Millward Brown's brand pyramid shows that a brand's strength is inversely proportional to its share of consumer spending in a category. Brands in the initial optimization phase only account for 12% of spending, while fully optimized brands account for 40%. The document promotes a brand optimization service that helps clients identify marketing categories and locations to target to expand their brand's online visibility and strengthen consumer bonds. The service provides insights on search traffic, categories, locations, and competitors by analyzing search terms, patterns, and trends across web pages.

2. WHY DO YOU NEED BRAND OPTIMIZATION

5. WHAT IS OUR
BRAND OPTIMIZATION SERVICE?

8. GROW YOUR BUSINESS WITH
BRAND OPTIMIZATION!

10. Millward Brown’s brand pyramid shows that a brand’s strength is inversely
proportional to the “share of wallet,” or share of category expenditure. Brands at
the initial phase of optimization (also known as “presence,”) eat up only 12% of
spending for that phase. On the other hand, brands that have reached the peak of
the pyramid, or brands that have bonded with consumers, account for 40% of
wallet share.

11. How will I have a strong brand?
To increase your brand’s strength, your visibility must expand. You must seize
your brand’s online visibility and expansion opportunities through our
Brand Optimization Service!

21. WHAT WE DO

23. This will help you identify what marketing categories and locations to target and
to prioritize for a solid brand optimization strategy!
We will provide you insights on your
search traffic visibility and opportunities
based on marketing categories,
geo-targets and competition.
We analyze up to 750 search terms and
identify 500 search patterns and trends
across more than 100,000 web pages to
bring you an in-depth marketing report.

27. WHAT ARE THE BENEFITS OF
BRAND OPTIMIZATION?