The document advertises the SUMMIT V conference which will focus on best practices for leadership, internet marketing, CRM, marketing, BDC, and sales. The conference will feature case studies from successful dealerships and presentations from industry experts on topics like internet marketing, email campaigns, advertising, growing CRM and internet teams, used car inventory management, and changing approaches to automotive advertising. Attendees will learn tactics to immediately improve their results.
This document provides information about a commercial property available for sublease located at 625 2nd Street in San Francisco, California. The property has approximately 10,237 rentable square feet that can be subdivided into a smaller space of 7,352 square feet. It features operable windows, HVAC, abundant parking, and is in a 24-hour neighborhood close to public transit and AT&T Park. The sublessor will provide a flexible sublease term of up to six years with a low load factor of 14.35%. Contact information is provided for three representatives from Grubb & Ellis commercial real estate to inquire further about subleasing the property.
This document outlines the program for the Automotive Internet Roundtable 2.0 conference held from November 1-3, 2006 in Las Vegas, Nevada. The conference featured multiple keynote speakers and breakout sessions over three days on topics related to automotive internet marketing, advertising, and web development. Breakout sessions were held on topics such as next-generation dealer advertising, online video, social media, search engine optimization, and integrating online and offline automotive sales and marketing strategies. The conference provided a forum for dealers, automakers, and internet companies to discuss emerging trends and share best practices in this area.
Ralph Paglia, Director of Digital Marketing at ADP Dealer Services, has confirmed his registration for the 2008 Automotive News Marketing Seminar on May 28, 2008 in Los Angeles, California. He will attend the event from 11:00 am to 2:30 pm and will participate in the reception, lunch, and panel presentation. Paglia registered and paid the $185 registration fee by credit card on April 27, 2008.
The document provides an agenda for a two-day automotive conference taking place on March 9-11, 2008. The agenda includes keynote speakers, panels, workshops, and networking events focused on online marketing trends in the automotive industry. Topics will include rising lead costs, online video strategies, measuring ad spend, integrating online and offline advertising, lessons from other industries, and finding from a dealer marketing spend study. The conference will conclude with a wrap-up session on the second day.
The document summarizes the results of an internet and in-person mystery shopping study conducted by J.D. Power and Associates in 2008. It found that dealers responded to only 68% of email inquiries, with an average response time of 12.4 hours. Inventory availability inquiries received the fastest responses. In person, 72% of dealers collected customer contact information but only 28% followed up within 72 hours.
AutoSuccess addresses the specific, researched needs of new car and light truck dealerships by providing entrepreneurial, cutting-edge, solution-based editorials to increase dealership profits and reduce expenses
AutoSuccess, magazine, sales, new, used, selling, salespeople, vehicle, dealer, dealership, leadership, marketing
For Similar content visit http://www.autosuccesssocial.com/
AutoSuccess addresses the specific, researched needs of new car and light truck dealerships by providing entrepreneurial, cutting-edge, solution-based editorials to increase dealership profits and reduce expenses
AutoSuccess, magazine, sales, new, used, selling, salespeople, vehicle, dealer, dealership, leadership, marketing
For Similar content visit http://www.autosuccesssocial.com/
AutoSuccess addresses the specific, researched needs of new car and light truck dealerships by providing entrepreneurial, cutting-edge, solution-based editorials to increase dealership profits and reduce expenses
AutoSuccess, magazine, sales, new, used, selling, salespeople, vehicle, dealer, dealership, leadership, marketing
For similar content visit http://www.autosuccesssocial.com/
This document provides information about a commercial property available for sublease located at 625 2nd Street in San Francisco, California. The property has approximately 10,237 rentable square feet that can be subdivided into a smaller space of 7,352 square feet. It features operable windows, HVAC, abundant parking, and is in a 24-hour neighborhood close to public transit and AT&T Park. The sublessor will provide a flexible sublease term of up to six years with a low load factor of 14.35%. Contact information is provided for three representatives from Grubb & Ellis commercial real estate to inquire further about subleasing the property.
This document outlines the program for the Automotive Internet Roundtable 2.0 conference held from November 1-3, 2006 in Las Vegas, Nevada. The conference featured multiple keynote speakers and breakout sessions over three days on topics related to automotive internet marketing, advertising, and web development. Breakout sessions were held on topics such as next-generation dealer advertising, online video, social media, search engine optimization, and integrating online and offline automotive sales and marketing strategies. The conference provided a forum for dealers, automakers, and internet companies to discuss emerging trends and share best practices in this area.
Ralph Paglia, Director of Digital Marketing at ADP Dealer Services, has confirmed his registration for the 2008 Automotive News Marketing Seminar on May 28, 2008 in Los Angeles, California. He will attend the event from 11:00 am to 2:30 pm and will participate in the reception, lunch, and panel presentation. Paglia registered and paid the $185 registration fee by credit card on April 27, 2008.
The document provides an agenda for a two-day automotive conference taking place on March 9-11, 2008. The agenda includes keynote speakers, panels, workshops, and networking events focused on online marketing trends in the automotive industry. Topics will include rising lead costs, online video strategies, measuring ad spend, integrating online and offline advertising, lessons from other industries, and finding from a dealer marketing spend study. The conference will conclude with a wrap-up session on the second day.
The document summarizes the results of an internet and in-person mystery shopping study conducted by J.D. Power and Associates in 2008. It found that dealers responded to only 68% of email inquiries, with an average response time of 12.4 hours. Inventory availability inquiries received the fastest responses. In person, 72% of dealers collected customer contact information but only 28% followed up within 72 hours.
AutoSuccess addresses the specific, researched needs of new car and light truck dealerships by providing entrepreneurial, cutting-edge, solution-based editorials to increase dealership profits and reduce expenses
AutoSuccess, magazine, sales, new, used, selling, salespeople, vehicle, dealer, dealership, leadership, marketing
For Similar content visit http://www.autosuccesssocial.com/
AutoSuccess addresses the specific, researched needs of new car and light truck dealerships by providing entrepreneurial, cutting-edge, solution-based editorials to increase dealership profits and reduce expenses
AutoSuccess, magazine, sales, new, used, selling, salespeople, vehicle, dealer, dealership, leadership, marketing
For Similar content visit http://www.autosuccesssocial.com/
AutoSuccess addresses the specific, researched needs of new car and light truck dealerships by providing entrepreneurial, cutting-edge, solution-based editorials to increase dealership profits and reduce expenses
AutoSuccess, magazine, sales, new, used, selling, salespeople, vehicle, dealer, dealership, leadership, marketing
For similar content visit http://www.autosuccesssocial.com/
Local software company AdvantageCS.Com provides premium fulfillment software for medium to large publishers. Their public website aims to provide information to potential customers but currently lacks credibility due to weak branding, dry technical content, and usability issues like poor labeling and navigation. The document recommends redesigning the website to better showcase the company's achievements, engage users with multimedia, simplify content for non-technical audiences, and improve the organization, labels and links.
Revolutionize with Mobile/Social! — 10 Strategies & 20 CasesVivastream
The document discusses strategies for leveraging mobile and social media to broaden direct marketing efforts. It outlines 10 strategic revenue drivers for digital growth, including initial customer engagement, active customer participation, word-of-mouth and viral marketing. It provides 24 case studies illustrating these drivers, such as JetBlue using mobile QR codes, Clorox providing a mobile stain removal app, and Starbucks promoting ice cream on Facebook. The presentation aims to help businesses generate new revenue by integrating these digital strategies.
Revolutionize with Mobile/Social! — 10 Strategies & 20 CasesVivastream
The document discusses strategies for leveraging mobile and social media to broaden existing direct marketing efforts. It outlines 10 strategic revenue drivers for digital growth, including initial customer engagement, word of mouth/viral marketing, personalization, and relationship building. The presentation provides 24 case studies illustrating these drivers and frameworks for social media and mobile marketing strategies. It aims to help companies generate new revenue by tapping into consumer engagement across digital channels.
Territory management for inside sales leader notesFitira
The document discusses territory management for inside sales and outlines key considerations and processes for improving territory management including identifying customer, partner, and company expectations; measuring and reporting on key metrics; preparing and implementing territory management plans; and continually reviewing and improving opportunities. It provides templates and activities to help sales teams gain insight into their territories, segment accounts, identify resources, leverage marketing, develop plans, and implement territory management best practices.
UNLEASH THE POWER OF THE BUSINESS MODEL CANVAS: Use the Business Model Canvas...Rod King, Ph.D.
Ninety-nine percent of practitioners of the Business Model Canvas use 1% of its potential. Do you want to belong to the 1% of people that use 99% of the potential of the Business Model Canvas? Would you like to use the Business Model Canvas not only for business model innovation but also for Universal Supply Chain Management and Universal Problem Solving? Then, check out this presentation which explores how to use the Business Model Canvas as a Universal Problem Solving (UPS) canvas.
1) Analog Devices created an advertising campaign called "Blackfin Is Where?" to drive customers to download free software from their website and evaluate their Blackfin processor.
2) The campaign used online video ads highlighting customer innovations created using Blackfin technology to convince viewers to learn more and get a free test drive.
3) Creating compelling landing pages with useful application content was found to be critical for converting visitors to test drives, taking as much effort as creating the video ads.
eMarketing Professional seeking a challenging & rewarding opportunity AslihanAyan
Aslihan "Ashley" Ayan is an eMarketing professional seeking a challenging opportunity to accelerate market awareness and sales. She has 15 years of experience independently and on teams creating and managing enterprise and small business websites. She also developed strategic online ad campaigns and increased website rankings through search engine optimization. Ayan holds an MS and BS in Information Technology and has worked in a variety of roles from intern to adjunct faculty.
Here the slides for the talk I am giving at an event organized by Enterprise Ireland. I am quite honored to speak together with Prof Henry Chesbrough, author of Open Business Models... He is opening the conference with his talk, while I am concluding.
The document discusses business model design and innovation. It provides a template of 9 building blocks to describe a business model, including clients, offerings, activities, partners, and revenue streams. Examples are given of how companies like Amazon, Walmart, and Intel have innovated their business models. The presentation emphasizes visualizing, assessing, and renewing business models through brainstorming improvements and turning new ideas into implementation roadmaps.
Profitability: SaaS Versus On Premise SolutionsAspire Systems
SaaS is being increasingly adopted and is even considered a savior model in this economy due to the zero upfront CAPEX for buyers. Still the question remains if SaaS is a profitable model for solution providers? Regardless of the longer sales cycles, is the on-premise solution providing faster break-even?
This webinar moderated by Aspire Systems, where Amy Wohl of Wohl Associates and Alex Ginger, Director of Active Operations Management International, a SaaS provider discussed the two business models, in light of the current economic situation.
Some of key topics discussed were:
- Cost factors – developmental, operational and marketing costs
- Revenue factors – sales cycle, pricing models, etc.
- Benefits/drawbacks of both the business models
- Will a hybrid pricing/delivery model provide better benefits?
The document summarizes the benefits of transferring a real estate business to RE/MAX. It states that RE/MAX provides extensive systems of support to help businesses reach their goals while retaining independence. Agents join and stay with RE/MAX for benefits like high commissions, global brand awareness, training resources, and technology tools. The RE/MAX business model is designed to help brokers grow their business through resources like brand recognition, training, leads generation, and technology available from day one.
Q3 2009 Small Business Specialist Pal Meeting February 2009 Finalvriyait
This document provides an agenda and notes for a quarterly meeting of Small Business Specialists Partner Area Leads (PALs). The meeting will include check-ins from PALs in various countries, presentations from Microsoft on the Next Generation Partner Program and the Worldwide Partner Conference, and a discussion on the next SBSC PALs. Topics to be covered include Microsoft's new competency framework, requirements and benefits for different partner levels, the proposed tracks and topics for WPC 2009, and sales resources and offers available in the second half of the fiscal year.
SAP Managed Services – Picking The Perfect Partner - Techwave.pdfAnil
Managing cost, time, and effort to support the SAP Landscape is a critical challenge for any business. When choosing a suitable Managed Service Provider (MSP), a company must consider how a services integrator can help manage complex SAP landscapes cost-effectively and at the same time advise on new roadmaps while helping the organization move towards a digitally transformed organization.
Msc Product Service System Design Thesis final presentationChiara Cacciani
Facebook's business model relies on three key elements: business logic, products, and narratives. Narratives play an important role in encoding and decoding messages between the business and users/stakeholders. However, narratives often include extra elements that influence how users perceive the product and company. Facebook's original narrative focused on connecting friends but users have shaped their own narratives around identity, relationships, and reputation on the platform.
SPAN has extensive experience in the insurance industry since 1993. They have expertise across various insurance lines of business including health, auto, property & casualty, and life & annuities. SPAN has completed many significant projects for insurance companies, providers, brokers, and independent software vendors. Their team of over 2000 certified insurance domain experts can help clients solve problems.
SPAN has extensive experience in the insurance industry since 1993. They have expertise across various insurance lines of business including health, auto, property & casualty, and life & annuities. SPAN has completed many significant projects for insurance companies, providers, brokers, and independent software vendors. Their team of over 2000 certified insurance domain experts can help clients solve problems.
SPAN has extensive experience in the insurance industry since 1993. They have expertise across various insurance lines of business including health, auto, property & casualty, and life & annuities. SPAN has completed many significant projects for insurance companies, providers, brokers, and independent software vendors. Their team of over 2000 certified insurance domain experts can help clients solve problems.
The C-level executives are puzzled rightfully, why CDI projects are so complex, time consuming and too expensive when the subject matter is simply the "CUSTOMER" data. Achieving nirvana for a robust CDI solution is far fetched given the maturity level at present of CDI/MDM technologies. It is in this context that this paper makes an attempt to provide a direction with golden rules [Best Practices], distilled with years of experience to smoothen any CDI implementation.
Objectives:
1) Discuss the challenges associated with customer data management
2) Present the Best Practices in managing the customer data
3) Discuss the importance of Data Quality and Data Governance
For white paper which has more detailed information of this presentation, please send an email. Email address is listed in the last slide of this presentation.
Mitsubishi needed to boost sales and compensate dealers after delaying the launch of its new Lancer model. It launched a marketing campaign promoting an "Impossible Travel Agency" website for exotic vacation destinations. The campaign slogan was "Nobody Leads you where a Mitsubishi does." This generated traffic to the website and dealerships, resulting in over 6,000 qualified leads and 1,400 test drives, leading to increased sales of over 5.5 million euros.
1. Social media, websites, and mobile are becoming major influencers in the car buying process. Dealers are adopting mobile and social media marketing.
2. Search is the primary research tool but consumers experience fatigue if not finding what they want in the first 5-7 pages. Dealer websites are important for generating high quality leads.
3. Over 30% of internet leads still go unanswered, demonstrating the need for lead management solutions to handle inbound leads.
Local software company AdvantageCS.Com provides premium fulfillment software for medium to large publishers. Their public website aims to provide information to potential customers but currently lacks credibility due to weak branding, dry technical content, and usability issues like poor labeling and navigation. The document recommends redesigning the website to better showcase the company's achievements, engage users with multimedia, simplify content for non-technical audiences, and improve the organization, labels and links.
Revolutionize with Mobile/Social! — 10 Strategies & 20 CasesVivastream
The document discusses strategies for leveraging mobile and social media to broaden direct marketing efforts. It outlines 10 strategic revenue drivers for digital growth, including initial customer engagement, active customer participation, word-of-mouth and viral marketing. It provides 24 case studies illustrating these drivers, such as JetBlue using mobile QR codes, Clorox providing a mobile stain removal app, and Starbucks promoting ice cream on Facebook. The presentation aims to help businesses generate new revenue by integrating these digital strategies.
Revolutionize with Mobile/Social! — 10 Strategies & 20 CasesVivastream
The document discusses strategies for leveraging mobile and social media to broaden existing direct marketing efforts. It outlines 10 strategic revenue drivers for digital growth, including initial customer engagement, word of mouth/viral marketing, personalization, and relationship building. The presentation provides 24 case studies illustrating these drivers and frameworks for social media and mobile marketing strategies. It aims to help companies generate new revenue by tapping into consumer engagement across digital channels.
Territory management for inside sales leader notesFitira
The document discusses territory management for inside sales and outlines key considerations and processes for improving territory management including identifying customer, partner, and company expectations; measuring and reporting on key metrics; preparing and implementing territory management plans; and continually reviewing and improving opportunities. It provides templates and activities to help sales teams gain insight into their territories, segment accounts, identify resources, leverage marketing, develop plans, and implement territory management best practices.
UNLEASH THE POWER OF THE BUSINESS MODEL CANVAS: Use the Business Model Canvas...Rod King, Ph.D.
Ninety-nine percent of practitioners of the Business Model Canvas use 1% of its potential. Do you want to belong to the 1% of people that use 99% of the potential of the Business Model Canvas? Would you like to use the Business Model Canvas not only for business model innovation but also for Universal Supply Chain Management and Universal Problem Solving? Then, check out this presentation which explores how to use the Business Model Canvas as a Universal Problem Solving (UPS) canvas.
1) Analog Devices created an advertising campaign called "Blackfin Is Where?" to drive customers to download free software from their website and evaluate their Blackfin processor.
2) The campaign used online video ads highlighting customer innovations created using Blackfin technology to convince viewers to learn more and get a free test drive.
3) Creating compelling landing pages with useful application content was found to be critical for converting visitors to test drives, taking as much effort as creating the video ads.
eMarketing Professional seeking a challenging & rewarding opportunity AslihanAyan
Aslihan "Ashley" Ayan is an eMarketing professional seeking a challenging opportunity to accelerate market awareness and sales. She has 15 years of experience independently and on teams creating and managing enterprise and small business websites. She also developed strategic online ad campaigns and increased website rankings through search engine optimization. Ayan holds an MS and BS in Information Technology and has worked in a variety of roles from intern to adjunct faculty.
Here the slides for the talk I am giving at an event organized by Enterprise Ireland. I am quite honored to speak together with Prof Henry Chesbrough, author of Open Business Models... He is opening the conference with his talk, while I am concluding.
The document discusses business model design and innovation. It provides a template of 9 building blocks to describe a business model, including clients, offerings, activities, partners, and revenue streams. Examples are given of how companies like Amazon, Walmart, and Intel have innovated their business models. The presentation emphasizes visualizing, assessing, and renewing business models through brainstorming improvements and turning new ideas into implementation roadmaps.
Profitability: SaaS Versus On Premise SolutionsAspire Systems
SaaS is being increasingly adopted and is even considered a savior model in this economy due to the zero upfront CAPEX for buyers. Still the question remains if SaaS is a profitable model for solution providers? Regardless of the longer sales cycles, is the on-premise solution providing faster break-even?
This webinar moderated by Aspire Systems, where Amy Wohl of Wohl Associates and Alex Ginger, Director of Active Operations Management International, a SaaS provider discussed the two business models, in light of the current economic situation.
Some of key topics discussed were:
- Cost factors – developmental, operational and marketing costs
- Revenue factors – sales cycle, pricing models, etc.
- Benefits/drawbacks of both the business models
- Will a hybrid pricing/delivery model provide better benefits?
The document summarizes the benefits of transferring a real estate business to RE/MAX. It states that RE/MAX provides extensive systems of support to help businesses reach their goals while retaining independence. Agents join and stay with RE/MAX for benefits like high commissions, global brand awareness, training resources, and technology tools. The RE/MAX business model is designed to help brokers grow their business through resources like brand recognition, training, leads generation, and technology available from day one.
Q3 2009 Small Business Specialist Pal Meeting February 2009 Finalvriyait
This document provides an agenda and notes for a quarterly meeting of Small Business Specialists Partner Area Leads (PALs). The meeting will include check-ins from PALs in various countries, presentations from Microsoft on the Next Generation Partner Program and the Worldwide Partner Conference, and a discussion on the next SBSC PALs. Topics to be covered include Microsoft's new competency framework, requirements and benefits for different partner levels, the proposed tracks and topics for WPC 2009, and sales resources and offers available in the second half of the fiscal year.
SAP Managed Services – Picking The Perfect Partner - Techwave.pdfAnil
Managing cost, time, and effort to support the SAP Landscape is a critical challenge for any business. When choosing a suitable Managed Service Provider (MSP), a company must consider how a services integrator can help manage complex SAP landscapes cost-effectively and at the same time advise on new roadmaps while helping the organization move towards a digitally transformed organization.
Msc Product Service System Design Thesis final presentationChiara Cacciani
Facebook's business model relies on three key elements: business logic, products, and narratives. Narratives play an important role in encoding and decoding messages between the business and users/stakeholders. However, narratives often include extra elements that influence how users perceive the product and company. Facebook's original narrative focused on connecting friends but users have shaped their own narratives around identity, relationships, and reputation on the platform.
SPAN has extensive experience in the insurance industry since 1993. They have expertise across various insurance lines of business including health, auto, property & casualty, and life & annuities. SPAN has completed many significant projects for insurance companies, providers, brokers, and independent software vendors. Their team of over 2000 certified insurance domain experts can help clients solve problems.
SPAN has extensive experience in the insurance industry since 1993. They have expertise across various insurance lines of business including health, auto, property & casualty, and life & annuities. SPAN has completed many significant projects for insurance companies, providers, brokers, and independent software vendors. Their team of over 2000 certified insurance domain experts can help clients solve problems.
SPAN has extensive experience in the insurance industry since 1993. They have expertise across various insurance lines of business including health, auto, property & casualty, and life & annuities. SPAN has completed many significant projects for insurance companies, providers, brokers, and independent software vendors. Their team of over 2000 certified insurance domain experts can help clients solve problems.
The C-level executives are puzzled rightfully, why CDI projects are so complex, time consuming and too expensive when the subject matter is simply the "CUSTOMER" data. Achieving nirvana for a robust CDI solution is far fetched given the maturity level at present of CDI/MDM technologies. It is in this context that this paper makes an attempt to provide a direction with golden rules [Best Practices], distilled with years of experience to smoothen any CDI implementation.
Objectives:
1) Discuss the challenges associated with customer data management
2) Present the Best Practices in managing the customer data
3) Discuss the importance of Data Quality and Data Governance
For white paper which has more detailed information of this presentation, please send an email. Email address is listed in the last slide of this presentation.
Mitsubishi needed to boost sales and compensate dealers after delaying the launch of its new Lancer model. It launched a marketing campaign promoting an "Impossible Travel Agency" website for exotic vacation destinations. The campaign slogan was "Nobody Leads you where a Mitsubishi does." This generated traffic to the website and dealerships, resulting in over 6,000 qualified leads and 1,400 test drives, leading to increased sales of over 5.5 million euros.
1. Social media, websites, and mobile are becoming major influencers in the car buying process. Dealers are adopting mobile and social media marketing.
2. Search is the primary research tool but consumers experience fatigue if not finding what they want in the first 5-7 pages. Dealer websites are important for generating high quality leads.
3. Over 30% of internet leads still go unanswered, demonstrating the need for lead management solutions to handle inbound leads.
J D Power And Associates Online Automotive Marketing ReviewKelly Automotive
This document summarizes findings from an automotive online marketing review by J.D. Power and Associates. It discusses trends in new vehicle sales, consumer preferences, and online shopping behaviors. Key points include: total US new vehicle sales in 2008 will be the lowest since 1993 due to higher gas prices favoring cars over trucks. Compact vehicles have gained market share while online advertising budgets are being reduced. The number of models shopped and use of search increases in the month of purchase.
SYNC is Ford's in-car technology brand that was a key success due to increasing brand awareness and establishing a unique product value through digital engagement and personalization strategies. The launch plan targeted mass reach audiences for early messaging while also laser targeting specific groups, and success was measured through observed online behaviors and sales.
The document summarizes the 2008 Catalyst Awards ceremony. It begins with an introduction by the COO of Jumpstart Automotive Media. It then provides details on the current economic downturn, including falling home values, rising foreclosures, stock market declines, and falling consumer confidence and car sales. The document notes that Ford and GM have lost billions and cut advertising budgets. It then outlines strategies for effective marketing in this difficult economy, such as targeting the right audiences online. The rest of the document announces and credits the winners of various awards for best local ad, best site redesign, best interactive video campaign, best rich media campaign, and most innovative digital campaign.
The document summarizes Subaru's case study in launching a blog called Subaria to engage with automotive bloggers and Impreza owners. Some key points:
1) Subaru launched the blog and an event with automotive bloggers to get feedback on the Impreza and improve the brand's reputation, as blogs were influential information sources.
2) The blog and event were well received, with bloggers saying Subaru acknowledged their influence and executives addressed criticisms directly.
3) Posts about the Impreza became more positive after the event, and the blog is still actively used by readers today to discuss the brand.
This document summarizes findings from a 2007 study on car buying influences. It finds that brand and dealership loyalty are diminishing as consumers consider more options online. Consumers use the internet as a filter at different stages of the purchase process - to research vehicles, find dealerships, and read reviews. Dealerships lose opportunities because many leads go unanswered and responses are often poor quality. Consumer reviews and ratings are becoming an important new factor, influencing where consumers choose to shop and purchase. The study suggests dealerships need to improve their online presence and responsiveness to maximize sales opportunities.
This document outlines the program for the Automotive Internet Roundtable 2.0 conference held from November 1-3, 2006 in Las Vegas, Nevada. The conference included general sessions and breakout sessions on topics related to automotive internet marketing, dealerships, online advertising, and web site development. Speakers included representatives from automakers, dealerships, advertising and marketing firms, and research organizations. The program provided attendees opportunities to learn about emerging trends and best practices through panel discussions and presentations.
The document summarizes a study examining how well car dealerships convert online leads into sales. Key findings include that a significant number of opportunities are lost, the quality of dealership responses to leads is decreasing, many customers defect to other brands, and high performing dealers have unique behaviors like promptly following up with customers. The study analyzed over 1 million online leads received by 1,329 dealerships over 15 months using methods like lead matching, customer surveys, dealership visits, and mystery shopping.
This document provides an agenda for the Summit VI conference, which focuses on best practices for leadership, internet marketing, customer relationship management, marketing, business development centers, and sales. The agenda lists several speakers who will discuss topics like motivation, sales training, goal setting, expanding internet departments, search engine marketing, power prospecting, dealership processes, using technology for marketing and sales, and improving pre-owned vehicle profits.
MySpace Mobile provides a mobile version of the MySpace social network site at m.myspace.com that has over 2 million daily and 10 million monthly unique users generating over 3 billion page views per month. It allows for targeted mobile advertising to MySpace users based on demographics like age, gender, interests and location. Mobile users are always connected through their devices and engage with content and ads frequently, making MySpace Mobile a good platform for reaching tech-savvy mobile audiences.
Ralph Paglia has registered for the 2009 Automotive Internet Roundtable taking place October 14-16, 2009 at the Red Rock Resort and Spa in Las Vegas, NV. The document provides details on the conference sessions, hotel information with a special room rate of $199, and cancellation policies. It also thanks Ralph for registering and looks forward to his attendance.
J.D. Power and Associates will host an Automotive Internet Roundtable from November 1-3 in Las Vegas to address online advertising strategies for automotive marketers. The event will bring together representatives from automotive research sites, manufacturers, dealerships, and technology/marketing firms. It will showcase how the auto industry uses the internet to reach buyers through tactics like rich media, behavioral targeting and search engine marketing. The roundtable is co-hosted by Jumpstart Automotive Media and sponsored by major automotive websites and search engines.
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive function. Exercise causes chemical changes in the brain that may help protect against mental illness and improve symptoms.
The document outlines an agenda for the Automotive Internet Roundtable taking place from October 17-19, 2007 at the Red Rock Casino, Resort & Spa in Las Vegas, Nevada. The agenda includes sessions on topics such as internet department foundations, online advertising, social media, metrics, and presentations from industry leaders. Attendees will learn best practices for using the internet in automotive sales and marketing from thought leaders in the automotive and technology industries.
This document outlines the program for the Automotive Internet Roundtable 2.0 conference held from November 1-3, 2006 in Las Vegas, Nevada. The conference featured keynote speeches, panel discussions, and breakout sessions on topics related to automotive internet marketing, advertising, and web development. Sessions were held over three days and covered issues like next-generation dealer advertising, consumer-generated media, video advertising, search engine optimization, and social media strategies. The conference provided a forum for automotive industry professionals to discuss emerging trends and share best practices in online marketing and web development.
The document discusses how the car buying process has changed, with consumers now using the internet throughout their research and selection process to find dealerships and filter options. Search engines and dealership websites are the primary ways consumers first learn about and locate dealerships. Reviews and ratings of dealerships from other customers are also becoming an important factor in consumers' purchase decisions.
Ralph Paglia is the Director of Digital Marketing at ADP Dealer Services. He has over 20 years of experience in the automotive industry developing customer relationship management and digital marketing programs. Previously he held leadership roles at several major automotive companies developing their CRM and internet strategies. He is now focused on growing ADP's digital marketing opportunities with automakers and large dealer groups.
Steve Witten Presents to JD Power and Associate Automotive Internet RoundtableKelly Automotive
The document discusses trends in online automotive shopping and the vehicle purchasing process. It finds that manufacturer sites have reached parity with independent sites in popularity and usefulness for new vehicle buyers. Approximately half of buyers begin their online shopping one month before purchase, and one-third seriously consider only one vehicle model. Linking purchase data to web-wide behavioral data for the first time provides new marketing insights into how consumers research vehicles online over their entire shopping process.
Understanding Catalytic Converter Theft:
What is a Catalytic Converter?: Learn about the function of catalytic converters in vehicles and why they are targeted by thieves.
Why are They Stolen?: Discover the valuable metals inside catalytic converters (such as platinum, palladium, and rhodium) that make them attractive to criminals.
Steps to Prevent Catalytic Converter Theft:
Parking Strategies: Tips on where and how to park your vehicle to reduce the risk of theft, such as parking in well-lit areas or secure garages.
Protective Devices: Overview of various anti-theft devices available, including catalytic converter locks, shields, and alarms.
Etching and Marking: The benefits of etching your vehicle’s VIN on the catalytic converter or using a catalytic converter marking kit to make it traceable and less appealing to thieves.
Surveillance and Monitoring: Recommendations for using security cameras and motion-sensor lights to deter thieves.
Statistics and Insights:
Theft Rates by Borough: Analysis of data to determine which borough in NYC experiences the highest rate of catalytic converter thefts.
Recent Trends: Current trends and patterns in catalytic converter thefts to help you stay aware of emerging hotspots and tactics used by thieves.
Benefits of This Presentation:
Awareness: Increase your awareness about catalytic converter theft and its impact on vehicle owners.
Practical Tips: Gain actionable insights and tips to effectively prevent catalytic converter theft.
Local Insights: Understand the specific risks in different NYC boroughs, helping you take targeted preventive measures.
This presentation aims to equip you with the knowledge and tools needed to protect your vehicle from catalytic converter theft, ensuring you are prepared and proactive in safeguarding your property.
EV Charging at MFH Properties by Whitaker JamiesonForth
Whitaker Jamieson, Senior Specialist at Forth, gave this presentation at the Forth Addressing The Challenges of Charging at Multi-Family Housing webinar on June 11, 2024.
Welcome to ASP Cranes, your trusted partner for crane solutions in Raipur, Chhattisgarh! With years of experience and a commitment to excellence, we offer a comprehensive range of crane services tailored to meet your lifting and material handling needs.
At ASP Cranes, we understand the importance of reliable and efficient crane operations in various industries, from construction and manufacturing to logistics and infrastructure development. That's why we strive to deliver top-notch solutions that enhance productivity, safety, and cost-effectiveness for our clients.
Our services include:
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Charging and Fueling Infrastructure Grant: Round 2 by Brandt HertensteinForth
Brandt Hertenstein, Program Manager of the Electrification Coalition gave this presentation at the Forth and Electrification Coalition CFI Grant Program - Overview and Technical Assistance webinar on June 12, 2024.
Implementing ELDs or Electronic Logging Devices is slowly but surely becoming the norm in fleet management. Why? Well, integrating ELDs and associated connected vehicle solutions like fleet tracking devices lets businesses and their in-house fleet managers reap several benefits. Check out the post below to learn more.
Expanding Access to Affordable At-Home EV Charging by Vanessa WarheitForth
Vanessa Warheit, Co-Founder of EV Charging for All, gave this presentation at the Forth Addressing The Challenges of Charging at Multi-Family Housing webinar on June 11, 2024.
Charging Fueling & Infrastructure (CFI) Program Resources by Cat PleinForth
Cat Plein, Development & Communications Director of Forth, gave this presentation at the Forth and Electrification Coalition CFI Grant Program - Overview and Technical Assistance webinar on June 12, 2024.
Charging Fueling & Infrastructure (CFI) Program by Kevin MillerForth
Kevin Miller, Senior Advisor, Business Models of the Joint Office of Energy and Transportation gave this presentation at the Forth and Electrification Coalition CFI Grant Program - Overview and Technical Assistance webinar on June 12, 2024.
Charging Fueling & Infrastructure (CFI) Program by Kevin Miller
Asbp Summit V
1. SUMMIT V
BEST PRACTICES
866.396.7050
Experience real Case Studies
that can help your dealership
LEADERSHIP • INTERNET • CRM • MARKETING • BDC • SALES immediately.
Tuesday and Wednesday,
November 7th and 8th
2006, at the Venetian
Resort and Hotel, Las
Vegas, NV.
Dean Evans David Kain David Chip Perry Ralph Paglia Dale Pollak Phil Sura
Vice President, Field President, Kain Automotive Thomas CEO and President, CRM/eBusiness Director,
Courtesy Chevrolet
Co-founder and Chairman, VP of Automotive Division, Dealers & Managers Only!
Marketing, The Cobalt Inc. Internet & BDC Training Owner, Subaru of Dallas AutoTrader.com mPower Auto UnityWorks Media
Group Specialist Case Study: How Courtesy
You will learn: You will learn:
Case Study: How I lowered
my advertising expense and
Internet Advertising Best
Practices
Chevrolet’s business and
CRM teams grew to over
Gamble in Vegas, don’t
gamble with your used car
You will learn:
- About the repositioning of
Two days of intense
- Internet Marketing that
generates high-quality leads
- Mapping out the best
Internet sales process
increased my market share
You will learn:
400 vehicle sales per month
You will learn:
inventory automotive advertising
- How the traditional 50 year
learning. Dramatically
- Maximizing lead
generation from your Web
- E-mail templates for the
best short and long-term
You will learn:
- About ‘Mooch Marketing’
- How AutoTrader.com’s top
performing dealers get their
- How to grow your CRM
and Internet teams
You will learn:
- How to improve your
approach to advertising is
changing, and where it is improve your results.
site communication - Ways to advertise for free outstanding results - What to measure, and used vehicle volume, gross heading
- Maximizing third-party - Phone script elements that -Low-cost marketing ideas - Take home examples of how to collect the data... and age - How video content makes
automotive sites
- Metrics that matter: Focus
turn leads into appointments
- Recruiting, hiring and
that get noticed
- How to run events that get
effective merchandising you
can put to
Performance metrics that
matter
- How to improve everyday
decisions that affect your
it easier for the Internet team
to “harvest Web site leads”
Limited Seats,
on return on investment compensating for results you noticed
- How to generate car
immediate use
- Create a true CRM Profit
Center
- Manage your own SEM
volume, gross and age
- How to understand the
- The opportunities available
with video streaming
Register Today! Wow! I was hoping to gain at least five new ideas to take our Internet sales to the next level. I had more
reviews in your local paper and online ad campaigns changes responsible for than five the very first day.
- Use your BDC as a safety profit margin pressures
net for the Internet sales
team
Case studies from The thing I liked best was the people. The sharing of information during breakfast and lunch was just
as helpful as the quality presentations. Great people who work hard and play hard...after all it was Las
successful dealerships Vegas. I enjoyed the casual and professional environment and the opportunity to visit with 15 vendors in
between speakers.
across the country. “What happens in Vegas goes back to Texas.” I met with my Internet team of 10 professionals and started
to implement ideas on Saturday afternoon.
This was my first Summit and I hope I can come again in November!
Classroom style seating Great Show....Fabulous Ideas!!! Thanks.
only $595. Special Joe Healy, Internet Director at Lawrence Marshall Dealerships 979-826-7103
Venetian room rates for
Sean Roy Reutter Scott Joseph Mark Tewart Tony Rimas Mike Parsons Robert Basha $209 per night, while
Wolfington
Owner, BZResults.com
Sheehy Auto Stores President & CEO,
J&L Marketing, Inc.
President, Tewart
Enterprises
Red McCombs Director of eCommerce,
Asbury Automotive Group,
Co-founder,
Auction123, Inc.
they last.
Case Study: Sheehy.com Case Study: Grow your Southest Region
Case Study: New You will learn: Case Study: How
Case Study: How to use increases leads from 400 Internet department through Speakers and times subject to change
marketing strategy focuses - How to engage customers
- 2400 per month Auction123 rolled out a
BDC/Internet departments on steady long term growth. intelligently while learning a defined process, efficient Growing your sales or
how traditional “meet and new thinking in Internet
to sell 100 - 500 extra cars Dealership’s market share staffing, and strategic yourself: Understanding the
You will learn: greet” strategies can management and re-
a month. increases from 8% to 32% advertising “why” is more important than
- How to increase leads reduce sales marketing. Streamline your
and grows net profits from the “how.”
and sales volume without - How to increase inventory, 3rd party lead
You will learn: $170,000 to over 2.2 million You will learn:
professionalism, write-ups generating sites, eBay,
- How to set up a successful increasing lead expense - How to structure and staff
in just two years and sales by eliminating
BDC/Internet department - Improve sales and reduced and your Web site into one
“Deal Killer” questions low volume or high volume
- Use the Web to promote cost per sale at the same time You will learn: - How to define and management solution
dealership locations
all your profit centers - Improve profitability by - A growth strategy to grow implement 5 universal laws - Create a process to support
- Use the Web to drive improving the quality of leads your profit a minimum of that increase sales You will learn:
your customers and staff
through your own site 33% per year - How to improve gross - How to simplify all of
showroom & phone traffic efficiently
- Increase closing ratios and - New promotions strategy profits by implementing your Internet re-marketing
- Sell old stock, vehicles & - Increase ROI through
better proposals
parts inventory average gross profit with using personalized Web outlets into one Web based
- How to reduce customer inventory selection and lead
- Use e-mail marketing to profit improvement pages and direct mail management software
conflict and increase sales allocation
drive more traffic for zero - Sell old stock units via - How to increase your floor and gross profit through - Maximizing eBay Motors’
- Streamline online
cost the Web traffic during your slowest better handling of price, potential with a seamless
advertising to maximize Web
days of the week payment and negative equity solution
objections site conversion
- A new outlook on marketing
your vehicles online
Call today to register. Seating is limited. toll free: 866.396.7050 web: www.autosuccessonline.com
2. SUMMIT V
BEST PRACTICES
LEADERSHIP • INTERNET • CRM • MARKETING • BDC • SALES
Tuesday and Wednesday, The AutoSuccess Best Practices Summit V tickets are now available. To
register, please fill out completely the following information and fax toll free,
November 7th and 8th 866.665.7936. If you would wish to pay by check, please mail this form and
2006, at the Venetian Resort check to: AutoSuccess Magazine, 3411 Pinnacle Gardens Drive, Louisville,
Kentucky 40245.
and Hotel, Las Vegas, NV.
Please Print.
Dealers & Managers Only! Name: _______________________________________________________
Two days of intense Title: _______________________________________________________
learning. Dramatically Dealership: ___________________________________________________
improve your results. Address: _____________________________________________________
Limited Seats, City/State: ____________________________________________________
Register Today! Phone: _______________________________________________________
Fax: _________________________________________________________
Case studies from successful
dealerships across the Email: _______________________________________________________
country. Number of Attendees: ___________________________________________
Classroom styles seating Names of Attendees: ____________________________________________
only $595. Special Venetian _____________________________________________________________
room rates for $209 per _____________________________________________________________
night.
How did you hear about the Summit? _______________________________
Speakers and times subject to change
Are you a paid subscriber to AutoSuccess Magazine? Yes No
Have you attended a Best Practices Summit before? Yes No
If yes, which one(s) have you attended: _____________________________
Method of payment: MC Visa Amex Check
Card Number: _________________________________________________
EXP Date: ____________________________________________________
Call today to register. Seating is limited. toll free: 866.396.7050 web: www.autosuccessonline.com