Building Brand Awareness through Integrated Digital Marketing. Integrated Digital Marketing strategy that synergies the marketing efforts across various media in real-time.

1. Corporate Office: 5 Independence Way, Suite #300, Princeton, NJ 08540

2. INTEGRATED DIGITAL MARKETING
Kaushal Shroff & Keyur Shroff

3. THE WORLD HAS CHANGED!

4. Shift from centralized push marketing to decentralized
pull marketing

5. Customers expect right information at the right time on the
device of their choice

6. Audience awareness is fragmented due to information overload

7. INTEGRATED DIGITAL MARKETING CAN HELP

8. What is Integrated Digital Marketing?
Connect with customers across multiple touch points with a
single unified message.

9. PhysicalDigital
Integrated Marketing - Sample
Email
Campaign
SMS
Message
Blast
Plan an
Event
Web
Registration
Social
Media
Buzz
Offline
Promotion
Social
Media
Wall
Send
Updates
&
Notifications
On-site
Registration
and
Engagement
Post
Event
Pictures
& Blog
Capture
Video
Clips and
Pictures
Reward
Engagement
Through
Free
Giveaways
Gather
SMS & Email
Addresses
Gather
Event
Content
Press
Release
Event
Video on
Branded
YouTube
Channel

10. Key Benefits of Integrated Marketing
•
•
•
•
•
•
•
•
•
Offer more personalization
Seamless online user experience
Real-time engagement
Device, platform and channel agnostic
Consistent tone and message
Apply single unified strategy
Cohesive identity and brand image
Efficient: Repurpose existing content and assets
Effective: Each activity reinforcing the other

11. Example 1: Carling Black Label
Example

12. Example 2: Coke
Brand
consistency
across multiple
media
Well-optimized
page
Embedded
video
Facebook stream
and plugin
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Social icons
12

13. Example 2: Coke
Responsive design
Integrated Marketing: Example Coke
Rewards connected
with messaging on site
and on social networks
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13

14. Example 3. American Express
Social icons
Twitter handle
Native mobile app
Option to follow
on Twitter
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15. Example 3. American Express
Share blogs on
social networks
Weekly blogs
RSS Feed
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16. Increase Revenue
Digital
Marketing
Search Engine
Social Media
Digital
Experience
Email
Mobile
Video
Blog
Digital Experience
Email Platform
Digital
Infrastructure
Content Management System
Blog Platform
Payment System
Hosting Platform
Database

17. Search Engine – Integration Ideas
• Use backlinks from blogs, social media etc to improve ranking
• Backlinks from YouTube and Google+ are indexed by Google
frequently
• Do not use the same content in multiple places – repurpose it
• Quality of deep links matter
• Focus on users not search engines

21. Increase Revenue
Digital
Marketing
Search Engine
Social Media
Digital
Experience
Email
Mobile
Video
Blog
Digital Experience
Email Platform
Digital
Infrastructure
Content Management System
Blog Platform
Payment System
Hosting Platform
Database

22. Social Media – Integration Ideas
•
•
•
•
Repurpose web and blog content for social media
Share videos when you upload them to YouTube
Offer offline promotion for online engagement
Display Social Media icons on website, emails and print

25. Increase Revenue
Digital
Marketing
Search Engine
Social Media
Digital
Experience
Email
Mobile
Video
Blog
Digital Experience
Email Platform
Digital
Infrastructure
Content Management System
Blog Platform
Payment System
Hosting Platform
Database

26. Email Marketing – Integration Ideas
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•
•
•
•
Link to various digital and social media properties
Include social media icons
Send out an email when you post a useful blog
Experiment with AB Testing
Review click through data to measure effectiveness

29. Increase Revenue
Digital
Marketing
Search Engine
Social Media
Digital
Experience
Email
Mobile
Video
Blog
Digital Experience
Email Platform
Digital
Infrastructure
Content Management System
Blog Platform
Payment System
Hosting Platform
Database

30. Mobile Marketing – Integration Ideas
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•
•
•
•
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Gather mobile numbers from your Contact Us forms
Messages should be short, urgent and have a call to action
Include QR Codes in print materials (delivr.com)
Link to your web or social media destinations
In your email ask for mobile numbers to text discount offers
Use web analytics to track the performance of your mobile
campaigns (Mobilytics, AdMob, Bango etc)

32. Increase Revenue
Digital
Marketing
Search Engine
Social Media
Digital
Experience
Email
Mobile
Video
Blog
Digital Experience
Email Platform
Digital
Infrastructure
Content Management System
Blog Platform
Payment System
Hosting Platform
Database

33. Video – Integration Ideas
• YouTube channel can drive targeted leads to your website
• Video content can be used in website, email, social media etc

35. Increase Revenue
Digital
Marketing
Search Engine
Social Media
Digital
Experience
Email
Mobile
Video
Blog
Digital Experience
Email Platform
Digital
Infrastructure
Content Management System
Blog Platform
Payment System
Hosting Platform
Database

36. Blog – Integration Ideas
•
•
•
•
•
Use social media widgets to drive engagement
Display social media icons
Encourage commenting
Share new blog posts on social media and through emails
Leverage videos or other content on blogs

37. QUESTIONS?
Contact us for a Digital Marketing Workshop
• Email: contact@pamten.com
• Phone: 888.800.4634