The document summarizes Subaru's case study in launching a blog called Subaria to engage with automotive bloggers and Impreza owners. Some key points: 1) Subaru launched the blog and an event with automotive bloggers to get feedback on the Impreza and improve the brand's reputation, as blogs were influential information sources. 2) The blog and event were well received, with bloggers saying Subaru acknowledged their influence and executives addressed criticisms directly. 3) Posts about the Impreza became more positive after the event, and the blog is still actively used by readers today to discuss the brand.