This document discusses the business opportunity around cyber attack protection. It notes that cyber attacks pose a threat to businesses and can potentially kill a business that suffers from one. It introduces the concept of predictive protection, which provides continuous cyber surveillance and risk assessment to anticipate likely risks. This approach allows businesses to get the protection they need to avoid paying the ultimate price from a cyber attack. The document encourages taking action now to get endpoint protection and sell customers on the peace of mind that comes with being fully protected.

1. Part 1. The Business Opportunity

2. Opportunity or Threat?

3. the
Problem

4. Threat of vulnerability

5. to Cyber Attack
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6. Slow recovery

7. the
Busines
Opportunity

8. Vulnerability protection
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9. 1 2 3
3 ideas for
today’s webinar

10. 1 A Cyber Attack can kill your business
2 What is Predictive Protection?
3 Sell them “Peace of Mind”

11. Take action now?
SalesChannel Europe ©2012 All rights reserved

12. or pay with your health
SalesChannel Europe ©2012 All rights reserved
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13. Hope is not a strategy

14. You need protection
14

15. Betting against yourself
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16. Get full protection

17. Get End Point Protection
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18. avoid paying the ultimate price
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19. 1 A Cyber Attack can kill your business
2 What is Predictive Protection?
3 Sell them “Peace of Mind”

20. Predictive
Protection

21. Continuous risk
assessment in terms
of source, severity,
impact and probability
of occurrence

22. Basically, it works like this
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23. You get continuous
cyber surveillance
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24. Total protection
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25. 1 A Cyber Attack can kill your business
2 What is Predictive Protection?
3 Sell them “Peace of Mind”

26. Danger ahead
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27. More and more Attackers and
Hackers out there everyday

28. They should feel like this?

29. Anticipate the likely risks
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30. With continuous
cyber surveillance
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31. Get it wrong
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32. or play your cards right
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33. Get End Point Protection
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34. Get it right
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35. Sell them “Peace of Mind”
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36. David R Ednie
President & CEO
SalesChannel Europe
Ph: +33 676 60 09 25 (FR)
Email: david@saleschannel-europe.com
Website: www.saleschannel-europe.com
www.flickr.com/photos/winemegup/3641912321