MySpace Mobile provides a mobile version of the MySpace social network site at m.myspace.com that has over 2 million daily and 10 million monthly unique users generating over 3 billion page views per month. It allows for targeted mobile advertising to MySpace users based on demographics like age, gender, interests and location. Mobile users are always connected through their devices and engage with content and ads frequently, making MySpace Mobile a good platform for reaching tech-savvy mobile audiences.

1. MySpace Mobile
October 2008

2. What is MySpace Mobile?
• m.myspace.com: the official mobile
extension of MySpace
• Free and ad-supported
• The best targeting and among the
broadest reach in mobile
• 2MM daily unique users/ 10MM per mo
• Over 3B page views per month
• Average regular user visits their home
page 10X per day
m:metrics internal data, April 2008

3. Sample:
Mobile Advertising on m.myspace.com
http://landingpages.millennialmedia.c
om/custom/juno/landing.php

4. We Provide The Best Mobile Targeting In
The Business
At no additional charge, we can target across the following categories nationally
or in any markets that you specify:
• Age • Religion
• Gender • Smoker
• Income • Drinker
• Zip Code • Here For
• Children • Culture (US Hispanic)
• Ethnicity • Sexual Orientation
• Body Type • Education
• Marital Status • PLUS Device, Carrier and
Time of Day Targeting
*Hypertargeting not yet available for m.myspace.com

5. Highly personal device, High engagement
• Mobile users are identifiable,
targetable and always reachable
• Mobile is the one part of the media
mix that consumers have a persistent
connection to all day long. Users are
tech-savvy and carry their mobile
phones wherever they go
• Mobile advertising works
• 33% of US mobile data subscribers
have seen a mobile ad in the last 3
months, and over half have
responded to one
• MySpace is meant for mobile
• Mobile devices are typically used for
on-the-go “snack consumption,”
perfect for checking the latest on
MySpace
Mediamark Research Inc., Spring 2007 Study: Mobile Subscribers Taking Note Of Ads. Mark Walsh, Friday, Jan 11, 2008