Branded content ecosystem
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Branded content starts at home for any marketer. Amplification should be an extension of core customer facing experiences from owned properties to other content environments.
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Branded content ecosystem
- 1. Voice of Customer Programmatic Crowdsourced Ad network Search Results PPC ads PPC content Promoted Content Social Networks Social Networks Pages Posts Content Hosts Youtube Slideshare Transactional Product/ Service Native Advertising Native Advertising Media Partnership Outbound Newsletters Email Free Paid Owned Website Blog Mobile Print Branded Content Distribution Storytelling Originated/ Curated