This document outlines the program for the Automotive Internet Roundtable 2.0 conference held from November 1-3, 2006 in Las Vegas, Nevada. The conference featured multiple keynote speakers and breakout sessions over three days on topics related to automotive internet marketing, advertising, and web development. Breakout sessions were held on topics such as next-generation dealer advertising, online video, social media, search engine optimization, and integrating online and offline automotive sales and marketing strategies. The conference provided a forum for dealers, automakers, and internet companies to discuss emerging trends and share best practices in this area.

1. Automotive Internet Roundtable 2.0
November 1 – 3, 2006 • Red Rock Casino, Resort and Spa, Las Vegas, Nevada
PROgRAM
Wednesday, november 1, 2006
11:00 a.m. registration opens
red roCk ConferenCe Center
1:30 – dealer aftermarket symposium at sema
4:30 p.m. — Discovering the Hidden Profits in Vehicle Accessorization
Speakers: Ellen McKoy, SEMA; Tom Carre, Palm Bay Chevrolet; Ed Woods Ciener, Woods Ford
loCation: las vegas Convention Center, n253
5:30 p.m. automotive internet roundtable
– Opening Reception
pavilion ballroom
7:00 p.m. dinner with special keynote: Web 2.0—A Look at the Future
– Dan Rosensweig, COO, Yahoo!
red roCk ballroom
thursday, november 2, 2006
7:00 a.m. Breakfast
pavilion ballroom
8:00 a.m. Welcome
red roCk ballroom
General Session Future of Automotive Internet
8:15 a.m. – Dennis Galbraith, J.D. Power and Associates
red roCk ballroom
Break-Out Dealerships Online Advertising Web Site Development
Sessions
Charleston 1 red roCk ballroom Charleston 2
Break-Out 1 Next-generation Advertising Upper Funnel Advertising Improving Site Search to Better
9:00 a.m. and Marketing Solutions for Moderated by Jodi Harris, Complement Navigation
Dealerships iMedia – Bob Macdonald, InQuira
– John Holt, The Cobalt – Nick Stoyanoff, AOL
Group – Paul Ratzky, Team One
10:00 a.m. Break
Break-Out 2 Future of Dealership Sites The Path to Effective Media Future of Vehicle Configurators
10:30 a.m. Moderated by Scott Kane, Integration Moderated by Sam Thanawalla,
J.D. Power and Associates Moderated by J.D. Power and Associates
– Barry Brodsky, Dealer Bill Williams, J.D. Power and – Stacey Coopes, FordDirect.
Web Tools Associates com
– Jason Ezell, Dealerskins – Curt Hecht, GM Planworks – Steve Glaubeman, Enlighten
– Kevin Root, The Cobalt – Linda Gangeri, Volvo – Andy Price, Trilogy
Group – Jenny Howell, Honda – Scott Haugen, Chrome
– John Stark, The Cobalt Systems
Group
General Session Consumer generated Media
11:15 a.m. Moderated by Andrea Remyn, McGraw-Hill
– Curt Hecht, GM Planworks – Jen Dulski, Yahoo!
– Jay Stockwell, Nielsen Buzzmetrics – Chuck Sullivan, Organic
red roCk ballroom
12:15 p.m. Lunch
pavilion ballroom
Break-Out Dealerships Online Advertising Web Site Development
Sessions Charleston 1 red roCk ballroom Charleston 2
Break-Out 3 Sales Integration: Linking Attracting Traffic to the OEM Who’s Innovating In-Market
1:30 p.m. Shoppers from the Dealer Site Site Automotive Creative?
to the Store Moderated by Min Cho, Moderated by Chad Beasley,
Moderated by Jennifer J.D. Power and Associates Jumpstart
Younan, J.D. Power and – Lon Bollenbacher, Yahoo! – Ian Kennish, Yahoo!
Associates – Jennifer Howard, Google – David Schoonover, Kia
– Linda Pesonen, General – Jon Rosen, Autobytel – Sam Cannon, Organic
Motors – David Harris, Suzuki
– Mike Dececco, Dealer.com
– Kevin Root, The Cobalt
Group Continued>
– Dale Pollak, mPower Auto

2. thursday, november 2, 2006 (continued)
Break-Out Dealerships Online Advertising Web Site Development
Sessions Charleston 1 red roCk ballroom Charleston 2
Break-Out 4 Dealer Marketing Plan, 2006 Video on 3rd Party Computer generated Images
2:30 p.m. and Beyond Research Sites (CgI)
Moderated by John Durham, Moderated by Jason Moderated by Sam Thanawalla,
Jumpstart Automotive Scoggins, Jumpstart J.D. Power and Associates
– Gary Marcotte, AutoNation Automotive – Matt Weng, eVox
– Rob Bollinger, Jumpstart – Jack Nerad, Kelley Blue – Jeroen Snepvangers, RTTusa
Automotive Book – Masahiro Ito, Yappausa.com
– Ralph Paglia, Courtesy – Chris Satovick, Vehix.com
Chevrolet – Joe Kyriakoza, Jumpstart
– Frank Montebello, Norm Automotive
Reeves Honda
3:15 p.m. Break
Break-Out Dealerships Online Advertising Web Site Development
Sessions Charleston 1 Charleston 2 red roCk ballroom
Break-Out 5 The Online Video Revolution in How Industry Can Better Next Big Thing From 3rd Party
3:45 p.m. Retail Marketing Use Online Video Ads Sites
– Tomer Alpert, Sister Moderated by Steve Witten, Moderated by Cliff Banks,
Technologies J.D. Power and Associates Ward’s Dealer Business
– Deann Harvey, PointRoll – Stephen Henson, Kelley Blue
– Yoav Arnstein, Eyeblaster Book
– James Kim, Organic – Chip Perry, AutoTrader.com
– Jordan Kurzweil, AOL – Mitch Golub, Cars.com
– John Holt, The Cobalt Group
– Jim Riesenbach, Autobytel
General Session Review of the Day and Closing Remarks: Dennis Galbraith, J.D. Power and Associates
4:45 p.m. red roCk ballroom
5:00 - 8:00 p.m. Networking Reception—Cherry nightClub (doWnstairs at red roCk)
friday, november 3, 2006
7:00 a.m. Breakfast—pavilion ballroom
8:00 a.m. Welcome Back—red roCk ballroom
General Session Expert Panel on Media & Advertising Engagement
8:15 a.m. Moderated by gene Cameron, J.D. Power and Associates
– Paul Ratzky, TeamOne – Christine Mackenzie, DaimlerChrysler
– Tom Peyton, American Honda – Jeff Price, Time Inc.
red roCk ballroom
Break-Out Dealerships Online Advertising Online Advertising
Sessions red roCk ballroom Charleston 1 Charleston 2
Break-Out 6 Successful Dealer Panel The Future of the Third Social Media
9:00 a.m. Moderated by Wendy Olson Screen: How to Reach the – Jen Dulski, Yahoo!
Killion, J.D. Power and Associates Consumer like Never Before
– David Shirley, Folsom Chevrolet – Laura Marriott, Mobile
– Dave Metter, MileOne Marketing Association
Automotive Group
– Brad Burlingham, The Sullivan
Automotive Group
10:00 a.m. Break
Break-Out 7 Best Practices: Leads & Customers Behavioral Targeting the
10:30 a.m. at the Dealership Automotive Shopper
Moderated by Michael Battaglia, Moderated by Mitch Lowe,
J.D. Power and Associates Jumpstart Automotive
– Joe Vraneza, Kelley Blue Book – Rory O’Connor, Beyond
– Dean Evans, Dealix Interactive
– Brad Frohn, Ford – David Harris, Suzuki
– Ralph Ebersole, Cars.com – Anna Papadopoulos,
EuroRSCG
Break-Out 8 SEO & SEM for Dealers Enthusiast & Automotive Media Integration Example
11:15 a.m. Moderated by Wendy Olson Community Sites – Uwe Hook, Genex
Killion and Bill Williams, Moderated by Amit
J.D. Power and Associates Aggarwal, J.D. Power and
– Linda Perry-Lube, Microsoft Associates
– Todd Swickard, AutoDealer – Alex Algard, CarDomain
Traffic.com – Sylvia Marino, Edmunds
– Dillon McDonald, Jumpstart CarSpace
Automotive – Jim Jordan, Mazda
– Jeff Clark, Dealer.com
– Max Stecklar, The Cobalt Group
Noon Closing Remarks—red roCk ballroom