The document discusses the BBC's commitment to high quality global journalism across platforms and screens. It notes that BBC.com is part of the largest global news network, reaching over 230 million people per week across 38 countries and 33 languages. The creation of Global News Limited, which includes BBC.com, had specific goals of increasing content breadth and localization, extending reach across digital platforms, maximizing video content online, and driving social engagement.
Hotstar segments the market based on language and interest in live sports. It targets loyal customers through its membership program. Hotstar positions itself as a convenient, high-quality video streaming platform. It offers a wide range of content across different devices through its easy-to-use interface and portfolio of offerings such as live sports and original shows. Hotstar competes by broadcasting regional content and holding exclusive rights to some shows.
MVMNT Media, LLC is comprised of three Over-The-Top (OTT), Advertising Video-On-Demand (AVOD) streaming TV channels; MVMNT TV (at launch stage), Monfasports TV and Cinemeo (both in developmental stage), with each brand also comprising of a LINEAR channel. The focus of this prospectus is the AVOD and the LINEAR channel of MVMNT TV. Currently the streaming OTT market growth is driven by Subscription Video-On-Demand (SVOD) and hybrids like Hulu and CBS All Access.
Subscription video on-demand (SVOD) market challengers like Disney+, AT&T’s HBO Max and NBC/Universal have prepared their own streaming app launches over the next weeks and months. Free channels are preparing their own challenge for market share with launches of free channels with content like Tubi TV and PopTV. These channels appeal to potential viewers who aren’t interested in paying a monthly or yearly streaming subscription. These platforms offer free content and generate revenue by serving targeted advertisements (Programmatic Advertising) during commercial breaks. With 157,000 regular viewers, Pop TV generated $68M in ad revenue for 2018. Some of the revenue was from product placement and ad integration.
The MVMNT TV AVOD channel is available and free to download on 80 million TV’s, tablets and devices: Android, iOS and Apple TV, Amazon Fire TV, Chromecast and Roku.
MVMNT TV’s linear channel Is delivered via Virtual Multichannel Video Programming Distributor (vMVPD); also referred to as streaming TV services, vMVPDs aggregate live and on-demand TV and deliver the content over the internet linearly. vMVPD services resemble the similar layout of cable packages allowing users to browse a guide or flip through channels that stream programming 24 hours a day. These services are often used by recent cord-cutters who want to keep select channels from their cable packages but at a lower price.
vMVPD services include Sling TV, Hulu Live TV, YouTube TV, DirecTV Now, fuboTV, PlayStation Vue, Viacom’s Pluto TV and Xumo. According to Rich Greenfield of BTIG, paid vMVPD subscribers hit a high of 7.7 million last year. This is expected to grow: vMVPDs gained a combined 2.1 million subscribers over the first nine months of 2018, according to a recent Conviva study, which correlated the loss of 2.8 million subscribers for cable and satellite during the same time period.
This document analyzes trends in the OTT market. It finds that broadband-only homes are growing and adopting multiple OTT services like Netflix and Hulu. Original content and large libraries are driving growth in SVOD services, while free ad-supported content is fueling the AVOD market. Younger consumers are watching less traditional TV and more content via connected devices like Roku and Fire TV, which are mirroring linear TV viewing patterns. There is an opportunity for an AVOD service that provides premium TV content and a wide library for free.
The document discusses 7 dynamics that are transforming TV as it shifts to being delivered over the internet: 1) Reaching across screens to provide programming on any device, 2) Internet TV streaming, 3) TV distribution and cloud-based delivery, 4) Improved measurement of viewership across platforms, 5) Programmatic ad technology, 6) Addressable advertising, and 7) Increased viewer engagement. This shift is having a profound impact on delivery, advertising and the viewer experience as TV adapts to being viewed anytime, anywhere over the internet.
The document discusses 7 dynamics that are transforming TV as the industry shifts to delivering television programming over the internet. These dynamics are: 1) Reach across screens, 2) Internet TV streaming, 3) TV distribution and the cloud, 4) Measurement, 5) Programmatic ad technology, 6) Addressable advertising, and 7) Viewer engagement. The convergence of traditional linear TV and internet video is having a profound impact on how television is delivered, advertised, and experienced by viewers. This transformation presents both risks and opportunities for TV programmers, distributors, and advertisers.
Tremor Video: TV and-vod-friends-with-benefits-faq April 2013Brian Crotty
The document summarizes a study on the effectiveness of TV and video-on-demand (VOD) advertising in the UK. The study found that combining TV and VOD advertising was more effective at increasing brand awareness and message association than TV alone, especially among light TV viewers who watch less than two hours per day. The study also found that VOD advertising helped extend the impact of brand messaging after TV campaigns ended by continuing to raise awareness and association. Additionally, combining TV and VOD campaigns was more cost-effective than TV-only campaigns, particularly for reaching light TV viewers. The methodology involved analyzing survey data from over 1,000 UK consumers and fusing it with TV viewership and VOD exposure data.
Hotstar segments the market based on language and interest in live sports. It targets loyal customers through its membership program. Hotstar positions itself as a convenient, high-quality video streaming platform. It offers a wide range of content across different devices through its easy-to-use interface and portfolio of offerings such as live sports and original shows. Hotstar competes by broadcasting regional content and holding exclusive rights to some shows.
MVMNT Media, LLC is comprised of three Over-The-Top (OTT), Advertising Video-On-Demand (AVOD) streaming TV channels; MVMNT TV (at launch stage), Monfasports TV and Cinemeo (both in developmental stage), with each brand also comprising of a LINEAR channel. The focus of this prospectus is the AVOD and the LINEAR channel of MVMNT TV. Currently the streaming OTT market growth is driven by Subscription Video-On-Demand (SVOD) and hybrids like Hulu and CBS All Access.
Subscription video on-demand (SVOD) market challengers like Disney+, AT&T’s HBO Max and NBC/Universal have prepared their own streaming app launches over the next weeks and months. Free channels are preparing their own challenge for market share with launches of free channels with content like Tubi TV and PopTV. These channels appeal to potential viewers who aren’t interested in paying a monthly or yearly streaming subscription. These platforms offer free content and generate revenue by serving targeted advertisements (Programmatic Advertising) during commercial breaks. With 157,000 regular viewers, Pop TV generated $68M in ad revenue for 2018. Some of the revenue was from product placement and ad integration.
The MVMNT TV AVOD channel is available and free to download on 80 million TV’s, tablets and devices: Android, iOS and Apple TV, Amazon Fire TV, Chromecast and Roku.
MVMNT TV’s linear channel Is delivered via Virtual Multichannel Video Programming Distributor (vMVPD); also referred to as streaming TV services, vMVPDs aggregate live and on-demand TV and deliver the content over the internet linearly. vMVPD services resemble the similar layout of cable packages allowing users to browse a guide or flip through channels that stream programming 24 hours a day. These services are often used by recent cord-cutters who want to keep select channels from their cable packages but at a lower price.
vMVPD services include Sling TV, Hulu Live TV, YouTube TV, DirecTV Now, fuboTV, PlayStation Vue, Viacom’s Pluto TV and Xumo. According to Rich Greenfield of BTIG, paid vMVPD subscribers hit a high of 7.7 million last year. This is expected to grow: vMVPDs gained a combined 2.1 million subscribers over the first nine months of 2018, according to a recent Conviva study, which correlated the loss of 2.8 million subscribers for cable and satellite during the same time period.
This document analyzes trends in the OTT market. It finds that broadband-only homes are growing and adopting multiple OTT services like Netflix and Hulu. Original content and large libraries are driving growth in SVOD services, while free ad-supported content is fueling the AVOD market. Younger consumers are watching less traditional TV and more content via connected devices like Roku and Fire TV, which are mirroring linear TV viewing patterns. There is an opportunity for an AVOD service that provides premium TV content and a wide library for free.
The document discusses 7 dynamics that are transforming TV as it shifts to being delivered over the internet: 1) Reaching across screens to provide programming on any device, 2) Internet TV streaming, 3) TV distribution and cloud-based delivery, 4) Improved measurement of viewership across platforms, 5) Programmatic ad technology, 6) Addressable advertising, and 7) Increased viewer engagement. This shift is having a profound impact on delivery, advertising and the viewer experience as TV adapts to being viewed anytime, anywhere over the internet.
The document discusses 7 dynamics that are transforming TV as the industry shifts to delivering television programming over the internet. These dynamics are: 1) Reach across screens, 2) Internet TV streaming, 3) TV distribution and the cloud, 4) Measurement, 5) Programmatic ad technology, 6) Addressable advertising, and 7) Viewer engagement. The convergence of traditional linear TV and internet video is having a profound impact on how television is delivered, advertised, and experienced by viewers. This transformation presents both risks and opportunities for TV programmers, distributors, and advertisers.
Tremor Video: TV and-vod-friends-with-benefits-faq April 2013Brian Crotty
The document summarizes a study on the effectiveness of TV and video-on-demand (VOD) advertising in the UK. The study found that combining TV and VOD advertising was more effective at increasing brand awareness and message association than TV alone, especially among light TV viewers who watch less than two hours per day. The study also found that VOD advertising helped extend the impact of brand messaging after TV campaigns ended by continuing to raise awareness and association. Additionally, combining TV and VOD campaigns was more cost-effective than TV-only campaigns, particularly for reaching light TV viewers. The methodology involved analyzing survey data from over 1,000 UK consumers and fusing it with TV viewership and VOD exposure data.
7 Ways Brands Will Transform TV and Media Strategies in 2017iQ Media
2017 will undoubtedly see a significant shift in the way “TV” is delivered, what it looks like, and how advertisers will be able to use it like never before to initiate consumer engagement.
TV 2020 – Five years that will change TV like never beforeChristophe Rufin
Based on Comcast's recent comments that "TV will change more in the next 5 years than it has in the last 50", telcos could rule TV and home entertainement more than ever by 2020. Here’s why. Presented at the Connected TV World Summit, June 2014. #CTVS14
This study is done by Harkat Aval Venture Capital. A Market Analysis report on the growth of media & entertainment industry. In this report we also mention the growth share of online media.
Faangs session - FAANGs ain't what they used to beChristian Grece
Presentation on the impact of @Facebook Apple Amazon Netflix Google Youtube on the media ecosystem - SVOD and online advertising, business models. UK and Europe
Engage 2013 - Mobile Measurement StrategyWebtrends
This document summarizes key learnings from a mobile measurement strategy timeline presented by Zinio and Webtrends. It discusses how:
1) Zinio quickly built the first iPad newsstand app in 2010 and saw rapid growth, but lacked mobile data insights.
2) They expanded to Android but focused on experience over data as each manufacturer wanted customizations.
3) By 2011, most mobile marketers flew blind without measurement strategies, despite available tools.
4) Zinio launched a business center with engagement data to help advertisers as "mobile insights are critical."
5) A hybrid app approach helped couple JavaScript and SDK data to provide a better picture. Success in mobile
This document provides a summary of a review of the BBC's services targeted at younger audiences, including BBC Three, Radio 1, and Radio 1Xtra. Some key findings:
1) The BBC serves young people well overall, with high usage of TV, radio, and online services, but faces challenges in delivering news and serving teenagers on TV.
2) BBC Three is effective at reaching young audiences and is seen as innovative, though its focus should remain on UK productions.
3) Radio 1 has a very high reach among young people but could increase its public value, particularly through speech output.
4) 1Xtra's digital distribution limits its audience size, but approved changes could help it deliver
How OTT video platforms impact the traditional French audiovisual value chain?Houria Tair
The document discusses how over-the-top (OTT) video platforms are impacting the traditional French audiovisual value chain. It shows the evolution from a traditional view of right holders, creators, content aggregators, networks, and device manufacturers to new models where device manufacturers are extending into content aggregation and new internet integrators are extending into content creation. It outlines challenges faced by each group, including creators & right holders developing their own distribution platforms; OTT providers focusing on exclusive content delivery; content aggregators maintaining control of content amid proliferation; pay TV and telco combining linear TV and OTT; and TV manufacturers transitioning to service-centric models.
Presented by Samantha Stockman: June 11, 2019
Everyone says that TV is dying, but we disagree. TV is not dying, but how we consume content is shifting to OTT. This deck from The Media Kitchen's OTT Committee will give a background on the rise of OTT, arm readers with the basics to navigate and evaluate partners in the ever-changing space, and provide a view on where we think OTT is headed.
Closed captioning service for ott platformJohn Peterson
Most of us prefer to catch the latest flicks with our friends or roomies, grabbing our favorite food and beverages in the movie hall, even though we have had enough and more OTT platforms. All these days, we had been enjoying these theatre etiquettes. Read More https://bit.ly/37Xdl5O
Viscuit - No.1 mobile video AD platformSunghoon Yun
Viscuit is the No.1 mobile video AD platform optimized within mobile environment.
Viscuit is the best mobile video AD platform which can increase effectively share of customers’ time.
Viscuit is the most cost-effective mobile video AD platform which can maximize effectively reach and view of video ad.
The document provides an overview of a proposed app for the BBC News Channel. It includes an executive summary stating the document will analyze problems faced by BBC and provide solutions. It then outlines the objectives, approaches, context, and assumptions for the research. It provides a company overview of BBC and details of the IT systems currently used, including SAP as the main ERP system. It concludes with some recent news and comments about BBC News.
Ericsson ConsumerLab, annual TV & Media report 2015 - PresentationEricsson
http://www.ericsson.com/consumberlab
This report looks at the rapidly changing consumer habits and expectations such as the increase of on demand video viewing as well as growing importance of anywhere access.
The TV landscape is changing. New TV and media services are enabling consumers to decide what they want to watch and combine their own pick-and-mix solutions. This disruption puts the empowered user at the center. To remain relevant, service providers need to remain on their toes.
The document provides an overview and analysis of the cable television industry and the cooking channel market. It discusses key industry trends such as increasing demand for niche programming and lifestyle content. It profiles major competitors in the cable television space such as Food Network, Travel Channel, Discovery Communications, Bravo, and BBC America. Market research findings are also presented showing viewer demographics, television viewing and cooking habits, and perceptions of major networks like Food Network. The document serves as a marketing plan and competitive analysis to support the launch of a new Cooking Channel.
DW 2015: Bjarne Myklebust - The Future of TelevisionTelenor Group
Three major trends are shaping the future of television:
1) Technology companies are driving changes in the industry and see themselves as technology companies rather than traditional TV networks.
2) Consumers want more value for their money and are cutting cable subscriptions in favor of cheaper over-the-top streaming services.
3) Data and personalized recommendations will optimize the user experience and revenue through targeted advertising as well as aid in producing more successful content.
The Future of TV - Connected Devices and OTT DisruptionMichael Goodman
Contrary to the views of many commentators, TV is not
dying, but it is changing. The growing base of internet
connected media devices in the home is providing an
opportunity for non-traditional video service providers and
technology companies to challenge the dominance of
incumbent Pay and Free TV operators. This complimentary report provides TV Connect attendees
with selected insights and research highlights from Strategy
Analytics’ leading experts in the digital media and
technology space.
Fierce battlefield in India for Netflix and likesAbhi Das, CFA
Netflix and Amazon Prime are facing fierce competition in India from local players like Hotstar as they seek to expand their international subscriber base. India is an attractive market due to its large population of internet and mobile users, growing middle class, and government policies promoting digitization. Netflix has positioned itself as a premium service producing original, "glocal" content for both Indian and global audiences. It is transforming the talent landscape and providing Bollywood access to global distribution. Partnerships with mobile operators and content deals are helping platforms gain subscribers in cricket-loving India where content is king. However, local players have advantages in regional content and partnerships with broadcasters that could challenge the global streamers.
The paramount importance of digital video to the future of TV and entertainment has become indisputable. New digital-only offerings by TV networks, a dramatic increase of streaming device sales, ever-expanding screen sizes, media conglomerates purchasing digital-first Publishers, and a new generation of platform-agnostic millennial viewers coming of age – all continue to drive advertising dollars to digital channels.
1) The Indian television market is projected to reach $9 billion by 2021, up from an estimated $22 billion in 2017.
2) Key trends in the Indian TV market include a shift to larger screen sizes like 32, 43, and 50 inches, and growth of smart TVs and online streaming services.
3) Major players like Xiaomi are gaining market share through affordable prices and localized content like the Patch Wall interface.
Ravi Singh shares insights from his experience in the public broadcasting industry, highlighting how the rise of internet and mobile platforms, as well as social media applications, have transformed the television and new media broadcast industry. He also discusses Knowledge Network's role as British Columbia's public broadcaster and how it has adapted to the digital revolution by making its content available anytime, anywhere on multiple platforms and devices.
The document discusses 7 dynamics that are transforming TV as the industry shifts to delivering television content over the internet rather than traditional linear TV. These dynamics are: 1) Reaching across screens 2) Internet TV streaming 3) TV distribution and the cloud 4) Measurement 5) Programmatic ad technology 6) Addressable advertising 7) Viewer engagement. The convergence of TV and internet video is having a profound impact on delivery, advertising, and the viewer experience as television content becomes available anywhere, anytime on any internet-connected device.
7 Ways Brands Will Transform TV and Media Strategies in 2017iQ Media
2017 will undoubtedly see a significant shift in the way “TV” is delivered, what it looks like, and how advertisers will be able to use it like never before to initiate consumer engagement.
TV 2020 – Five years that will change TV like never beforeChristophe Rufin
Based on Comcast's recent comments that "TV will change more in the next 5 years than it has in the last 50", telcos could rule TV and home entertainement more than ever by 2020. Here’s why. Presented at the Connected TV World Summit, June 2014. #CTVS14
This study is done by Harkat Aval Venture Capital. A Market Analysis report on the growth of media & entertainment industry. In this report we also mention the growth share of online media.
Faangs session - FAANGs ain't what they used to beChristian Grece
Presentation on the impact of @Facebook Apple Amazon Netflix Google Youtube on the media ecosystem - SVOD and online advertising, business models. UK and Europe
Engage 2013 - Mobile Measurement StrategyWebtrends
This document summarizes key learnings from a mobile measurement strategy timeline presented by Zinio and Webtrends. It discusses how:
1) Zinio quickly built the first iPad newsstand app in 2010 and saw rapid growth, but lacked mobile data insights.
2) They expanded to Android but focused on experience over data as each manufacturer wanted customizations.
3) By 2011, most mobile marketers flew blind without measurement strategies, despite available tools.
4) Zinio launched a business center with engagement data to help advertisers as "mobile insights are critical."
5) A hybrid app approach helped couple JavaScript and SDK data to provide a better picture. Success in mobile
This document provides a summary of a review of the BBC's services targeted at younger audiences, including BBC Three, Radio 1, and Radio 1Xtra. Some key findings:
1) The BBC serves young people well overall, with high usage of TV, radio, and online services, but faces challenges in delivering news and serving teenagers on TV.
2) BBC Three is effective at reaching young audiences and is seen as innovative, though its focus should remain on UK productions.
3) Radio 1 has a very high reach among young people but could increase its public value, particularly through speech output.
4) 1Xtra's digital distribution limits its audience size, but approved changes could help it deliver
How OTT video platforms impact the traditional French audiovisual value chain?Houria Tair
The document discusses how over-the-top (OTT) video platforms are impacting the traditional French audiovisual value chain. It shows the evolution from a traditional view of right holders, creators, content aggregators, networks, and device manufacturers to new models where device manufacturers are extending into content aggregation and new internet integrators are extending into content creation. It outlines challenges faced by each group, including creators & right holders developing their own distribution platforms; OTT providers focusing on exclusive content delivery; content aggregators maintaining control of content amid proliferation; pay TV and telco combining linear TV and OTT; and TV manufacturers transitioning to service-centric models.
Presented by Samantha Stockman: June 11, 2019
Everyone says that TV is dying, but we disagree. TV is not dying, but how we consume content is shifting to OTT. This deck from The Media Kitchen's OTT Committee will give a background on the rise of OTT, arm readers with the basics to navigate and evaluate partners in the ever-changing space, and provide a view on where we think OTT is headed.
Closed captioning service for ott platformJohn Peterson
Most of us prefer to catch the latest flicks with our friends or roomies, grabbing our favorite food and beverages in the movie hall, even though we have had enough and more OTT platforms. All these days, we had been enjoying these theatre etiquettes. Read More https://bit.ly/37Xdl5O
Viscuit - No.1 mobile video AD platformSunghoon Yun
Viscuit is the No.1 mobile video AD platform optimized within mobile environment.
Viscuit is the best mobile video AD platform which can increase effectively share of customers’ time.
Viscuit is the most cost-effective mobile video AD platform which can maximize effectively reach and view of video ad.
The document provides an overview of a proposed app for the BBC News Channel. It includes an executive summary stating the document will analyze problems faced by BBC and provide solutions. It then outlines the objectives, approaches, context, and assumptions for the research. It provides a company overview of BBC and details of the IT systems currently used, including SAP as the main ERP system. It concludes with some recent news and comments about BBC News.
Ericsson ConsumerLab, annual TV & Media report 2015 - PresentationEricsson
http://www.ericsson.com/consumberlab
This report looks at the rapidly changing consumer habits and expectations such as the increase of on demand video viewing as well as growing importance of anywhere access.
The TV landscape is changing. New TV and media services are enabling consumers to decide what they want to watch and combine their own pick-and-mix solutions. This disruption puts the empowered user at the center. To remain relevant, service providers need to remain on their toes.
The document provides an overview and analysis of the cable television industry and the cooking channel market. It discusses key industry trends such as increasing demand for niche programming and lifestyle content. It profiles major competitors in the cable television space such as Food Network, Travel Channel, Discovery Communications, Bravo, and BBC America. Market research findings are also presented showing viewer demographics, television viewing and cooking habits, and perceptions of major networks like Food Network. The document serves as a marketing plan and competitive analysis to support the launch of a new Cooking Channel.
DW 2015: Bjarne Myklebust - The Future of TelevisionTelenor Group
Three major trends are shaping the future of television:
1) Technology companies are driving changes in the industry and see themselves as technology companies rather than traditional TV networks.
2) Consumers want more value for their money and are cutting cable subscriptions in favor of cheaper over-the-top streaming services.
3) Data and personalized recommendations will optimize the user experience and revenue through targeted advertising as well as aid in producing more successful content.
The Future of TV - Connected Devices and OTT DisruptionMichael Goodman
Contrary to the views of many commentators, TV is not
dying, but it is changing. The growing base of internet
connected media devices in the home is providing an
opportunity for non-traditional video service providers and
technology companies to challenge the dominance of
incumbent Pay and Free TV operators. This complimentary report provides TV Connect attendees
with selected insights and research highlights from Strategy
Analytics’ leading experts in the digital media and
technology space.
Fierce battlefield in India for Netflix and likesAbhi Das, CFA
Netflix and Amazon Prime are facing fierce competition in India from local players like Hotstar as they seek to expand their international subscriber base. India is an attractive market due to its large population of internet and mobile users, growing middle class, and government policies promoting digitization. Netflix has positioned itself as a premium service producing original, "glocal" content for both Indian and global audiences. It is transforming the talent landscape and providing Bollywood access to global distribution. Partnerships with mobile operators and content deals are helping platforms gain subscribers in cricket-loving India where content is king. However, local players have advantages in regional content and partnerships with broadcasters that could challenge the global streamers.
The paramount importance of digital video to the future of TV and entertainment has become indisputable. New digital-only offerings by TV networks, a dramatic increase of streaming device sales, ever-expanding screen sizes, media conglomerates purchasing digital-first Publishers, and a new generation of platform-agnostic millennial viewers coming of age – all continue to drive advertising dollars to digital channels.
1) The Indian television market is projected to reach $9 billion by 2021, up from an estimated $22 billion in 2017.
2) Key trends in the Indian TV market include a shift to larger screen sizes like 32, 43, and 50 inches, and growth of smart TVs and online streaming services.
3) Major players like Xiaomi are gaining market share through affordable prices and localized content like the Patch Wall interface.
Ravi Singh shares insights from his experience in the public broadcasting industry, highlighting how the rise of internet and mobile platforms, as well as social media applications, have transformed the television and new media broadcast industry. He also discusses Knowledge Network's role as British Columbia's public broadcaster and how it has adapted to the digital revolution by making its content available anytime, anywhere on multiple platforms and devices.
The document discusses 7 dynamics that are transforming TV as the industry shifts to delivering television content over the internet rather than traditional linear TV. These dynamics are: 1) Reaching across screens 2) Internet TV streaming 3) TV distribution and the cloud 4) Measurement 5) Programmatic ad technology 6) Addressable advertising 7) Viewer engagement. The convergence of TV and internet video is having a profound impact on delivery, advertising, and the viewer experience as television content becomes available anywhere, anytime on any internet-connected device.
The BBC is the world's oldest national broadcasting organisation and largest broadcaster. It launched its first News App in 2010 which has since been redesigned and is now free to download on iOS and Android. The BBC News App sources its content from the BBC's global network of over 2000 journalists. It provides live streaming of BBC News, personalized news feeds, and sections highlighting the most read and watched stories.
Infiniteloop.tv is the only tool available to collaboratively develop ideas initiated on the net into concepts and final events. Start challenging your top movie star o start a challenge yourself
Infiniteloop.tv is the only tool available to collaboratively develop ideas initiated on the net into concepts and final events. Start challenging your top movie star o start a challenge yourself
The document discusses online video advertising in the UK. It notes that over 15 million people in the UK watch online videos, watching an average of 17 hours per month. New video ad formats for online video are introduced, including pre-roll ads and pre-roll overlays. Research is presented comparing the effectiveness of long form versus short form video ads, as well as the incremental reach that can be achieved by combining online video and television advertising.
Presentation from LOGIN in Lithuania, March 2011. The presentation itself can be found at Youtube: http://www.youtube.com/watch?v=8hCU0Lg7GQk
Feel free to borrow slides, but please credit.
This document provides an overview of digital video and recommendations for marketers. It discusses the shift to on-demand viewing, key events in online video, audience demographics, popular video content types and destinations, and performance metrics. The document recommends that marketers plan for an on-demand media lifestyle, optimize video creative for web constraints, and consider interactivity, creative variety, ad content, and comprehensive ad experiences to enhance engagement and results.
This document discusses strategies for radio stations to attract millennial audiences and generate additional revenue through online video content. It recommends that stations leverage existing listeners by providing ad-supported music and video content on their websites that mirrors their radio formats. Stations should also experiment with livestreaming popular local millennial influencers to attract new, younger audiences and build their brands online. By developing an inventory of short-form video content and syndicating it across multiple platforms, stations can create a new ancillary revenue stream and position themselves as the leading local media destination for millennials.
Issues in the industry is a huge aspect of media that must be known to all who work in it. My powerpoint includes aspects such as rating wars, technologies and regulatory bodies. Audience effect theories are also explained and applied.
1. Online video viewership has grown significantly over the past year, with unique video viewers up 11.5% and videos viewed up 63%. Males 18-34 watch the most online videos.
2. Online video advertising can provide stronger branding than traditional display ads, with lifts of 55% in awareness and 29% in message association.
3. As viewership grows, online video offers advertisers the ability to reach key demographics at scale and to measure campaigns more effectively than television.
State Of Online Video - TIMA presentationLouise_Gordon
Glen Caruso presented a very insightful and agnostic overview of what is happening with online video. This was our last Triangle Interactive Marketing Association topic for 2009.
State Of The Union: The Past, Present & Future Of Digital MediaTinuiti
The One with Disney: We’re kicking off the first episode of Tinuiti’s streaming series with a journey through the state of audio and video advertising and an inside look into future trends.
Join Tinuiti’s Chief Investment Officer and Disney’s Performance Marketing expert as they team up to give you insights into the current landscape of CTV usage, compare the customer experience on streaming TV versus linear TV, and explore the migration of live sports and tentpole events to ad-supported streaming platforms. Learn how streaming video integrates with other marketing channels, opening new opportunities for your brand’s outreach strategies.
The document discusses how digital technologies and data are transforming television content. Broadcasters are embracing digital platforms to grow audiences through live-tweeting, additional online content, and making their content more trackable and measurable. Formats are also changing as audiences expect to access content anywhere on connected devices. Successful shows are being adapted globally through co-productions and alliances between broadcasters. However, broadcasters must balance the demands of real-time audiences with their responsibilities as news providers.
360 thinking, experience designing, cross-media storytellingGary Hayes
360 thinking, experience designing, cross-media storytelling. A short presentation delivered to the Screen Producers Association of Australia in 2006. This looks at the gen y, x audiences consuming their media across many touch points, using BBC examples and recent LAMP ones to illustrate good experience design across all media platforms.
The document discusses how the digital revolution will profoundly transform media and the economy in ways similar to the industrial revolution. It notes that audiences now demand content on their own terms regarding how, where and when they consume it. TV must adapt to this or will not survive. The digital revolution provides opportunities to create new profiles for Canadian ideas if a strong national digital strategy is developed to build infrastructure and skills. Harnessing creativity and talent will be important to prospering in this new environment.
The document discusses case studies of successful advertising campaigns run by various companies on BBC platforms, such as Turkish Airlines sponsoring a sports program, L'Oreal advertising around the Melbourne Grand Prix, and Thailand promoting its food exports through commercials on BBC World News. The case studies show how BBC advertising can help companies reach affluent, influential audiences and see positive results like increased brand awareness, favorability, and consideration.
The document provides an overview of McKinsey & Company's 2015 Global Media Report. Some key findings include:
- Digital media spending will account for over 50% of total media spending by 2019, driven by growth in internet and mobile usage. Digital video and digital advertising will surpass physical and TV advertising, respectively, by 2018.
- Traditional media business models are being redefined as consumers shift to digital content and self-bundle streaming services instead of bundled cable packages. This will slow pay TV growth and force distributors to introduce more flexibility.
- Global content is becoming more integrated as social platforms provide third-party videos, music and news, hoping to boost user engagement, though monetization remains a challenge.
Securing your Kubernetes cluster_ a step-by-step guide to success !KatiaHIMEUR1
Today, after several years of existence, an extremely active community and an ultra-dynamic ecosystem, Kubernetes has established itself as the de facto standard in container orchestration. Thanks to a wide range of managed services, it has never been so easy to set up a ready-to-use Kubernetes cluster.
However, this ease of use means that the subject of security in Kubernetes is often left for later, or even neglected. This exposes companies to significant risks.
In this talk, I'll show you step-by-step how to secure your Kubernetes cluster for greater peace of mind and reliability.
Communications Mining Series - Zero to Hero - Session 1DianaGray10
This session provides introduction to UiPath Communication Mining, importance and platform overview. You will acquire a good understand of the phases in Communication Mining as we go over the platform with you. Topics covered:
• Communication Mining Overview
• Why is it important?
• How can it help today’s business and the benefits
• Phases in Communication Mining
• Demo on Platform overview
• Q/A
Pushing the limits of ePRTC: 100ns holdover for 100 daysAdtran
At WSTS 2024, Alon Stern explored the topic of parametric holdover and explained how recent research findings can be implemented in real-world PNT networks to achieve 100 nanoseconds of accuracy for up to 100 days.
Unlocking Productivity: Leveraging the Potential of Copilot in Microsoft 365, a presentation by Christoforos Vlachos, Senior Solutions Manager – Modern Workplace, Uni Systems
Encryption in Microsoft 365 - ExpertsLive Netherlands 2024Albert Hoitingh
In this session I delve into the encryption technology used in Microsoft 365 and Microsoft Purview. Including the concepts of Customer Key and Double Key Encryption.
Building RAG with self-deployed Milvus vector database and Snowpark Container...Zilliz
This talk will give hands-on advice on building RAG applications with an open-source Milvus database deployed as a docker container. We will also introduce the integration of Milvus with Snowpark Container Services.
Dr. Sean Tan, Head of Data Science, Changi Airport Group
Discover how Changi Airport Group (CAG) leverages graph technologies and generative AI to revolutionize their search capabilities. This session delves into the unique search needs of CAG’s diverse passengers and customers, showcasing how graph data structures enhance the accuracy and relevance of AI-generated search results, mitigating the risk of “hallucinations” and improving the overall customer journey.
GraphSummit Singapore | The Art of the Possible with Graph - Q2 2024Neo4j
Neha Bajwa, Vice President of Product Marketing, Neo4j
Join us as we explore breakthrough innovations enabled by interconnected data and AI. Discover firsthand how organizations use relationships in data to uncover contextual insights and solve our most pressing challenges – from optimizing supply chains, detecting fraud, and improving customer experiences to accelerating drug discoveries.
For the full video of this presentation, please visit: https://www.edge-ai-vision.com/2024/06/building-and-scaling-ai-applications-with-the-nx-ai-manager-a-presentation-from-network-optix/
Robin van Emden, Senior Director of Data Science at Network Optix, presents the “Building and Scaling AI Applications with the Nx AI Manager,” tutorial at the May 2024 Embedded Vision Summit.
In this presentation, van Emden covers the basics of scaling edge AI solutions using the Nx tool kit. He emphasizes the process of developing AI models and deploying them globally. He also showcases the conversion of AI models and the creation of effective edge AI pipelines, with a focus on pre-processing, model conversion, selecting the appropriate inference engine for the target hardware and post-processing.
van Emden shows how Nx can simplify the developer’s life and facilitate a rapid transition from concept to production-ready applications.He provides valuable insights into developing scalable and efficient edge AI solutions, with a strong focus on practical implementation.
Removing Uninteresting Bytes in Software FuzzingAftab Hussain
Imagine a world where software fuzzing, the process of mutating bytes in test seeds to uncover hidden and erroneous program behaviors, becomes faster and more effective. A lot depends on the initial seeds, which can significantly dictate the trajectory of a fuzzing campaign, particularly in terms of how long it takes to uncover interesting behaviour in your code. We introduce DIAR, a technique designed to speedup fuzzing campaigns by pinpointing and eliminating those uninteresting bytes in the seeds. Picture this: instead of wasting valuable resources on meaningless mutations in large, bloated seeds, DIAR removes the unnecessary bytes, streamlining the entire process.
In this work, we equipped AFL, a popular fuzzer, with DIAR and examined two critical Linux libraries -- Libxml's xmllint, a tool for parsing xml documents, and Binutil's readelf, an essential debugging and security analysis command-line tool used to display detailed information about ELF (Executable and Linkable Format). Our preliminary results show that AFL+DIAR does not only discover new paths more quickly but also achieves higher coverage overall. This work thus showcases how starting with lean and optimized seeds can lead to faster, more comprehensive fuzzing campaigns -- and DIAR helps you find such seeds.
- These are slides of the talk given at IEEE International Conference on Software Testing Verification and Validation Workshop, ICSTW 2022.
Let's Integrate MuleSoft RPA, COMPOSER, APM with AWS IDP along with Slackshyamraj55
Discover the seamless integration of RPA (Robotic Process Automation), COMPOSER, and APM with AWS IDP enhanced with Slack notifications. Explore how these technologies converge to streamline workflows, optimize performance, and ensure secure access, all while leveraging the power of AWS IDP and real-time communication via Slack notifications.
Introducing Milvus Lite: Easy-to-Install, Easy-to-Use vector database for you...Zilliz
Join us to introduce Milvus Lite, a vector database that can run on notebooks and laptops, share the same API with Milvus, and integrate with every popular GenAI framework. This webinar is perfect for developers seeking easy-to-use, well-integrated vector databases for their GenAI apps.
Alt. GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using ...James Anderson
Effective Application Security in Software Delivery lifecycle using Deployment Firewall and DBOM
The modern software delivery process (or the CI/CD process) includes many tools, distributed teams, open-source code, and cloud platforms. Constant focus on speed to release software to market, along with the traditional slow and manual security checks has caused gaps in continuous security as an important piece in the software supply chain. Today organizations feel more susceptible to external and internal cyber threats due to the vast attack surface in their applications supply chain and the lack of end-to-end governance and risk management.
The software team must secure its software delivery process to avoid vulnerability and security breaches. This needs to be achieved with existing tool chains and without extensive rework of the delivery processes. This talk will present strategies and techniques for providing visibility into the true risk of the existing vulnerabilities, preventing the introduction of security issues in the software, resolving vulnerabilities in production environments quickly, and capturing the deployment bill of materials (DBOM).
Speakers:
Bob Boule
Robert Boule is a technology enthusiast with PASSION for technology and making things work along with a knack for helping others understand how things work. He comes with around 20 years of solution engineering experience in application security, software continuous delivery, and SaaS platforms. He is known for his dynamic presentations in CI/CD and application security integrated in software delivery lifecycle.
Gopinath Rebala
Gopinath Rebala is the CTO of OpsMx, where he has overall responsibility for the machine learning and data processing architectures for Secure Software Delivery. Gopi also has a strong connection with our customers, leading design and architecture for strategic implementations. Gopi is a frequent speaker and well-known leader in continuous delivery and integrating security into software delivery.
GraphSummit Singapore | The Future of Agility: Supercharging Digital Transfor...Neo4j
Leonard Jayamohan, Partner & Generative AI Lead, Deloitte
This keynote will reveal how Deloitte leverages Neo4j’s graph power for groundbreaking digital twin solutions, achieving a staggering 100x performance boost. Discover the essential role knowledge graphs play in successful generative AI implementations. Plus, get an exclusive look at an innovative Neo4j + Generative AI solution Deloitte is developing in-house.
Generative AI Deep Dive: Advancing from Proof of Concept to ProductionAggregage
Join Maher Hanafi, VP of Engineering at Betterworks, in this new session where he'll share a practical framework to transform Gen AI prototypes into impactful products! He'll delve into the complexities of data collection and management, model selection and optimization, and ensuring security, scalability, and responsible use.
3. 3
“This isn’t simply about running a TV channel
and website together. This is about the BBC’s
commitment to delivering the world’s best
quality international journalism, in text and in
video, in an integrated way to all the screens
our audiences use”
Jim Egan – GNL COO
4. 4
With Global News Limited, BBC.com is part of
the largest global news network with over
56m unique visitors across 38 countries in 33
languages, it is in its own right one of the top
online news sites in the world.
We reach 230m people every week
The creation of GNL had specific goals of
increasing breadth and localisation of content
extending reach across all digital platforms
maximising great video content online
driving multi-channel social engagement
DFP enables greater tracking and targeting and has allowed for the
introduction of new interactive ad formats.
New ad server launched in May
Extensive work to improve accessibility via search engines through
re-publishing all pages as .com as well as .co.uk
Project Igor under way
Move towards responsive design Increasing the
reach and accessibility of BBC.com across all
channels by
re-launching the site with a fully responsive
design (including optimised video player)
New responsive ad formats
BBC.com is part of the largest global news networkBBC.com is part of the largest global news network
5. 5
inspiring, impartial content designed to
inform, educate and entertain
From award-winning coverage of News and Sport, to
the latest Weather, to inspiration and innovation in
Travel, Future, Autos, Culture and Capital
bbc.com offers
benefits the advertisers with…
UPMARKET
AUDIENCE
BRAND
ASSOCIATION
RICHER
DIALOGUE
GLOBAL
REACH
CONNECT
ANYTIME,
ANYWHERE
DEEPER
ENGAGEMENT
6. 6
Quotes – from sales reps
“I’d like greater visibility of what’s coming up to fuel
my team” Richie Kelly, Ireland
“I want to understand what’s coming up to prepare
better” Elia Blei, Italy
“I need to be able to articulate the premium that the BBC
delivers for clients” Wayne Bischoff, South Africa
7. NEWS SPORT
FEATURE
S
VIDEO
MOBILE
Product Area Showcase – managers
Ana Bakalinova
News Product Manager
Chris White
Sports Product Manager
Thiago Meister
Online Product Manager
Chris Lunn
Video Product Manager
Helen Thompson
Mobile Product Manager
CONTENT
CAPABILITY
bbc.com
8. Worldwide
“We will be reaching any audience with
the right experience for their device”
Ana Bakalinova, News Product Manager
NEW
S
12. SPOR
T
“Sport quote goes along
here like this, probably
over four lines exactly
as you see here.”
Chris White, Sports Product Manager
13. SPOR
T
Insights: a sticky audience
Sports stats provider switch
to will help drive more
engaging content and extend the
life of sports stories
"Once running a text commentary became established behaviour at
BBC Sport online, between 5-10% of the audience would habitually
tune in up to five hours before kick-off. This builds steadily towards
kick-off, peaks during the match and tails off after the final whistle,
although there's an increasing appetite for post-match discussion for
an hour or so.”
Jonathan Stevenson, former BBC Sport commentator
Sports correspondent and
Sports live pages updated
with responsive design to
enhance mobile content
LIVE by 2013 Q3
n Extended stay
n Multiple visits
n Repeated behaviour
14. SPOR
T
Get set for 2014
As well as three marquee global events in the Winter Olympics, World
Cup and Commonwealth Games, Sport are also pushing the overall
breadth of content further to create fresh and compelling commercial
opportunities
n Sport section of mobile site
n Sport app
(330k downloads already)
n Video roll out to mobile
with full rights management
capability
LIVE by 2013 Q3
16. New drivers for sales FEATUR
ES
“Features quote goes
along here like this,
probably over four lines
exactly as you see here.”
Thiago Meister, Online Product Manager
17. Insights / New in
A year of growth has seen the features section more than double in
size with the addition of Autos, Culture & Capital sections, bring more
of the BBC’s great content to the world and supporting a deeper
engagement with the site.
FEATUR
ES
n Launch of Autos, Culture &
Capital feature sections to
add depth to the engagement
in existing markets and target
new markets
n New feature sections
optimised for .mobi
n All feature sections to be
launched within the BBC
News mobile app Q3 2013
LIVE by 2013 Q3
18. 18
FEATUR
ES
BBC Wellbeing – Lifestyle content specifically around healthy living
BBC Britain – Horizontal Aggregation of existing content centred around
British culture (example of ad opportunity driving feature sections as this was
requested from opportunities)
New sections to be integrated
BBC Earth – taking existing content from shows (e.g. walking
with dinosaurs, mysteries of the universe, etc) – new venue in
Japan being built specifically around this content – Orbi? With
things like a virtual aquarium based on BBC footage)
20. VIDE
O
Meeting increased demand
“Video is key to driving
deeper engagement for
the BBC and a big
opportunity for
advertising.”
Chris Lunn, Video Product Manager
21. 21
It is estimated that by 2016
55% of all consumer
internet traffic will be video,
with advertising spend against these set
to represent more than one-third of all
online spend (an estimated potential
market of $54bn)
Mobile &
tablet
consumption
grew by more than 19%
in 2013 Q1
Completion rates for online
videos are increasing, 69%
short form, 98% long form
Consumers are 75%
more engaged with
brands when online ads
can be skipped and 50% less likely
to abandon content and sites when
they have choice
Spend on online advertising is
expected to increase in the
next 12 months at the expense
of budgets previously reserved for
traditional TV. A recent survey of industry
experts found that 73% expected to
increase their video ad spend in in the
next 12 months, with 50% expecting to do
so by decreasing their TV spend
Only 10% of
all BBC visitors
view video. Of
these 61% view only 1,
with 4.7% viewing 10+,
our aim is to shift this
balance…
VIDE
O
Trends & talking points
Mobile video ads that include social media buttons drive 36% higher engagement
22. 22
VIDE
O
Increased the reach of video by re-launching the video pages with a responsive design for better accessibility on all
devices (related videos, duration marker & more content).
Improved related links between video’s to increase viewer engagement
Video pre-roll being rolled out across all platforms
Support for tracking hotspots now available to enable user interaction
Skip function now available for all pre-roll ads
Continuous play features now available to improve dwell time increase views
Growing investment in online only video content increasing overall video inventory
Continuing support for other video platforms with rollout of Connected TV news app to Sony, Panasonic & LG
So, what’s New?
23. 23
VIDE
O
Further growth in inventory, more quality video to sell… Expected growth of #% by 2014.
Increased reach and relevance will increase audience by an estimated ?? – 10% increase in site visitors viewing video
online will mean an additional 5.6m video views…
Engagement will be improved by providing user choice and greater interactivity, creating campaign impact faster…
Key opportunities
24. 24
MOBIL
E
“Nice image and a
relevant quote goes
here over as many
lines as you like.”
Helen Thompson,
Mobile Product
Manager
26. MOBIL
E
So, what’s new?
New responsive design sites live covering; BBC.com Homepage, News, Sport sites as well as a number of specific
pages including video and correspondent pages, bringing with it new advertising opportunities
New ad server delivering greater targeting capabilities for device, operating system & browser as well as
geographical and support for improved interactivity
v3 News app due Spring 2014 to include support for pre-roll on video, full screen interstitial and new MPU ad
units
30. Players’ profiles and
highlight reels are featured
across the BBC’s
multilingual output.
Supporters across the
continent are encouraged to
vote online and via SMS.
The voting sparks debate on message boards across the
continent and drives both traffic and revenue to the BBC.
There were a record number of voters in 2012, 40 per cent of
whom selected Zambia’s Christopher Katongo.
Established in 1991, the award encourages
millions of African football fans to have their
say every December. The nominees are
published online and broadcast by
the BBC in languages including
Kirundi, Kinyarwanda and Swahili.
SPOR
T
Showcase – driving engagement
31. 31
3 key trends in digital advertising
Growth of programmatic
buying and real-time ad
exchanges is shifting the
structure of the digital market
Surge in video & mobile means
publishers are under pressure
to ensure quality &
accessibility of content across
multiple devices
Adoption of Native advertising
as a core campaign channel
BBC.com is ranked as one of the leading premium
content providers. Recent studies showed that 61%
of brands believe premium content providers achieve
the best media for brand quality & association
As one of the first international news sites to move to
a responsive design BBC.com have recognised and
reacted to the need to offer quality content that works
first time across all devices
Native advertising is already available within all the
Features section of BBC.com, is coming to Sport and
will soon be available on News
32. 32
Ways to promote
AD FORMATS slide to follow
Q. Which formats do you think are underperforming?
DFP ad serverKey benefits for sales/reps:More granular reporting and targetingCampaigns live globally within minutes rather than hoursGreater historical data (months rather than days) to improve inventory estimations and campaign planningRunning grouped video ads in pods (ad breaks effectively)Support for responsive ad formats to automatically adjust enabling greater interactivity