There are numerous trends impacting packaging and design. From health, sustainability, seemingly handmade and bespoke offers, down to crazy new flavour combinations.
Brand management with respective of CaburyPrateek Pawar
All of us are consumers. We consume things of daily use; we also consume and buy the products according to our needs, preferences and buying power. These can be consumable goods, durable goods, specialty goods or, industrial goods.
We can learn how the define our competitive market and the good point of putting the right positioning. Don't forget to spend time for analyze your competitor. Happy Learning!
Brand management with respective of CaburyPrateek Pawar
All of us are consumers. We consume things of daily use; we also consume and buy the products according to our needs, preferences and buying power. These can be consumable goods, durable goods, specialty goods or, industrial goods.
We can learn how the define our competitive market and the good point of putting the right positioning. Don't forget to spend time for analyze your competitor. Happy Learning!
RUNNING HEAD Strategic Plan Part 11Strategic Plan Part 1.docxtoltonkendal
RUNNING HEAD: Strategic Plan Part 1 1
Strategic Plan Part 1
Strategic Plan Part 1BUS/475
October 11, 2016
Introduction
Diageo is a renowned global leader and powerhouse, famous for its range and collection of alcoholic beverages. In addition to the top-notch beer brands, the company looks to come up with a non-alcoholic beverage drink to tap into the ever-growing market in this sector to meet new customer needs. The new product line is backed with the vision of being the best producers of high quality, healthy non-alcoholic products that are natural, to enable and retain worldwide market leadership in the product line, and a mission of producing high quality and natural products ensuring consistency in high quality production, Diageo has promised to ensure customer satisfaction whilst maintaining a high quality product.
Propose a new product or service for the new company division. The division should be customer-focused with an innovative mission statement. Ensure that you are differentiating your product or service.
Diageo, best known for its top-notch beers and liquors, it has been dealing widely with alcoholic drinks of various types. Being a global market leader, Diageo has a huge market to tap into, and with the dynamics of consumer tastes there is always an opportunity to improve on services that are offered. Due to increased need and use of non-alcoholic beverages by customers, there is a need for establishment of a division to deal with production of such beverages, so as to meet customer expectations. Since there are numerous non-alcoholic beverages in the market, the division’s endeavor to come up with a unique beverage that will guarantee a fulfillment like no other to consumers. These drinks will include exotic flavors; Atemoya flavor will give our customers a sweet and tart taste which in essence is a combination of pineapple, coconut and vanilla. Jackfruit flavor will give our customers a tarter taste with the sweetness of a banana. The new and exotic flavors, backed with attractive packaging, a great competitive edge is ensured, given the fact that it’s completely new product. The production of our products will be customer-centric, with numerous tasting sessions to ensure we get the right mix for our product.
The product will retail in the right market after thorough research and market segmentation while ensuring that the new beverage meets the required standards set, for both health and environmental aspects. This means all our packaging will be environmentally friendly. The beverage will retail affordably in economical packages with a price range that cuts across income levels to ensure that no customer is left out. Besides, it will be consumable in a wide range of events such as weddings and other social gatherings as well as accompanying any meal.
The mission of the new product division shall be: To always produce high quality, healthy and natural beverages for all people.
Describe how the division addre ...
RUNNING HEAD Strategic Plan Part 11Strategic Plan Part 1.docxtoltonkendal
RUNNING HEAD: Strategic Plan Part 1 1
Strategic Plan Part 1
Strategic Plan Part 1BUS/475
October 11, 2016
Introduction
Diageo is a renowned global leader and powerhouse, famous for its range and collection of alcoholic beverages. In addition to the top-notch beer brands, the company looks to come up with a non-alcoholic beverage drink to tap into the ever-growing market in this sector to meet new customer needs. The new product line is backed with the vision of being the best producers of high quality, healthy non-alcoholic products that are natural, to enable and retain worldwide market leadership in the product line, and a mission of producing high quality and natural products ensuring consistency in high quality production, Diageo has promised to ensure customer satisfaction whilst maintaining a high quality product.
Propose a new product or service for the new company division. The division should be customer-focused with an innovative mission statement. Ensure that you are differentiating your product or service.
Diageo, best known for its top-notch beers and liquors, it has been dealing widely with alcoholic drinks of various types. Being a global market leader, Diageo has a huge market to tap into, and with the dynamics of consumer tastes there is always an opportunity to improve on services that are offered. Due to increased need and use of non-alcoholic beverages by customers, there is a need for establishment of a division to deal with production of such beverages, so as to meet customer expectations. Since there are numerous non-alcoholic beverages in the market, the division’s endeavor to come up with a unique beverage that will guarantee a fulfillment like no other to consumers. These drinks will include exotic flavors; Atemoya flavor will give our customers a sweet and tart taste which in essence is a combination of pineapple, coconut and vanilla. Jackfruit flavor will give our customers a tarter taste with the sweetness of a banana. The new and exotic flavors, backed with attractive packaging, a great competitive edge is ensured, given the fact that it’s completely new product. The production of our products will be customer-centric, with numerous tasting sessions to ensure we get the right mix for our product.
The product will retail in the right market after thorough research and market segmentation while ensuring that the new beverage meets the required standards set, for both health and environmental aspects. This means all our packaging will be environmentally friendly. The beverage will retail affordably in economical packages with a price range that cuts across income levels to ensure that no customer is left out. Besides, it will be consumable in a wide range of events such as weddings and other social gatherings as well as accompanying any meal.
The mission of the new product division shall be: To always produce high quality, healthy and natural beverages for all people.
Describe how the division addre ...
Here is the ideal Brand plan format that includes the vision, purpose, goals, analysis, key issues, strategies, execution plans and measurements. We use both a 20 page PPT slide deck and a plan on a page format
Don't mention the S word: A fresh perspective on sugar from The Value EngineersSean Davey
Sugar is the topic FMCG marketers can't seem to avoid at the moment - from World Health Organization and UK SACN reports. to That Sugar Film and Jamie Oliver's Sugar Rush. This short SlideShare gives a bit of context to the current debate, and building on that offers some starter-for-ten questions which brands should be exploring.
Get our ideal Brand Plan template in a downloadable PowerPoint file.
Link: https://beloved-brands.com/product/brand-plan-template/
Includes ideal slides for vision, purpose, analysis, key issues, strategies, brand positioning statement, and execution plans.
Our brand plan template provides formatted blank slides with key marketing definitions where you can insert your own brand plan.
Gain access to our one-page brand plan and our one-page Brand Strategy Roadmap.
For more on Beloved Brands, here are a few of our most popular articles
1. Beloved Brands Marketing Training programs.
https://beloved-brands.com/brand-management-training/
2. Our Beloved Brands Mini MBA is an online marketing course to help your marketing career.
https://beloved-brands.com/mini-mba/ for online marketing course
3. Simple process to build your Brand Positioning Statement
https://beloved-brands.com/brand-positioning/ for brand positioning
4. How to write a Marketing Plan
https://beloved-brands.com/marketing-plans/
5. Our one-page strategic plan
https://beloved-brands.com/brand-strategy-roadmap/
6. The best and worst of a Creative Brief
https://beloved-brands.com/creative-brief-line-by-line/
7. Marketing Plan Template
https://beloved-brands.com/product/marketing-plan-template/
8. Our one-page Brand Plan
https://beloved-brands.com/brand-plans
9. How to understand Brand Architecture
https://beloved-brands.com/brand-architecture
10. How to use Marketing Funnels to analyze your brand
https://beloved-brands.com/marketing-funnels/
Case Study, using fictional “Gray’s Cookies” brand to complete a business review, which is the first stage of our overall Beloved Brands planning process.
Workshop to help brand leaders write brand plans that everyone in the organization can follow. Case Study, using fictional “Gray’s Cookies” brand to complete a Brand Plan, which is the final stage of our overall Beloved Brands planning process.
Brand Management 260
Chapter 13
MANAGING BRANDS OVER TIME
“Products have limited life cycles, but brands -- if managed well -- last forever.”
Jean-Marie Dru, Author of “Disruption”
Managing Brands Over Time
Effective brand management requires taking a long-term view of marketing decisions.
Any action that a firm takes as part of its marketing program has the potential to change consumer knowledge about a brand.
These changes in consumer brand knowledge from current marketing activity also will have an indirect effect on the success of future marketing activities.
Today’s Agenda
Reinforcing Brands
Revitalizing Brands
Reinforcing Brands
Reinforcing Brands
Generally, we reinforce brand equity by marketing actions that consistently convey the meaning of the brand to consumers in terms of Brand Awareness and Brand Image.
Consumer response to past marketing activity
Consumer response to future marketing activity
Consumer response to current marketing activity
Brand awareness and brand image
Changed brand awareness and brand image
Questions to the Marketers
The Brand Meaning
Brand Awareness
What products does the brand represent?
What benefits does it supply?
What needs does it satisfy?
Brand Image
How does the brand make products superior?
What strong, favorable & unique brand associations exist in the customers’ minds?
1. Brand Awareness
What products does the brand represent, what benefit does it supply, and what needs does it satisfy?
Kellogg’s Nutri-Grain has expanded from cereals into granola bars and other products, cementing its reputation as “makers of healthy breakfast and snack foods.”
91
2. Brand Image
How does the brand make those products superior?
What strong, favorable, and unique brand associations exist in the minds of consumers?
Through product development, Apple Computer (now Apple Inc.) has transformed from a computers manufacturer to a stylish consumer electronics brand, reinforcing its brand association as “Tools for creative minds”
Market Leaders & Failures
From the perspective of maintaining consumer loyalty, inadequate marketing support is a dangerous strategy when combined with price increases.
Brands such as Budweiser, Coca-Cola, Hershey, and Marlboro have been remarkably consistent in their strategies once they achieved a preeminent market leadership position.
Consistency & Change
Consistent marketing support in amount and nature.
Tactical shifts and changes to maintain the strategic thrust and direction of the brand.
Despite tactical changes, certain key elements of the marketing program are always retained..
Keep certain key creative elements in marketing communication to create Advertising Equity
Retro-branding or retro-advertising have enduring ...
B Brand Design is a strategic FMCG branding and design agency in Melbourne. Our creative FMCG packaging designers achieve brilliant brand outcomes – view examples on our website!
B Brand Design is a strategic packaging design and brand design agency in Melbourne driven to achieving brilliant brand outcomes. Browse our site to view our work!
B brand design is specialized in food packaging design in Melbourne. We deal in food packaging, product packaging & label design with innovate and novel designs.
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Affordable Stationery Printing Services in Jaipur | Navpack n PrintNavpack & Print
Looking for professional printing services in Jaipur? Navpack n Print offers high-quality and affordable stationery printing for all your business needs. Stand out with custom stationery designs and fast turnaround times. Contact us today for a quote!
Unveiling the Secrets How Does Generative AI Work.pdfSam H
At its core, generative artificial intelligence relies on the concept of generative models, which serve as engines that churn out entirely new data resembling their training data. It is like a sculptor who has studied so many forms found in nature and then uses this knowledge to create sculptures from his imagination that have never been seen before anywhere else. If taken to cyberspace, gans work almost the same way.
Falcon stands out as a top-tier P2P Invoice Discounting platform in India, bridging esteemed blue-chip companies and eager investors. Our goal is to transform the investment landscape in India by establishing a comprehensive destination for borrowers and investors with diverse profiles and needs, all while minimizing risk. What sets Falcon apart is the elimination of intermediaries such as commercial banks and depository institutions, allowing investors to enjoy higher yields.
Kseniya Leshchenko: Shared development support service model as the way to ma...Lviv Startup Club
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Cracking the Workplace Discipline Code Main.pptxWorkforce Group
Cultivating and maintaining discipline within teams is a critical differentiator for successful organisations.
Forward-thinking leaders and business managers understand the impact that discipline has on organisational success. A disciplined workforce operates with clarity, focus, and a shared understanding of expectations, ultimately driving better results, optimising productivity, and facilitating seamless collaboration.
Although discipline is not a one-size-fits-all approach, it can help create a work environment that encourages personal growth and accountability rather than solely relying on punitive measures.
In this deck, you will learn the significance of workplace discipline for organisational success. You’ll also learn
• Four (4) workplace discipline methods you should consider
• The best and most practical approach to implementing workplace discipline.
• Three (3) key tips to maintain a disciplined workplace.
VAT Registration Outlined In UAE: Benefits and Requirementsuae taxgpt
Vat Registration is a legal obligation for businesses meeting the threshold requirement, helping companies avoid fines and ramifications. Contact now!
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Memorandum Of Association Constitution of Company.pptseri bangash
www.seribangash.com
A Memorandum of Association (MOA) is a legal document that outlines the fundamental principles and objectives upon which a company operates. It serves as the company's charter or constitution and defines the scope of its activities. Here's a detailed note on the MOA:
Contents of Memorandum of Association:
Name Clause: This clause states the name of the company, which should end with words like "Limited" or "Ltd." for a public limited company and "Private Limited" or "Pvt. Ltd." for a private limited company.
https://seribangash.com/article-of-association-is-legal-doc-of-company/
Registered Office Clause: It specifies the location where the company's registered office is situated. This office is where all official communications and notices are sent.
Objective Clause: This clause delineates the main objectives for which the company is formed. It's important to define these objectives clearly, as the company cannot undertake activities beyond those mentioned in this clause.
www.seribangash.com
Liability Clause: It outlines the extent of liability of the company's members. In the case of companies limited by shares, the liability of members is limited to the amount unpaid on their shares. For companies limited by guarantee, members' liability is limited to the amount they undertake to contribute if the company is wound up.
https://seribangash.com/promotors-is-person-conceived-formation-company/
Capital Clause: This clause specifies the authorized capital of the company, i.e., the maximum amount of share capital the company is authorized to issue. It also mentions the division of this capital into shares and their respective nominal value.
Association Clause: It simply states that the subscribers wish to form a company and agree to become members of it, in accordance with the terms of the MOA.
Importance of Memorandum of Association:
Legal Requirement: The MOA is a legal requirement for the formation of a company. It must be filed with the Registrar of Companies during the incorporation process.
Constitutional Document: It serves as the company's constitutional document, defining its scope, powers, and limitations.
Protection of Members: It protects the interests of the company's members by clearly defining the objectives and limiting their liability.
External Communication: It provides clarity to external parties, such as investors, creditors, and regulatory authorities, regarding the company's objectives and powers.
https://seribangash.com/difference-public-and-private-company-law/
Binding Authority: The company and its members are bound by the provisions of the MOA. Any action taken beyond its scope may be considered ultra vires (beyond the powers) of the company and therefore void.
Amendment of MOA:
While the MOA lays down the company's fundamental principles, it is not entirely immutable. It can be amended, but only under specific circumstances and in compliance with legal procedures. Amendments typically require shareholder
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...BBPMedia1
Grote partijen zijn al een tijdje onderweg met retail media. Ondertussen worden in dit domein ook de kansen zichtbaar voor andere spelers in de markt. Maar met die kansen ontstaan ook vragen: Zelf retail media worden of erop adverteren? In welke fase van de funnel past het en hoe integreer je het in een mediaplan? Wat is nu precies het verschil met marketplaces en Programmatic ads? In dit half uur beslechten we de dilemma's en krijg je antwoorden op wanneer het voor jou tijd is om de volgende stap te zetten.
RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...BBPMedia1
Marvin neemt je in deze presentatie mee in de voordelen van non-endemic advertising op retail media netwerken. Hij brengt ook de uitdagingen in beeld die de markt op dit moment heeft op het gebied van retail media voor niet-leveranciers.
Retail media wordt gezien als het nieuwe advertising-medium en ook mediabureaus richten massaal retail media-afdelingen op. Merken die niet in de betreffende winkel liggen staan ook nog niet in de rij om op de retail media netwerken te adverteren. Marvin belicht de uitdagingen die er zijn om echt aansluiting te vinden op die markt van non-endemic advertising.
Putting the SPARK into Virtual Training.pptxCynthia Clay
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
Business Valuation Principles for EntrepreneursBen Wann
This insightful presentation is designed to equip entrepreneurs with the essential knowledge and tools needed to accurately value their businesses. Understanding business valuation is crucial for making informed decisions, whether you're seeking investment, planning to sell, or simply want to gauge your company's worth.
What trend(s) are having the most significant effect on packaging and design?
1. What trend(s) are having the most significant effect on packaging and design?
There are numerous trends impacting packaging and design. From health,
sustainability, seemingly handmade and bespoke offers, down to crazy
new flavour combinations.
The biggest challenge for larger brands is to stay true to their brand values,
despite ever-changing trends and category dynamics. We know some trends
become fads, and yet others have longer lasting impact. The key is to hold
steady, but also lean into emerging consumer trends to stay connected and
relevant.
To refresh a brand and packaging purely to capitalise on a trend is risky for
larger FMCG brands. Perhaps offering a new flavour, sub-brand or endorsement
can capture the trend, without fundamentally changing the parent brand.
Consider a limited edition, or a collab with another brand to tap into consumer
needs, seduce new users and importantly give your existing consumers a reason
to stay.
Smaller, niche brands can afford to be more agile and jump on trends. Think of
the explosion of beverage offers. But their challenges are different. They may be
able to harness the trend quicker than the bigger players but also risk becoming
redundant with the fad. Or they may only be created or known for that single
proposition. Their platform must be bigger than the trend to carve out more
than a quick win.
How well are FMCG brands adapting to these?
Balancing latest trends with the fundamentals of branding is a constant
challenge for marketers and designers alike.
Brands are more likely to fail in the longterm if they’re based purely on an
aesthetic trend, a passing nutritional fad or simply a millennial whim. But if
underpinned with a genuine compelling platform and point of difference they
stand a chance. Layer in principles of good branding: standout, brand
relevance, distinctiveness and emotional connection then you've got insurance
for future proofing.
Make sure your brand, despite any trend has the following:
Standout - ‘cut through the clutter’ is a phrase used for decades. And whether
it’s framed through neuroscience, semiotics, colour theory or a magical
combination of all that and more, the principle remains the same: if consumers
can’t find your pack on shelf, they won’t buy your product.
Relevance - a beautiful pack design, an innovative product idea, a clever pack
format. They can all help deliver sales but not necessarily long term brand
equity. Category trends and competitor dynamics can impact what a brand
has to say to stay relevant.
2. There is a need for brands to simply stay updated, fresh and modern in the face
of an ever-changing, dynamic category. Regardless, it’s important to stay true
to your brand values and deliver products that are relevant to your consumers
and not get distracted by your competitors.
Emotional connection - whether we call it brand story, narrative or personality,
the most successful brands all find a way to connect with consumers on a sub-
conscious level.
Dare’s recent launch of Triple Espresso was hugely successful for them because
they capitalised on a trend - energy - but paired it with the relevant and
engaging Dare coffee brand story.
Likewise, Wallaby Foods has built a strong brand around natural, better for you
products. By bringing oat-free porridge into the cereal aisle they tapped into a
wellness trend, but stayed true to their brand personality and commitment to
taste.
What categories/products should be addressing these trend(s) through
packaging and design?
Consumer behaviour varies across categories - including time evaluating
purchase decisions, importance of provenance and ingredients, value for
money. But across all categories consumers are drawn to brands that stand out,
that make an emotional connection and that are relevant.
And while it’s important brands pay attention to trends - it’s essential to
evaluate them against the brand’s heritage, values and equity to
understand which trends are worth imbuing into a brand.
How can your business help?
It’s a core B! Brand ethos that strategy and creativity share the stage. We find
the sweet spot between logic and creative to deliver brilliant brand outcomes
that are commercially effective.
This approach perfectly positions us to help brands remain relevant in the face
of increasing consumer interrogation - bringing appeal and reassurance
through design. And balancing niche brand appeal with shelf standout and
shoppability.
We work with clients and identify brand equities that must be retained and
similarly what can be evolved to modernise, refresh and tap into consumers
ever-changing needs. To do this we look at semiotics and key codes of new
trends and look to use those to strengthen a brand’s standout, relevance and
emotional connection.
3. Wallaby Porridge
Bounce into your morning
Challenge:
Wallaby Foods has leveraged its unique combination of Byron Bay sunny
optimism, innovative products and premium natural ingredients to establish itself
as a wholesome snack brand. This created a perfect platform to extend into
other categories, bringing the goodness of Byron Bay superfoods to the
breakfast table through development of an oat-free porridge, the first of its kind
in Australia.
Solution:
Wallaby’s product is full of wholesome, tasty ingredients including almond meal
and coconut. Meaning it’s a delicious gluten-free alternative to everyday
porridge.
This gave us license to maximise the taste appeal of our design, heroing the
ingredients through beautiful food photography and cameos. A vibrant natural
colour palette is lifted by the signature Wallaby illustration style. The brand
hierarchy focuses on the unique benefit of the product (oat-free) to allow ease
of location for consumers.
A distinctive pack that stands out in the sea of mass produced cereals, carving
out a new product category for a beloved Australian brand.
British Paints
Redesigning an icon
Challenge:
British Paints is an iconic paint brand with a rich history that is well known to
older consumers but less so to a younger audience of novice painters. At a store
level, there was little to pull apart the various brands, adding to the confusion
for new entrants into the category. To address this B! Brand was briefed on re-
positioning the British Paints brand and packaging.
Solution:
B Brand! freed up the British Paints brandmark from the masthead enlarging the
‘BP’ icon creating a strong, impactful masterbrand that sits proudly at the top of
the can.
Taking advantage of the large pack canvas we captured imagery
that was aspirational yet accessible. Simple, uncluttered, inviting images makes
painting feel achievable. Supported by easy consumer benefits that support and
reassure.
4. We simplified on pack language and colour coding to be more consumer centric.
And adopted a simple system that identifies the key usage: Walls, Ceilings etc. as
range names, reflecting British Paints friendly, no-nonsense approach.
The British Paints brand and packaging redesign is not only more iconic at a store
level, it is the perfect blend of aspiration and accessibility - simplifying the painting
process and instilling confidence.
Vitasoy Whole
Wholesome goodness
Challenge:
Building on the strong growth of plant milks and consumers seeking healthier
options in beverages, Vitasoy launched a range of innovative fresh chilled
beverages. It was vital that the brand design reflect the wholesome,
unadulterated nature of the product. And that the ingredients do all the talking.
Solution:
In a crowded and ever-changing drinks fixture, it was imperative that the tone
of the brand be calm, minimal and pared back. We fashioned the ingredients
into a kaleidoscope of goodness, creating visual interest and a unique billboard
in-store to attract consumers looking for a wholesome beverage.
Matching the bottle liquid colour on the temperamental format of shrink-sleeves
required specialist production management and patient testing. But it was
worth it! The result is a visually striking, clean and simple range that entices new
users into the brand and further proves its health credentials.Challenge: Building
on the strong growth of plant milks and consumers seeking healthier options in
beverages, Vitasoy commissioned new technology to enable them to produce
fresh, chilled beverages. It was vital that the brand design reflect the
wholesome, unadulterated nature of the product. And that the ingredients do
all the talking.