Marketing Quiz By M C Rashid Khan
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This document provides a marketing quiz with multiple choice questions about marketing concepts such as the marketing mix, target marketing, globalization, and the promotional goals of informing, persuading, and reminding potential customers. It tests knowledge of definitions for key terms like needs, wants, value, and price. The final section presents logo identification questions for various companies.
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A. Assumes that all customers are basically the same.
B. Focuses on fairly homogeneous market segments.
C. Ignores markets that are large and spread out.
D. Is limited to small market segments.
Mkt 421 gide 2 20) The process of naming broad product-markets and then segm...
20) The process of naming broad product-markets and then segmenting them in order to select target markets and develop suitable marketing mixes is called:
A. Market segmentation.
B. Market development.
C. Market penetration.
D. Market research.
Mkt 421 gide 2 12) Dell, Inc. wants to offer customers televisions in additi...
12) Dell, Inc. wants to offer customers televisions in addition to computers. This is a change in their _____________________
A. promotional.
B. product.
C. personnel.
D. pricing.
Mkt 421 gide 2 6) To compete more successfully with its many competitors off...
6) To compete more successfully with its many competitors offering packaged cookies, Famous Amos added its own line of extra chunky premium cookies. This seems to be an effort at:
A. Market development.
B. Combination.
C. Product development.
D. Market penetration.
Mkt 421 gide 2 28) The attitudes and behavior patterns of people are part o...
28) The attitudes and behavior patterns of people are part of the
A. Social and cultural environment.
B. Competitive environment.
C. Political environment.
D. Firm's resources and objectives.
Mkt 421 gide 2 4) Professional Dental Supply has been successfully selling d...
4) Professional Dental Supply has been successfully selling dental instruments to dentists for the past 20 years, and has developed strong customer relations. When looking for new marketing opportunities, Professional Dental Supply will most likely look first at
A. Market development.
B. Market penetration.
C. Product development.
D. Diversification.
Mkt 421 gide 2 11) Hewlett-Packard sells personal computers through specialt...
11) Hewlett-Packard sells personal computers through specialty computer stores, electronics superstores, and its own Internet site. The marketing mix variable that is being considered here is:
A. Promotional.
B. Placement.
C. Product.
D. Pricing.
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