Jabong.com is an e-commerce company selling over 90,000 products across 1000 brands in apparel, footwear, beauty, and home accessories. To increase awareness and engagement, Jabong.com launched catchy television commercials and partnered with fashion weeks. They also published a fashion magazine called JUICE. Additionally, Jabong.com used display advertising networks to reach their target audience of over 230 million internet users in India. This rich media campaign utilizing pictures and videos on platforms like YouTube and Google+ led to higher engagement rates and lower costs.

1. BRANDING
with
INTERNET

2. A case study on Jabong.com

3. selling apparel, footwear, fashion accessories,
beauty products, fragrances, home accessories
and other lifestyle products.
over 90000+ Products and
1000+ Brands.

4. carrying LATEST and
top INTERNATIONAL
brands

6. Awareness Creation
Rich Media Experience
Scaling Up The Engagement

7. Catchy TVC
Catalog displaying in
fashion magazine
Called JUICE
Partnering with
Fashion weeks
#1
#2
#3

8. Catchy new TVC from Jabong.com brings
forth the euphoria that shopping at
Jabong.com gives its customers, also
reinstates that Jabong.com is a one stop
fashion destination.
#1

9. The Juice is a part of Jabong.com’s expansion plans into
fashion content publishing. The Juice subscribers can
see all the catalogs of Jabong.com
#2

10. Partnership with
LAKME Fashion Week
#3

11. still JABONG.COM had to
ensure their reach over
230 million
internet user in India

12. and took the help of
DISPLAY NETWORK

13. Reaching CORE target
across the internet
Using the assets such pictures,
videos for rich MEDIA campaign

14. #1

15. #2

16. #3
#4
Videos on YouTube
Post Ads on Google Plus

17. 160% higher engagement rate than regular campaign
9% higher engagement rate on smartphone
20 sec spent on Ads on an average by the internet users
65% lower cost per engagement with 30% lower cost per
acquisition

18. Thank You