The document discusses how brands and personal branding have evolved in the digital age. It notes that a brand used to represent a product or company but now also applies to individuals, especially influential figures on social media known as "micro-celebrities" or "weblebrities". The document outlines five strategies for individuals to build their personal brand online: be ubiquitous, be social, be interesting, be remarkable, and be yourself by letting your true personality shine through. It encourages taking advantage of personal branding opportunities on the internet before the current trends change.