Brand optimization involves increasing a brand's online visibility and strength to capture a larger share of consumer spending in its category. A brand optimization service can analyze search traffic, terms, patterns and trends across many web pages to provide insights on marketing categories and locations to target. This helps create a solid strategy to move the brand higher in the brand pyramid where it can bond with more consumers and account for a larger share of their spending.

2. WHY DO YOU NEED BRAND OPTIMIZATION

5. WHAT IS OUR
BRAND OPTIMIZATION SERVICE?

8. GROW YOUR BUSINESS WITH
BRAND OPTIMIZATION!

10. Millard Brown’s brand pyramid shows that a brand’s strength is inversely
proportional to the “share of wallet,” or share of category expenditure. Brands at
the initial phase of optimization (also known as “presence,”) eat up only 12% of
spending for that phase. On the other hand, brands that have reached the peak of
the pyramid, or brands that have bonded with consumers, account for 40% of
wallet share.

11. How will I have a strong brand?
To increase your brand’s strength, your visibility must expand. You must seize
your brand’s online visibility and expansion opportunities through our
Brand Optimization Service!

20. WHAT WE DO

23. This will help you identify what marketing categories and locations to target and
to prioritize for a solid brand optimization strategy!
We will provide you insights on your
search traffic visibility and
opportunities based on marketing
categories, geo-targets and
competition.
We analyze up to 750 search terms
and identify 500 search patterns and
trends across more than 100,000 web
pages to bring you an in-depth
marketing report.

27. WHAT ARE THE BENEFITS OF
BRAND OPTIMIZATION?