The campaign was launched to help Adidas gain market share in the US and reenergize its brand by positioning itself as the most inspirational sports brand. It featured stories from 22 athletes sharing their struggles and successes to inspire viewers. The $50 million multi-channel campaign was successful in communicating its message that nothing is impossible and helped boost Adidas' brand perception.
Adidas has a rich Olympic heritage stretching all the way back to 1928 when Adidas’ running shoes debuted. As a partner of the London 2012 Olympics, Adidas engaged its target consumers and set forth clearly defined objectives in order to create huge amounts of support for Team Great Britain before, during and after the Games.
Adidas has a rich Olympic heritage stretching all the way back to 1928 when Adidas’ running shoes debuted. As a partner of the London 2012 Olympics, Adidas engaged its target consumers and set forth clearly defined objectives in order to create huge amounts of support for Team Great Britain before, during and after the Games.
This powerpoint displays all of my findings from researching about Nike Apparel. I conducted surveys, found statistics about sales, interviewed participants, found motivators for purchasing Nike apparel, and combined all my results into a powerpoint presentation.
Integrated Marketing Communication - Adidas Viren Lathiya
Integrated Marketing Communication tools of Adidas. This Presentation Includes:-
1) Tools Of I.M.C
2) Channels
3) Marketing Mix Strategies
4) Competitive Advantage
5) B.C.G Matrix
6) Competitive Strategies
Integrated Marketing Communications is a simple concept. It ensures that all forms of communications and messages are carefully linked together. At its most basic level, Integrated Marketing Communications, or IMC, as we'll call it, means integrating all the promotional tools, so that they work together in harmony.
Product Launch - ON Running Marketing Plan Senka Švraka
The purpose of this Case Study was to analyze running shoe competition on the Croatian market due to the product launch of the ON Running brand. Initially, this Case Study was made for the second phase of a job interview which ended up without a job offer. This Case Study shows that the Croatian market is saturated which mainstream brands of running shoes (Adidas, Nike), and it is a quite large opportunity for brand specialized in the category of Running Shoe.
This ppt shows numerous aspects of the very famous Nike brand. It talks about Nike's history or origin, marketing strategy, various segmentations, brand positioning, marketing mix, competitors, social media presence and Nike in covid-19 era.
The classroom activities to think and plan business plan for sample company. This business plan not related to the real plan for Adidas AG. For more exchange in ideas please comment. Thank you.
In this presentation I have covered 7Ps of Marketing Mix of Google
1 Product
2 Price
3 Promotion
4 Place
#adidas4ps, #adidas7ps, #adidasadsense, #adidasmarketing, #adidaspresentation, #adidasprice, #adidasproducts
This powerpoint displays all of my findings from researching about Nike Apparel. I conducted surveys, found statistics about sales, interviewed participants, found motivators for purchasing Nike apparel, and combined all my results into a powerpoint presentation.
Integrated Marketing Communication - Adidas Viren Lathiya
Integrated Marketing Communication tools of Adidas. This Presentation Includes:-
1) Tools Of I.M.C
2) Channels
3) Marketing Mix Strategies
4) Competitive Advantage
5) B.C.G Matrix
6) Competitive Strategies
Integrated Marketing Communications is a simple concept. It ensures that all forms of communications and messages are carefully linked together. At its most basic level, Integrated Marketing Communications, or IMC, as we'll call it, means integrating all the promotional tools, so that they work together in harmony.
Product Launch - ON Running Marketing Plan Senka Švraka
The purpose of this Case Study was to analyze running shoe competition on the Croatian market due to the product launch of the ON Running brand. Initially, this Case Study was made for the second phase of a job interview which ended up without a job offer. This Case Study shows that the Croatian market is saturated which mainstream brands of running shoes (Adidas, Nike), and it is a quite large opportunity for brand specialized in the category of Running Shoe.
This ppt shows numerous aspects of the very famous Nike brand. It talks about Nike's history or origin, marketing strategy, various segmentations, brand positioning, marketing mix, competitors, social media presence and Nike in covid-19 era.
The classroom activities to think and plan business plan for sample company. This business plan not related to the real plan for Adidas AG. For more exchange in ideas please comment. Thank you.
In this presentation I have covered 7Ps of Marketing Mix of Google
1 Product
2 Price
3 Promotion
4 Place
#adidas4ps, #adidas7ps, #adidasadsense, #adidasmarketing, #adidaspresentation, #adidasprice, #adidasproducts
Nike, Inc. is a well-known company that produce branded sport shoes and quality sportswear that has been admired by everybody for their brand. Brand management of Nike, Inc. has play an important role to the company as they are successful in capturing brand minded of consumers in all levels. Although at first Nike, Inc. faced tremendous critics from public about their inconsistent attitude which constantly changing their plans as they wanted, suddenly they realized that they need to come out with something to encounter the perception of public by introducing ―Just Do It‖ campaign which give the spirit of doing something without hesitate. At the time being, Reebok, the biggest competitor of Nike, Inc. trying to compete with them in term of sales but Nike, Inc. has proved that their ―Just Do It‖ campaign has been successfully implemented. The ―Just Do It‖ campaign has become one of the advertising methods by the Nike, Inc. in order to promote their brands until now.
Nike Case Study (Building a Global Brand Image)Wajid Ali
This particular presentation is based on our research, findings and recommendations regarding building the global brand image for Nike.
Hopefully this will help all interested students.
Remote sensing and monitoring are changing the mining industry for the better. These are providing innovative solutions to long-standing challenges. Those related to exploration, extraction, and overall environmental management by mining technology companies Odisha. These technologies make use of satellite imaging, aerial photography and sensors to collect data that might be inaccessible or from hazardous locations. With the use of this technology, mining operations are becoming increasingly efficient. Let us gain more insight into the key aspects associated with remote sensing and monitoring when it comes to mining.
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
What are the main advantages of using HR recruiter services.pdfHumanResourceDimensi1
HR recruiter services offer top talents to companies according to their specific needs. They handle all recruitment tasks from job posting to onboarding and help companies concentrate on their business growth. With their expertise and years of experience, they streamline the hiring process and save time and resources for the company.
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
Premium MEAN Stack Development Solutions for Modern BusinessesSynapseIndia
Stay ahead of the curve with our premium MEAN Stack Development Solutions. Our expert developers utilize MongoDB, Express.js, AngularJS, and Node.js to create modern and responsive web applications. Trust us for cutting-edge solutions that drive your business growth and success.
Know more: https://www.synapseindia.com/technology/mean-stack-development-company.html
Explore our most comprehensive guide on lookback analysis at SafePaaS, covering access governance and how it can transform modern ERP audits. Browse now!
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
What is the TDS Return Filing Due Date for FY 2024-25.pdfseoforlegalpillers
It is crucial for the taxpayers to understand about the TDS Return Filing Due Date, so that they can fulfill your TDS obligations efficiently. Taxpayers can avoid penalties by sticking to the deadlines and by accurate filing of TDS. Timely filing of TDS will make sure about the availability of tax credits. You can also seek the professional guidance of experts like Legal Pillers for timely filing of the TDS Return.
Cracking the Workplace Discipline Code Main.pptxWorkforce Group
Cultivating and maintaining discipline within teams is a critical differentiator for successful organisations.
Forward-thinking leaders and business managers understand the impact that discipline has on organisational success. A disciplined workforce operates with clarity, focus, and a shared understanding of expectations, ultimately driving better results, optimising productivity, and facilitating seamless collaboration.
Although discipline is not a one-size-fits-all approach, it can help create a work environment that encourages personal growth and accountability rather than solely relying on punitive measures.
In this deck, you will learn the significance of workplace discipline for organisational success. You’ll also learn
• Four (4) workplace discipline methods you should consider
• The best and most practical approach to implementing workplace discipline.
• Three (3) key tips to maintain a disciplined workplace.
RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...BBPMedia1
Marvin neemt je in deze presentatie mee in de voordelen van non-endemic advertising op retail media netwerken. Hij brengt ook de uitdagingen in beeld die de markt op dit moment heeft op het gebied van retail media voor niet-leveranciers.
Retail media wordt gezien als het nieuwe advertising-medium en ook mediabureaus richten massaal retail media-afdelingen op. Merken die niet in de betreffende winkel liggen staan ook nog niet in de rij om op de retail media netwerken te adverteren. Marvin belicht de uitdagingen die er zijn om echt aansluiting te vinden op die markt van non-endemic advertising.
Memorandum Of Association Constitution of Company.pptseri bangash
www.seribangash.com
A Memorandum of Association (MOA) is a legal document that outlines the fundamental principles and objectives upon which a company operates. It serves as the company's charter or constitution and defines the scope of its activities. Here's a detailed note on the MOA:
Contents of Memorandum of Association:
Name Clause: This clause states the name of the company, which should end with words like "Limited" or "Ltd." for a public limited company and "Private Limited" or "Pvt. Ltd." for a private limited company.
https://seribangash.com/article-of-association-is-legal-doc-of-company/
Registered Office Clause: It specifies the location where the company's registered office is situated. This office is where all official communications and notices are sent.
Objective Clause: This clause delineates the main objectives for which the company is formed. It's important to define these objectives clearly, as the company cannot undertake activities beyond those mentioned in this clause.
www.seribangash.com
Liability Clause: It outlines the extent of liability of the company's members. In the case of companies limited by shares, the liability of members is limited to the amount unpaid on their shares. For companies limited by guarantee, members' liability is limited to the amount they undertake to contribute if the company is wound up.
https://seribangash.com/promotors-is-person-conceived-formation-company/
Capital Clause: This clause specifies the authorized capital of the company, i.e., the maximum amount of share capital the company is authorized to issue. It also mentions the division of this capital into shares and their respective nominal value.
Association Clause: It simply states that the subscribers wish to form a company and agree to become members of it, in accordance with the terms of the MOA.
Importance of Memorandum of Association:
Legal Requirement: The MOA is a legal requirement for the formation of a company. It must be filed with the Registrar of Companies during the incorporation process.
Constitutional Document: It serves as the company's constitutional document, defining its scope, powers, and limitations.
Protection of Members: It protects the interests of the company's members by clearly defining the objectives and limiting their liability.
External Communication: It provides clarity to external parties, such as investors, creditors, and regulatory authorities, regarding the company's objectives and powers.
https://seribangash.com/difference-public-and-private-company-law/
Binding Authority: The company and its members are bound by the provisions of the MOA. Any action taken beyond its scope may be considered ultra vires (beyond the powers) of the company and therefore void.
Amendment of MOA:
While the MOA lays down the company's fundamental principles, it is not entirely immutable. It can be amended, but only under specific circumstances and in compliance with legal procedures. Amendments typically require shareholder
1. Analysis of ‘Impossible is Nothing’:
An advertising campaign by adidas
Supervised by: Prepared by:
Mr. Prem Kumar Mayank Katoch C31 Pawan Agarwal D28
Ajay Pal Singh D02 Richa Kedia D36
Alok Wadhan D03 Sohini Patel D43
Mohd Mohsin Islam D18 Stuti Garg D44
Nilakshi Goel D25 Vijayendra Singh
Pathania D51
2. Advertising Campaign: Impossible Is Nothing (2004)
®
Brand: adidas
Company: Adidas Salomon AG (Germany)
Ad agency: 180 (Amsterdam) and TBWA (San Francisco)
“IMPOSSIBLE IS JUST A BIG WORD THROWN AROUND
BY SMALL MEN WHO FIND IT EASIER TO LIVE IN THE
WORLD THEY ‘VE BEEN GIVEN THAN TO EXPLORE THE
POWER THEY HAVE TO CHANGE IT. IMPOSSIBLE IS
NOT A FACT. ITS’S AN OPINION. IMPOSSIBLE IS NOT A
DECLARATION. IT’S A DARE. IMPOSSIBLE IS POTENTIAL.
IMPOSSIBLE IS TEMPORARY…..
…..IMPOSSIBLE IS NOTHING”.
Genesis of the campaign:
The U.S sports apparel market has always been a happy hunting ground for domestic players like
Nike, Reebok and New Balance. Adidas, for many years has been tagged as the also ran athletic
footwear company. Problems started brewing up when in 2003, first 3 quarter sales dipped by
16%. Though later, CEO Herbert Hainer conceded that the problem had been of a persistent nature
but only this time the impact could not be ignored- 16% translated into a significant amount of
revenue loss for the German company. However, the reason behind sales plummeting in U.S was
because of a strategic droop. Basketball is arguably the most popular sport in United States and
Adidas had no association with the sport in the last ten years. The brand had kept itself aloof of the
number one crowd pulling game in America. Hainer further ceded that while operating in America
they ought to have the right product and the right ambassador. With adidas distanced away from
3. the sport in the first place, the brand was stuck at a dead end. Further confounding adidas, which
sponsored the 2004 Olympic Summer Games, was the loss of its sponsorship rights to the 2008
Olympics to its competitor Nike.
To gain an edge over competing brands and to reenergize its business in the United States, in 2004
Adidas Salomon AG introduced a $50 million advertising campaign—the largest ever undertaken
by the company—that included television, print, and Internet ads. With
Impossible is Nothing campaign adidas wanted to extend their philosophy of forever sport to a
personal level by encouraging everyone to overcome their personal challenges that seem
impossible. The intent of the print and outdoor campaign is to put the adidas Impossible is Nothing
mantra into people’s hands. It actually lets consumers discover the campaign piece by piece.
The campaign, brilliantly conceived and flawlessly executed by 180 and TBWA, was successful in
communicating a universal message- nothing, if ever attempted, is impossible. The campaign
resonated in the minds of target audience, was envied by competitors and got many accolades at
various advertisement competitions including the coveted Cannes International Advertising
Festival awards.
Campaign message:
Adidas wanted to position itself as the most inspirational sports apparel and athletic footwear
brand. To translate this desire into a distinct and meaningful proposition, 180 and TBWA (global
advert agencies) worked with 22 sports icons and engaged them into sharing their journey to
success. The idea behind was to let audience know what all barriers and impediments- social,
physical and mental, these people encountered and vanquished to become what they are today.
It is through sharing these pivotal moments in their lives that people such as Mohammed Ali,
Jonah Lomu and Yelena Isinbayeva attempt to inspire others to take on their own personal
challenges. Using the stories that unfold in the campaign, adidas reminds athletes and non-athletes
from every walk of life that they can make their own “impossibles” come true. The appeal of the
message is universal in that life poses impediments and challenges regardless of profession, age,
gender and status. It emphasizes further on the act of attempting the seemingly impossible even if
the effort does not result in riches or fame. Moreover, by knowing what all obstacles one overcame
makes one’s achievements more applaudable- one who has tasted the bitter can only truly
acknowledge the sweet.
4. Campaign at a glance:
Impossible is Nothing
Rationale Objectives Target audience Class Media
Medi vehicl
Change and -Gain 12-34 yrs Televisio
reshape market old
consumer share in involved
perception. U.S in sports
Position as
most -
inspirational Reenergize
sports brand
apparel - Prolific
Internet
Outdoor
Sportstar,
Print UEFA
Magazine
Advertisement objectives:
1. To gain an edge over the competition (Nike led U.S market at 37% share in 2003) by:
- Tapping commercial opportunities and unlocking brand value through sports which are
relevant in American context.
5. - To reach American consumers- 12-24 yrs bracket and increase market share-U.S.
2. To reenergize its business in the United States by:
- Positioning adidas as the most inspirational and motivational sports apparel and
footwear brand.
3. Promoting brand adidas through prolific consumer participation.
Specific target audience:
12-34 years consumers involved in sports.
Persuasion techniques used to achieve objectives:
T.V commercials- -
Fear, guilt and insecurity: 22 professional sport stars and athletes from diverse sports share
pivotal and not pinnacle moments of their lives with the target audience. Audience get a glimpse
of the struggle and impediments these athletes went through and how they came out of them
triumphant. These revelations are truly inspiring for any one tuned into the commercial and not
just for the aspiring athletes. E.g. are Jonah Lomu and Laila Ali commercials.
- Memory and action: A common yet distinct thread of consistent style, content and execution runs
through all IIN commercials that spurs familiarity between audience and the brand.
- Narrative: The campaign, through stories of real people attempting and achieving what once
seemed like impossible goals, hopes to inspire people to think about their own obstacles and how
to overcome them. The idea is that the attempt is worth the effort and Adidas wants to be the shirt
or the shoes or the equipment that the consumer has on when attempting the impossible regardless
of the outcome.
Media vehicle selected and rationale behind it:
6. 1. Television: class- prolifically aired on sports channel viz. ESPN STAR sports, Zee sports,
TEN sports. 180 Amsterdam and TBWA San Francisco are jointly shouldering this
globally integrated campaign. Choice of vehicle being leading sports channels seems
obvious. The frequency was increased during prime time shows such as sportscenter on
ESPN, during broadcast of UEFA Champions League matches and FIFA World Cup
owing to massive viewership of these broadcasts.
2. Internet: class- Tara Moss Internet Business Development partner for Adidas created a
unique online experience for target audience. One market research revealed that men in the
age group 18-24 yr spend more time online than watching television. Another finding in
U.S pertaining to the same age group showed that people like to multi task while watching
television- most of the times surf internet. Internet was used in the following ways to reach
the target audience.
a. own website (adidas.com): Exclusive digital
content featuring making of commercials, My
Impossible contest for audience, downloadable
content in the form of IIN wallpapers, videos.
The idea was to induce hits from first timers onto
the adidas website. Once at the website, state-of-
the-art graphics and audio ensured that the visitor
spent more time browsing through the exclusive
content of the campaign. For those already
familiar or associated with the brand it was all about getting to know their favorite
athletes more and sharing their own personal challenges and stories.
Impossible is Nothing Challenge engages young people to share and post their
impossible stories on the website. The winner with the best story as voted by internet
fraternity receives a rare reward- free kick session with David Beckham, tennis match
with Justine Henin Hardenne and a swimming lesson with Aussie ace Ian Thorpe.
b. In game advertising: With Massive, the in game advertising agency, Adidas took
advertisement to a new level by featuring its Impossible is Nothing campaign in
advanced sports games such as MLB 2K7 and NFL 2K7 which are most famous game
7. titles in U.S. (See image on right). The effectiveness of this marketing stint was later
measured by Massive as follows:
i. 14% increase in brand rating by gamers.
ii. 90% increase in brand message recall by gamers who saw in game
advertisement while playing game.
iii. Gamers that saw adidas advertisements while playing games rated the brand
71% higher on key brand attributes.
iv. Gamers claimed the presence of adidas adverts in titles such as MLB 2K7
improved their gaming experience by adding realism and being a natural fit in
the title.
c. Commercials aired on Yahoo, MSN and ESPN home pages: The Ali vs Ali
commercial (first one) was aired for a limited period on the web sites. On the day the
Laila commercial featured online there was a 125% increase in the use of search term
“ADIDAS” on the yahoo home page (Highest no. of request were from men aged
between 13- 17 years).
Rationale: No store/shelf
space issues: With a rich
repertoire of athletic footwear
and apparel up its sleeves,
showcasing the same via online
eliminates issues related to
negotiating shelf space or
setting up a new store. Further
with help of cutting edge
technology, footwear models
can be examined with 360
degree rotational view along
8. with detailed information. This brings the customer almost parallel to examining a product
physically instore.
3. Outdoor: Using groundbreaking
tactics such as billboard soccer,
building climbing, expansive wall
scrapers and topiary styled
billboards are part of the adidas
arsenal. These avant garde
techniques have been successful
in capturing the undivided
attention of the audience.
In Japan, TBWA came up with a unique concept of outdoor advertising. Two local football
enthusiasts were hung from a billboard wearing harness and were to play football for ten
minutes each. The incredible act caught the attention of commuters and froze traffic for 70
minutes. (See picture on right)
Another extremely effective outdoor advertisement was taken up in 2006 in Germany as the nation
was preparing to host FIFA World Cup. Huge arch like structures across roadsides with Oliver
Kahn’s image were put up to inspire the German team ahead of the tournament. (See pictures on
right and below)
9. Endorsements: Professional athletes and sport stars- celebrities in their own rights have been core
to the campaign in every form. Their association with the brand also serves a testimonial to the
unmatchable quality of footwear and apparel range.
Event management/ sponsorship organized and the intended objective:
Sponsorships:
Official sponsor of FIFA World Cup 2006- To leverage brand to match the magnitude of the event.
Take brand across to all football playing nations. Also wanted to capture the incredible passion for
football that is shared by billions of fans around the world.
Official sponsor of Olympics 2004- adidas came up with 3 superb commercials leading up to the
event featuring Olympic legends such as Jesse Owens and Nadia Comaneci. Olympics winners
epitomize the desire to break grounds and set new limits which is also shared by adidas. Through
these commercials adidas attempts to inspire the young to test their limits.
Official kit sponsor of Europe’s heavyweight professional football clubs such as Real Madrid
(Spain), A.C Milan (Italy), Liverpool
(England) and Bayern Munich
(Germany).
Main sponsor of New Zealand’s national
rugby team ‘The All Blacks’
Official kit sponsor of Argentina’s
national rugby team.
Main and official kit sponsor of
Australian national cricket team and
England’s cricket team.
Sponsored London Marathon
Summer Olympics China 2008
Campaign Effectiveness:
Ad involvement: Most liked
and involving campaign
over campaign period when
all competitors were active.
10. % market share increase in top 5 European markets:
Brand Appeal through campaign:
Only brand or one of first 5% increase
consideration brand
Definitely my kind of brand 3% increase