6. WECHAT FOR COMPANIES
•1 message pack per day; 1 pack can include 1~3 stories
•max 600 characters per story
•multimedia: text, picture, voice, video
7. WECHAT vs.WEIBO
WeChat
Weibo
Nature
Mobile social messaging apps,
Whatsapp
Microblog,
Twitter
# of users
500 million
500 million
Monthly active users
~236 million
~ 200 million
Platforms
Mobileapps
Mobile, WAP, Computer
Network type
Private
Public
Usage
Direct communication,
Branding
Widely distributinginfo,
a viral effect,
Branding
8. WECHAT IN A NUTSHELL
•a mobile-based mass communications channel
•one of the hottest social media in China
•a considerable amount of active users
•opportunity to reach target audience and do PR
•a powerful complement to marcom mix