CHAT BETWEEN MAY SCOW AND SHUBHI TANDON

1. INTRODUCTION
A chat between May Seow (Global story director at
Facebook Creative Shop) and Shubhi Tandon about
why brands should look at mobile as a standalone
medium
Presented bY:
Shailendra thakur
Naman kanthed
Ajinkya kakade
Disha mohitkar

2. With theTV viewing habits of consumers having
evolved, mobile provides stiff competition to TV as a
medium for reaching out to consumers.
Keeping in mind that moblie video consumption is
increasing, Facebook has launched PockeTVC that
allows brand s to optimise their TV ads for mobile

4. FACEBOOK POCKET PVC
• Stands for-Pocket Television Commercials
• It allows brands to optimise their TV ads for mobile

6. ADVANTAGES OF MOBILE ADVERTISMENTS
• Better ROI
• Growing industry
• More accessibility
• Wide range of options
• Enable to connect with rigth audiences
• Covers a large area

7. STUDY OF FACTS
•Young adults in india spend 2.21 hrs/day on
mobile
•87% of people use a second screen device
while watching tv
•People In southeast asia spend over 90
minutes viewing mobile videos everyday
•In recent forecast, MAGNA digital represents
37.5% at $59mn, while TV share 37.7% of
budget

8. AN EXAMPLE OF SUCCESS
When McD Malaysia was looking to drive
higher monthly sales
It used the PocketTVC programme.
The campaign reached 11.5mn malyasians,
6.28 times and drove 5X higher sales than
their base line