This document summarizes a presentation by Chet Holmes on strategies for doubling sales. It promotes identifying "Dream Clients" who make up a small percentage of the market but represent the majority of sales. Holmes discusses targeting communications and promotions towards these best buyers through techniques like direct mail, social media ads targeted by geography. The document also emphasizes developing a "Core Story" that addresses customer needs and problems over product features to engage more of the target market. Implementing these strategies with "Pig Headed Discipline and Determination" is presented as key to seeing exponential growth in sales and revenue.
10 Things Emerging Technology Companies Need to Know to Jump Start Their Way ...Debbie Gee
The document provides advice for emerging technology companies on how to jump start revenue generation. It discusses 10 key things companies need to know, including being wary of hastily hiring a sales force, being objective about their technology offering, knowing their competition, understanding where they are in the emerging technology curve, clearly communicating value to customers, being prepared to invest in winning customers, knowing when to partner, leveraging existing customers, simplifying their message, and being realistic about timelines. It also discusses how companies can execute their strategies through an outsourced sales and marketing option to help reduce costs and accelerate revenue.
The outbound sales handbook how to inject your sales machine with rocket fuelUberConnectForce, Inc.
The document provides guidance on effective outbound sales strategies. It recommends having a targeted audience, speedy contact, personalized messaging, rigorous timing, and multi-channel execution. Content like white papers, blogs and ebooks can be used at different stages but should always add value. Personalized emails and an 8-touch cadence are important. Building brand authority through content is key for small companies. Outsourcing sales development is recommended over building an in-house team due to lower costs and higher productivity.
Starting up evaluating the potential of a business by mahesh krishnamurti jul...GetEvangelized
This deck was presented by Mahesh Krishnamurti at the TiE Institute Knowledge Series (TIKS) : Starting Up- Session 1 in July 2011.
This session was organised by Tie Mumbai.
Hays Digital Technology is a recruiting firm seeking to hire rockstar teams for clients in various industries. They have over 100 consultants in the southwest England region who specialize in 11 areas including IT, digital technology, and marketing. The document discusses Hays' "Find & Engage" model for addressing shifts in the recruiting market. It provides tips for finding talented tech professionals, standing out from competitors, assessing candidates, and ensuring a suitable offer to avoid losing top candidates.
2018 North American Employee Engagement Conference SlidesMatt Manners
The document outlines the agenda for the 2018 North American Employee Engagement Conference in Chicago, including sessions on increasing employee engagement at companies like Chili's and Cisco, and how giving employees more time can spark innovation. Breakout sessions will also cover how to connect employee engagement to customer experience, using social media and culture to drive engagement, and how companies like Caterpillar, Boeing, and others are approaching engagement. The conference is organized by The Employee Engagement Awards in association with various companies focused on improving workplace culture and engagement.
The document outlines seven pillars of building a better business: 1) developing yourself as a leader, 2) knowing what future you want to create, 3) becoming a strategist with a clear plan, 4) knowing where you're going, 5) standing out from competitors, 6) mastering profitable numbers, and 7) building a better team. Implementing more of these pillars makes it likely one will successfully grow a profitable business and achieve personal fulfillment and fun running the business. The best investment is in developing oneself as the owner manager.
10 Things Emerging Technology Companies Need to Know to Jump Start Their Way ...Debbie Gee
The document provides advice for emerging technology companies on how to jump start revenue generation. It discusses 10 key things companies need to know, including being wary of hastily hiring a sales force, being objective about their technology offering, knowing their competition, understanding where they are in the emerging technology curve, clearly communicating value to customers, being prepared to invest in winning customers, knowing when to partner, leveraging existing customers, simplifying their message, and being realistic about timelines. It also discusses how companies can execute their strategies through an outsourced sales and marketing option to help reduce costs and accelerate revenue.
The outbound sales handbook how to inject your sales machine with rocket fuelUberConnectForce, Inc.
The document provides guidance on effective outbound sales strategies. It recommends having a targeted audience, speedy contact, personalized messaging, rigorous timing, and multi-channel execution. Content like white papers, blogs and ebooks can be used at different stages but should always add value. Personalized emails and an 8-touch cadence are important. Building brand authority through content is key for small companies. Outsourcing sales development is recommended over building an in-house team due to lower costs and higher productivity.
Starting up evaluating the potential of a business by mahesh krishnamurti jul...GetEvangelized
This deck was presented by Mahesh Krishnamurti at the TiE Institute Knowledge Series (TIKS) : Starting Up- Session 1 in July 2011.
This session was organised by Tie Mumbai.
Hays Digital Technology is a recruiting firm seeking to hire rockstar teams for clients in various industries. They have over 100 consultants in the southwest England region who specialize in 11 areas including IT, digital technology, and marketing. The document discusses Hays' "Find & Engage" model for addressing shifts in the recruiting market. It provides tips for finding talented tech professionals, standing out from competitors, assessing candidates, and ensuring a suitable offer to avoid losing top candidates.
2018 North American Employee Engagement Conference SlidesMatt Manners
The document outlines the agenda for the 2018 North American Employee Engagement Conference in Chicago, including sessions on increasing employee engagement at companies like Chili's and Cisco, and how giving employees more time can spark innovation. Breakout sessions will also cover how to connect employee engagement to customer experience, using social media and culture to drive engagement, and how companies like Caterpillar, Boeing, and others are approaching engagement. The conference is organized by The Employee Engagement Awards in association with various companies focused on improving workplace culture and engagement.
The document outlines seven pillars of building a better business: 1) developing yourself as a leader, 2) knowing what future you want to create, 3) becoming a strategist with a clear plan, 4) knowing where you're going, 5) standing out from competitors, 6) mastering profitable numbers, and 7) building a better team. Implementing more of these pillars makes it likely one will successfully grow a profitable business and achieve personal fulfillment and fun running the business. The best investment is in developing oneself as the owner manager.
Digital Strategy Executive Boardroom Strategy Session With Doyle Buehler Doyle Buehler
Digital Strategy And Marketing Executive Boardroom Strategy Session With Doyle Buehler
We often focus on the wrong things, at the wrong time, and leave too much up to chance or hope. Build it and they will come doesn’t work in the digital space. Content is king doesn’t work either. Automation is not a full solution either. There are sometimes too many factors to try to consider all at once. We fundamentally are missing some of the key ingredients to be able to build a clear and compelling marketing message, without the fluff.
Here's some of what we're going to be covering...
How to build a persuasive digital platform that speaks to your target audience
How to create a strategy and execute tactics so you can surround your buyers with a complete and experiential journey
How to position yourself in the top 3% of online businesses
How to create, drive and schedule your content that reflects your audience and their buying journey
How to maximise your content’s reach with a strategic alignment
How to generate more warm referrals and attract more prospects, and the underlying process that allows you to sell more
Your digital toolkit that will save you time and make you more productive
How to understand, develop and enhance the way that you manage your digital assets and ecosystem, through your DigitalGenius
The document discusses analytics, search engine optimization (SEO), and search engine marketing (SEM) in the context of Google's "Zero Moment of Truth" concept. It covers using Google tools to time content, check on competitors, and see where targeted keywords and audiences are found. The document emphasizes that numbers are helpful but analysis and insight from data is more useful. It also discusses common metrics tracked, benchmarking competitors, and understanding what constitutes "good" numbers over time rather than single data points.
Content shared by advocates performs 10 times better than content shared to paid channels, and seven times better than content in owned channels. That’s why smart brands are empowering their employees to create authentic brand content, including unique photos and videos.
As Employee Advocacy programs mature, companies are finding new ways to leverage the power of their brand ambassadors.
In this webinar, you will learn to boost your content marketing by empowering your employee advocates.
You will also learn:
• How to enable employee advocacy for content creation
• How to create collaboration between marketing and employee advocates
• Implementing and managing content strategies for your employees
This document provides guidance on setting SMART business goals using specific, measurable, achievable, relevant, and time-based criteria. It discusses the importance of clearly defined goals for businesses and provides tips for creating goals that are focused, have measurable outcomes, are realistic given business conditions, and have defined timeframes. The document also summarizes the principles of effective small business advertising, including using a single clear message, adding credibility, testing advertisements, making contact information easy to find, targeting specific audiences, and creating curiosity to generate interest.
[Webinar] How To Be A Data-Driven Marketing Powerhouse With Predictive Analyt...Mintigo1
To view the full webinar, please visit:
http://www.mintigo.com/how-to-be-a-data-driven-marketing-powerhouse-with-predictive-analytics-big-data/
Description:
How is it that b-to-b marketers have more data sources than ever before, but many are still in the dark about how to reach more of the right prospects? Sometimes the sheer volume of data can seem overwhelming, but it doesn’t have to be. In fact, with the right processes, skills and tools, many companies are transforming their approach to demand creation and letting data do the work for them.
Marketers need to make decisions in a data-rich environment, where vast amounts of customer data are flowing not only from the company’s internal systems such as CRM, marketing automation and web analytics, but also from external sources such as social, mobile, and other sources that can be found all over the web. But how do you separate the good data that signify buying signals from the noise found in the rest of the data? And what new skills and processes bring them to life?
In this dynamic session, we’ll hear from thought leaders from LinkedIn, SiriusDecisions and Mintigo on the best strategies for taking a data-driven approach to marketing. They will address key considerations and best practices to answer essential questions around:
-How the explosion of big data and emerging predictive technologies is transforming the marketing discipline
-Examples of marketers at leading companies are effectively utilizing big data & predictive analytics
-Recommendations for preparing your marketing team to become a data-driven organization
The Speakers:
- Russ Glass, Head of Products at LinkedIn
- Megan Heuer, VP & Group Director, Data-Driven Marketing at SiriusDecisions
- John Bara, President & CMO at Mintigo
5 factors that contribute to the success of your businessGeorge S. Ammar
The document discusses 5 key factors that contribute to business success:
1. Having an innovative business idea that offers real value to customers.
2. Assembling a talented team that shares your vision.
3. Building a strong professional network for advice and resources.
4. Being willing to work hard in the trenches.
5. Prioritizing sales from the beginning to prove viability and generate revenue.
1 1 11 Co Biz Magazine Colorado’S 25 Most Powerful Sales Peoplemschmidlen
1) The document profiles 25 of Colorado's most powerful salespeople as nominated through an online newsletter and write-ins.
2) It provides brief summaries of several salespeople, including their roles, sales achievements, sales philosophies, and tips for success.
3) The salespeople represent a variety of industries and have found ways to adapt their strategies and succeed despite the economic downturn.
This year at the NXNE conference, FUSE Holding's Inc., discussed different methods of funding your business, and the advantages/disadvantages they both have. FUSE also discusses how and why they invested in some technolgy companies
“A 35-hour week? No! A 35-hour day is what we need
to fit everything in”
2013: paradoxically, the economic environment for small businesses has never been as dynamic or as complex – from changes to regulations on a virtually daily basis to international competition and demanding customers.
To make ends meet and secure their margins, SME business owners have to adapt to this infernal pace but the working day isn’t long enough to fit everything in. What they need is a 35-hour day.
The time has come to change the rules of the game.
The 35-hour Day Collective
4 Ways to Emerge from COVID-19 Stronger!Dan Goldstein
Managed IT Service Providers are well-positioned to emerge from the COVID pandemic stronger than ever. It takes discipline and focus. These tips are designed to spark ideas on where MSPs should be focusing to come out of COVID-19 more successful than ever.
Social media marketing strategy & plan 2017Fraser Hay
Social media marketing strategy plan coaching 22017 is an overview of the social media marketing coaching program available at http://www.growyourbusiness.club
Social Media Marketing Strategy
Social Media Marketing Plan 2017
Social Media marketing strategy 2017
Social media marketing plan
social media marketing course 2017
social media marketing
marketing plan 2017
marketing plan
marketing strategy 2017
marketing strategy
Social media marketing 2017
social media strategy 2017
grow your business coaching
grow your business club
grow your business
online marketing strategy
online marketing plan
This document discusses the benefits of becoming a real estate consultant. It outlines that real estate is a growing industry in India with 30% annual growth that provides financial security, career fulfillment, and opportunities to make a positive impact. It promotes starting as a consultant to learn the basics and then specializing in residential, commercial, or other real estate products. With training from a major real estate company, one can build a successful long-term career in real estate.
Story telling presentation on Seth Godin book 092710Bill Barr
The document discusses Seth Godin's premise that stories are more important for marketing than the actual product or service being sold. It outlines what makes a great story according to Godin and notes that stories should appeal to senses and worldviews rather than logic. The document then discusses opportunities for marketers to find neglected worldviews and frame stories around them. It analyzes common worldviews in marketing and sales that could be targeted. The ideal scenario of marketing and sales collaborating on consistent stories is presented, along with potential benefits such as improved lead conversion rates. Learning games are suggested as a training method for disseminating these joint marketing and sales stories.
This edition of The CEO Views brings to you “Top 50 Admired Companies to Watch 2020”. The list highlights some of the paramount companies that offer the best in class in the technology landscape,to connect the socially distanced businesses. The proposed list aspires to assist individuals and organizations to find the most admired companies that will help them accomplish their projects.
This document provides an overview of the One 24 business opportunity, which involves sharing a health and wellness product called NatraBurst through a linear incentivized referral plan. It outlines 10 steps for getting started, which include learning about the company and products, setting up online assets like a website and marketing system, developing contact lists, and techniques for sharing the opportunity with others. The overall message is that One 24 provides an affordable way to build residual income through referrals by helping others improve their health.
All the things an entrepreneur or start-up needs to know. Is it about the idea? Is it about a great product? How to build a team? Do I need a business plan? How do I raise money? What is a great business strategy?
IMPACT Silver is a pure silver zinc producer with over $260 million in revenue since 2008 and a large 100% owned 210km Mexico land package - 2024 catalysts includes new 14% grade zinc Plomosas mine and 20,000m of fully funded exploration drilling.
Unveiling the Dynamic Personalities, Key Dates, and Horoscope Insights: Gemin...my Pandit
Explore the fascinating world of the Gemini Zodiac Sign. Discover the unique personality traits, key dates, and horoscope insights of Gemini individuals. Learn how their sociable, communicative nature and boundless curiosity make them the dynamic explorers of the zodiac. Dive into the duality of the Gemini sign and understand their intellectual and adventurous spirit.
Digital Strategy Executive Boardroom Strategy Session With Doyle Buehler Doyle Buehler
Digital Strategy And Marketing Executive Boardroom Strategy Session With Doyle Buehler
We often focus on the wrong things, at the wrong time, and leave too much up to chance or hope. Build it and they will come doesn’t work in the digital space. Content is king doesn’t work either. Automation is not a full solution either. There are sometimes too many factors to try to consider all at once. We fundamentally are missing some of the key ingredients to be able to build a clear and compelling marketing message, without the fluff.
Here's some of what we're going to be covering...
How to build a persuasive digital platform that speaks to your target audience
How to create a strategy and execute tactics so you can surround your buyers with a complete and experiential journey
How to position yourself in the top 3% of online businesses
How to create, drive and schedule your content that reflects your audience and their buying journey
How to maximise your content’s reach with a strategic alignment
How to generate more warm referrals and attract more prospects, and the underlying process that allows you to sell more
Your digital toolkit that will save you time and make you more productive
How to understand, develop and enhance the way that you manage your digital assets and ecosystem, through your DigitalGenius
The document discusses analytics, search engine optimization (SEO), and search engine marketing (SEM) in the context of Google's "Zero Moment of Truth" concept. It covers using Google tools to time content, check on competitors, and see where targeted keywords and audiences are found. The document emphasizes that numbers are helpful but analysis and insight from data is more useful. It also discusses common metrics tracked, benchmarking competitors, and understanding what constitutes "good" numbers over time rather than single data points.
Content shared by advocates performs 10 times better than content shared to paid channels, and seven times better than content in owned channels. That’s why smart brands are empowering their employees to create authentic brand content, including unique photos and videos.
As Employee Advocacy programs mature, companies are finding new ways to leverage the power of their brand ambassadors.
In this webinar, you will learn to boost your content marketing by empowering your employee advocates.
You will also learn:
• How to enable employee advocacy for content creation
• How to create collaboration between marketing and employee advocates
• Implementing and managing content strategies for your employees
This document provides guidance on setting SMART business goals using specific, measurable, achievable, relevant, and time-based criteria. It discusses the importance of clearly defined goals for businesses and provides tips for creating goals that are focused, have measurable outcomes, are realistic given business conditions, and have defined timeframes. The document also summarizes the principles of effective small business advertising, including using a single clear message, adding credibility, testing advertisements, making contact information easy to find, targeting specific audiences, and creating curiosity to generate interest.
[Webinar] How To Be A Data-Driven Marketing Powerhouse With Predictive Analyt...Mintigo1
To view the full webinar, please visit:
http://www.mintigo.com/how-to-be-a-data-driven-marketing-powerhouse-with-predictive-analytics-big-data/
Description:
How is it that b-to-b marketers have more data sources than ever before, but many are still in the dark about how to reach more of the right prospects? Sometimes the sheer volume of data can seem overwhelming, but it doesn’t have to be. In fact, with the right processes, skills and tools, many companies are transforming their approach to demand creation and letting data do the work for them.
Marketers need to make decisions in a data-rich environment, where vast amounts of customer data are flowing not only from the company’s internal systems such as CRM, marketing automation and web analytics, but also from external sources such as social, mobile, and other sources that can be found all over the web. But how do you separate the good data that signify buying signals from the noise found in the rest of the data? And what new skills and processes bring them to life?
In this dynamic session, we’ll hear from thought leaders from LinkedIn, SiriusDecisions and Mintigo on the best strategies for taking a data-driven approach to marketing. They will address key considerations and best practices to answer essential questions around:
-How the explosion of big data and emerging predictive technologies is transforming the marketing discipline
-Examples of marketers at leading companies are effectively utilizing big data & predictive analytics
-Recommendations for preparing your marketing team to become a data-driven organization
The Speakers:
- Russ Glass, Head of Products at LinkedIn
- Megan Heuer, VP & Group Director, Data-Driven Marketing at SiriusDecisions
- John Bara, President & CMO at Mintigo
5 factors that contribute to the success of your businessGeorge S. Ammar
The document discusses 5 key factors that contribute to business success:
1. Having an innovative business idea that offers real value to customers.
2. Assembling a talented team that shares your vision.
3. Building a strong professional network for advice and resources.
4. Being willing to work hard in the trenches.
5. Prioritizing sales from the beginning to prove viability and generate revenue.
1 1 11 Co Biz Magazine Colorado’S 25 Most Powerful Sales Peoplemschmidlen
1) The document profiles 25 of Colorado's most powerful salespeople as nominated through an online newsletter and write-ins.
2) It provides brief summaries of several salespeople, including their roles, sales achievements, sales philosophies, and tips for success.
3) The salespeople represent a variety of industries and have found ways to adapt their strategies and succeed despite the economic downturn.
This year at the NXNE conference, FUSE Holding's Inc., discussed different methods of funding your business, and the advantages/disadvantages they both have. FUSE also discusses how and why they invested in some technolgy companies
“A 35-hour week? No! A 35-hour day is what we need
to fit everything in”
2013: paradoxically, the economic environment for small businesses has never been as dynamic or as complex – from changes to regulations on a virtually daily basis to international competition and demanding customers.
To make ends meet and secure their margins, SME business owners have to adapt to this infernal pace but the working day isn’t long enough to fit everything in. What they need is a 35-hour day.
The time has come to change the rules of the game.
The 35-hour Day Collective
4 Ways to Emerge from COVID-19 Stronger!Dan Goldstein
Managed IT Service Providers are well-positioned to emerge from the COVID pandemic stronger than ever. It takes discipline and focus. These tips are designed to spark ideas on where MSPs should be focusing to come out of COVID-19 more successful than ever.
Social media marketing strategy & plan 2017Fraser Hay
Social media marketing strategy plan coaching 22017 is an overview of the social media marketing coaching program available at http://www.growyourbusiness.club
Social Media Marketing Strategy
Social Media Marketing Plan 2017
Social Media marketing strategy 2017
Social media marketing plan
social media marketing course 2017
social media marketing
marketing plan 2017
marketing plan
marketing strategy 2017
marketing strategy
Social media marketing 2017
social media strategy 2017
grow your business coaching
grow your business club
grow your business
online marketing strategy
online marketing plan
This document discusses the benefits of becoming a real estate consultant. It outlines that real estate is a growing industry in India with 30% annual growth that provides financial security, career fulfillment, and opportunities to make a positive impact. It promotes starting as a consultant to learn the basics and then specializing in residential, commercial, or other real estate products. With training from a major real estate company, one can build a successful long-term career in real estate.
Story telling presentation on Seth Godin book 092710Bill Barr
The document discusses Seth Godin's premise that stories are more important for marketing than the actual product or service being sold. It outlines what makes a great story according to Godin and notes that stories should appeal to senses and worldviews rather than logic. The document then discusses opportunities for marketers to find neglected worldviews and frame stories around them. It analyzes common worldviews in marketing and sales that could be targeted. The ideal scenario of marketing and sales collaborating on consistent stories is presented, along with potential benefits such as improved lead conversion rates. Learning games are suggested as a training method for disseminating these joint marketing and sales stories.
This edition of The CEO Views brings to you “Top 50 Admired Companies to Watch 2020”. The list highlights some of the paramount companies that offer the best in class in the technology landscape,to connect the socially distanced businesses. The proposed list aspires to assist individuals and organizations to find the most admired companies that will help them accomplish their projects.
This document provides an overview of the One 24 business opportunity, which involves sharing a health and wellness product called NatraBurst through a linear incentivized referral plan. It outlines 10 steps for getting started, which include learning about the company and products, setting up online assets like a website and marketing system, developing contact lists, and techniques for sharing the opportunity with others. The overall message is that One 24 provides an affordable way to build residual income through referrals by helping others improve their health.
All the things an entrepreneur or start-up needs to know. Is it about the idea? Is it about a great product? How to build a team? Do I need a business plan? How do I raise money? What is a great business strategy?
IMPACT Silver is a pure silver zinc producer with over $260 million in revenue since 2008 and a large 100% owned 210km Mexico land package - 2024 catalysts includes new 14% grade zinc Plomosas mine and 20,000m of fully funded exploration drilling.
Unveiling the Dynamic Personalities, Key Dates, and Horoscope Insights: Gemin...my Pandit
Explore the fascinating world of the Gemini Zodiac Sign. Discover the unique personality traits, key dates, and horoscope insights of Gemini individuals. Learn how their sociable, communicative nature and boundless curiosity make them the dynamic explorers of the zodiac. Dive into the duality of the Gemini sign and understand their intellectual and adventurous spirit.
Tata Group Dials Taiwan for Its Chipmaking Ambition in Gujarat’s DholeraAvirahi City Dholera
The Tata Group, a titan of Indian industry, is making waves with its advanced talks with Taiwanese chipmakers Powerchip Semiconductor Manufacturing Corporation (PSMC) and UMC Group. The goal? Establishing a cutting-edge semiconductor fabrication unit (fab) in Dholera, Gujarat. This isn’t just any project; it’s a potential game changer for India’s chipmaking aspirations and a boon for investors seeking promising residential projects in dholera sir.
Visit : https://www.avirahi.com/blog/tata-group-dials-taiwan-for-its-chipmaking-ambition-in-gujarats-dholera/
B2B payments are rapidly changing. Find out the 5 key questions you need to be asking yourself to be sure you are mastering B2B payments today. Learn more at www.BlueSnap.com.
Part 2 Deep Dive: Navigating the 2024 Slowdownjeffkluth1
Introduction
The global retail industry has weathered numerous storms, with the financial crisis of 2008 serving as a poignant reminder of the sector's resilience and adaptability. However, as we navigate the complex landscape of 2024, retailers face a unique set of challenges that demand innovative strategies and a fundamental shift in mindset. This white paper contrasts the impact of the 2008 recession on the retail sector with the current headwinds retailers are grappling with, while offering a comprehensive roadmap for success in this new paradigm.
Taurus Zodiac Sign: Unveiling the Traits, Dates, and Horoscope Insights of th...my Pandit
Dive into the steadfast world of the Taurus Zodiac Sign. Discover the grounded, stable, and logical nature of Taurus individuals, and explore their key personality traits, important dates, and horoscope insights. Learn how the determination and patience of the Taurus sign make them the rock-steady achievers and anchors of the zodiac.
Understanding User Needs and Satisfying ThemAggregage
https://www.productmanagementtoday.com/frs/26903918/understanding-user-needs-and-satisfying-them
We know we want to create products which our customers find to be valuable. Whether we label it as customer-centric or product-led depends on how long we've been doing product management. There are three challenges we face when doing this. The obvious challenge is figuring out what our users need; the non-obvious challenges are in creating a shared understanding of those needs and in sensing if what we're doing is meeting those needs.
In this webinar, we won't focus on the research methods for discovering user-needs. We will focus on synthesis of the needs we discover, communication and alignment tools, and how we operationalize addressing those needs.
Industry expert Scott Sehlhorst will:
• Introduce a taxonomy for user goals with real world examples
• Present the Onion Diagram, a tool for contextualizing task-level goals
• Illustrate how customer journey maps capture activity-level and task-level goals
• Demonstrate the best approach to selection and prioritization of user-goals to address
• Highlight the crucial benchmarks, observable changes, in ensuring fulfillment of customer needs
Company Valuation webinar series - Tuesday, 4 June 2024FelixPerez547899
This session provided an update as to the latest valuation data in the UK and then delved into a discussion on the upcoming election and the impacts on valuation. We finished, as always with a Q&A
Event Report - SAP Sapphire 2024 Orlando - lots of innovation and old challengesHolger Mueller
Holger Mueller of Constellation Research shares his key takeaways from SAP's Sapphire confernece, held in Orlando, June 3rd till 5th 2024, in the Orange Convention Center.
SATTA MATKA SATTA FAST RESULT KALYAN TOP MATKA RESULT KALYAN SATTA MATKA FAST RESULT MILAN RATAN RAJDHANI MAIN BAZAR MATKA FAST TIPS RESULT MATKA CHART JODI CHART PANEL CHART FREE FIX GAME SATTAMATKA ! MATKA MOBI SATTA 143 spboss.in TOP NO1 RESULT FULL RATE MATKA ONLINE GAME PLAY BY APP SPBOSS
Navigating the world of forex trading can be challenging, especially for beginners. To help you make an informed decision, we have comprehensively compared the best forex brokers in India for 2024. This article, reviewed by Top Forex Brokers Review, will cover featured award winners, the best forex brokers, featured offers, the best copy trading platforms, the best forex brokers for beginners, the best MetaTrader brokers, and recently updated reviews. We will focus on FP Markets, Black Bull, EightCap, IC Markets, and Octa.
Building Your Employer Brand with Social MediaLuanWise
Presented at The Global HR Summit, 6th June 2024
In this keynote, Luan Wise will provide invaluable insights to elevate your employer brand on social media platforms including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok. You'll learn how compelling content can authentically showcase your company culture, values, and employee experiences to support your talent acquisition and retention objectives. Additionally, you'll understand the power of employee advocacy to amplify reach and engagement – helping to position your organization as an employer of choice in today's competitive talent landscape.
How MJ Global Leads the Packaging Industry.pdfMJ Global
MJ Global's success in staying ahead of the curve in the packaging industry is a testament to its dedication to innovation, sustainability, and customer-centricity. By embracing technological advancements, leading in eco-friendly solutions, collaborating with industry leaders, and adapting to evolving consumer preferences, MJ Global continues to set new standards in the packaging sector.
Structural Design Process: Step-by-Step Guide for BuildingsChandresh Chudasama
The structural design process is explained: Follow our step-by-step guide to understand building design intricacies and ensure structural integrity. Learn how to build wonderful buildings with the help of our detailed information. Learn how to create structures with durability and reliability and also gain insights on ways of managing structures.
Structural Design Process: Step-by-Step Guide for Buildings
Amanda Holmes
1.
2. Copyright 2020 | CHET HOLMES INTERNATIONAL
The Fastest, Least
Expensive Way to
Double Your Sales
in 2020
3. Copyright 2020 | CHET HOLMES INTERNATIONAL
In the next 60 minutes you’re going to learn
the single strategy that has doubled more
sales than anything else.
You’ll see the latest research on trends
facing real estate that could either lead you
to exponential success or absolute failure.
You’re gaining the roadmap through proven
methodology that has assisted over 240,000
businesses worldwide.
If you’re ready to learn let me hear you say,
YES!
Here’s my promise to you:
4. Copyright 2020 | CHET HOLMES INTERNATIONAL
Then:
You’ll finish the session,
agree that these are
great ideas, many of you
will raise your hand
saying the strategy will
double your sales. And,
You won’t do them.
We are creatures of
habit and therefore go
back to our patterns.
5. Copyright 2020 | CHET HOLMES INTERNATIONAL
The single most important thing you need to
succeed in business is…
@ChetHolmes
And I’ll tell you why.
Pig Headed Discipline
and Determination.
SAVE THIS!
6. Copyright 2020 | CHET HOLMES INTERNATIONAL
Protégé of
Charlie Munger
(Warren Buffet’s
partner)
The Origin of the
Chet Holmes Method
Doubled sales
of NINE
divisions
Most divisions
doubled within
only
12-15 months
Several
divisions
doubled
multiple years
consecutively
Copyright 2020 | CHET HOLMES INTERNATIONAL
7. Copyright 2020 | CHET HOLMES INTERNATIONALCopyright 2020 | CHET HOLMES INTERNATIONAL
8. Copyright 2020 | CHET HOLMES INTERNATIONAL
It’s not
about your
product.
It’s about
your skills.
NYT Best
Selling Book,
Amazon Best
Seller 7 Yrs
later
70 Different
Training
Products Sold
in 100
Countries
CHI has
assisted over
240,000
businesses
worldwide
Worked with
over 75 of the
Fortune 500
Get Your Copy TOMORROW at 3pm in the Grand Ballroom A2
9. Copyright 2020 | CHET HOLMES INTERNATIONAL
Here is me, pre-CHI.
• Singer/songwriter.
• Met my Guru, Sarva
Loka Maa Her Holiness
Sri Sri Sri 1008 Guruji
Poonamji.
• Cured me of Celiacs
disease.
• Came back to America
and Father passed.
10. Fast forward to today, we’re 8
years after my father’s passing,
we’ve doubled our client's
multiple years in a row in my
coaching division.
Increased
leads 1,734%!
All because I
understand what I’m
about to teach you
today. It isn’t
complicated, all it
takes is a thing called
“PIG HEADED
DISCIPLINE AND
DETERMINATION.”
Copyright 2020 | CHET HOLMES INTERNATIONAL
11. Copyright 2020 | CHET HOLMES INTERNATIONAL
@ChetHolmes
Mastery isn’t about doing 4,000 things.
It’s about doing
12 things 4,000 times.”
SAVE THIS!
Copyright 2020 | CHET HOLMES INTERNATIONAL Text “SLIDES” to 503-506-7882
12. Copyright 2020 | CHET HOLMES INTERNATIONAL
So what are you going to use? ...
Pig
Headed
Discipline
#Pigheaded
And Determination
Copyright 2020 | CHET HOLMES INTERNATIONAL Text “SLIDES” to 503-506-7882
13. Copyright 2020 | CHET HOLMES INTERNATIONAL
How to Create a Sales Message
that Gets 9x More Impact from
Every Move You Make
The Most Powerful Lesson you
will ever learn for doubling sales
in the next 12 months. –
The Best Buyer Strategy
Convert 7X More
Business!
We’re going to cover:
1 2 3
9x
Text “SLIDES” to 503-506-7882
14. Copyright 2020 | CHET HOLMES INTERNATIONAL
Get 9x More Impact from
Every Move You Make
Write your Stadium Pitch title now…
#1
Copyright 2020 | CHET HOLMES INTERNATIONAL
15. Copyright 2020 | CHET HOLMES INTERNATIONAL
Let’s Define Your Audience
for ANY product or service
Buying Now
3%
7%
30%
30%
30%
Open to it
Not thinking
about it
Thinking they’re not
interested
Definitely NOT interested!
Text “SLIDES” to 503-506-7882
16. Copyright 2020 | CHET HOLMES INTERNATIONAL
Or was it focused on you?
Was
your title
focused
on THEM?
Copyright 2020 | CHET HOLMES INTERNATIONAL Text “SLIDES” to 503-506-7882
20. Copyright 2020 | CHET HOLMES INTERNATIONAL
We increased our revenue 3,546% in the 12 months we’ve been
working with Deberah. She promises a lot and over
delivers. With Deberah’s help, we have seized the leadership
position in the market. A feeling of excitement and success
permeates everything we do. It’s very exciting!”
Nadia Zaal, CEO Zaya, Dubai
U.A.E.
21. Copyright 2020 | CHET HOLMES INTERNATIONAL
What will make your prospect take action?
Bad Better
22. Copyright 2020 | CHET HOLMES INTERNATIONAL
What are your Prospects interested in?
Zaya sells real estate, instead of talking to the 3% about condos, they incorporated
their Stadium Pitch to talk about the health of Fortune 500 CEOs.
• Doctors recommend 7-8 hours of
sleep a night, the average Fortune 500
CEO gets 4-5 hours of sleep a night.
• Lack of sleep increases the risk of
cancer by 200%, and premature death
by as much as 20%
• Stress has been linked to:
• Stroke 50% increased likelihood
• Heart disease 25% increased likelihood
• People who take vacation lower their risk
of heart attack by 50%
• Vacationers experience an 80% increase
in job performance
• More CEOs are choosing to live in a
vacation environment.
• Being near the ocean reduces your risk of
Heart Attack by 50%
Copyright 2020 | CHET HOLMES INTERNATIONAL Text “SLIDES” to 503-506-7882
23. Copyright 2020 | CHET HOLMES INTERNATIONAL
Core Story is the Foundation for 9+ Mediums
PR
Networking
Facebook
Linkedin
Video
Email Drip
Campaign
Text
Trade Shows CORE STORY:
Why Wealthy CEOs are at
Risk for Heart Disease,
Diabetes, Premature
Death and What You Can
Do About It
Text “SLIDES” to 503-506-7882
24. Copyright 2020 | CHET HOLMES INTERNATIONAL
The Core Story “Educational Video”
High Profile Event for United Bank Swisse in their
Condo.
• Couldn’t Market - so Deberah Bringelson and
client created a video with factual informative
information playing on repeat in the main hall.
Text “SLIDES” to 503-506-7882
25. Copyright 2020 | CHET HOLMES INTERNATIONAL
The Core Story “Non-salesy Conversation”
Trained Agents on non-salesy conversation to gain
rapport and establish Dream Clients into leads.
Text “SLIDES” to 503-506-7882
26. Copyright 2020 | CHET HOLMES INTERNATIONAL
The Core Story ”Art”
High Profile Event for United Bank Swisse in their
Condo.
• Put panels from their Core Story as “art”
throughout the condo.
Text “SLIDES” to 503-506-7882
27. Copyright 2020 | CHET HOLMES INTERNATIONAL
The Core Story PR
Articles written about this new movement of
Fortune 500 CEOs looking for vacation type
atmospheres for their homes due to the high
level of stress they encounter today.
Text “SLIDES” to 503-506-7882
28. Copyright 2020 | CHET HOLMES INTERNATIONAL
The Core Story “Direct Mail”
Bi-monthly mailers to the residential
neighborhoods with the highest net worth, their
“Dream Buyers.”
Text “SLIDES” to 503-506-7882
29. Copyright 2020 | CHET HOLMES INTERNATIONAL
Zaya
increased
their sales by
$298 million in
8 months.
Copyright 2020 | CHET HOLMES INTERNATIONAL Text “SLIDES” to 503-506-7882
30. Copyright 2020 | CHET HOLMES INTERNATIONAL
Most of this
was sold by one
broker who’d
never done
sales before,
but she read
their Core Story
every single
day.Copyright 2020 | CHET HOLMES INTERNATIONAL Text “SLIDES” to 503-506-7882
31. Copyright 2020 | CHET HOLMES INTERNATIONAL
“When you come from a place of service with
your prospect’s best interest in mind, your
whole business improves.
Your customers become raving fans, they
walk around like billboards bringing you
business, and they stick with you forever.
Ultimately, it’s about serving, not selling.”
@AmandaHolmes
Your INTENTION is the Key
32. Copyright 2020 | CHET HOLMES INTERNATIONAL
The Key
Components of a
Stadium Pitch:
• A Head Turning Title
• Market Data is way more
motivational than product data.
• Content that offers solutions to
problems. (Not product/service
centered)
• The ability to get the remaining
97% of your market aware of
your product or service and
interested enough to become
your customer…
Copyright 2020 | CHET HOLMES INTERNATIONAL
33. Copyright 2020 | CHET HOLMES INTERNATIONAL 33
And how to capitalize on them for years to come
3 Biggest Trends
Driving Growth in
Housing and Home
Improvement
34. Copyright 2020 | CHET HOLMES INTERNATIONAL
The Key
Components of a
Stadium Pitch:
• A Head Turning Title
• Market Data is way more
motivational than product data.
• Content that offers solutions to
problems. (Not product/service
centered)
• The ability to get the remaining
97% of your market aware of
your product or service and
interested enough to become
your customer…
Copyright 2020 | CHET HOLMES INTERNATIONAL
35. Copyright 2020 | CHET HOLMES INTERNATIONAL
The Key
Components of a
Stadium Pitch:
• A Head Turning Title
• Market Data is way more
motivational than product data.
• Content that offers solutions to
problems. (Not product/service
centered)
• The ability to get the remaining
97% of your market aware of
your product or service and
interested enough to become
your customer…
Copyright 2020 | CHET HOLMES INTERNATIONAL
36. Copyright 2020 | CHET HOLMES INTERNATIONALCopyright 2020 | CHET HOLMES INTERNATIONAL
37. Copyright 2020 | CHET HOLMES INTERNATIONAL
Everyone is fighting to discount their prices and cut commissions thinking it is the only way to win
business.
In my office, I am automatically winning deals without needing to discount. My company gives such
great education so our prospects can make intelligent decisions about their home buying and selling
experience that they are choosing me over my competitors. Even though we are more expensive!
That is the power of a strong Core Story approach.
Chet Holmes International gives you the roadmap, it’s all in the Ultimate Sales Machine.”
Nakul Kapoor, CEO
The Kapoor Group
38. Copyright 2020 | CHET HOLMES INTERNATIONAL
Now you have your
Stadium Pitch
• If you were to come to me and ask how
to grow your sales and incorporate this
strategy I’d tell you to go 3pm
TOMORROW Grand Ballroom A2
• Do have a select few slots to meet in
person, you can put down your
information with Vickey
39. Copyright 2020 | CHET HOLMES INTERNATIONAL
Fastest, Least
Expensive Way to
Double Sales
#2
Copyright 2020 | CHET HOLMES INTERNATIONAL
40. Copyright 2020 | CHET HOLMES INTERNATIONAL
@ChetHolmes
There’s always a smaller number of
best buyers than there are all buyers.
That means that marketing and selling
to them is cheaper than marketing and
selling to all buyers.”
SAVE THIS!
Copyright 2020 | CHET HOLMES INTERNATIONAL
41. Copyright 2020 | CHET HOLMES INTERNATIONAL
@ChetHolmes
You can get
ANYONE if
you’re
DETERMINED
Copyright 2020 | CHET HOLMES INTERNATIONAL
42. Copyright 2020 | CHET HOLMES INTERNATIONAL
Chet’s Best Buyer Strategy in Action
Go for those at the top of your market
OBSERVATION ANALYZE SOLUTION
When Chet took over a magazine
for Charlie Munger, there was a
database of 2,200 potential
advertisers.
An examination revealed that
95% of all the advertising in the
market was purchased by only
167 advertisers.
Chet led an intensive effort the
the 167 “Dream Clients” where
they contacted the clients at
least 4x a month via phone and
2x a month via mailers.
43. Copyright 2020 | CHET HOLMES INTERNATIONAL
Pig Headed Discipline and Determination #PHD
First 4 Months
6 Months in 3 Years Later
Zippo!
• 29 of them signed up.
• This alone doubled sales.
• Would you stop there?
They continued to go
after the “Dream Clients”
and doubled sales three
years in a row.
The Cream of
the Crop 167
All potential
buyers 2,200
44. Copyright 2020 | CHET HOLMES INTERNATIONAL
Best
Neighborhood
Strategy
Direct mail, Facebook targeted ads by
geography, google ads by geography, etc…
Copyright 2020 | CHET HOLMES INTERNATIONAL
45. Copyright 2020 | CHET HOLMES INTERNATIONAL
Best
Neighborhood
Direct Mail
2,200 Upscale Homes. $1,320 a month cost in
mailer. If one client a year her commission
$50k-60k easily pay back.
Monthly Mailer with all listed houses that sold
with selling prices
Met with her she’d show a binder of all houses
that sold in the area. Sometimes she’d sold 2nd
time 3rd time.Copyright 2020 | CHET HOLMES INTERNATIONAL
46. Copyright 2020 | CHET HOLMES INTERNATIONAL
If you fail
at this, it
will be
because
you gave
up.
Let me give you an
example.
47. Copyright 2020 | CHET HOLMES INTERNATIONAL
The Learning Curve for Any Skill
Even more
permanent
skill
remains
Session is
repeated
More
permanent
skill remains
Master Skill Level
Most People
Lowest Skill Level
Training occurs
Some
permanent
skill remains
Session is
repeated
When sessions are repeated over time, skill
becomes habitual. Add a coach and studies show
your productivity increases up to 88%.
48. Copyright 2020 | CHET HOLMES INTERNATIONAL
Do the Math and Write This Down
Let’s establish a #Dream100 Baseline:
How many Dream Buyers do you think you currently
have?
What percentage of business do your Dream Buyers
represent?
What do your Dream Buyers spend compared to your
average client?
How many potential Dream Clients do you think are in
your market?
What if you add one new #Dream100 per month?
Would that make a difference to your business?
Wouldthis
Doubleyour
sales?
?
Text “SLIDES” to 503-506-7882
50. Copyright 2020 | CHET HOLMES INTERNATIONAL
Looking for Land for a
University of Self Realization
• Minimum of 200 acres
• Max 90mins from a major airport
• Natural springs
• Pure unadulterated land
• Partnerships, Investors, for
• Divine Bliss International a 501c(3) non-profit
• info@divineblissinternational.org 50
5050
51. Copyright 2020 | CHET HOLMES INTERNATIONAL
Looking for Land for a University of Self
Realization
• Minimum of 200 acres
• Max 90mins from a major airport
• Natural springs
• Pure unadulterated land
• Partnerships, Investors, for 501c(3) non-profit
51
5151
52. Copyright 2020 | CHET HOLMES INTERNATIONAL
Convert Prospects
7X More Effectively
#3
Copyright 2020 | CHET HOLMES INTERNATIONAL
53. Copyright 2020 | CHET HOLMES INTERNATIONAL
We are addicted to media
In the US adults 18+ spend on average 10
hours and 30 min interacting with media
4:14
1:44
0:47 0:31
2:31
0:43
0:00
1:00
2:00
3:00
4:00
5:00
Live & Time-
Shifted TV
Radio Tv-Connected
Devices
Internet -
Computer
App/Web -
Smartphone
App/Web -
Tablet
Daily Hours and Minutes of Media Usage
(Total US Population)
55353
Nielson, Dec, 2108
Copyright 2019 | Panasonic Life Solutions Company of America
54. Copyright 2020 | CHET HOLMES INTERNATIONAL
68 percent of those
looking to buy found
that item via social
media.
*Source: http://www.v12data.com/blog/10-social-media-strategies-car-dealerships/)
SOCIAL MEDIA IS WORD-OF-MOUTH ON STEROIDS
54
A vast majority, 87
percent, research
purchases via
social media before
going to see it.
Ninety-five percent
say they’d be likely to
talk on social media
about the features
they like.
And 80 percent say
they’d prefer to discuss
details on social media
rather than with actual
salespeople.
68% 87% 95% 80%
55. Copyright 2020 | CHET HOLMES INTERNATIONAL
3x
More Trustworthy
We’re 3 times more likely
to trust content shared by
people we know than
content shared by brands
*Source: Nielsen, Smarp, Technerati, LinkedIn
AGENT SHARING vs. BRAND SHARING
55
8x
More Engaging
We’re 8 times more likely
to engage with content
shared by employees than
content shared by brands.
24x
More Likely To Share
We’re 24 times more likely
to re-share content shared
by employees than
content shared by brands.
7x
Better Conversion
Leads generated by
employees convert 7
times more frequently
than other kinds of
leads.
56. Copyright 2020 | CHET HOLMES INTERNATIONAL
30% - Not Interested
ANALYZING THE BUYING PROCESS OF YOUR TARGET
MARKET
56
3% - Actively Looking to Buy
7% - Open To Buying
30% - Think They Aren’t Interested
30% - Not Thinking About It
57. Copyright 2020 | CHET HOLMES INTERNATIONAL
Fortune is in the
Follow-Up
• Yacht party sat next to a good Dream 100 affiliate for my
business. Got the cold shoulder.
• 88% of leads are never followed up on according to Salesforce.
• Would you like to increase your efficiency for follow up?
• Do you have a system for how to follow up with a prospect?
58. Copyright 2020 | CHET HOLMES INTERNATIONAL
The SS Strategy
• SS Strategy = Signature Selfie
• Step 1: “Watch this cool little trick” –sparks curiosity, defenses
walls are down
• Step 2: Ttell them to smile! Take the selfie
• People will naturally flow
• Instantly changes their mood.
• They now have a photo with you smiling. Subconsciously they think “I must have had
a good time with this person.”
• Step 3: “Now I can text it to you, what’s your number?”
59. Copyright 2020 | CHET HOLMES INTERNATIONAL
Here’s my Dream 100 Strategy on
Instagram.
Followed each other. I cleverly
took our selfie and made it a
meme. Posted about it and
tagged him in it.
Dream 100 on Social
60. Copyright 2020 | CHET HOLMES INTERNATIONAL
• For 3 months I commented every single day on his
every post.
• Ten in Ten on social. It’s about Quality not
quantity. Dream100 on social,
The Point of Social Media is to
create TOMA –Top of Mind
Awareness
61. Copyright 2020 | CHET HOLMES INTERNATIONAL
@ChetHolmes
@ultimatesalesmachine
Your goal is to be a bright spot in your client’s day
so they LOOK FORWARD to your calls and emails.
Keep things exciting/interesting. Be part of their
lives to stay top of mind. Do massive, diligent,
entertaining follow up. Use games, jokes, gifts..”
SAVE THIS!
Copyright 2020 | CHET HOLMES INTERNATIONAL
62. Copyright 2020 | CHET HOLMES INTERNATIONAL
Create meaningful
dialogue.
To Win Your #Dream100 You Need to Be:
“In their face, in their space, in their place”
63. Copyright 2020 | CHET HOLMES INTERNATIONAL
Pig Headed Discipline and
Determination pays off 3
months later…
Three months of every day commenting
and dialogue, they’re coming to ME asking
to buy 650 copies of my book for their top
clients!!!
Since then we have content in their
database for their 100,000 clients.
A relationship is maintained because of
casual comments back and forth creating
Top of Mind Awareness (TOMA).
64. Copyright 2020 | CHET HOLMES INTERNATIONAL
How to Create a Sales Message
that Gets 9x More Impact from
Every Move You Make
The Most Powerful Lesson you
will ever learn for doubling sales
in the next 12 months. –
The Best Buyer Strategy
Convert 7X
More Effectively
We’ve covered:
1 2 3
9x
Join us for the next session Grand Ballroom A2
How to Double Your Sales in 12 Months Flat
Get your free copy of The Ultimate Sales Machine!
65. Copyright 2020 | CHET HOLMES INTERNATIONAL
The Fastest, Least
Expensive Way to
Double Your Sales
in 2020
Join us for the next session Grand Ballroom A2
How to Double Your Sales in 12 Months Flat
Get your free copy of The Ultimate Sales Machine!
Text “SLIDES” to 503-506-7882
Editor's Notes
There are more than two million real estate agents in the United States.
On average, buyers search on their own for a new home for three weeks before contacting a real estate agent.
About 75% of sellers sell their home with the first agent they interview.
When asked about the most important trait they look for in a real estate agent, prospective home sellers chose “professional reputation” most often.
50% of buyers found their homes through the internet, while 28 percent found them through their real estate agent (National Association of Realtors, 2018).
The average homebuyer took 73 days to close on a property after the first initial visit to the home (Redfin, 2019).
On average, 98% of final sale prices matched the original asking price of a property in 2019 (Redfin, 2019).
73% of realtors use Facebook for their work.
Facebook Live watch times have, on average, quadrupled in the last year.
Other than finding the right property, millennials identified “understanding the home buying process and steps” as the most difficult item in the journey.
88% of millennials living in the US are living in a city.
https://theclose.com/real-estate-statistics/
36% of homeowners listed unexpected maintenance or repairs as their biggest regret (Zillow, 2019).
Thursday is the best day to list a home. Properties listed on Thursday sell for $3,015 more than on Mondays, which are the worst days to list a home (Redfin, 2019).
Staged homes sell 25% faster than non-staged homes (Coldwell Banker, 2019).
Millennials will account for 45% of mortgages in 2019. (Realtor.com National Housing Forecast, 2019)
68% of home buyers choose the first agent they interview.
https://www.smallbizgenius.net/by-the-numbers/real-estate-statistics/#gref
We’re going to talk about what messaging will convert 9x more response. So what you need to be saying
Who you need to be speaking to that will generate double the amount of sales in the next 12 months
Where are you talking to them? Where you should be.
STEVEN CAN STAY AS IS… I’M FINE WITH IT
STEVEN CAN STAY AS IS… I’M FINE WITH IT
Here’s an abbrievated story about CHI, our late grate founder Chet Holmes, and what we use today -the Chet Holmes method.
Born in the Bronx, New York City from a very poor family early on he had to make his living, and quickly realized he had a gift. He broke sales records everywhere he went. Hisbig break came when he Worked for Billionaire Charlie Munger (Warren buffet’s partner)
There, Chet created a method that doubled the sales of NINE different divisions.
Most divisions doubled within only 12-15 months.
Several divisions doubled multiple years consecutively.
Imagine that, it’s like going from 2 million to 4 million to 8 million in a 3 year time span.
Here’s an abbrievated story about CHI, our late grate founder Chet Holmes, and what we use today -the Chet Holmes method.
Born in the Bronx, New York City from a very poor family early on he had to make his living, and quickly realized he had a gift. He broke sales records everywhere he went. Hisbig break came when he Worked for Billionaire Charlie Munger (Warren buffet’s partner)
There, Chet created a method that doubled the sales of NINE different divisions.
Most divisions doubled within only 12-15 months.
Several divisions doubled multiple years consecutively.
Imagine that, it’s like going from 2 million to 4 million to 8 million in a 3 year time span.
Here’s an abbrievated story about CHI, our late grate founder Chet Holmes, and what we use today -the Chet Holmes method.
Born in the Bronx, New York City from a very poor family early on he had to make his living, and quickly realized he had a gift. He broke sales records everywhere he went. Hisbig break came when he Worked for Billionaire Charlie Munger (Warren buffet’s partner)
There, Chet created a method that doubled the sales of NINE different divisions.
Most divisions doubled within only 12-15 months.
Several divisions doubled multiple years consecutively.
Imagine that, it’s like going from 2 million to 4 million to 8 million in a 3 year time span.
Fast forward to today, I’ve adapted the business for our marketing and sales channels today. Increasing our leads a record breaking 1,734% and created a whole new system to double our coaching clients two years in a row. Which led me to spend more time in my passion, Divine Bliss International.
All because I understand what I’m about to teach you today. It isn’t complicated, all it takes is a thing called “PIG HEADED DISCIPLINE AND DETERMINATION.”
Everyone write this down.
In today’s world nobody wants to talk, hear from, or be pitched by a salesperson. Millenials will not pick up their phones for family and friends, let alone a person trying to cold call them. There is absolutely no trust when it comes to salespeople. The first key to increasing sales is to make sure your message is EDUCATIONAL. Something we say at CHI, “Stop selling, start educating.”
Studies have shown that this is true for any audience for any product or service. If you have 100 people in a room and ask them to raise their hand if they’re interested in purchasing a car. Or buying furniture. Or going to a chiropractor… Or looking for insurance. You will see that on average, 3% of the crowd are interested in buying now.
7% are open to it,
The next 30% are not thinking about it.
The next 30% think they’re not interested.
Last one is the 30% that are definitely NOT interested.
So as you can see, at any given time, your sales message is only reaching the top 3 percent, the top 10% if you count those open to it. That top 10% is who you’re competing with your competitors on.
So that leaves 90% of your potential buyers not even interested in your product or service. I’m going to show you what we call, the Stadium Pitch. A good Stadium Pitch will attract 100% of the buyer’s pyramid, not just the top 3%. Ok? You with me?
Here we go let’s do this exercize.
99% of the time, these stadium pitches are focused on YOU, the one selling the product or service.
You have a list of business cards to call, or leads from your website, you go on LinkedIn and inMail your prospects, you reach out to them and what do you say? Hello my name is so and so, I sell SEO. I’m the best around. You should really talk to me.
A great stadium pitch will pre-empt your competition. So if a potential bride is looking online and types in wedding dresses, or venue, and this article or report pops up saying, the 5 things every bride should know to avoid disaster on their wedding day. Then he’s getting their attention before they even look at photographers. Attracting the whole buyers pyramid instead of just the 3%.
Now he was one of the most expensive options in his competition because tourists were moving to Turks and Cacos and started doing wedding photography, taking away his business. So he had to come up with a way to be smarter. His product was better, but Every time a prospect called asking for price, he originally gave them the price and he’d never hear from them again.
So he instituted his stadium pitch, or what we like to call the core story. So when they asked for price he would say, well before we talk about that would you like to know the 5 things every bride should know.
Number one being see the venue of your destination wedding BEFORE the wedding day. The last of the 5 would be and make sure you have vetted your photographer because the last thing you want is bad pictures. Then this guy would ask, would you like to know the 7 things you need to know before hiring a photographer? Of course they’d say yes, and he would proceed to pre-empt his competition. Saying, well you want to make sure they have a great camera, this make, this model. Because he knew his competition didn’t have the kind of hardware he did. Then he said, you also want to make sure they have a facility because the quality of prints afterwards increases by 50% if they do their own developing inhouse. (because he had a place). So he made his clients smarter. So when they called a bunch of other photographers, he’d armed them with all these questions knowing that they didn’t have all these extra features. Now it didn’t even matter if they were calling his competition because he had built so much respect, trust, rapport with the prospect, they said, “we don’t care that you’re double the price, we want great photos for our wedding and we know that you’re going to deliver that.”
Using this Stadium Pitch approach, our clients can get up to 9 times more leads. Do you see how a stadium pitch, core story approach can completely take you to a whole new level?
See how the title talks nothing about their product, but you’re wowed by the title?
Can you create a title that will grab EVERYONE?
What do people react to faster, pain or pleasure?
If you’re in pain, you are quicker to take action. Get me out of pain now.
Can you use this title, Here’s a prompt: “The 5 Dangerous Trends facing (enter your target market here)”
We have a couple different examples coming up but this one is very important because -People in pain take action. And you want them to take action that leads them to buy.
A great stadium pitch will pre-empt your competition. So if a potential bride is looking online and types in wedding dresses, or venue, and this article or report pops up saying, the 5 things every bride should know to avoid disaster on their wedding day. Then he’s getting their attention before they even look at photographers. Attracting the whole buyers pyramid instead of just the 3%.
Now he was one of the most expensive options in his competition because tourists were moving to Turks and Cacos and started doing wedding photography, taking away his business. So he had to come up with a way to be smarter. His product was better, but Every time a prospect called asking for price, he originally gave them the price and he’d never hear from them again.
So he instituted his stadium pitch, or what we like to call the core story. So when they asked for price he would say, well before we talk about that would you like to know the 5 things every bride should know.
Number one being see the venue of your destination wedding BEFORE the wedding day. The last of the 5 would be and make sure you have vetted your photographer because the last thing you want is bad pictures. Then this guy would ask, would you like to know the 7 things you need to know before hiring a photographer? Of course they’d say yes, and he would proceed to pre-empt his competition. Saying, well you want to make sure they have a great camera, this make, this model. Because he knew his competition didn’t have the kind of hardware he did. Then he said, you also want to make sure they have a facility because the quality of prints afterwards increases by 50% if they do their own developing inhouse. (because he had a place). So he made his clients smarter. So when they called a bunch of other photographers, he’d armed them with all these questions knowing that they didn’t have all these extra features. Now it didn’t even matter if they were calling his competition because he had built so much respect, trust, rapport with the prospect, they said, “we don’t care that you’re double the price, we want great photos for our wedding and we know that you’re going to deliver that.”
Using this Stadium Pitch approach, our clients can get up to 9 times more leads. Do you see how a stadium pitch, core story approach can completely take you to a whole new level?
STEVEN CAN STAY AS IS… I’M FINE WITH IT
See how the title talks nothing about their product, but you’re wowed by the title?
Can you create a title that will grab EVERYONE?
What do people react to faster, pain or pleasure?
If you’re in pain, you are quicker to take action. Get me out of pain now.
Can you use this title, Here’s a prompt: “The 5 Dangerous Trends facing (enter your target market here)”
We have a couple different examples coming up but this one is very important because -People in pain take action. And you want them to take action that leads them to buy.
Cancer is on the rise. And male fertility has dramatically decreased so much so that
Majority of this 600M was sold by one real estate broker. She’d never been in sales before. She just studied her Core Story and read it every single day. She truly became an expert. When you truly become an expert today you can win over way more people than just ten years ago because now you have a platform online.
Majority of this 600M was sold by one real estate broker. She’d never been in sales before. She just studied her Core Story and read it every single day. She truly became an expert. When you truly become an expert today you can win over way more people than just ten years ago because now you have a platform online.
TAKE AWAY: It’s all about your intention. That will put you into that top 3 percentile! If they know you care you’re 65% of the way to the sale just building the rapport and establishing what they need. More than halfway there.
This is a sneak peak at Panasonic’s Core Story. Here’s one of their stadium pitch titles.
STEVEN CAN STAY AS IS… I’M FINE WITH IT
In today’s world nobody wants to talk, hear from, or be pitched by a salesperson. Millenials will not pick up their phones for family and friends, let alone a person trying to cold call them. There is absolutely no trust when it comes to salespeople. The first key to increasing sales is to make sure your message is EDUCATIONAL. Something we say at CHI, “Stop selling, start educating.”
Everyone write this down.
STEVEN CAN STAY AS IS… I’M FINE WITH IT
AMANDA: EXPLAIN BETTER HERE. Could be direct mail. Could be targeted facebook ads. Could be a yelp campaign. Could be a google my business campaign. Linkedin. Etc. Pick a medium, the concept is the same. What’s your strategy for educating? How can you become most trusted advisor?
AMANDA: EXPLAIN BETTER HERE. Could be direct mail. Could be targeted facebook ads. Could be a yelp campaign. Could be a google my business campaign. Linkedin. Etc. Pick a medium, the concept is the same. What’s your strategy for educating? How can you become most trusted advisor?
Graph of perpetual learning, improvement by doing it
Over and over. THAT is how you get mastery. THAT is how you
Grow and double sales repeatedly. Chet institutionalized this
Concept and they grew multiple years in a row.
What if you added 2? Would that make an even bigger difference?
My North Star.
My North Star
My North Star
SCRIPT: Right now, Dealers spend $100k a month, $611 per car sold, to advertise to just the 3% that are buying now. And all our competitors are going after the same 3%. You need to be able to reach the 97% that are either thinking about it, not thinking about it, or definitely not interested. So how do you do this by leveraging your sales team and without costing you hundreds of thousands of dollars?
Salesforce says 88% of leads from trade shows are never followed up on. After you’ve met someone in person, how many random contacts do you actually follow up with?
A photo leaves a signature beyond just a name. A bit of rapport is built
You’re 65% of the way to a sale if you just build rapport and understand their need.
STEVEN DON’T TOUCH!
STEVEN DON’T TOUCH!
Everyone write this down.
STEVEN Can you make this prettier? Right now I lined them up in chronological order of when they were written.
STEVEN can you make this prettier? AND can you point an arrow or circle the text that says “Amazing How have you been? You know it its possible to order 650 copies of ”ultimate sales machine” at wholesale for our top clients…?”
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We’re covering 7 steps to a sale, diving deeper into dream 100 and education based marketing.