1. THE COMPLETE NATIVEADVERTISING PLATFORM
Overview Presentation | May 2015
Connecting Trading Desks,
DSPs, Networks & Publishers
Supports Search, E-Commerce,
Video, Display & Content
Control & Transparency on an
Open, Customizable Platform

2. Cross Format & Cross Device
Sponsored
Content
Search / SEM
Video
eCommerce
All Native Formats
All Devices

3. Native Advertising
Ads that adapt to the environment in which they are served:
In-Feed: In-Image:
In-Text & Dynamic Links:Content Recommendations:

4. Native Advertising
Custom:
eCommerce & Promoted Listings:In-Display:

5. ReachYourTarget Audience
W B
WHITE /
BLACK LISTS
FIRST PARTY
DATA
THIRD PARTY
SEGMENTS
CONTENT
CATEGORISATION
FREQUENCY CAPS
DAYPART
TARGETING

6. Audience Interests and
Behaviour
Context & Keyword
Device
Geography
Content Type / Format
Audience Characteristics
Position in Funnel
Transforming
Consumer
Engagement
and Action
= Higher Revenue, Excellent
KPIs,
Satisfied Consumers
Personalized
Relevance
Platform
PowerLinks’ Data

7. Why Mobile
40 Bil/month
All GEO’s
All devices
CPM
In-feed ecommerce
Integration partners:

8. Why Native

9. Why Native

10. Why Native

11. Why Native

12. In-feed reach
40 Bil/month
All GEO’s
All devices
CPM
In-feed ecommerce
Integration partners:
Targeting:
• Keywords
• Categories
• 3rd party audience
• F.cap
• Retargeting

13. In-feedVideo reach
300 Mil/month
US and EU
All devices
vCPM (only charged when at least 50% of your ad is
in view for 3 continuous seconds.)
Integration partner:
Targeting:
• Keywords
• Categories
• 3rd party audience
• F.cap
• Retargeting

14. In-text reach
30 Mil/month
US and EU
All devices
CPC
Integration partners:
Targeting:
• Keywords
• Categories
• 3rd party audience
• F.cap
• Retargeting

15. In-image reach
10 Mil/month
US and EU
All devices
CPM
Integration partner:
Targeting:
• Keywords
• Categories
• 3rd party audience
• F.cap
• Retargeting

16. Monster Jobs (Germany)
6.5%
click-through rate
143%
performance increase
versus banner ads
39.4%
sign-up conversion from clicks

17. IBMWimbledon Insights
12.1%
click through rate from ad
homepage to other advertorial
content
11.2%+
video-view-through to
completion
69%+
10 sec+ video view time for units
launched

18. Thank you for your time.
mike@eezy.nl
+31 20 261 24 80
17 Hanover Square, London W1S 1HU
Confidential