These questions arerelated with the subject of marketing managemen.pdfanasmukerji
These questions arerelated with the subject of marketing management so these are aseasy as i
shall do so send me the answer and let me compare theanswers. i shall give rating as u want if
the answersseems so appropriate to me..
1) In the _____, the firm faces a trade-off between highmarket share and high
current profit.
a. Growth stage
b. Decline stage
c. Maturity stage
d. Introduction stage
2) In which stage of the product life cycle does a productreach its peak sales?
a. Decline
b. Maturity
c. Introduction
d. Growth
3) Idea-reducing stage of new product development process iscalled as:
a. Idea generation
b. Idea screening
c. Product concept
d. Concept development
4) Which of the following is NOT an external source of ideageneration?
a. Customers
b. Suppliers
c. Competitors
d. Top management
5) A firm is developing a new product and has placed theadvertisement of the
product. The firm is at which stage of the new product developmentprocess?
a. Business Analysis
b. Beta testing
c. Concept development
d. Commercialization
6) Which of the following is used to test the customerpreference about the new
product design?
a. Business Analysis
b. Beta testing
c. Conjoint analysis
d. Concept testing
7) At which of the following stage of consumer adoptionprocess the consumer
decides whether to use the product or not?
a. Awareness
b. Interest
c. Trial
d. Evaluation
8) Which of the following is NOT part of consumer adoptionprocess?
a. Interest
b. Evaluation
c. Trail
d. Convenience
9) The purchase of which of the following items is leastlikely to be affected by
demographic factors?
a. Sugar
b. Computer
c. Fast food
d. Low fat cheese
10) Identify the type of packaging for ice creams.
a. Primary packaging
b. Secondary packaging
c. Transport packaging
d. Decorative packaging
11) For ------------ product marketers should view packaging as amajor strategic tool?
a. Industrial
b. Consumer convenience
c. Consumer shopping
d. Specialty
12) Which of the following is a strategy of using existing brandname to launch new
products in other categories?
a. Co- branding
b. Line extension
c. Brand extension
d. Multibranding
13) Which of the following are products and services bought byfinal consumers for
personal consumption?
a. Consumer products b. Material and parts
c. Industrial products
d. Capital items
14) Insurance service would BEST be described as which kindof a product?
a. Convenience
b. Unsought
c. Specialty
d. Durable
15)––––––––––a name, term, sign, symbol, design, or a combination of these,that
identifies that maker or seller of a product or service?
a. Product
b. Brand
c. Co-brand
d. Label
16) Company specifically creates a brand to counter a competitivethreat it is known
as:
a. Individual branding
b. Fighting brand
c. Family branding
d. Co-branding
17) The label on a soft drink can read \"cool and refreshing.\" Forwhat reason are
these words used?
a. To promote the product
b. To provide information
c. To encourage multiple purchases
d. To satisfy legal requi.
BUS 505DE MARKETING MANAGEMENT SPRING 2018 - FINAL EXAM .docxRAHUL126667
BUS 505DE MARKETING MANAGEMENT
SPRING 2018 - FINAL EXAM
Instructor Douglas T. Hill
Instructions:
1. As a reply email list the answers 1-50 and your letter answers only. NO ATTACHMENTS, NO
QUESTIONS, JUST NUMBERS AND LETTER ANSWERS
2. Send the email with your answers before 11:59pm of Sunday May 13, 2018.
3. This is an open note, open book exam. You may not collaborate with anyone. You must do this
alone. Sharing answers or collaborating with others in any way will result in a grade of 0.
1. If E = 1, demand is said to be ________.
a. elastic
b. inelastic
c. unitary
d. invalid
2. What does it mean for demand to be “unitary?”
a. prices go up or down but revenues remain about the same
b. prices remain the same but revenue goes up and down
c. prices and revenue change unpredictably
d. there is never a change in price or revenue
3. Which of the following is NOT true about the price-sensitive segment?
a. They are deal-prone.
b. They will run to competitor if we raise prices.
c. If prices get too high, they may completely drop out of the category.
d. They’ll buy our brand no matter what.
4. Which of the following is the formula for cost-plus pricing?
a. (unit cost) / (1-X%)
b. (unit cost) x (1-X%)
c. (unit cost) + (1-X%)
d. (unit cost) - (1-X%)
5. If your fixed costs (including marketing, advertising, R&D, depreciation, etc.) are high
relative to variable costs (which include labor or unit components), the strategic objective is to:
a. maximize per unit margins
b. eliminate advertising
c. maximize sales volume
d. raise the price as much as possible
6. (Price – variable costs) is also called ________.
a. profit
b. contribution per unit to fixed costs
c. maximum sales volume
d. fixed price units per contribution
7. National Product Company is indecisive about what prices it should charge for items in its
new product line. The company wants the most accurate data on customers’ willingness-to-pay
for its products. By using ________, which can yield very precise estimates of demand and price
sensitivities at numerous price points, National Product Company can gather the data it needs to
set prices.
a. survey data
b. conjoint analysis
c. online data
d. scanner data
8. All of the following are indicators of scanner data EXCEPT:
a. which brands are bought
b. the quantities bought
c. product advertising
d. the paid price
9. A survey asks the following two questions:
Q1) $25.00 definitely would not buy 1 2 3 4 5 6 7 definitely would buy
Q2) $35.00 definitely would not buy 1 2 3 4 5 6 7 definitely would buy
There is a segment of people who are not really interested in the product regardless of the price.
What are their answers most likely to be?
a. Q1=2 or 3, and Q2=1 or 2
b. Q1=6 or 7, and Q2=5 or 6
c. Q1=4 or 5, and Q2=3 or ...
1Marks 1The American Marketing Association identifies ethical n.docxjeanettehully
1
Marks: 1
The American Marketing Association identifies ethical norms and values for marketers that include all of the following except:
Choose one answer.
a. Foster trust in the marketing system.
b. Strive to serve the shareholder needs.
c. Strive to serve the consumers’ needs.
d. Avoid using coercion with all stakeholders.
Incorrect
Marks for this submission: 0/1.
Question
2
Marks: 1
Which component of the marketing mix describes where a product or service can be found?
Choose one answer.
a. Product
b. Promotion
c. Price
d. Place
Incorrect
Marks for this submission: 0/1.
Question
3
Marks: 1
Marketing effectiveness, in many industrial markets, requires a certain amount of price _______.
Choose one answer.
a. allowances
b. discounts
c. flexibility
d. strategy
Incorrect
Marks for this submission: 0/1.
Question
4
Marks: 1
Companies use public relations to _______.
Choose one answer.
a. create a favorable image
b. be perceived by customers as more neutral
c. Both A and B
d. Neither A nor B
Incorrect
Marks for this submission: 0/1.
Question
5
Marks: 1
Which component of the marketing mix describes how much a company charges a customer for a product or service?
Choose one answer.
a. Product
b. Promotion
c. Price
d. Place
Incorrect
Marks for this submission: 0/1.
Question
6
Marks: 1
Which of the following recommendations is/are based in value-based pricing?
Choose one answer.
a. Employ a segmented approach toward price, based on such criteria as customer type, location, and order size.
b. Establish the highest possible price level and justify it with comparable value.
c. Use price as a basis for establishing strong customer relationships.
d. All of these
Incorrect
Marks for this submission: 0/1.
Question
7
Marks: 1
Which pricing perspective assumes that the consumer is a rational decision maker and has perfect information?
Choose one answer.
a. Customer
b. Economic
c. Societal
d. None of these
Incorrect
Marks for this submission: 0/1.
Question
8
Marks: 1
Pricing is the most important decision made by business. Of the following, which three perspectives are considered when pricing?
Choose one answer.
a. Sales, customer, economic
b. Customer, economic, societal
c. Economic, societal, employee
d. Sales, employee, executive
Incorrect
Marks for this submission: 0/1.
Question
9
Marks: 1
The Better Business Bureau Business Code of Ethics includes which of the following codes?
Choose one answer.
a. Equality
b. Profitability
c. Cooperativeness
d. Both A and C
Incorrect
Marks for this submission: 0/1.
Question
10
Marks: 1
What are the four Ps in a traditional marketing mix?
Choose one answer.
a. Product, promotion, place, and price
b. Product, public relations, price, and practice
c. Planning, preparation, promotion, and place
d. Product, planning, public relations, and price
Incorrect
Marks for this submission: 0/1.
Question
11
Marks: 1
Who would NOT typically be considered as .
click on the link, you will find what you were looking for:homeworkmye.com
Customer support is very important to us. Please use our online chat system in case you have any questions. Also, you can email them to us at homeworkmye@gmail.com. We will do our best to answer you!
2024.06.01 Introducing a competency framework for languag learning materials ...Sandy Millin
http://sandymillin.wordpress.com/iateflwebinar2024
Published classroom materials form the basis of syllabuses, drive teacher professional development, and have a potentially huge influence on learners, teachers and education systems. All teachers also create their own materials, whether a few sentences on a blackboard, a highly-structured fully-realised online course, or anything in between. Despite this, the knowledge and skills needed to create effective language learning materials are rarely part of teacher training, and are mostly learnt by trial and error.
Knowledge and skills frameworks, generally called competency frameworks, for ELT teachers, trainers and managers have existed for a few years now. However, until I created one for my MA dissertation, there wasn’t one drawing together what we need to know and do to be able to effectively produce language learning materials.
This webinar will introduce you to my framework, highlighting the key competencies I identified from my research. It will also show how anybody involved in language teaching (any language, not just English!), teacher training, managing schools or developing language learning materials can benefit from using the framework.
A Strategic Approach: GenAI in EducationPeter Windle
Artificial Intelligence (AI) technologies such as Generative AI, Image Generators and Large Language Models have had a dramatic impact on teaching, learning and assessment over the past 18 months. The most immediate threat AI posed was to Academic Integrity with Higher Education Institutes (HEIs) focusing their efforts on combating the use of GenAI in assessment. Guidelines were developed for staff and students, policies put in place too. Innovative educators have forged paths in the use of Generative AI for teaching, learning and assessments leading to pockets of transformation springing up across HEIs, often with little or no top-down guidance, support or direction.
This Gasta posits a strategic approach to integrating AI into HEIs to prepare staff, students and the curriculum for an evolving world and workplace. We will highlight the advantages of working with these technologies beyond the realm of teaching, learning and assessment by considering prompt engineering skills, industry impact, curriculum changes, and the need for staff upskilling. In contrast, not engaging strategically with Generative AI poses risks, including falling behind peers, missed opportunities and failing to ensure our graduates remain employable. The rapid evolution of AI technologies necessitates a proactive and strategic approach if we are to remain relevant.
Operation “Blue Star” is the only event in the history of Independent India where the state went into war with its own people. Even after about 40 years it is not clear if it was culmination of states anger over people of the region, a political game of power or start of dictatorial chapter in the democratic setup.
The people of Punjab felt alienated from main stream due to denial of their just demands during a long democratic struggle since independence. As it happen all over the word, it led to militant struggle with great loss of lives of military, police and civilian personnel. Killing of Indira Gandhi and massacre of innocent Sikhs in Delhi and other India cities was also associated with this movement.
June 3, 2024 Anti-Semitism Letter Sent to MIT President Kornbluth and MIT Cor...Levi Shapiro
Letter from the Congress of the United States regarding Anti-Semitism sent June 3rd to MIT President Sally Kornbluth, MIT Corp Chair, Mark Gorenberg
Dear Dr. Kornbluth and Mr. Gorenberg,
The US House of Representatives is deeply concerned by ongoing and pervasive acts of antisemitic
harassment and intimidation at the Massachusetts Institute of Technology (MIT). Failing to act decisively to ensure a safe learning environment for all students would be a grave dereliction of your responsibilities as President of MIT and Chair of the MIT Corporation.
This Congress will not stand idly by and allow an environment hostile to Jewish students to persist. The House believes that your institution is in violation of Title VI of the Civil Rights Act, and the inability or
unwillingness to rectify this violation through action requires accountability.
Postsecondary education is a unique opportunity for students to learn and have their ideas and beliefs challenged. However, universities receiving hundreds of millions of federal funds annually have denied
students that opportunity and have been hijacked to become venues for the promotion of terrorism, antisemitic harassment and intimidation, unlawful encampments, and in some cases, assaults and riots.
The House of Representatives will not countenance the use of federal funds to indoctrinate students into hateful, antisemitic, anti-American supporters of terrorism. Investigations into campus antisemitism by the Committee on Education and the Workforce and the Committee on Ways and Means have been expanded into a Congress-wide probe across all relevant jurisdictions to address this national crisis. The undersigned Committees will conduct oversight into the use of federal funds at MIT and its learning environment under authorities granted to each Committee.
• The Committee on Education and the Workforce has been investigating your institution since December 7, 2023. The Committee has broad jurisdiction over postsecondary education, including its compliance with Title VI of the Civil Rights Act, campus safety concerns over disruptions to the learning environment, and the awarding of federal student aid under the Higher Education Act.
• The Committee on Oversight and Accountability is investigating the sources of funding and other support flowing to groups espousing pro-Hamas propaganda and engaged in antisemitic harassment and intimidation of students. The Committee on Oversight and Accountability is the principal oversight committee of the US House of Representatives and has broad authority to investigate “any matter” at “any time” under House Rule X.
• The Committee on Ways and Means has been investigating several universities since November 15, 2023, when the Committee held a hearing entitled From Ivory Towers to Dark Corners: Investigating the Nexus Between Antisemitism, Tax-Exempt Universities, and Terror Financing. The Committee followed the hearing with letters to those institutions on January 10, 202
Unit 8 - Information and Communication Technology (Paper I).pdfThiyagu K
This slides describes the basic concepts of ICT, basics of Email, Emerging Technology and Digital Initiatives in Education. This presentations aligns with the UGC Paper I syllabus.
How to Make a Field invisible in Odoo 17Celine George
It is possible to hide or invisible some fields in odoo. Commonly using “invisible” attribute in the field definition to invisible the fields. This slide will show how to make a field invisible in odoo 17.
Model Attribute Check Company Auto PropertyCeline George
In Odoo, the multi-company feature allows you to manage multiple companies within a single Odoo database instance. Each company can have its own configurations while still sharing common resources such as products, customers, and suppliers.
Welcome to TechSoup New Member Orientation and Q&A (May 2024).pdfTechSoup
In this webinar you will learn how your organization can access TechSoup's wide variety of product discount and donation programs. From hardware to software, we'll give you a tour of the tools available to help your nonprofit with productivity, collaboration, financial management, donor tracking, security, and more.
The Roman Empire A Historical Colossus.pdfkaushalkr1407
The Roman Empire, a vast and enduring power, stands as one of history's most remarkable civilizations, leaving an indelible imprint on the world. It emerged from the Roman Republic, transitioning into an imperial powerhouse under the leadership of Augustus Caesar in 27 BCE. This transformation marked the beginning of an era defined by unprecedented territorial expansion, architectural marvels, and profound cultural influence.
The empire's roots lie in the city of Rome, founded, according to legend, by Romulus in 753 BCE. Over centuries, Rome evolved from a small settlement to a formidable republic, characterized by a complex political system with elected officials and checks on power. However, internal strife, class conflicts, and military ambitions paved the way for the end of the Republic. Julius Caesar’s dictatorship and subsequent assassination in 44 BCE created a power vacuum, leading to a civil war. Octavian, later Augustus, emerged victorious, heralding the Roman Empire’s birth.
Under Augustus, the empire experienced the Pax Romana, a 200-year period of relative peace and stability. Augustus reformed the military, established efficient administrative systems, and initiated grand construction projects. The empire's borders expanded, encompassing territories from Britain to Egypt and from Spain to the Euphrates. Roman legions, renowned for their discipline and engineering prowess, secured and maintained these vast territories, building roads, fortifications, and cities that facilitated control and integration.
The Roman Empire’s society was hierarchical, with a rigid class system. At the top were the patricians, wealthy elites who held significant political power. Below them were the plebeians, free citizens with limited political influence, and the vast numbers of slaves who formed the backbone of the economy. The family unit was central, governed by the paterfamilias, the male head who held absolute authority.
Culturally, the Romans were eclectic, absorbing and adapting elements from the civilizations they encountered, particularly the Greeks. Roman art, literature, and philosophy reflected this synthesis, creating a rich cultural tapestry. Latin, the Roman language, became the lingua franca of the Western world, influencing numerous modern languages.
Roman architecture and engineering achievements were monumental. They perfected the arch, vault, and dome, constructing enduring structures like the Colosseum, Pantheon, and aqueducts. These engineering marvels not only showcased Roman ingenuity but also served practical purposes, from public entertainment to water supply.
1. BRAND PREFERENCE
AMONG YOUTH AND ADULTS
Name: ____________________
Address: ____________________
Phone Number: ____________________
Email id: ____________________
1. Which age group do you belong?
a) 18-35 years b)35-60 years
2. What is your gender ?
a) Male b) Female
3. Which type of product do you prefer more?
a)Local b) Branded
4. What is your occupation ?
a) Business b) Student
c) Professional d) Housewife
5. What is your monthly income (if you are not employed ,
choose your parents income) ?
a)15000-30000 p.m. b) 30000 - 60000 p.m.
c) Above 60000 p.m d) Above 100000 p.m.
6. Are you a price sensitive consumer?
a) Yes b) No
2. 7 .Why do you prefer branded products?
a). for status symbol b). for comfort ability
c). for durability more d). none of these
8 . Are you a loyal customer for the products you buy?
a) Yes always. I stick to the same products.
b) Never. I keep experimenting with new products.
c) Only for quality products.
d)least-priced product.
9. Which of these can be a reason for choosing brands over local
products?
a)Variety b) Quality
c) Price d) Others
10.Which brand do you prefer more for clothes ( if used ) ?
a). Levis b).Tommy Hilfiger
c).Nike d). None of these
11. What are the sources of our product brand information?
a) Family members
b) Peers
c) TV ads
d) Point of sales
e) Website
f) Other________________________________
3. 12.Which brand do you prefer more for watches ?,if used
a). Sonata b). Titan
c). Fastrack d). None of these
. 13What is the proportion of branded to unbranded products in your
house?
a) 20 : 80
b) 50 : 50
c) 60 : 40
d) Other _______________________
14.Do you experiment with different brands?
a) Yes
b) No
c) Sometimes
15.To what extent has the product been successful to meet your needs?
a) To the fullest extent
b) More than 80%
c) 50% – 80%
d) Less than 50%
e) Can’t say
16.The price of branded products
a) Is as per your expectations
b) Is more than your expectations
c) Is less than your expectations
d) Can’t say
4. 17.Does the branded products affect your life style or status in the
society ?
a). Yes b). No
18.Does the branded products affect your life style or status in the
society ?
a). Yes b). No
19 . . Do you use products because they are most available?
a) Yes b) No
20.Which of the following, according to you, help build a good brand
image?
a) Quality
b) Communication strategies
c) Competitive pricing
d) Good value added services
e) Free trails and discounts
f) Others
If‘Others’,pleasespecify _______________
21.Which brand do you prefer for foot wears ?
a). Adidas b). Reebok
c).Red chief d). campus
e). None of these.
5. 22. Which is the best place for buying branded products ?
a). Malls b). Showrooms of particular brand
c).Online purchasing sites d). None of these
23.Rank the after sales service of the product, 1= least and 5 = highest
a) 1
b) 2
c) 3
d) 4
e) 5
24). If you don’t use the branded product currently, would you like to
use it in future?
a). Interested b). Not interested
c).May be d). Already a user
25). Which of these can be the reason for differenceamong brands and
local products ?
a). Variety b). Quality
c).Price d). Others
26). Are you fully satisfied with the brand you are using ? Explain with a
reason.
6. 27) . Give your suggestions for promoting Indian brands?
28 ). Why the demand of branded products increasing day by day
29). Why foreign brands are given more preference than Indian brands ?
30). What is your opinion about the usefulness of branded products ?
Specify a reason .
signature