
Meaning your advertising goes further both in
terms of mileage and value.
5.
Average Cost Per thousand (CPM)

The best of both worlds, two massive branding
spaces and the extended dwell time of the
rear. Perfect for dominating the road.
Full Wrap
Incredible dwell time for following motorists
which can accommodate longer copy. Ideal for
product placement or “action statements”.
Rear only campaigns
DrivenMediaUK @DrivenMediaUK
The Formats
That You Can
Choose
We offer a range of formats, from the
full wraps down to guerrilla marketing
stickers
Some of our most popular formats
include;
DrivenMedia-uk

Side Rear
Typical Truck
Sizing
DrivenMedia-uk
14.2m
2.8m
2.4m
2.8m
Total Advertising Area
39.76 m Sq + 39.76 m Sq6.72 m Sq +
=86.24 m Sq

Example Formats
The best of both sides and rear in one road
dominating package.
The truck looks and feels like it’s yours to it’s
audience.
Full Wrap

Example Formats
How many times have you got stuck behind one of
these on the motorway over the last month?
That’s the power of truck rear advertising, the
power is only amplified during heavy traffic or
congestion.
Rear Only

1 Truck Wrap
Advertising
Space
Comparison
DrivenMedia-uk
1.53 Bus Wraps
2.35 96 Sheet Billboards
4.70 48 Sheet Billboards
56.39 Tube Elevator
Posters

Reach and Dwell Time
Full Wrap
55,000 per day
14.3 million per year
Varies depending on
audience position
and speed
Side
35,000 per day
Approaching
traffic 3
Overtaking traffic 8
From slip road
bridge 10
Rear
20,000 per day
Following traffic 48
Format
Average
Opportunities
To See (OTS)
Average
Dwell time
(Seconds)
OTS collated from DFT traffic counts (2014) – Vary based on route taken. Stationary traffic on either carriageway will increase dwell times.
Assumed National Campaign

Proving Reach
and Dwell Time

Campaign
Impact
91% of vehicle occupants actively notice truck
adverts at the time of exposure. Over 35% of
these study these closer. OAAA – 2013.
97% of vehicle occupants can recall a specific
campaign weeks after seeing it. Making truck
advertising almost 100 times more impactful
than any other form of advertising. 3M – 2011.

Audience
Mindset and
Receptiveness
DrivenMedia-uk
Campaign are seen by people when they are
their most receptive to advertising, on a boring
journey with nothing capturing their attention to
distract them from this. Arbitron Outdoor Study
- 2009
56% of an audience perceive a company to be
more successful and trustworthy after seeing a
truck advertisement and are more likely to
make a purchase as a result. OAAA, Arbitron
Outdoor Study – 2009.

Coverage
Options
Truck advertising doesn’t have to be
national, in the past we’ve ran
campaigns across regions, cities and
specific routes.
We’re even happy to look and see
what coverage we can find you.
DrivenMedia-uk

Demographics of The Road
66% 60% 1.6 ABC1
Those with a higher
disposable income
are more
dependant on the
cars.
National Travel Survey, DFT.
66% of employees
commute by car.
Road Usage Statistics, DFT.
60% of vehicle
owners are male.
DLVA.
Average
Occupancy Rate,
1.6 per car.
DFT.
Typical
demographic
category of driver
or passenger:
ABC1

Production and Media: What’s Included?
Advertising
Material
Manufacture
High quality HGV
curtains and/or vinyl
wrap digitally printed
with your creative.
Fitting of
Advertising
Material
The application of
your creative to
selected truck, trailer
or lorry.
GPS Tracker
Installation of GPS
tracker to truck.
Truck selection
Most suitable truck
for your campaign,
found for you if not in
our available fleet.
GPS Tracking
Regular charging of
each tracker in your
campaign and
collation of monthly
reports.
Space rental
A payment to the
haulier for the use of
the space on their
fleet.
Cleaning
Minimum fortnightly
cleaning by haulage
partners or when
visibly unclean.
Management of
campaign
Constant monitoring
of campaign,
ensuring exceptional
fleet standards.
Production
Media

Campaign Support: What’s Included?
Design Support
Guiding you with our design expertise to the
most effective creative.
Launch Support
Understanding your goals so you get the best
reaction to the launch of your campaign.
Regular Communication
Updates around your campaign as an when
they happen.
Production, Fitting and Management.
As you’d expect and as explained previously.
Pre-Campaign
Post-Campaign
Data Collation
Collation of all campaign tracking data in to a
single report.
Advert Recycling
Recycling or reusing your campaign to
reduce the effect on environment.
During Campaign
Campaign Celebration
Happens all the way though, celebrating milestones, reactions and results.

Our Results:
Automotive.
133% return in under 2
weeks.
Education
Over a 400% return in
3 months
Technology
First app downloads
within 48 hours of
launch
Lead Generation
A 33% jump with
inbound enquires.

Summary: Why Truck Advertising?
Receptive Audience
Creates a positive
interruption, increasing
positive brand interaction
to a hard to reach and
uninterrupted media
landscape.
Highly Visible Medium
Hard to ignore
Ever changing audience.
Unusual Medium
Ideal for PR and Social
sharing.
Reach extends far
beyond the roads and
those exposed to your
advert on the road.
More Cost Effective
Than You Think
Cross county reach
Universal reach to
demographic categories.

Summary: Why DrivenMedia?
Guaranteed Driving
times
Minimum: 5 hours a
day, 5 days a week.
Accountable Campaign
Feedback
Live access to tracking
portal;
Monthly GPS reporting,
including;
mileage, driving time
and coverage.
More Coverage
Options
Using curtain sided
trailers, means we have
routes others can’t
access.
High Quality of Display
Contracted minimum
standard with all
haulage partners, with
spot checks completed
regularly.

CONTACT US
Getting in touch couldn't be simpler
01332 416 449
www.DrivenMedia.co.uk
advertising@DrivenMedia.co.uk

Truck Advertising Media deck.

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