1. The document discusses the history and capabilities of MySpace's developer platform and APIs, including OpenSocial, which allows developers to build applications that can work across multiple social networks.
2. It outlines MySpace's approach to balancing user experience with viral growth of applications and describes security, privacy and safety reviews for applications.
3. The document also introduces MySpace's Hyper-Targeting advertising product, which allows targeting of users based on their expressed interests and behaviors on the platform.
EMG Webinar: Beyond the Demographic: Using Psychographic and Ethnographic Dat...Earthbound Media Group
For decades, marketers and advertisers have used demographic profiling to target consumers. But focusing solely on this traditional targeting tactic may be a waste of precious time, money, energy and opportunities for meaningful engagement. By considering how the social and mobile landscapes have impacted the consumer’s ability to commune in new and personal ways we can discover how demographic profiling alone is ineffective. The webinar will explore EMG’s hand- crafted methodologies in collecting, measuring and responding to new data sets, live behaviors and critical brand sentiment that have allowed us to target and personalize campaigns and web experiences within a diversity of industries including higher education, healthcare and entertainment.
Join us as we introduce and explore how you can evolve your approach to profiling and segmenting audiences to increase impressions, shares, adoptions and conversions.
In this webinar you will learn how to:
1. Think beyond demographic profiling and why it is fiscally beneficial to do so
2. Acquire more specific data sets and ways to measure
3. Use those data sets to get started on targeting consumers on more specific levels
4. Craft engaging and personalized web features and experiences
5. Measure the success and efficiencies of your new marketing tactics
In this presentation, Web 2.0 expert Yuval Zukerman gives a comprehensive lesson on social networks. He shares the types, categories, and characteristics of social networks, giving a wealth of examples. Who’s using this next generation online get-together – Yuval will shows that too, along with research demographics, and user and usage statistics. You’ll be provided an inside look at what features users are clamoring for, as well as what issues, such as privacy and safety, are playing a role in the future of social networks. Also provided are tips on how you can utilize this new Web 2.0 connectivity phenomenon as a marketing means, with real world examples on who’s doing it and how.
EMG Webinar: Beyond the Demographic: Using Psychographic and Ethnographic Dat...Earthbound Media Group
For decades, marketers and advertisers have used demographic profiling to target consumers. But focusing solely on this traditional targeting tactic may be a waste of precious time, money, energy and opportunities for meaningful engagement. By considering how the social and mobile landscapes have impacted the consumer’s ability to commune in new and personal ways we can discover how demographic profiling alone is ineffective. The webinar will explore EMG’s hand- crafted methodologies in collecting, measuring and responding to new data sets, live behaviors and critical brand sentiment that have allowed us to target and personalize campaigns and web experiences within a diversity of industries including higher education, healthcare and entertainment.
Join us as we introduce and explore how you can evolve your approach to profiling and segmenting audiences to increase impressions, shares, adoptions and conversions.
In this webinar you will learn how to:
1. Think beyond demographic profiling and why it is fiscally beneficial to do so
2. Acquire more specific data sets and ways to measure
3. Use those data sets to get started on targeting consumers on more specific levels
4. Craft engaging and personalized web features and experiences
5. Measure the success and efficiencies of your new marketing tactics
In this presentation, Web 2.0 expert Yuval Zukerman gives a comprehensive lesson on social networks. He shares the types, categories, and characteristics of social networks, giving a wealth of examples. Who’s using this next generation online get-together – Yuval will shows that too, along with research demographics, and user and usage statistics. You’ll be provided an inside look at what features users are clamoring for, as well as what issues, such as privacy and safety, are playing a role in the future of social networks. Also provided are tips on how you can utilize this new Web 2.0 connectivity phenomenon as a marketing means, with real world examples on who’s doing it and how.
TravelAlberta 2010 - Practical Strategies for Using Social Media in Your Tour...Stephen Joyce
Have wondered why social media works the way it does and why it has penetrated almost every aspect of our on-line lives. In this presentation I demystify social media, show you the fallacies and the hype but also present you with a clear and simple to use strategy for starting or improving your social media strategy. In order to success you must L.E.A.D. (Listen, Engage, Articulate, and Demonstrate).
In this workshop, we explored 3 facets of corporate social media strategy: (1) using social media for online reputation management, (2) social media for SEO, and (3) enterprise level social media API integration, such as using Facebook Connect.
Harnessing The Basics Of Social Media In HealthcareMegan Denhardt
Understand the basics of social media as it applies to healthcare associations, gain an understanding of the necessary staff and technology investment through a case study of the American Red Cross, and walk away with ideas to better engage your members.
Ben Garrett, executive producer, On The Scene Productions, PRSA Health Academy Board
Social media is often approached as a discipline quite distinct from traditional public relations and marketing. A shift in strategy is required to effectively engage in social media, yet it shouldn‚’t be considered in isolation from the strategic communications or marketing plan. This three-step process will allow you to include social media tactics as you research, plan, implement and measure your overall communications strategy. Learn how to appropriately engage online communities and create programs that are designed to find the alignment between organizational and constituent goals.
* Learn to incorporate social media into your overall strategic communications plan.
* Leave with the resources to start engaging in social media immediately. .
Engaging Audiences with Social Media: Outreach Activities for Collections CareDana Allen-Greil
Strategic use of social media can help your organization tap into enthusiast communities and open up access to your collections and expertise. In this session, learn how to select and use the right social platforms for your target audience, topic, and available resources. We’ll discuss how to leverage free tools such as Facebook, Twitter, Instagram, Vine, Tumblr, and Google Hangouts to connect with today’s audiences and engage them in meaningful conversations about your work.
This presentation was given as a webinar, part of the Connecting to Collections series on Outreach activities for small museums and libraries. You can watch the webinar and access other materials here:
http://www.connectingtocollections.org/courses/outreach-activities-for-collections-care/
TravelAlberta 2010 - Practical Strategies for Using Social Media in Your Tour...Stephen Joyce
Have wondered why social media works the way it does and why it has penetrated almost every aspect of our on-line lives. In this presentation I demystify social media, show you the fallacies and the hype but also present you with a clear and simple to use strategy for starting or improving your social media strategy. In order to success you must L.E.A.D. (Listen, Engage, Articulate, and Demonstrate).
In this workshop, we explored 3 facets of corporate social media strategy: (1) using social media for online reputation management, (2) social media for SEO, and (3) enterprise level social media API integration, such as using Facebook Connect.
Harnessing The Basics Of Social Media In HealthcareMegan Denhardt
Understand the basics of social media as it applies to healthcare associations, gain an understanding of the necessary staff and technology investment through a case study of the American Red Cross, and walk away with ideas to better engage your members.
Ben Garrett, executive producer, On The Scene Productions, PRSA Health Academy Board
Social media is often approached as a discipline quite distinct from traditional public relations and marketing. A shift in strategy is required to effectively engage in social media, yet it shouldn‚’t be considered in isolation from the strategic communications or marketing plan. This three-step process will allow you to include social media tactics as you research, plan, implement and measure your overall communications strategy. Learn how to appropriately engage online communities and create programs that are designed to find the alignment between organizational and constituent goals.
* Learn to incorporate social media into your overall strategic communications plan.
* Leave with the resources to start engaging in social media immediately. .
Engaging Audiences with Social Media: Outreach Activities for Collections CareDana Allen-Greil
Strategic use of social media can help your organization tap into enthusiast communities and open up access to your collections and expertise. In this session, learn how to select and use the right social platforms for your target audience, topic, and available resources. We’ll discuss how to leverage free tools such as Facebook, Twitter, Instagram, Vine, Tumblr, and Google Hangouts to connect with today’s audiences and engage them in meaningful conversations about your work.
This presentation was given as a webinar, part of the Connecting to Collections series on Outreach activities for small museums and libraries. You can watch the webinar and access other materials here:
http://www.connectingtocollections.org/courses/outreach-activities-for-collections-care/
A brief slide with information about SocialMedia's upcoming Business School event; the backdrop for their workshop at SNAP Summit 2.0, led by Nick Gonzales.
Encryption in Microsoft 365 - ExpertsLive Netherlands 2024Albert Hoitingh
In this session I delve into the encryption technology used in Microsoft 365 and Microsoft Purview. Including the concepts of Customer Key and Double Key Encryption.
Key Trends Shaping the Future of Infrastructure.pdfCheryl Hung
Keynote at DIGIT West Expo, Glasgow on 29 May 2024.
Cheryl Hung, ochery.com
Sr Director, Infrastructure Ecosystem, Arm.
The key trends across hardware, cloud and open-source; exploring how these areas are likely to mature and develop over the short and long-term, and then considering how organisations can position themselves to adapt and thrive.
Transcript: Selling digital books in 2024: Insights from industry leaders - T...BookNet Canada
The publishing industry has been selling digital audiobooks and ebooks for over a decade and has found its groove. What’s changed? What has stayed the same? Where do we go from here? Join a group of leading sales peers from across the industry for a conversation about the lessons learned since the popularization of digital books, best practices, digital book supply chain management, and more.
Link to video recording: https://bnctechforum.ca/sessions/selling-digital-books-in-2024-insights-from-industry-leaders/
Presented by BookNet Canada on May 28, 2024, with support from the Department of Canadian Heritage.
LF Energy Webinar: Electrical Grid Modelling and Simulation Through PowSyBl -...DanBrown980551
Do you want to learn how to model and simulate an electrical network from scratch in under an hour?
Then welcome to this PowSyBl workshop, hosted by Rte, the French Transmission System Operator (TSO)!
During the webinar, you will discover the PowSyBl ecosystem as well as handle and study an electrical network through an interactive Python notebook.
PowSyBl is an open source project hosted by LF Energy, which offers a comprehensive set of features for electrical grid modelling and simulation. Among other advanced features, PowSyBl provides:
- A fully editable and extendable library for grid component modelling;
- Visualization tools to display your network;
- Grid simulation tools, such as power flows, security analyses (with or without remedial actions) and sensitivity analyses;
The framework is mostly written in Java, with a Python binding so that Python developers can access PowSyBl functionalities as well.
What you will learn during the webinar:
- For beginners: discover PowSyBl's functionalities through a quick general presentation and the notebook, without needing any expert coding skills;
- For advanced developers: master the skills to efficiently apply PowSyBl functionalities to your real-world scenarios.
GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using Deplo...James Anderson
Effective Application Security in Software Delivery lifecycle using Deployment Firewall and DBOM
The modern software delivery process (or the CI/CD process) includes many tools, distributed teams, open-source code, and cloud platforms. Constant focus on speed to release software to market, along with the traditional slow and manual security checks has caused gaps in continuous security as an important piece in the software supply chain. Today organizations feel more susceptible to external and internal cyber threats due to the vast attack surface in their applications supply chain and the lack of end-to-end governance and risk management.
The software team must secure its software delivery process to avoid vulnerability and security breaches. This needs to be achieved with existing tool chains and without extensive rework of the delivery processes. This talk will present strategies and techniques for providing visibility into the true risk of the existing vulnerabilities, preventing the introduction of security issues in the software, resolving vulnerabilities in production environments quickly, and capturing the deployment bill of materials (DBOM).
Speakers:
Bob Boule
Robert Boule is a technology enthusiast with PASSION for technology and making things work along with a knack for helping others understand how things work. He comes with around 20 years of solution engineering experience in application security, software continuous delivery, and SaaS platforms. He is known for his dynamic presentations in CI/CD and application security integrated in software delivery lifecycle.
Gopinath Rebala
Gopinath Rebala is the CTO of OpsMx, where he has overall responsibility for the machine learning and data processing architectures for Secure Software Delivery. Gopi also has a strong connection with our customers, leading design and architecture for strategic implementations. Gopi is a frequent speaker and well-known leader in continuous delivery and integrating security into software delivery.
11. Ad Products Driven by User Data Behavioral: Groups, Content pages Demographic Geographic Declared Interests Blogs & Unstructured Data Friends: Relationships Brand affinity Backgrounds and images
12.
13. Hyper-Targeting vs. Traditional Models Freely expressed data in a user’s Personal Profile offers marketers more authentic, powerful, and direct targeting beyond common proxy methods General Web Proxies MySpace User-Expressed Demographic Behavioral Content Targeting Method Required or optional registration data Pages viewed, clicker retargeting Personal fitness and sports articles, search terms, shopping sections Male, 28, Aries, CU Boulder grad, nonsmoker, want kids someday Sample Target ATHLETIC SHOE BUYER (M18+, Active, Sports Fans, Healthy) About Me: “I feel the need for speed – bring it on” Interests : running, fitness, outdoors, South Park, travel, NFL, Phish Blog: “I need your support! have gone off deep end and agreed to cycle 100 miles…” Comments, Photos, Videos Member : The Raider Nation, Snowboarders, Track & Field Runners Friend: Nike and Jeep Communities
14. Hyper-Targeting Example: Movie Category Action/Adventure Thrillers Comedies Concepts Action Classics Crime Thrillers African-American Comedies Tragedy Action Comedies Erotic Thrillers British Comedies Animals Action Thrillers Espionage Thrillers Cult Comedies Nature Adventures Foreign Mystery & Suspense Dark Humor & Black Comedies Educational African-American Action Mobster Foreign Comedies Holidays & Christmas Blockbusters Mystery Latino Comedies Battles Comic Books & Superheroes Murder Mysteries Political Comedies Betrayal Crime Action Political Thrillers Slapstick Heroes Deadly Disasters Sci-Fi Thrillers Spoofs & Satire Violence Espionage Action Supernatural Thrillers Sports Comedies Gore Foreign Action Suspense Stand-Up Affairs & Love Triangles Martial Arts Disney Film Military & War Action Animation Romance Sequel Westerns Anime/Japanimation African-American Romance True Stories Foreign Romance Essential Cinema Children & Family Dramas Romance Classics Based On A Novel Family Movies African-American Dramas Romantic Comedies Tragedy Children's Movies Biographies Romantic Dramas Animals Teen Comedies Courtroom Dramas Love Stories Nature Teen Dramas Crime Dramas Educational Teen Romance Cult Dramas Classics Holidays & Christmas Film Noir Classic Comedies Battles Documentaries Foreign Drama Classic Dramas Betrayal Latino Dramas Classic Sci-Fi & Fantasy Heroes Religion & Spirituality Melodrama Classic Thrillers Violence General Religion & Faith Military Dramas Classic War Stories Gore Christianity & The Bible Period Pieces Classic Westerns Affairs & Love Triangles New Age/Metaphysical Political Dramas Epics Disney Film Death & The Afterlife Romantic Dramas Foreign Classics Sequel Good vs Evil Showbiz Dramas True Stories Sports Dramas Foreign Essential Cinema Tearjerkers Foreign Classics Based On A Novel Sci-Fi & Fantasy Foreign Drama Action Sci-Fi & Fantasy Horror Foreign Romance By Actor/Director/Title Alien Sci-Fi B-Movie Horror Foreign Action Top Films (100) Classic Sci-Fi & Fantasy Foreign Horror Foreign Mystery & Suspense Top Actors (40) Fantasy Ghost Stories Foreign Sci-Fi/Fantasy Top Producers/Directors (20) Foreign Sci-Fi/Fantasy Horror Classics Foreign Comedies Sci-Fi Adventure Monsters Foreign Horror Sci-Fi Dramas Satanic Stories Sci-Fi Horror Slashers and Serial Killers Sports Sci-Fi Thrillers Supernatural Horror Baseball Space Teen Screams Basketball Supernatural Sci-Fi Vampires Boxing & Wrestling