The presentation shows how to build and improve trust and creating brand trust to improve your organisational performance. Actively building trust can have an immediate effect. A small 20% increase in trust can mean a 400% improvement in customer attitude and behaviour.
Trust drives up to 80% of the Net Promoter Score (NPS), satisfaction and reputation. We are able to understand and manage this key driver with HuTrust®.
HuTrust® is scientifically robust, statistically sound and practically proven.
Presentation made by Stefan Grafe, HuTrust® developer and managing director at mext consulting.
Here is a chance to create a "big idea" for your brand, which that big idea is then used through the organization. It would help frame the long range Brand Strategic Road Map, helping to frame the brand promise, strategy, story, freshness and experience behind the brand. That big idea also gets used to tell the brand's story, both internally through vision, values and behaviours, and externally by creating a brand position in the minds/hearts of consumers through mass communication, logos/packaging and the inshore experience.
The Creative Brief frames the strategy and positioning so your Agency can creatively express the brand promise through communication.
1, Marketing Execution must impact the brand’s consumers in a way that puts your brand in a stronger business position. The Creative Brief is the bridge between the brand strategy and the execution.
2. Through our Brand Positioning workshop, you will have all the homework on the brand needed to set up the transformation into a succinct 1-page Creative Brief that will focus, inspire and challenge a creative team to make great work.
3. The hands-on Creative Brief workshop explores best in class methods for writing the brief’s objective, target market, consumer insights, main message stimulus and the desired consumer response.
4. Brand Leaders walk away from the session with a ready-to-execute Creative Brief.
Workshop for Brand Leaders to help define your brand positioning statement, brand concept and organizing big idea.
https://beloved-brands.com/brand-positioning/
Here is a chance to create a "big idea" for your brand, which that big idea is then used through the organization. It would help frame the long range Brand Strategic Road Map, helping to frame the brand promise, strategy, story, freshness and experience behind the brand. That big idea also gets used to tell the brand's story, both internally through vision, values and behaviours, and externally by creating a brand position in the minds/hearts of consumers through mass communication, logos/packaging and the inshore experience.
The Creative Brief frames the strategy and positioning so your Agency can creatively express the brand promise through communication.
1, Marketing Execution must impact the brand’s consumers in a way that puts your brand in a stronger business position. The Creative Brief is the bridge between the brand strategy and the execution.
2. Through our Brand Positioning workshop, you will have all the homework on the brand needed to set up the transformation into a succinct 1-page Creative Brief that will focus, inspire and challenge a creative team to make great work.
3. The hands-on Creative Brief workshop explores best in class methods for writing the brief’s objective, target market, consumer insights, main message stimulus and the desired consumer response.
4. Brand Leaders walk away from the session with a ready-to-execute Creative Brief.
Workshop for Brand Leaders to help define your brand positioning statement, brand concept and organizing big idea.
https://beloved-brands.com/brand-positioning/
Branding is very important in today's world. Whether it is for businesses or individuals, it is essential to invest in brand building in order to be distinct.
In this presentation I describe the Brand Personality Framework which was developed by Jennifer Aaker in 1997 and use it to look at the Brand Personality of some of the iconic Indian Brands.
Brand Strategy 101: The Core of Brand StrategyValerie Nguyen
Brand strategy consists of three core components and tapping into an infinite amount of human emotions.
Presented as part of Griffin Farley's Beautiful Minds 2020 program.
We look at the role of the Brand Leader, how to develop marketing execution strategy, tools to make marketing decisions and how to give direction to an agency.
Are you looking for Professionally designed presentation on brand awareness? Not sure where to find best designs and diagrams on brand management and brand development? Here we are presenting content ready brand awareness PowerPoint presentation slides. All you have to do is click and download perfectly designed brand positioning slide presentation. Going further, this brand advertising PPT includes brand awareness roadmap, campaign, metrics, effective measurement, bar graph, charts, etc. and much more. Besides this we aim to provide you the best slides related to branding which are highly useful as well as impactful. To thoroughly cover every aspect, we provide PPT templates like consumer behaviour, advertising management, brand recall, brand recognition, consumer purchase decision, brand strength, brand plan, brand positioning and many more. To suit your requirements, download this brand awareness PowerPoint presentation graphics today! Our brand campaign, metrics and charts have significance role for ensuring your win over your audience. Don't allow envy to get the upper hand with our Brand Awareness PowerPoint Presentation Slides. Establish control over jealousy.
Integrated Marketing plan for new product launch of Nike Fuel Bar. In- depth market analysis with go-to-marketin positioning statement. Complete 4P marketing strategy and tactics.
We make brands stronger and brand leaders smarter. Here's how we can help:
1. We lead workshops to define your brand, helping you uncover a unique, own-able Brand Positioning Statement and an organizing Big Idea that transforms your brand’s DNA into a consumer-centric and winning brand reputation.
2. We lead workshops to build a strategic Brand Plan that will optimize your resources and motivates everyone that touches the brand to follow the plan.
3. We coach on Marketing execution, helping build programs that create a bond with your consumers, to ensure your investment drives growth on your brand.
4. We will build a Brand Management Training Program, so you can unleash the full potential of your Marketing team, enabling them to contribute smart and exceptional Marketing work that drives brand growth.
5. Our Executive Coaching program is designed to help Marketing Leaders get smarter, and then drive stronger performance on their brands. Executives can use their increased knowledge to help their own teams get smarter.
In this real life study we show how to understand and design great customer experiences that will drive your KPIs - customer satisfaction, Trust, NPS and consideration.
Branding is very important in today's world. Whether it is for businesses or individuals, it is essential to invest in brand building in order to be distinct.
In this presentation I describe the Brand Personality Framework which was developed by Jennifer Aaker in 1997 and use it to look at the Brand Personality of some of the iconic Indian Brands.
Brand Strategy 101: The Core of Brand StrategyValerie Nguyen
Brand strategy consists of three core components and tapping into an infinite amount of human emotions.
Presented as part of Griffin Farley's Beautiful Minds 2020 program.
We look at the role of the Brand Leader, how to develop marketing execution strategy, tools to make marketing decisions and how to give direction to an agency.
Are you looking for Professionally designed presentation on brand awareness? Not sure where to find best designs and diagrams on brand management and brand development? Here we are presenting content ready brand awareness PowerPoint presentation slides. All you have to do is click and download perfectly designed brand positioning slide presentation. Going further, this brand advertising PPT includes brand awareness roadmap, campaign, metrics, effective measurement, bar graph, charts, etc. and much more. Besides this we aim to provide you the best slides related to branding which are highly useful as well as impactful. To thoroughly cover every aspect, we provide PPT templates like consumer behaviour, advertising management, brand recall, brand recognition, consumer purchase decision, brand strength, brand plan, brand positioning and many more. To suit your requirements, download this brand awareness PowerPoint presentation graphics today! Our brand campaign, metrics and charts have significance role for ensuring your win over your audience. Don't allow envy to get the upper hand with our Brand Awareness PowerPoint Presentation Slides. Establish control over jealousy.
Integrated Marketing plan for new product launch of Nike Fuel Bar. In- depth market analysis with go-to-marketin positioning statement. Complete 4P marketing strategy and tactics.
We make brands stronger and brand leaders smarter. Here's how we can help:
1. We lead workshops to define your brand, helping you uncover a unique, own-able Brand Positioning Statement and an organizing Big Idea that transforms your brand’s DNA into a consumer-centric and winning brand reputation.
2. We lead workshops to build a strategic Brand Plan that will optimize your resources and motivates everyone that touches the brand to follow the plan.
3. We coach on Marketing execution, helping build programs that create a bond with your consumers, to ensure your investment drives growth on your brand.
4. We will build a Brand Management Training Program, so you can unleash the full potential of your Marketing team, enabling them to contribute smart and exceptional Marketing work that drives brand growth.
5. Our Executive Coaching program is designed to help Marketing Leaders get smarter, and then drive stronger performance on their brands. Executives can use their increased knowledge to help their own teams get smarter.
In this real life study we show how to understand and design great customer experiences that will drive your KPIs - customer satisfaction, Trust, NPS and consideration.
How to Grow Your Auto Body and Repair Business in a Consolidating Market PlaceasTech
On September 7, 2014 Mitchell International sponsored my presentation How to Grow Your Auto Body and Repair Business in a Consolidating Market Place, to the Missouri AASP association.
This presentation focuses on how auto body and repair shops can use web, social and mobile based sales, marketing and customer service tools, technologies and techniques to capture, service and retain more customers, revenue and profit.
2018 goetzpartners presentation "Explore The Core"Wolfram Römhild
Our new paradigm "Explore the Core" adresses the core challences of the C-Level Agenda
*Strategy*: How capable is my BUSINESS MODEL in regards to future markets and competitive dynamics?
*M&A*: How can I manage my CORPORATE PORTFOLIO using disruptive moves?
*Transformation*: How can my ORGANIZATION constantly ADAPT?
"Explore the core" means
- We look beyond the surface, and dig deeper – down to the decisive core of entrepreneurial practice
- We work in unity with our clients to challenge and evolve the core of their business, and transform it into new business models
- “Explore the Core”, for us, is a
continuous process that creates added value for our clients and keeps them competitive into the future
Insights Success has curated a list of " The 10 Best Franchises to Buy in 2019". These Organizations are not only creating value-added franchise offerings
We are an Interrelated team of consultants operating globally to help our clients achieve 'strength in Image and culture'. This presentation gives a simple overview of our offering.
Neuropsychologist Dr. Christian Scheier and me, Hans-Christian Schwingen (Ex-Chief Brand Officer Deutsche Telekom) talking about the power of the implicit and the reinvention of the Telekom brand, about unconscious purchasing decisions and the continuing relevance of "Life is for sharing.". (This is an excerpt from the corporate book "Brand Driven Progress": https://book.telekom.com/order.)
Why Brand Engagement Isn’t All About Your BrandBrandSquare
Go beyond your brand’s core messaging to surprise and delight. The most engaging brands break through the statistics to reach a deeper awareness.
Watch the entire webinar here: http://videos.brandsquare.com/watch/ANqwpYvGx7ekaP7Un5RD6x
mext_Cultural Diversity Insight Research AMSRSmext Consulting
Same same, but different.
Former head of creative and strategy for the Bates and BBDO networks in Europe, Asia and Australia, Stefan Grafe discusses how to help clients effectively navigate diverse markets.
This joint study by mext and UMR is the 3rd annual Australian Bank Trust study. It benchmarks key customer engagement drivers, analyses the underlying causes and shows opportunities to build more trust with customers better.
For the full study please contact mext at info@mextconsulting.com
The great value of more Community Trust - How trust impacts community behavio...mext Consulting
The importance of trust in the local community.
Trust is clearly the key driver of community engagement, care and safety. This study looked at 4 critical community engagement areas:
Neighbour relations - How we engage with neighbours
Community support & safety – willingness to volunteer and report offences
Community prosperity – keeping local dollars local and willingness to recommend living in my area
Political support – voting and council support
For each item we compared the average against the answers of those that have low trust in the community vs those that highly trust.
UiPath Test Automation using UiPath Test Suite series, part 4DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 4. In this session, we will cover Test Manager overview along with SAP heatmap.
The UiPath Test Manager overview with SAP heatmap webinar offers a concise yet comprehensive exploration of the role of a Test Manager within SAP environments, coupled with the utilization of heatmaps for effective testing strategies.
Participants will gain insights into the responsibilities, challenges, and best practices associated with test management in SAP projects. Additionally, the webinar delves into the significance of heatmaps as a visual aid for identifying testing priorities, areas of risk, and resource allocation within SAP landscapes. Through this session, attendees can expect to enhance their understanding of test management principles while learning practical approaches to optimize testing processes in SAP environments using heatmap visualization techniques
What will you get from this session?
1. Insights into SAP testing best practices
2. Heatmap utilization for testing
3. Optimization of testing processes
4. Demo
Topics covered:
Execution from the test manager
Orchestrator execution result
Defect reporting
SAP heatmap example with demo
Speaker:
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
State of ICS and IoT Cyber Threat Landscape Report 2024 previewPrayukth K V
The IoT and OT threat landscape report has been prepared by the Threat Research Team at Sectrio using data from Sectrio, cyber threat intelligence farming facilities spread across over 85 cities around the world. In addition, Sectrio also runs AI-based advanced threat and payload engagement facilities that serve as sinks to attract and engage sophisticated threat actors, and newer malware including new variants and latent threats that are at an earlier stage of development.
The latest edition of the OT/ICS and IoT security Threat Landscape Report 2024 also covers:
State of global ICS asset and network exposure
Sectoral targets and attacks as well as the cost of ransom
Global APT activity, AI usage, actor and tactic profiles, and implications
Rise in volumes of AI-powered cyberattacks
Major cyber events in 2024
Malware and malicious payload trends
Cyberattack types and targets
Vulnerability exploit attempts on CVEs
Attacks on counties – USA
Expansion of bot farms – how, where, and why
In-depth analysis of the cyber threat landscape across North America, South America, Europe, APAC, and the Middle East
Why are attacks on smart factories rising?
Cyber risk predictions
Axis of attacks – Europe
Systemic attacks in the Middle East
Download the full report from here:
https://sectrio.com/resources/ot-threat-landscape-reports/sectrio-releases-ot-ics-and-iot-security-threat-landscape-report-2024/
GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using Deplo...James Anderson
Effective Application Security in Software Delivery lifecycle using Deployment Firewall and DBOM
The modern software delivery process (or the CI/CD process) includes many tools, distributed teams, open-source code, and cloud platforms. Constant focus on speed to release software to market, along with the traditional slow and manual security checks has caused gaps in continuous security as an important piece in the software supply chain. Today organizations feel more susceptible to external and internal cyber threats due to the vast attack surface in their applications supply chain and the lack of end-to-end governance and risk management.
The software team must secure its software delivery process to avoid vulnerability and security breaches. This needs to be achieved with existing tool chains and without extensive rework of the delivery processes. This talk will present strategies and techniques for providing visibility into the true risk of the existing vulnerabilities, preventing the introduction of security issues in the software, resolving vulnerabilities in production environments quickly, and capturing the deployment bill of materials (DBOM).
Speakers:
Bob Boule
Robert Boule is a technology enthusiast with PASSION for technology and making things work along with a knack for helping others understand how things work. He comes with around 20 years of solution engineering experience in application security, software continuous delivery, and SaaS platforms. He is known for his dynamic presentations in CI/CD and application security integrated in software delivery lifecycle.
Gopinath Rebala
Gopinath Rebala is the CTO of OpsMx, where he has overall responsibility for the machine learning and data processing architectures for Secure Software Delivery. Gopi also has a strong connection with our customers, leading design and architecture for strategic implementations. Gopi is a frequent speaker and well-known leader in continuous delivery and integrating security into software delivery.
DevOps and Testing slides at DASA ConnectKari Kakkonen
My and Rik Marselis slides at 30.5.2024 DASA Connect conference. We discuss about what is testing, then what is agile testing and finally what is Testing in DevOps. Finally we had lovely workshop with the participants trying to find out different ways to think about quality and testing in different parts of the DevOps infinity loop.
GraphSummit Singapore | The Art of the Possible with Graph - Q2 2024Neo4j
Neha Bajwa, Vice President of Product Marketing, Neo4j
Join us as we explore breakthrough innovations enabled by interconnected data and AI. Discover firsthand how organizations use relationships in data to uncover contextual insights and solve our most pressing challenges – from optimizing supply chains, detecting fraud, and improving customer experiences to accelerating drug discoveries.
Alt. GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using ...James Anderson
Effective Application Security in Software Delivery lifecycle using Deployment Firewall and DBOM
The modern software delivery process (or the CI/CD process) includes many tools, distributed teams, open-source code, and cloud platforms. Constant focus on speed to release software to market, along with the traditional slow and manual security checks has caused gaps in continuous security as an important piece in the software supply chain. Today organizations feel more susceptible to external and internal cyber threats due to the vast attack surface in their applications supply chain and the lack of end-to-end governance and risk management.
The software team must secure its software delivery process to avoid vulnerability and security breaches. This needs to be achieved with existing tool chains and without extensive rework of the delivery processes. This talk will present strategies and techniques for providing visibility into the true risk of the existing vulnerabilities, preventing the introduction of security issues in the software, resolving vulnerabilities in production environments quickly, and capturing the deployment bill of materials (DBOM).
Speakers:
Bob Boule
Robert Boule is a technology enthusiast with PASSION for technology and making things work along with a knack for helping others understand how things work. He comes with around 20 years of solution engineering experience in application security, software continuous delivery, and SaaS platforms. He is known for his dynamic presentations in CI/CD and application security integrated in software delivery lifecycle.
Gopinath Rebala
Gopinath Rebala is the CTO of OpsMx, where he has overall responsibility for the machine learning and data processing architectures for Secure Software Delivery. Gopi also has a strong connection with our customers, leading design and architecture for strategic implementations. Gopi is a frequent speaker and well-known leader in continuous delivery and integrating security into software delivery.
Threats to mobile devices are more prevalent and increasing in scope and complexity. Users of mobile devices desire to take full advantage of the features
available on those devices, but many of the features provide convenience and capability but sacrifice security. This best practices guide outlines steps the users can take to better protect personal devices and information.
Essentials of Automations: The Art of Triggers and Actions in FMESafe Software
In this second installment of our Essentials of Automations webinar series, we’ll explore the landscape of triggers and actions, guiding you through the nuances of authoring and adapting workspaces for seamless automations. Gain an understanding of the full spectrum of triggers and actions available in FME, empowering you to enhance your workspaces for efficient automation.
We’ll kick things off by showcasing the most commonly used event-based triggers, introducing you to various automation workflows like manual triggers, schedules, directory watchers, and more. Plus, see how these elements play out in real scenarios.
Whether you’re tweaking your current setup or building from the ground up, this session will arm you with the tools and insights needed to transform your FME usage into a powerhouse of productivity. Join us to discover effective strategies that simplify complex processes, enhancing your productivity and transforming your data management practices with FME. Let’s turn complexity into clarity and make your workspaces work wonders!
LF Energy Webinar: Electrical Grid Modelling and Simulation Through PowSyBl -...DanBrown980551
Do you want to learn how to model and simulate an electrical network from scratch in under an hour?
Then welcome to this PowSyBl workshop, hosted by Rte, the French Transmission System Operator (TSO)!
During the webinar, you will discover the PowSyBl ecosystem as well as handle and study an electrical network through an interactive Python notebook.
PowSyBl is an open source project hosted by LF Energy, which offers a comprehensive set of features for electrical grid modelling and simulation. Among other advanced features, PowSyBl provides:
- A fully editable and extendable library for grid component modelling;
- Visualization tools to display your network;
- Grid simulation tools, such as power flows, security analyses (with or without remedial actions) and sensitivity analyses;
The framework is mostly written in Java, with a Python binding so that Python developers can access PowSyBl functionalities as well.
What you will learn during the webinar:
- For beginners: discover PowSyBl's functionalities through a quick general presentation and the notebook, without needing any expert coding skills;
- For advanced developers: master the skills to efficiently apply PowSyBl functionalities to your real-world scenarios.
GraphRAG is All You need? LLM & Knowledge GraphGuy Korland
Guy Korland, CEO and Co-founder of FalkorDB, will review two articles on the integration of language models with knowledge graphs.
1. Unifying Large Language Models and Knowledge Graphs: A Roadmap.
https://arxiv.org/abs/2306.08302
2. Microsoft Research's GraphRAG paper and a review paper on various uses of knowledge graphs:
https://www.microsoft.com/en-us/research/blog/graphrag-unlocking-llm-discovery-on-narrative-private-data/
Why You Should Replace Windows 11 with Nitrux Linux 3.5.0 for enhanced perfor...SOFTTECHHUB
The choice of an operating system plays a pivotal role in shaping our computing experience. For decades, Microsoft's Windows has dominated the market, offering a familiar and widely adopted platform for personal and professional use. However, as technological advancements continue to push the boundaries of innovation, alternative operating systems have emerged, challenging the status quo and offering users a fresh perspective on computing.
One such alternative that has garnered significant attention and acclaim is Nitrux Linux 3.5.0, a sleek, powerful, and user-friendly Linux distribution that promises to redefine the way we interact with our devices. With its focus on performance, security, and customization, Nitrux Linux presents a compelling case for those seeking to break free from the constraints of proprietary software and embrace the freedom and flexibility of open-source computing.
UiPath Test Automation using UiPath Test Suite series, part 5DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 5. In this session, we will cover CI/CD with devops.
Topics covered:
CI/CD with in UiPath
End-to-end overview of CI/CD pipeline with Azure devops
Speaker:
Lyndsey Byblow, Test Suite Sales Engineer @ UiPath, Inc.
1. BRAND
prepared
by
Stefan
Grafe,
managing
director,
mext
consul=ng
&
HuTrust®
developer,
stefan.grafe@mextconsul=ng.com
TRUST
is
T H E
S I X
D R I V E R S
O F
T R U S T
This
publica=on
and
results
are
copyright
mext
2013.
HuTrust
and
the
6
drivers
of
trust
are
copyright
and
trademark
of
ifm/mext.
Copying
and
publishing
by
any
means
is
not
permiUed
without
express
permission
of
the
copyright
holder
except
as
permiUed
through
the
Australian
copyright
act
and
for
informa=on
purposes.
Photos
copyright
istock.com
and
mext
The
six
drivers
of
brand
trust,
reputa=on,
Net
Promoter
Score
(NPS),
customer
sa=sfac=on
&
loyalty
and
stakeholder
engagement
(investor
engagement,
employee
engagement).
Die
sechs
Treiber
von
Vertrauen,
Reputa=on,
Net
Promoter
Score
(NPS),
Kundenzufriedenheit,
Kundenbindung,
Investor-‐
und
Angestelltenbindung
HuTrust®
by
mext
www.mextconsul=ng.com
www.hutrust.com
2. As human beings,
we inherently
understand
the importance of
trust
HuTrust®
by
mext
www.mextconsul=ng.com
www.hutrust.com
5. and
the
contents
of
our
food...
HuTrust®
by
mext
www.mextconsul=ng.com
www.hutrust.com
6. We rely on trust.
Everyday and in everything we do
HuTrust®
by
mext
www.mextconsul=ng.com
www.hutrust.com
7. “ You can have all the facts and figures,
all the supporting evidence, all the
endorsement that you want, but if at the
end of the day you don’t command
trust, you won’t get anywhere.”!
Niall
FitzGerald
(2001)
Former
Chairman
ad
CEO
of
Unilever
HuTrust®
by
mext
www.mextconsul=ng.com
www.hutrust.com
8. But trust is
not just
warm and
comforting
HuTrust®
by
mext
www.mextconsul=ng.com
www.hutrust.com
11. That’s why since 2004 mext specialises in helping clients build and
manage trust. We (and our partners) continuously conduct studies
globally into the benefits and drivers of trust with the HuTrust®
methodology. !
!
Studies with over 50.000 respondents have contributed to
understanding, validating and applying the HuTrust® approach in
building and managing trust.!
HuTrust®
by
mext
www.mextconsul=ng.com
www.hutrust.com
12. Our studies found that when
people trust a brand…
HuTrust®
by
mext
www.mextconsul=ng.com
www.hutrust.com
13. 83% !
will recommend !
it to other
people!
HuTrust®
by
mext
www.mextconsul=ng.com
www.hutrust.com
14. 82%
will use its products & services frequently
HuTrust®
by
mext
www.mextconsul=ng.com
www.hutrust.com
15. 78%
will look to it
first for the
things they
want!
HuTrust®
by
mext
www.mextconsul=ng.com
www.hutrust.com
16. 78%
will give its new products and
services a chance!
HuTrust®
by
mext
www.mextconsul=ng.com
www.hutrust.com
17. 47%
will pay more for its
products and
services!
HuTrust®
by
mext
www.mextconsul=ng.com
www.hutrust.com
18. 74%
believe it’ll inform them
about products and
services they’ll like!
HuTrust®
by
mext
www.mextconsul=ng.com
www.hutrust.com
19. In
effect,
If
you
want
people
to:
ü Buy
more,
ü Try
more
and
ü Pay
more
Then
building
more
brand
trust
is
the
key
HuTrust®
by
mext
www.mextconsul=ng.com
www.hutrust.com
20. So if harnessing trust is the
key to people buying, trying
and paying more for a
product or service, how do
you harness brand
trust???
?
HuTrust®
by
mext
www.mextconsul=ng.com
www.hutrust.com
22. Trust Driver 1:!
!
Stability!
…a brand must
have a strong
foundation in
order to be
trusted
HuTrust®
by
mext
www.mextconsul=ng.com
www.hutrust.com
23. Trust Driver 2:!
!
Development!
…a brand must be seen
to continue to develop &
innovate in order to be
trusted
HuTrust®
by
mext
www.mextconsul=ng.com
www.hutrust.com
24. Trust Driver 3:!
!
Relationship
…a brand must
provide an appealing
relationship in order to
be trusted
HuTrust®
by
mext
www.mextconsul=ng.com
www.hutrust.com
25. Trust Driver 4:!
!
Benefit
…a brand must
deliver a relevant
benefit in order to be
trusted!
HuTrust®
by
mext
www.mextconsul=ng.com
www.hutrust.com
26. Trust Driver 5:!
!
Vision
…a brand must have a
strong vision in order to
be trusted!
HuTrust®
by
mext
www.mextconsul=ng.com
www.hutrust.com
27. Trust Driver 6:!
!
competence
…a brand must have
relevant competencies
in order to be trusted!
HuTrust®
by
mext
www.mextconsul=ng.com
www.hutrust.com
28. The six drivers of HuTrust
are psychologically correct.
Even statistically they drive
over 75% of trust
–
when,
sta=s=cally,
65%
would
already
be
considered
very
high
®
HuTrust®
by
mext
www.mextconsul=ng.com
www.hutrust.com
29. Our research found that all six drivers are
almost equally correlated with !
brand trust…!
Trust
Driver Weighted
Average
Stability
0.70
Development 0.73
Rela=onship 0.76
Benefit 0.74
Vision 0.79
Competence 0.81
Australian
General
Popula=on
1,110
sample,
2010
HuTrust®
by
mext
www.mextconsul=ng.com
www.hutrust.com
30. But no single
driver can
harness trust
by itself,!
HuTrust®
by
mext
www.mextconsul=ng.com
www.hutrust.com
31. because they all
work together
like parts of an
engine!
HuTrust®
by
mext
www.mextconsul=ng.com
www.hutrust.com
32. So how can you start
harnessing trust in your
business or brand???
HuTrust®
by
mext
www.mextconsul=ng.com
www.hutrust.com
33. Step 1: Establish your
metrics!
(what is the strength of your
trust drivers?)!
HuTrust®
by
mext
www.mextconsul=ng.com
www.hutrust.com
34. For example:
!
If your brand is
already strong in
stability, there may
be little use in
driving that more.
But if it has a lack
in vision trust then
that may be the
trust driver to focus
on.!
HuTrust®
by
mext
www.mextconsul=ng.com
www.hutrust.com
35. Step 2: Define your
trust drivers !
(what do your customers
want to trust your brand
for?)!
HuTrust®
by
mext
www.mextconsul=ng.com
www.hutrust.com
36. For example:
What type of vision is
attractive and engaging for
your customers,
consumers, employees and
analysts?!
HuTrust®
by
mext
www.mextconsul=ng.com
www.hutrust.com
37. Step 3: Refine
your tactics!
(Use every process
& program to build
trust)!
HuTrust®
by
mext
www.mextconsul=ng.com
www.hutrust.com
38. For Example:
!
If your relationship is
about ‘challenging’,
then your product,
brand & experience
should reflect this!
HuTrust®
by
mext
www.mextconsul=ng.com
www.hutrust.com
39. As human beings we inherently understand
the importance of trust.
!
We need to transfer this understanding into
commercial work, because…!
HuTrust®
by
mext
www.mextconsul=ng.com
www.hutrust.com
40. Trust drives the vast majority of
stakeholder behavior.
Trust is the key to people
buying your products & services
and staying loyal to you.!
HuTrust®
by
mext
www.mextconsul=ng.com
www.hutrust.com
41. HuTrust®
by
mext
www.mextconsul=ng.com
www.hutrust.com
This
publica=on
and
results
are
copyright
mext
2013.
HuTrust
and
the
6
drivers
of
trust
are
copyright
and
trademark
of
ifm/mext.
Copying
and
publishing
by
any
means
is
not
permiUed
without
express
permission
of
the
copyright
holder
except
as
permiUed
through
the
Australian
copyright
act
and
for
informa=on
purposes.
Photos
copyright
istock.com
and
mext
The
six
drivers
of
brand
trust,
reputa=on,
Net
Promoter
Score
(NPS),
customer
sa=sfac=on
&
loyalty
and
stakeholder
engagement
(investor
engagement,
employee
engagement).
Die
sechs
Treiber
von
Vertrauen,
Reputa=on,
Net
Promoter
Score
(NPS),
Kundenzufriedenheit,
Kundenbindung,
Investor-‐
und
Angestelltenbindung
Global
contact:
mext
Consul>ng
Australia
Stefan
Grafe,
Managing
Partner
&
HuTrust®
Developer
Stefan.grafe@mextconsul=ng.com
165
Cremorne
Street
Richmond
VIC
3122
+61
3
94285417
Duxton
Consul>ng
Singapore
Email:
laurenz.koehler@duxton
consul=ng.com
Address:
26
Duxton
Rd.
Singapore
089490
Phone:
+65
6323
3340
Chris>na
Eisenschmid
Email:
chris=na.eisenschmid@psyma.com
Address:
Nymphenburger
Str.
14
80335
Munich
Phone+49
(0)
89
20209610
Concerto
Marke>ng
Suite
250
–
128
Has=ngs
St.
West
Vancouver,
BC
V6B
1G8
t:
604-‐684-‐8933
f:
604-‐684-‐8934
Who
Group
Australia
M.Dudley
Email:
md@whogroup.com
Level
2,
1
Southbank
Blvd
Southbank
VIC
3006
03
8636
4000
Tred
Interna>onal
Adam
Thorp,
Director
Mobile:
0417
584
599
Phone:
02
9300
6439
www.tredinterna=onal.com
Email:
info@tredinterna=onal.com
For further information and
HuTrust® usage, please
contact: