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Social Media in China_Wechat
WeChat is a popular mobile social network in China with over 500 million users. It allows users to send messages, pictures, videos and voice messages in private chats or to groups. WeChat can be used by companies for branding and marketing through its ability to send one message pack per day of up to three stories with 600 characters each. While similar to WhatsApp, WeChat differs from Sina Weibo in being mobile-focused for direct communication versus Weibo's use as a microblogging platform for widely distributing information and creating viral content.
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- 1. SOCIAL MEDIA INCHINA--WECHAT Ying Hu, 13 January 2014
- 2. China’s social medialandscape 2013
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- 4. WECHAT IS AMOBILE SOCIAL NETWORK m users
- 5. KEY FUNCTIONS OFWECHAT
- 6. WECHAT FOR COMPANIES •1 message pack per day; 1 pack can include 1~3 stories •max 600 characters per story •multimedia: text, picture, voice, video
- 7. WECHAT vs.WEIBO WeChat Weibo Nature Mobile social messaging apps, Whatsapp Microblog, Twitter # of users 500 million 500 million Monthly active users ~236 million ~ 200 million Platforms Mobileapps Mobile, WAP, Computer Network type Private Public Usage Direct communication, Branding Widely distributinginfo, a viral effect, Branding
- 8. WECHAT IN ANUTSHELL •a mobile-based mass communications channel •one of the hottest social media in China •a considerable amount of active users •opportunity to reach target audience and do PR •a powerful complement to marcom mix
- 9.