BUS 505DE MARKETING MANAGEMENT
SPRING 2018 - FINAL EXAM
Instructor Douglas T. Hill
Instructions:
1. As a reply email list the answers 1-50 and your letter answers only. NO ATTACHMENTS, NO
QUESTIONS, JUST NUMBERS AND LETTER ANSWERS
2. Send the email with your answers before 11:59pm of Sunday May 13, 2018.
3. This is an open note, open book exam. You may not collaborate with anyone. You must do this
alone. Sharing answers or collaborating with others in any way will result in a grade of 0.
1. If E = 1, demand is said to be ________.
a. elastic
b. inelastic
c. unitary
d. invalid
2. What does it mean for demand to be “unitary?”
a. prices go up or down but revenues remain about the same
b. prices remain the same but revenue goes up and down
c. prices and revenue change unpredictably
d. there is never a change in price or revenue
3. Which of the following is NOT true about the price-sensitive segment?
a. They are deal-prone.
b. They will run to competitor if we raise prices.
c. If prices get too high, they may completely drop out of the category.
d. They’ll buy our brand no matter what.
4. Which of the following is the formula for cost-plus pricing?
a. (unit cost) / (1-X%)
b. (unit cost) x (1-X%)
c. (unit cost) + (1-X%)
d. (unit cost) - (1-X%)
5. If your fixed costs (including marketing, advertising, R&D, depreciation, etc.) are high
relative to variable costs (which include labor or unit components), the strategic objective is to:
a. maximize per unit margins
b. eliminate advertising
c. maximize sales volume
d. raise the price as much as possible
6. (Price – variable costs) is also called ________.
a. profit
b. contribution per unit to fixed costs
c. maximum sales volume
d. fixed price units per contribution
7. National Product Company is indecisive about what prices it should charge for items in its
new product line. The company wants the most accurate data on customers’ willingness-to-pay
for its products. By using ________, which can yield very precise estimates of demand and price
sensitivities at numerous price points, National Product Company can gather the data it needs to
set prices.
a. survey data
b. conjoint analysis
c. online data
d. scanner data
8. All of the following are indicators of scanner data EXCEPT:
a. which brands are bought
b. the quantities bought
c. product advertising
d. the paid price
9. A survey asks the following two questions:
Q1) $25.00 definitely would not buy 1 2 3 4 5 6 7 definitely would buy
Q2) $35.00 definitely would not buy 1 2 3 4 5 6 7 definitely would buy
There is a segment of people who are not really interested in the product regardless of the price.
What are their answers most likely to be?
a. Q1=2 or 3, and Q2=1 or 2
b. Q1=6 or 7, and Q2=5 or 6
c. Q1=4 or 5, and Q2=3 or ...
1. With _________________, the seller pays the actual freight char.docxchristiandean12115
1. With _________________, the seller pays the actual freight charges and bills every purchase with an identical, flat freight charge.
a.
zone pricing
b.
basing-point pricing
c.
uniform delivered pricing
d.
freight absorption pricing
e.
FOB origin pricing
2. ABC Company is hoping to increase its product sales immediately. Its best option is to use:
a.
sales promotion
b.
marketing research
c.
advertising
d.
publicity
e.
personal selling
3.A medium's ability to reach a precisely defined market is its:
a.
market targeting
b.
noise filtering ability
c.
geographic selectivity
d.
cost per exposure
e.
audience selectivity
4. Denny owned a small company which just started selling a new product. To try and win favor from some retailers who carried competing products, Denny offered them higher margins on his products than on his competitors’. This is known as:
a.
Trade promotion
b.
Sales promotion
c.
A pull strategy
d.
Trade partnership
e.
Consumer promotion
Question 5 查不到，但是感觉是第四个，受众广?
One of the main advantages of television advertising is:
Television can be high cost but has higher impact, it is more engaging and that makes it easier to demonstrate the products. It also provides wide coverage, which is particularly appealing for nationwide product launches.
a.
the lack of commercial clutter
b.
that it is cheap
c.
its captive audience
d.
ability to reach wide and diverse audience
e.
its ability to convey complex messages
Question 6
Why do many brands with a large market share spend proportionally less on advertising compared to brands with small market share in most industries?
a.
Certain industries have a practice of spending a low amount of dollars
b.
They cannot afford to spend more
c.
The firms with large market share do not need to advertise much
d.
Advertising will not stimulate their sales
e.
Because they need a lower proportion to get the same amount of absolute advertising expenses
Question 7
Slatescape sells crushed slate to be used as a decorative, permanent mulch to keep weeds out of flower beds. Slatescape has decided to put a majority of its promotion budget into personal selling and promotion to lawn and garden supply stores and large discount stores such as Wal-Mart. This new strategy is aimed towards:
a.
creating a push strategy
b.
increasing consumers’ preference of its product
c.
increasing the use of manufacturer rebates
d.
creating a pull strategy
e.
increasing awareness among consumers
Question 8
ABC Enterprises is trying to spur growth in sales in the short term. Their best bet for this project is to focus on:
a.
personal selling
b.
advertising
c.
publicity
d.
social media
e.
sales promotion
Question 9
When entering a market for a high cost product, using the strategy of setting your price high so that you attract less price-sensitive buyers and thus earn money via high margins, not volume, is known as what type of pricing:
a. Market skimming
b. Mark-up
c. Profit maxim.
http://finishedexams.com/homework_text.php?cat=2995
Immediate access to solutions for ENTIRE COURSES, FINAL EXAMS and HOMEWORKS “RATED A+" - Without Registration!
MKT 571 Final Exam Answers
1) Which of the following is most closely associated with a proactive marketing orientation?
A. It involves delivering superior value.
B. It is about understanding and meeting customers’ expressed needs.
C. It represents the “make and sell” philosophy.
D. The marketer focuses on the customers’ latent or hidden needs.
2) Marketing __________ is the art and science of choosing target markets and getting, keeping, and growing customers through creating, delivering, and communicating superior customer value.
A. internally
B. management
C. segmentation
D. integration
3) Business buyers ______________.
A. are geographically as diverse as consumers
B. tend to be geographically concentrated with over half of them in seven states
C. are largely concentrated in the southwestern United States
D. use geographical dispersion to keep shipping costs low
4) Toyota, the maker of the Scion brand, is using what kind of brand strategy wi
MKT 571 Final Exam Answers
1) Which of the following is most closely associated with a proactive marketing orientation?
A. It involves delivering superior value.
B. It is about understanding and meeting customers’ expressed needs.
C. It represents the “make and sell” philosophy.
D. The marketer focuses on the customers’ latent or hidden needs.
2) Marketing __________ is the art and science of choosing target markets and getting, keeping, and growing customers through creating, delivering, and communicating superior customer value.
A. internally
B. management
C. segmentation
D. integration
3) Business buyers ______________.
A. are geographically as diverse as consumers
B. tend to be geographically concentrated with over half of them in seven states
C. are largely concentrated in the southwestern United States
D. use geographical dispersion to keep shipping costs low
4) Toyota, the maker of the Scion brand, is using what kind of brand strategy wi
MKT 571 Final Exam Answers
1) Which of the following is most closely associated with a proactive marketing orientation?
A. It involves delivering superior value.
B. It is about understanding and meeting customers’ expressed needs.
C. It represents the “make and sell” philosophy.
D. The marketer focuses on the customers’ latent or hidden needs.
2) Marketing __________ is the art and science of choosing target markets and getting, keeping, and growing customers through creating, delivering, and communicating superior customer value.
A. internally
B. management
C. segmentation
D. integration
3) Business buyers ______________.
A. are geographically as diverse as consumers
B. tend to be geographically concentrated with over half of them in seven states
C. are largely concentrated in the southwestern United States
D. use geographical dispersion to keep shipping costs low
4) Toyota, the maker of the Scion brand, is using what kind of brand strategy wi
1. With _________________, the seller pays the actual freight char.docxchristiandean12115
1. With _________________, the seller pays the actual freight charges and bills every purchase with an identical, flat freight charge.
a.
zone pricing
b.
basing-point pricing
c.
uniform delivered pricing
d.
freight absorption pricing
e.
FOB origin pricing
2. ABC Company is hoping to increase its product sales immediately. Its best option is to use:
a.
sales promotion
b.
marketing research
c.
advertising
d.
publicity
e.
personal selling
3.A medium's ability to reach a precisely defined market is its:
a.
market targeting
b.
noise filtering ability
c.
geographic selectivity
d.
cost per exposure
e.
audience selectivity
4. Denny owned a small company which just started selling a new product. To try and win favor from some retailers who carried competing products, Denny offered them higher margins on his products than on his competitors’. This is known as:
a.
Trade promotion
b.
Sales promotion
c.
A pull strategy
d.
Trade partnership
e.
Consumer promotion
Question 5 查不到，但是感觉是第四个，受众广?
One of the main advantages of television advertising is:
Television can be high cost but has higher impact, it is more engaging and that makes it easier to demonstrate the products. It also provides wide coverage, which is particularly appealing for nationwide product launches.
a.
the lack of commercial clutter
b.
that it is cheap
c.
its captive audience
d.
ability to reach wide and diverse audience
e.
its ability to convey complex messages
Question 6
Why do many brands with a large market share spend proportionally less on advertising compared to brands with small market share in most industries?
a.
Certain industries have a practice of spending a low amount of dollars
b.
They cannot afford to spend more
c.
The firms with large market share do not need to advertise much
d.
Advertising will not stimulate their sales
e.
Because they need a lower proportion to get the same amount of absolute advertising expenses
Question 7
Slatescape sells crushed slate to be used as a decorative, permanent mulch to keep weeds out of flower beds. Slatescape has decided to put a majority of its promotion budget into personal selling and promotion to lawn and garden supply stores and large discount stores such as Wal-Mart. This new strategy is aimed towards:
a.
creating a push strategy
b.
increasing consumers’ preference of its product
c.
increasing the use of manufacturer rebates
d.
creating a pull strategy
e.
increasing awareness among consumers
Question 8
ABC Enterprises is trying to spur growth in sales in the short term. Their best bet for this project is to focus on:
a.
personal selling
b.
advertising
c.
publicity
d.
social media
e.
sales promotion
Question 9
When entering a market for a high cost product, using the strategy of setting your price high so that you attract less price-sensitive buyers and thus earn money via high margins, not volume, is known as what type of pricing:
a. Market skimming
b. Mark-up
c. Profit maxim.
http://finishedexams.com/homework_text.php?cat=2995
Immediate access to solutions for ENTIRE COURSES, FINAL EXAMS and HOMEWORKS “RATED A+" - Without Registration!
MKT 571 Final Exam Answers
1) Which of the following is most closely associated with a proactive marketing orientation?
A. It involves delivering superior value.
B. It is about understanding and meeting customers’ expressed needs.
C. It represents the “make and sell” philosophy.
D. The marketer focuses on the customers’ latent or hidden needs.
2) Marketing __________ is the art and science of choosing target markets and getting, keeping, and growing customers through creating, delivering, and communicating superior customer value.
A. internally
B. management
C. segmentation
D. integration
3) Business buyers ______________.
A. are geographically as diverse as consumers
B. tend to be geographically concentrated with over half of them in seven states
C. are largely concentrated in the southwestern United States
D. use geographical dispersion to keep shipping costs low
4) Toyota, the maker of the Scion brand, is using what kind of brand strategy wi
MKT 571 Final Exam Answers
1) Which of the following is most closely associated with a proactive marketing orientation?
A. It involves delivering superior value.
B. It is about understanding and meeting customers’ expressed needs.
C. It represents the “make and sell” philosophy.
D. The marketer focuses on the customers’ latent or hidden needs.
2) Marketing __________ is the art and science of choosing target markets and getting, keeping, and growing customers through creating, delivering, and communicating superior customer value.
A. internally
B. management
C. segmentation
D. integration
3) Business buyers ______________.
A. are geographically as diverse as consumers
B. tend to be geographically concentrated with over half of them in seven states
C. are largely concentrated in the southwestern United States
D. use geographical dispersion to keep shipping costs low
4) Toyota, the maker of the Scion brand, is using what kind of brand strategy wi
MKT 571 Final Exam Answers
1) Which of the following is most closely associated with a proactive marketing orientation?
A. It involves delivering superior value.
B. It is about understanding and meeting customers’ expressed needs.
C. It represents the “make and sell” philosophy.
D. The marketer focuses on the customers’ latent or hidden needs.
2) Marketing __________ is the art and science of choosing target markets and getting, keeping, and growing customers through creating, delivering, and communicating superior customer value.
A. internally
B. management
C. segmentation
D. integration
3) Business buyers ______________.
A. are geographically as diverse as consumers
B. tend to be geographically concentrated with over half of them in seven states
C. are largely concentrated in the southwestern United States
D. use geographical dispersion to keep shipping costs low
4) Toyota, the maker of the Scion brand, is using what kind of brand strategy wi
MKT 571 Final Exam Answers
1) Which of the following is most closely associated with a proactive marketing orientation?
A. It involves delivering superior value.
B. It is about understanding and meeting customers’ expressed needs.
C. It represents the “make and sell” philosophy.
D. The marketer focuses on the customers’ latent or hidden needs.
2) Marketing __________ is the art and science of choosing target markets and getting, keeping, and growing customers through creating, delivering, and communicating superior customer value.
A. internally
B. management
C. segmentation
D. integration
3) Business buyers ______________.
A. are geographically as diverse as consumers
B. tend to be geographically concentrated with over half of them in seven states
C. are largely concentrated in the southwestern United States
D. use geographical dispersion to keep shipping costs low
4) Toyota, the maker of the Scion brand, is using what kind of brand strategy wi
MKT 571 Final Exam Answers
1) Which of the following is most closely associated with a proactive marketing orientation?
A. It involves delivering superior value.
B. It is about understanding and meeting customers’ expressed needs.
C. It represents the “make and sell” philosophy.
D. The marketer focuses on the customers’ latent or hidden needs.
2) Marketing __________ is the art and science of choosing target markets and getting, keeping, and growing customers through creating, delivering, and communicating superior customer value.
A. internally
B. management
C. segmentation
D. integration
3) Business buyers ______________.
A. are geographically as diverse as consumers
B. tend to be geographically concentrated with over half of them in seven states
C. are largely concentrated in the southwestern United States
D. use geographical dispersion to keep shipping costs low
4) Toyota, the maker of the Scion brand, is using what kind of brand strategy wi
MKT 571 Final Exam Answers
1) Which of the following is most closely associated with a proactive marketing orientation?
A. It involves delivering superior value.
B. It is about understanding and meeting customers’ expressed needs.
C. It represents the “make and sell” philosophy.
D. The marketer focuses on the customers’ latent or hidden needs.
2) Marketing __________ is the art and science of choosing target markets and getting, keeping, and growing customers through creating, delivering, and communicating superior customer value.
A. internally
B. management
C. segmentation
D. integration
3) Business buyers ______________.
A. are geographically as diverse as consumers
B. tend to be geographically concentrated with over half of them in seven states
C. are largely concentrated in the southwestern United States
D. use geographical dispersion to keep shipping costs low
4) Toyota, the maker of the Scion brand, is using what kind of brand strategy wi
MKT 571 Final Exam Answers
1) Which of the following is most closely associated with a proactive marketing orientation?
A. It involves delivering superior value.
B. It is about understanding and meeting customers’ expressed needs.
C. It represents the “make and sell” philosophy.
D. The marketer focuses on the customers’ latent or hidden needs.
2) Marketing __________ is the art and science of choosing target markets and getting, keeping, and growing customers through creating, delivering, and communicating superior customer value.
A. internally
B. management
C. segmentation
D. integration
3) Business buyers ______________.
A. are geographically as diverse as consumers
B. tend to be geographically concentrated with over half of them in seven states
C. are largely concentrated in the southwestern United States
D. use geographical dispersion to keep shipping costs low
4) Toyota, the maker of the Scion brand, is using what kind of brand strategy wi
MKT 571 Final Exam Answers 2015 versionmalenasugar
MKT 571 Final Exam Answers
1) Which of the following is most closely associated with a proactive marketing orientation?
A. It involves delivering superior value.
B. It is about understanding and meeting customers’ expressed needs.
C. It represents the “make and sell” philosophy.
D. The marketer focuses on the customers’ latent or hidden needs.
2) Marketing __________ is the art and science of choosing target markets and getting, keeping, and growing customers through creating, delivering, and communicating superior customer value.
A. internally
B. management
C. segmentation
D. integration
3) Business buyers ______________.
A. are geographically as diverse as consumers
B. tend to be geographically concentrated with over half of them in seven states
C. are largely concentrated in the southwestern United States
D. use geographical dispersion to keep shipping costs low
4) Toyota, the maker of the Scion brand, is using what kind of brand strategy wi
MKT 571 Final Exam Answers 2015 versionhironakaneely
MKT 571 Final Exam Answers
1) Which of the following is most closely associated with a proactive marketing orientation?
A. It involves delivering superior value.
B. It is about understanding and meeting customers’ expressed needs.
C. It represents the “make and sell” philosophy.
D. The marketer focuses on the customers’ latent or hidden needs.
2) Marketing __________ is the art and science of choosing target markets and getting, keeping, and growing customers through creating, delivering, and communicating superior customer value.
A. internally
B. management
C. segmentation
D. integration
3) Business buyers ______________.
A. are geographically as diverse as consumers
B. tend to be geographically concentrated with over half of them in seven states
C. are largely concentrated in the southwestern United States
D. use geographical dispersion to keep shipping costs low
4) Toyota, the maker of the Scion brand, is using what kind of brand strategy wi
MKT 571 Final Exam Answers
1) Which of the following is most closely associated with a proactive marketing orientation?
A. It involves delivering superior value.
B. It is about understanding and meeting customers’ expressed needs.
C. It represents the “make and sell” philosophy.
D. The marketer focuses on the customers’ latent or hidden needs.
2) Marketing __________ is the art and science of choosing target markets and getting, keeping, and growing customers through creating, delivering, and communicating superior customer value.
A. internally
B. management
C. segmentation
D. integration
3) Business buyers ______________.
A. are geographically as diverse as consumers
B. tend to be geographically concentrated with over half of them in seven states
C. are largely concentrated in the southwestern United States
D. use geographical dispersion to keep shipping costs low
4) Toyota, the maker of the Scion brand, is using what kind of brand strategy wi
MKT 571 Final Exam Answers
1) Which of the following is most closely associated with a proactive marketing orientation?
A. It involves delivering superior value.
B. It is about understanding and meeting customers’ expressed needs.
C. It represents the “make and sell” philosophy.
D. The marketer focuses on the customers’ latent or hidden needs.
2) Marketing __________ is the art and science of choosing target markets and getting, keeping, and growing customers through creating, delivering, and communicating superior customer value.
A. internally
B. management
C. segmentation
D. integration
3) Business buyers ______________.
A. are geographically as diverse as consumers
B. tend to be geographically concentrated with over half of them in seven states
C. are largely concentrated in the southwestern United States
D. use geographical dispersion to keep shipping costs low
4) Toyota, the maker of the Scion brand, is using what kind of brand strategy wi
MKT 571 Final Exam Answers
1) Which of the following is most closely associated with a proactive marketing orientation?
A. It involves delivering superior value.
B. It is about understanding and meeting customers’ expressed needs.
C. It represents the “make and sell” philosophy.
D. The marketer focuses on the customers’ latent or hidden needs.
2) Marketing __________ is the art and science of choosing target markets and getting, keeping, and growing customers through creating, delivering, and communicating superior customer value.
A. internally
B. management
C. segmentation
D. integration
3) Business buyers ______________.
A. are geographically as diverse as consumers
B. tend to be geographically concentrated with over half of them in seven states
C. are largely concentrated in the southwestern United States
D. use geographical dispersion to keep shipping costs low
4) Toyota, the maker of the Scion brand, is using what kind of brand strategy wi
MKT 571 Final Exam Answers 2015 versionmalenasugar
MKT 571 Final Exam Answers
1) Which of the following is most closely associated with a proactive marketing orientation?
A. It involves delivering superior value.
B. It is about understanding and meeting customers’ expressed needs.
C. It represents the “make and sell” philosophy.
D. The marketer focuses on the customers’ latent or hidden needs.
2) Marketing __________ is the art and science of choosing target markets and getting, keeping, and growing customers through creating, delivering, and communicating superior customer value.
A. internally
B. management
C. segmentation
D. integration
3) Business buyers ______________.
A. are geographically as diverse as consumers
B. tend to be geographically concentrated with over half of them in seven states
C. are largely concentrated in the southwestern United States
D. use geographical dispersion to keep shipping costs low
4) Toyota, the maker of the Scion brand, is using what kind of brand strategy wi
MKT 571 Final Exam Answers
1) Which of the following is most closely associated with a proactive marketing orientation?
A. It involves delivering superior value.
B. It is about understanding and meeting customers’ expressed needs.
C. It represents the “make and sell” philosophy.
D. The marketer focuses on the customers’ latent or hidden needs.
2) Marketing __________ is the art and science of choosing target markets and getting, keeping, and growing customers through creating, delivering, and communicating superior customer value.
A. internally
B. management
C. segmentation
D. integration
3) Business buyers ______________.
A. are geographically as diverse as consumers
B. tend to be geographically concentrated with over half of them in seven states
C. are largely concentrated in the southwestern United States
D. use geographical dispersion to keep shipping costs low
4) Toyota, the maker of the Scion brand, is using what kind of brand strategy wi
MKT 571 Final Exam Answers
1) Which of the following is most closely associated with a proactive marketing orientation?
A. It involves delivering superior value.
B. It is about understanding and meeting customers’ expressed needs.
C. It represents the “make and sell” philosophy.
D. The marketer focuses on the customers’ latent or hidden needs.
2) Marketing __________ is the art and science of choosing target markets and getting, keeping, and growing customers through creating, delivering, and communicating superior customer value.
A. internally
B. management
C. segmentation
D. integration
3) Business buyers ______________.
A. are geographically as diverse as consumers
B. tend to be geographically concentrated with over half of them in seven states
C. are largely concentrated in the southwestern United States
D. use geographical dispersion to keep shipping costs low
4) Toyota, the maker of the Scion brand, is using what kind of brand strategy wi
MKT 571 Final Exam Answers 2015 versionbrewgabrielse
MKT 571 Final Exam Answers
1) Which of the following is most closely associated with a proactive marketing orientation?
A. It involves delivering superior value.
B. It is about understanding and meeting customers’ expressed needs.
C. It represents the “make and sell” philosophy.
D. The marketer focuses on the customers’ latent or hidden needs.
2) Marketing __________ is the art and science of choosing target markets and getting, keeping, and growing customers through creating, delivering, and communicating superior customer value.
A. internally
B. management
C. segmentation
D. integration
3) Business buyers ______________.
A. are geographically as diverse as consumers
B. tend to be geographically concentrated with over half of them in seven states
C. are largely concentrated in the southwestern United States
D. use geographical dispersion to keep shipping costs low
4) Toyota, the maker of the Scion brand, is using what kind of brand strategy wi
MKT 571 Final Exam Answers
1) Which of the following is most closely associated with a proactive marketing orientation?
A. It involves delivering superior value.
B. It is about understanding and meeting customers’ expressed needs.
C. It represents the “make and sell” philosophy.
D. The marketer focuses on the customers’ latent or hidden needs.
2) Marketing __________ is the art and science of choosing target markets and getting, keeping, and growing customers through creating, delivering, and communicating superior customer value.
A. internally
B. management
C. segmentation
D. integration
3) Business buyers ______________.
A. are geographically as diverse as consumers
B. tend to be geographically concentrated with over half of them in seven states
C. are largely concentrated in the southwestern United States
D. use geographical dispersion to keep shipping costs low
4) Toyota, the maker of the Scion brand, is using what kind of brand strategy wi
MKT 571 Final Exam Answers
1) Which of the following is most closely associated with a proactive marketing orientation?
A. It involves delivering superior value.
B. It is about understanding and meeting customers’ expressed needs.
C. It represents the “make and sell” philosophy.
D. The marketer focuses on the customers’ latent or hidden needs.
2) Marketing __________ is the art and science of choosing target markets and getting, keeping, and growing customers through creating, delivering, and communicating superior customer value.
A. internally
B. management
C. segmentation
D. integration
3) Business buyers ______________.
A. are geographically as diverse as consumers
B. tend to be geographically concentrated with over half of them in seven states
C. are largely concentrated in the southwestern United States
D. use geographical dispersion to keep shipping costs low
4) Toyota, the maker of the Scion brand, is using what kind of brand strategy wi
MKT 571 Final Exam Answers
1) Which of the following is most closely associated with a proactive marketing orientation?
A. It involves delivering superior value.
B. It is about understanding and meeting customers’ expressed needs.
C. It represents the “make and sell” philosophy.
D. The marketer focuses on the customers’ latent or hidden needs.
2) Marketing __________ is the art and science of choosing target markets and getting, keeping, and growing customers through creating, delivering, and communicating superior customer value.
A. internally
B. management
C. segmentation
D. integration
3) Business buyers ______________.
A. are geographically as diverse as consumers
B. tend to be geographically concentrated with over half of them in seven states
C. are largely concentrated in the southwestern United States
D. use geographical dispersion to keep shipping costs low
4) Toyota, the maker of the Scion brand, is using what kind of brand strategy wi
MKT 571 Final Exam Answers
1) Which of the following is most closely associated with a proactive marketing orientation?
A. It involves delivering superior value.
B. It is about understanding and meeting customers’ expressed needs.
C. It represents the “make and sell” philosophy.
D. The marketer focuses on the customers’ latent or hidden needs.
2) Marketing __________ is the art and science of choosing target markets and getting, keeping, and growing customers through creating, delivering, and communicating superior customer value.
A. internally
B. management
C. segmentation
D. integration
3) Business buyers ______________.
A. are geographically as diverse as consumers
B. tend to be geographically concentrated with over half of them in seven states
C. are largely concentrated in the southwestern United States
D. use geographical dispersion to keep shipping costs low
4) Toyota, the maker of the Scion brand, is using what kind of brand strategy wi
MKT 571 Final Exam Answers
1) Which of the following is most closely associated with a proactive marketing orientation?
A. It involves delivering superior value.
B. It is about understanding and meeting customers’ expressed needs.
C. It represents the “make and sell” philosophy.
D. The marketer focuses on the customers’ latent or hidden needs.
2) Marketing __________ is the art and science of choosing target markets and getting, keeping, and growing customers through creating, delivering, and communicating superior customer value.
A. internally
B. management
C. segmentation
D. integration
3) Business buyers ______________.
A. are geographically as diverse as consumers
B. tend to be geographically concentrated with over half of them in seven states
C. are largely concentrated in the southwestern United States
D. use geographical dispersion to keep shipping costs low
4) Toyota, the maker of the Scion brand, is using what kind of brand strategy wi
MKT 571 Final Exam Answers
1) Which of the following is most closely associated with a proactive marketing orientation?
A. It involves delivering superior value.
B. It is about understanding and meeting customers’ expressed needs.
C. It represents the “make and sell” philosophy.
D. The marketer focuses on the customers’ latent or hidden needs.
2) Marketing __________ is the art and science of choosing target markets and getting, keeping, and growing customers through creating, delivering, and communicating superior customer value.
A. internally
B. management
C. segmentation
D. integration
3) Business buyers ______________.
A. are geographically as diverse as consumers
B. tend to be geographically concentrated with over half of them in seven states
C. are largely concentrated in the southwestern United States
D. use geographical dispersion to keep shipping costs low
4) Toyota, the maker of the Scion brand, is using what kind of brand strategy wi
APPLYING ANALYTIC TECHNIQUES TO BUSINESS1APPLYING ANALYTIC T.docxRAHUL126667
APPLYING ANALYTIC TECHNIQUES TO BUSINESS
1
APPLYING ANALYTIC TECHNIQUES TO BUSINESS
2Applying Analytic Techniques to Business
3/16/2020Introduction
Ford Motor is a company that has its original situation in the United States of America. The company has its core business as producing motor vehicles; the company is the Fourth highest producer in the world. The company came to existence in the year 1903, with the present state being one of the companies with a production rate of higher standards compared to its competitors. The company has produced motor vehicles not only in the United States of America but the whole world consisting of diverse brands. Throughout the years, the firm has created different development techniques planned for supporting the general target of keeping up the upper hand in the market. The organization's development is bolstered by different escalated techniques that incorporate market improvement, item advancement, and market entrance. There likewise exist conventional methodologies that steer Ford's business seriousness. Even though there have been a few nonexclusive procedures, cost administration remains the hugest power behind the automaker's prosperity.
Ford’s Operations
The Ford Motor Company has an extensive list of their products and administrations which incorporate autos and substantial business vehicles just as car financing administrations. Their engines include minimal effort vehicles that are created to pull in a more extensive client extend, extravagance autos, trucks, transports, and Motorsport vehicles. Their blend of items and administrations guarantees that the firm can contend well in the vehicle business. Through advancement, the organization has likewise added to a superior situation by creating vehicles that sudden spike in demand for less fuel, hydrogen, and power along these lines empowering the association to acquire clients in recent years.
The firm effectively executes its commitments to its outer clients who buy their vehicles just as its inward clients who comprise of staff in different divisions and who depend on various offices to encourage the smooth progression of their day by day obligations. For the outside clients, the vehicles they buy must satisfy specific guidelines dependent on the details for which they are fabricated. For example, the extravagance vehicles ought to be in a situation to give solace and security dependent on the base market models, simplicity of route, and saving money on fuel utilization. While such principles are structure qualifiers, the firm should endeavor to think of more request champs that recognize their extravagance vehicles from those of contenders. To accomplish this, ford had created a technology that aimed at producing their products with diverse differentiation compared to their competitors.
Ford prior concocted advancements that set their items apart from others. For instance, it built up the EcoBoost suite of advances that decreased the s.
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MKT 571 Final Exam Answers
1) Which of the following is most closely associated with a proactive marketing orientation?
A. It involves delivering superior value.
B. It is about understanding and meeting customers’ expressed needs.
C. It represents the “make and sell” philosophy.
D. The marketer focuses on the customers’ latent or hidden needs.
2) Marketing __________ is the art and science of choosing target markets and getting, keeping, and growing customers through creating, delivering, and communicating superior customer value.
A. internally
B. management
C. segmentation
D. integration
3) Business buyers ______________.
A. are geographically as diverse as consumers
B. tend to be geographically concentrated with over half of them in seven states
C. are largely concentrated in the southwestern United States
D. use geographical dispersion to keep shipping costs low
4) Toyota, the maker of the Scion brand, is using what kind of brand strategy wi
MKT 571 Final Exam Answers
1) Which of the following is most closely associated with a proactive marketing orientation?
A. It involves delivering superior value.
B. It is about understanding and meeting customers’ expressed needs.
C. It represents the “make and sell” philosophy.
D. The marketer focuses on the customers’ latent or hidden needs.
2) Marketing __________ is the art and science of choosing target markets and getting, keeping, and growing customers through creating, delivering, and communicating superior customer value.
A. internally
B. management
C. segmentation
D. integration
3) Business buyers ______________.
A. are geographically as diverse as consumers
B. tend to be geographically concentrated with over half of them in seven states
C. are largely concentrated in the southwestern United States
D. use geographical dispersion to keep shipping costs low
4) Toyota, the maker of the Scion brand, is using what kind of brand strategy wi
MKT 571 Final Exam Answers
1) Which of the following is most closely associated with a proactive marketing orientation?
A. It involves delivering superior value.
B. It is about understanding and meeting customers’ expressed needs.
C. It represents the “make and sell” philosophy.
D. The marketer focuses on the customers’ latent or hidden needs.
2) Marketing __________ is the art and science of choosing target markets and getting, keeping, and growing customers through creating, delivering, and communicating superior customer value.
A. internally
B. management
C. segmentation
D. integration
3) Business buyers ______________.
A. are geographically as diverse as consumers
B. tend to be geographically concentrated with over half of them in seven states
C. are largely concentrated in the southwestern United States
D. use geographical dispersion to keep shipping costs low
4) Toyota, the maker of the Scion brand, is using what kind of brand strategy wi
MKT 571 Final Exam Answers
1) Which of the following is most closely associated with a proactive marketing orientation?
A. It involves delivering superior value.
B. It is about understanding and meeting customers’ expressed needs.
C. It represents the “make and sell” philosophy.
D. The marketer focuses on the customers’ latent or hidden needs.
2) Marketing __________ is the art and science of choosing target markets and getting, keeping, and growing customers through creating, delivering, and communicating superior customer value.
A. internally
B. management
C. segmentation
D. integration
3) Business buyers ______________.
A. are geographically as diverse as consumers
B. tend to be geographically concentrated with over half of them in seven states
C. are largely concentrated in the southwestern United States
D. use geographical dispersion to keep shipping costs low
4) Toyota, the maker of the Scion brand, is using what kind of brand strategy wi
MKT 571 Final Exam Answers 2015 versionmalenasugar
MKT 571 Final Exam Answers
1) Which of the following is most closely associated with a proactive marketing orientation?
A. It involves delivering superior value.
B. It is about understanding and meeting customers’ expressed needs.
C. It represents the “make and sell” philosophy.
D. The marketer focuses on the customers’ latent or hidden needs.
2) Marketing __________ is the art and science of choosing target markets and getting, keeping, and growing customers through creating, delivering, and communicating superior customer value.
A. internally
B. management
C. segmentation
D. integration
3) Business buyers ______________.
A. are geographically as diverse as consumers
B. tend to be geographically concentrated with over half of them in seven states
C. are largely concentrated in the southwestern United States
D. use geographical dispersion to keep shipping costs low
4) Toyota, the maker of the Scion brand, is using what kind of brand strategy wi
MKT 571 Final Exam Answers 2015 versionhironakaneely
MKT 571 Final Exam Answers
1) Which of the following is most closely associated with a proactive marketing orientation?
A. It involves delivering superior value.
B. It is about understanding and meeting customers’ expressed needs.
C. It represents the “make and sell” philosophy.
D. The marketer focuses on the customers’ latent or hidden needs.
2) Marketing __________ is the art and science of choosing target markets and getting, keeping, and growing customers through creating, delivering, and communicating superior customer value.
A. internally
B. management
C. segmentation
D. integration
3) Business buyers ______________.
A. are geographically as diverse as consumers
B. tend to be geographically concentrated with over half of them in seven states
C. are largely concentrated in the southwestern United States
D. use geographical dispersion to keep shipping costs low
4) Toyota, the maker of the Scion brand, is using what kind of brand strategy wi
MKT 571 Final Exam Answers
1) Which of the following is most closely associated with a proactive marketing orientation?
A. It involves delivering superior value.
B. It is about understanding and meeting customers’ expressed needs.
C. It represents the “make and sell” philosophy.
D. The marketer focuses on the customers’ latent or hidden needs.
2) Marketing __________ is the art and science of choosing target markets and getting, keeping, and growing customers through creating, delivering, and communicating superior customer value.
A. internally
B. management
C. segmentation
D. integration
3) Business buyers ______________.
A. are geographically as diverse as consumers
B. tend to be geographically concentrated with over half of them in seven states
C. are largely concentrated in the southwestern United States
D. use geographical dispersion to keep shipping costs low
4) Toyota, the maker of the Scion brand, is using what kind of brand strategy wi
MKT 571 Final Exam Answers
1) Which of the following is most closely associated with a proactive marketing orientation?
A. It involves delivering superior value.
B. It is about understanding and meeting customers’ expressed needs.
C. It represents the “make and sell” philosophy.
D. The marketer focuses on the customers’ latent or hidden needs.
2) Marketing __________ is the art and science of choosing target markets and getting, keeping, and growing customers through creating, delivering, and communicating superior customer value.
A. internally
B. management
C. segmentation
D. integration
3) Business buyers ______________.
A. are geographically as diverse as consumers
B. tend to be geographically concentrated with over half of them in seven states
C. are largely concentrated in the southwestern United States
D. use geographical dispersion to keep shipping costs low
4) Toyota, the maker of the Scion brand, is using what kind of brand strategy wi
MKT 571 Final Exam Answers
1) Which of the following is most closely associated with a proactive marketing orientation?
A. It involves delivering superior value.
B. It is about understanding and meeting customers’ expressed needs.
C. It represents the “make and sell” philosophy.
D. The marketer focuses on the customers’ latent or hidden needs.
2) Marketing __________ is the art and science of choosing target markets and getting, keeping, and growing customers through creating, delivering, and communicating superior customer value.
A. internally
B. management
C. segmentation
D. integration
3) Business buyers ______________.
A. are geographically as diverse as consumers
B. tend to be geographically concentrated with over half of them in seven states
C. are largely concentrated in the southwestern United States
D. use geographical dispersion to keep shipping costs low
4) Toyota, the maker of the Scion brand, is using what kind of brand strategy wi
MKT 571 Final Exam Answers 2015 versionmalenasugar
MKT 571 Final Exam Answers
1) Which of the following is most closely associated with a proactive marketing orientation?
A. It involves delivering superior value.
B. It is about understanding and meeting customers’ expressed needs.
C. It represents the “make and sell” philosophy.
D. The marketer focuses on the customers’ latent or hidden needs.
2) Marketing __________ is the art and science of choosing target markets and getting, keeping, and growing customers through creating, delivering, and communicating superior customer value.
A. internally
B. management
C. segmentation
D. integration
3) Business buyers ______________.
A. are geographically as diverse as consumers
B. tend to be geographically concentrated with over half of them in seven states
C. are largely concentrated in the southwestern United States
D. use geographical dispersion to keep shipping costs low
4) Toyota, the maker of the Scion brand, is using what kind of brand strategy wi
MKT 571 Final Exam Answers
1) Which of the following is most closely associated with a proactive marketing orientation?
A. It involves delivering superior value.
B. It is about understanding and meeting customers’ expressed needs.
C. It represents the “make and sell” philosophy.
D. The marketer focuses on the customers’ latent or hidden needs.
2) Marketing __________ is the art and science of choosing target markets and getting, keeping, and growing customers through creating, delivering, and communicating superior customer value.
A. internally
B. management
C. segmentation
D. integration
3) Business buyers ______________.
A. are geographically as diverse as consumers
B. tend to be geographically concentrated with over half of them in seven states
C. are largely concentrated in the southwestern United States
D. use geographical dispersion to keep shipping costs low
4) Toyota, the maker of the Scion brand, is using what kind of brand strategy wi
MKT 571 Final Exam Answers
1) Which of the following is most closely associated with a proactive marketing orientation?
A. It involves delivering superior value.
B. It is about understanding and meeting customers’ expressed needs.
C. It represents the “make and sell” philosophy.
D. The marketer focuses on the customers’ latent or hidden needs.
2) Marketing __________ is the art and science of choosing target markets and getting, keeping, and growing customers through creating, delivering, and communicating superior customer value.
A. internally
B. management
C. segmentation
D. integration
3) Business buyers ______________.
A. are geographically as diverse as consumers
B. tend to be geographically concentrated with over half of them in seven states
C. are largely concentrated in the southwestern United States
D. use geographical dispersion to keep shipping costs low
4) Toyota, the maker of the Scion brand, is using what kind of brand strategy wi
MKT 571 Final Exam Answers 2015 versionbrewgabrielse
MKT 571 Final Exam Answers
1) Which of the following is most closely associated with a proactive marketing orientation?
A. It involves delivering superior value.
B. It is about understanding and meeting customers’ expressed needs.
C. It represents the “make and sell” philosophy.
D. The marketer focuses on the customers’ latent or hidden needs.
2) Marketing __________ is the art and science of choosing target markets and getting, keeping, and growing customers through creating, delivering, and communicating superior customer value.
A. internally
B. management
C. segmentation
D. integration
3) Business buyers ______________.
A. are geographically as diverse as consumers
B. tend to be geographically concentrated with over half of them in seven states
C. are largely concentrated in the southwestern United States
D. use geographical dispersion to keep shipping costs low
4) Toyota, the maker of the Scion brand, is using what kind of brand strategy wi
MKT 571 Final Exam Answers
1) Which of the following is most closely associated with a proactive marketing orientation?
A. It involves delivering superior value.
B. It is about understanding and meeting customers’ expressed needs.
C. It represents the “make and sell” philosophy.
D. The marketer focuses on the customers’ latent or hidden needs.
2) Marketing __________ is the art and science of choosing target markets and getting, keeping, and growing customers through creating, delivering, and communicating superior customer value.
A. internally
B. management
C. segmentation
D. integration
3) Business buyers ______________.
A. are geographically as diverse as consumers
B. tend to be geographically concentrated with over half of them in seven states
C. are largely concentrated in the southwestern United States
D. use geographical dispersion to keep shipping costs low
4) Toyota, the maker of the Scion brand, is using what kind of brand strategy wi
MKT 571 Final Exam Answers
1) Which of the following is most closely associated with a proactive marketing orientation?
A. It involves delivering superior value.
B. It is about understanding and meeting customers’ expressed needs.
C. It represents the “make and sell” philosophy.
D. The marketer focuses on the customers’ latent or hidden needs.
2) Marketing __________ is the art and science of choosing target markets and getting, keeping, and growing customers through creating, delivering, and communicating superior customer value.
A. internally
B. management
C. segmentation
D. integration
3) Business buyers ______________.
A. are geographically as diverse as consumers
B. tend to be geographically concentrated with over half of them in seven states
C. are largely concentrated in the southwestern United States
D. use geographical dispersion to keep shipping costs low
4) Toyota, the maker of the Scion brand, is using what kind of brand strategy wi
MKT 571 Final Exam Answers
1) Which of the following is most closely associated with a proactive marketing orientation?
A. It involves delivering superior value.
B. It is about understanding and meeting customers’ expressed needs.
C. It represents the “make and sell” philosophy.
D. The marketer focuses on the customers’ latent or hidden needs.
2) Marketing __________ is the art and science of choosing target markets and getting, keeping, and growing customers through creating, delivering, and communicating superior customer value.
A. internally
B. management
C. segmentation
D. integration
3) Business buyers ______________.
A. are geographically as diverse as consumers
B. tend to be geographically concentrated with over half of them in seven states
C. are largely concentrated in the southwestern United States
D. use geographical dispersion to keep shipping costs low
4) Toyota, the maker of the Scion brand, is using what kind of brand strategy wi
MKT 571 Final Exam Answers
1) Which of the following is most closely associated with a proactive marketing orientation?
A. It involves delivering superior value.
B. It is about understanding and meeting customers’ expressed needs.
C. It represents the “make and sell” philosophy.
D. The marketer focuses on the customers’ latent or hidden needs.
2) Marketing __________ is the art and science of choosing target markets and getting, keeping, and growing customers through creating, delivering, and communicating superior customer value.
A. internally
B. management
C. segmentation
D. integration
3) Business buyers ______________.
A. are geographically as diverse as consumers
B. tend to be geographically concentrated with over half of them in seven states
C. are largely concentrated in the southwestern United States
D. use geographical dispersion to keep shipping costs low
4) Toyota, the maker of the Scion brand, is using what kind of brand strategy wi
MKT 571 Final Exam Answers
1) Which of the following is most closely associated with a proactive marketing orientation?
A. It involves delivering superior value.
B. It is about understanding and meeting customers’ expressed needs.
C. It represents the “make and sell” philosophy.
D. The marketer focuses on the customers’ latent or hidden needs.
2) Marketing __________ is the art and science of choosing target markets and getting, keeping, and growing customers through creating, delivering, and communicating superior customer value.
A. internally
B. management
C. segmentation
D. integration
3) Business buyers ______________.
A. are geographically as diverse as consumers
B. tend to be geographically concentrated with over half of them in seven states
C. are largely concentrated in the southwestern United States
D. use geographical dispersion to keep shipping costs low
4) Toyota, the maker of the Scion brand, is using what kind of brand strategy wi
MKT 571 Final Exam Answers
1) Which of the following is most closely associated with a proactive marketing orientation?
A. It involves delivering superior value.
B. It is about understanding and meeting customers’ expressed needs.
C. It represents the “make and sell” philosophy.
D. The marketer focuses on the customers’ latent or hidden needs.
2) Marketing __________ is the art and science of choosing target markets and getting, keeping, and growing customers through creating, delivering, and communicating superior customer value.
A. internally
B. management
C. segmentation
D. integration
3) Business buyers ______________.
A. are geographically as diverse as consumers
B. tend to be geographically concentrated with over half of them in seven states
C. are largely concentrated in the southwestern United States
D. use geographical dispersion to keep shipping costs low
4) Toyota, the maker of the Scion brand, is using what kind of brand strategy wi
APPLYING ANALYTIC TECHNIQUES TO BUSINESS1APPLYING ANALYTIC T.docxRAHUL126667
APPLYING ANALYTIC TECHNIQUES TO BUSINESS
1
APPLYING ANALYTIC TECHNIQUES TO BUSINESS
2Applying Analytic Techniques to Business
3/16/2020Introduction
Ford Motor is a company that has its original situation in the United States of America. The company has its core business as producing motor vehicles; the company is the Fourth highest producer in the world. The company came to existence in the year 1903, with the present state being one of the companies with a production rate of higher standards compared to its competitors. The company has produced motor vehicles not only in the United States of America but the whole world consisting of diverse brands. Throughout the years, the firm has created different development techniques planned for supporting the general target of keeping up the upper hand in the market. The organization's development is bolstered by different escalated techniques that incorporate market improvement, item advancement, and market entrance. There likewise exist conventional methodologies that steer Ford's business seriousness. Even though there have been a few nonexclusive procedures, cost administration remains the hugest power behind the automaker's prosperity.
Ford’s Operations
The Ford Motor Company has an extensive list of their products and administrations which incorporate autos and substantial business vehicles just as car financing administrations. Their engines include minimal effort vehicles that are created to pull in a more extensive client extend, extravagance autos, trucks, transports, and Motorsport vehicles. Their blend of items and administrations guarantees that the firm can contend well in the vehicle business. Through advancement, the organization has likewise added to a superior situation by creating vehicles that sudden spike in demand for less fuel, hydrogen, and power along these lines empowering the association to acquire clients in recent years.
The firm effectively executes its commitments to its outer clients who buy their vehicles just as its inward clients who comprise of staff in different divisions and who depend on various offices to encourage the smooth progression of their day by day obligations. For the outside clients, the vehicles they buy must satisfy specific guidelines dependent on the details for which they are fabricated. For example, the extravagance vehicles ought to be in a situation to give solace and security dependent on the base market models, simplicity of route, and saving money on fuel utilization. While such principles are structure qualifiers, the firm should endeavor to think of more request champs that recognize their extravagance vehicles from those of contenders. To accomplish this, ford had created a technology that aimed at producing their products with diverse differentiation compared to their competitors.
Ford prior concocted advancements that set their items apart from others. For instance, it built up the EcoBoost suite of advances that decreased the s.
Apply the general overview of court structure in the United States (.docxRAHUL126667
Apply the general overview of court structure in the United States (Fig. 1.2) to your local community. (Critical Thinking Question 1)
Constitutional rights of the accused is, of course, a controversial topic. The crime control model, in particular, decries letting the obviously guilty go free on "technicalities," whereas the due process model emphasizes basic rights. What common ground do these two approaches share? Where do they disagree most?
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Apply the Paramedic Method to the following five selections.docxRAHUL126667
Apply the Paramedic Method to the following five selections
1) As a means of providing scientists with appropriate tertiary data, the conference is intended to serve as a communication medium for everyone involved in the manipulation and dissemination of research findings.
2) The decision by the managers was that the committee for road improvement would cease its activity for the duration of the term.
3) From the beginning, the writing of this research article was marked by reluctance.
4. . If we shadows have offended,
Think but this, and all is mended,
That you have but slumber'd here
While these visions did appear.
And this weak and idle theme,
No more yielding but a dream,
5.. Four score
and seven
years ago
our fathers brought forth, upon this continent, a new nation, conceived in liberty, and dedicated to the proposition that all men are created equal. Now we are engaged in a great civil war, testing whether that nation, or any nation so conceived, and so dedicated, can long endure.
.
Application of Standards of CareDiscuss the standard(s) of c.docxRAHUL126667
Application of Standards of Care
Discuss the standard(s) of care to which the parties will be held in this case scenario. How will the standards of care and your state’s Nurse Practice Act be applied in the courts if the case is sued?
Case Scenario
SK, age 61, went to the hospital with what she thought was a bad cold, and was admitted with a diagnosis of pneumonia. Following admission, she became increasingly feverish and short of breath, but her family’s calls for help went unanswered. In fact, her daughter was unable to find anyone when she went to the nurses’ station looking for help. The patient eventually stopped breathing, and someone finally responded to the family’s desperate and frantic calls for help. SK was successfully resuscitated, but sustained brain damage due to oxygen deprivation. She was left unable to walk, talk, or care for herself.
Because of nurse understaffing in the hospital, her assigned RN had not assessed her often enough and did not monitor her oxygen level. There were 41 other patients on this unit. Although the hospital’s own staffing standards called for five registered nurses and two licensed practical nurses to staff this unit, only three registered nurses were on duty. Records for the unit in question indicated that the hospital failed to meet its own staffing standards for 51 out of 59 days before this incident.
.
Application of the Nursing Process to Deliver Culturally Compe.docxRAHUL126667
Application of the Nursing Process to Deliver Culturally Competent Care.
Research the literature for an appropriate professional article that discusses the health care needs of your selected cultural group.
It should include 5-7 pages within the body of the paper with 3-5 references (at least two articles/book references).
Papers must follow
APA format
7th edition format, and include a title page, citations, and reference pages.
View the
APA Sample Template
APA Sample Template - Alternative Formats
.
Submit the paper in the drop box provided in Blackboard.
View
Formal Paper Rubric
for grading criteria.
Need help with Blackboard?
Review the
Submitting Assignments tutorial
.
Formal Paper Resources
Formal Paper Resources
Formal Paper Resources
Below are helpful resources to assist you with completing the Formal Paper.Click on each link to view.
Dreams from Endangered Culture
- With stunning photos and stories, National Geographic Explorer Wade Davis celebrates the extraordinary diversity of the world's indigenous cultures, which are disappearing from the planet at an alarming rate.
Photos of Endangered Cultures
- Photographer Phil Borges shows rarely seen images of people from the mountains of Dharamsala, India, and the jungles of the Ecuadorean Amazon. In documenting these endangered cultures, he intends to help preserve them.
The Danger of a Single Story
- Our lives, our cultures, are composed of many overlapping stories. Novelist Chimamanda Adichie tells the story of how she found her authentic cultural voice — and warns that if we hear only a single story about another person or country, we risk a critical misunderstanding.
Theories & Models
Cultural Competence Project
Giger and Davidhizar
Giger and Davidhizar - Alternative Formats
Madeleine M.
Leninger
- Transcultural Nursing Culture Care Theory
Resource Library
You can also revisit
U.S. Department of Health & Human Services
- Office of Minority Health
Log in and c lick on the
ToolKit - Resource Library
tab
The Resource Library has many useful descriptions and examples of models to use for your Formal Paper.
*NOTE:
Wikipedia is not a source to be used in any of the generated work; using it will result in a “zero” for the assignmen
.
Application Ware House-Application DesignAppointyAppoi.docxRAHUL126667
Application Ware House-Application Design
Appointy
Appointy allows users grow and manage their business in one and easy to use user interface.
The software helps users schedule online customers daily anywhere and at anytime,
Improve productivity and it enables business manage their staff in multiple locations.
Appointy helps organizations attract more customers through online marketing channels such as facebook and twitter.
Advantages of Saas
Accessibility SaaS can run on any OS regardless of its Mac OS, Blackberry Tablet Os,
Cost reduction and quick commissioning; due to the amount of money saved, there are no initial licensing costs.
Scalability; It is not necessary for an organization to purchase more service space or software licenses.
Updates; Saas providers update software and hardware and this has saved on time and workload for the consumer.
Saas is easily accessible and can run on any operating system regardless of its Mac OS. Besides, it is highly accessible and a user only requires an internet browser to begin their operations.
Saas providers update their software and hardware which saves on time and workload fro the consumer. The software is centrally on the server and new functions and update are implemented more frequently and efficiently.
Saas software is associated with cost reduction and quick comissioning,one of the major benefits o using Saas is the amount of money that culd be potentially saved.
3
Disadvantages of Saas
Data security risks; businesses are required to keep their information private as the provider is the one storing the company data.
Termination of service; Businesses can lose their data and files if the provider terminates their services for reasons such as lawsuits and bankruptcy.
Performance challenges; Software on local machines may run faster compared to Saas being hosted in a remote data centre.
Limited Applications; Saas relies on multiple software solutions.
Saas is associated with limited applications, a number of business that use SaaS grow daily and there are software applications that do not offer a hosted platform, the company will have to be hosted on site especially if it relies on multiple software sources.
Software in local machines are likely to run at a faster speed when compared to Saas that is hosted inn remote data centre.
Organizations are likely to face data security risks since data is stored by a provider.
4
Advantages of An in-house customized software
Users of the program will find the custom-made program more friendly.
The organization is provided with a greater control, which is crucial if the business ha some specific needs that an average commercial product can fulfill.
It also makes the interface more easy to use and provides easy accessibility to knowledgeable support.
The organization is likely obtain support from individual who have developed the software at hand.
customized software is more efficient,as it can cover every aspect of the business without the.
Application of the Belmont PrinciplesFirst, identify your .docxRAHUL126667
Application of the Belmont Principles
First, identify your research topic, including the key concepts you hope to investigate, any relationship you will look for between or among them—if anticipating a quantitative study—and who you anticipate as the target population.
RESEARCH TOPIC: Application of The Cognitive Psychology in Mental Illness or Trauma
Then, briefly identify how you would apply the three Belmont principles (beneficence, justice, and respect for persons) when you conduct your study.
Your post will be assessed based on the following:
· A thorough and high-quality post will apply one or more of the Belmont principles to all of the following elements of a research design:
o How one samples and recruits participants.
o How one collects data from those participants.
o How one manages, organizes, and conducts analyses of the data.
o How one reports the findings.
· An acceptable but lower quality post will apply at least one of the Belmont Principles to at least two of the design elements.
· A low-quality post will apply a Belmont principle to only one design element.
· An unacceptable post will not apply any Belmont principles to any design elements.
.
APPLE is only one of the multiple companies that have approved and d.docxRAHUL126667
APPLE is only one of the multiple companies that have approved and declared a stock split, the most recent one on a 4-for-1 basis last August 28, 2020. Analyze and explain:
(i) What is a stock split;
(ii) Why do you think that APPLE has approved this stock split decision;
(iii) How has that the stock split affected APPLE’s stocks’ value;
(iv) What is the APPLE’s current dividend payout ratio;
(v) How do you think that the APPLE’s dividend payout ratio may affect to the stocks’ value.
This exercise assesses the following learning outcomes:
(i) the evaluation of the dividend payout ratio,
(ii) the trade-off between paying dividends and retaining the profits within the company,
(iii) the purpose and procedure related to stock repurchases, and
(iv) the evaluation and advice on a firm going from private to a public company.
.
Appliance Warehouse Service Plan.The discussion focuses on the.docxRAHUL126667
Appliance Warehouse Service Plan.
The discussion focuses on the appliance Warehouse Service Plan that is made up of the testing plan, an implementation plan and the training plan for the sake of the bettering of services in a warehouse. The testing plan is meant to manage the systems through QA standards meeting the needs of the customers. The implementation plan elaborates and indicates whether one should use parallel, direct, phased, or pilot changeover strategies. The training plan, on the other hand, indicates what a training plan would include for affected employees, such as appointment setters, technicians, management, and the parts department.
Testing Plan
The main reason for the testing plan is to validate and verify the information from the main source or the end to end target warehouse. The two major testing plans for include program testing and acceptance testing (Lewis, 2017). The plan should verify the following, the business required documents, ETL design for the documents, sources to target on the mapping process and the data model for the source and the target schemas. The documents that are considered are meant for the ETL development process in the testing plan. The testing plan is meant further for the supervisors or the quality analysis team to confirm that the work is concerning the objective of the organization. The process of testing might also include the configuration management system and the data quality validation and verification process.
Implementation Plan
The plan for the implementation of the systems is the same as the process that is considered during the development process of the entire system to meet the goals of the organization. The steps to consider for the whole plan of the implementation include the analysis and the enhancement requests, the writing of very simplified and new programs, restructuring of the database, analysis of the program library and its cost, and the reengineering of the test program. The first phase parallels the analysis phase as the parallel strategy is considered for the entire process, which entails the analysis phase of the SDLC. The steps two to four process entails the combining and the construction activities that are done on a new system majorly on a small scale. The last step is meant to parallel the testing that is commonly done during the implementation process. The testing process ensures that the process is free of risk as a quality assurance process (Liang & Hui, 2016).
Training Plan
The training plan should be made up of a training matrix in which it will guide them to know who needs the training what they need from the training and why they want the training not forgetting when they need the training(Kwak,2016). The matrix will allow for the planning and the preparation for the training avoiding scrambling when the due date for the training comes around. The requirements are automatically updated when the employees get done with the first training before transferri.
Applicants must submit a 500 essay describing how current or future .docxRAHUL126667
Applicants must submit a 500 essay describing how current or future technologies may be used to enhance academic learning and/or stimulate student engagement in the online classroom. Essay should include a description of the technology, implementation and perceived benefits.
.
Apple Inc., Microsoft Corp., Berkshire Hathaway, and Facebook ha.docxRAHUL126667
Apple Inc., Microsoft Corp., Berkshire Hathaway, and Facebook have all been identified as companies that have accumulated substantial sums of cash. For this discussion:
Select one of these companies and review their latest Balance Sheet and Statement of Cash Flows.
Suggest at least two (2) advantages and two (2) disadvantages of companies accumulating cash hoards.
Provide a rationale for your suggestion.
.
Appcelerator Titanium was released in December 2008, and has been st.docxRAHUL126667
Appcelerator Titanium was released in December 2008, and has been steadily growing in functionality since its release. Starting with its Titanium Developer product, Appcelerator provides a single-point interface to run applications. Titanium Studio is a full-featured IDE which provides a single place to handle all steps of the development environment including a debugging solution. Titanium is not a magic bullet; however, it does include a solid framework for developing a single codebase to deploy to multiple platforms. In addition, it allows developers to use a language they are more familiar with to create apps in a domain outside of their knowledge.
What are some advantages to using Appcelerator Titanium?
Though Appcelerator is reasonably priced, why do some mobile app developers feel that the bugs don’t make it worth the effort?.
How is Appcelerator different from other mobile application developers?
- apa
- 2 pages
- zero plagiarism
.
APA Style300 words per topic2 peer reviewed resources per to.docxRAHUL126667
APA Style
300 words per topic
2 peer reviewed resources per topic
Topic 1: Communicating Research
What are some possible ways you can communicate your research findings?
Topic 2: Considering the Audience
What do you need to consider when communicating to different audiences?
.
Ape and Human Cognition What’s theDifferenceMichael To.docxRAHUL126667
Ape and Human Cognition: What’s the
Difference?
Michael Tomasello and Esther Herrmann
Max Planck Institute for Evolutionary Anthropology, Leipzig, Germany
Abstract
Humans share the vast majority of their cognitive skills with other great apes. In addition, however, humans have also evolved a
unique suite of cognitive skills and motivations—collectively referred to as shared intentionality—for living collaboratively,
learning socially, and exchanging information in cultural groups.
Keywords
apes, culture, cognition, evolution, cooperation
Surely one of the deepest and most important questions in all of
the psychological sciences is how human cognition is similar to
and different from that of other primates. The main datum is this:
Humans seemingly engage in all kinds of cognitive activities that
their nearest primate relatives do not, but at the same time there is
great variability among different cultural groups. All groups have
complex technologies but of very different types; all groups use
linguistic and other symbols but in quite different ways; all
groups have complex social institutions but very different ones.
What this suggests is that human cognition is in some way bound
up with human culture. Here we argue that this is indeed the case,
and we then try to explain this fact evolutionarily.
Similarities in Ape and Human Cognition
The five great ape species (orangutans, gorillas, chimpanzees,
bonobos, humans) share a common ancestor from about 15 mil-
lion years ago, with the last three sharing a common ancestor
from about 6 million years ago (see Fig. 1 for a picture of chim-
panzees). Since great apes are so closely related to one another
evolutionarily, it is natural that they share many perceptual,
behavioral, and cognitive skills.
Great ape cognitive worlds
Many different studies suggest that nonhuman great apes (here-
after great apes) understand the physical world in basically the
same way as humans. Like humans, apes live most basically in
a world of permanent objects (and categories and quantities of
objects) existing in a mentally represented space. Moreover,
they understand much about various kinds of events in the
world and how these events relate to one another causally (see
Tomasello & Call, 1997, for a review). Apes’ and other
primates’ cognitive skills for dealing with the physical world
almost certainly evolved in the context of foraging for food.
As compared with other mammals, primates may face special
challenges in locating their daily fare, since ripe fruits are pat-
chy resources that are irregularly distributed in space and time.
Other studies suggest that great apes understand their social
worlds in basically the same way as humans as well. Like
humans, apes live in a world of identifiable individuals with
whom they form various kinds of social relationships—for
example, in terms of dominance and ‘‘friendship’’—and they
recognize the third-party social relationships that.
Apply what you have learned about Health Promotion and Disease P.docxRAHUL126667
Apply what you have learned about Health Promotion and Disease Prevention, and demonstrate the ability to develop a holistic plan of care, incorporating Telehealth and defining assessment and intervention of specific population incorporating unique attributes of populations for health promotion, wellness preservation, and maintenance of function across the health-illness continuum.
Develop a case study and a plan of care, incorporating current mobile App technology:
Select a population. Define your population by gender, age, ethnicity, socioeconomic status, spiritual need, and healthcare need. Apply concepts learned in course to identify healthcare needs specific to the population and access to care (Utilize your textbook Chapters 1-25, and identified Websites). Also use at least two references within the five years.
Develop a case study for a patient in your chosen population.
Define a provider level of care that includes telehealth, alternative therapies, and mobile App technology discussed in this class. Describe how telehealth could impact the care delivery of this patient.
Hint: Concise, condensed information, with specifics and details about population and unique needs with a plan for meeting these needs should be considered. Incorporate the content you have learned in this course.
.
APA formatCite there peer-reviewed, scholarly references300 .docxRAHUL126667
APA format
Cite there peer-reviewed, scholarly references
300 - 350 words
Write a negative construct on the usefulness of decision making, leadership effectiveness, and employee morale challenges as they impact organizational change.
***Introduction and conclusion not needed***
.
APA formatCite 2 peer-reviewed reference175-265 word count.docxRAHUL126667
APA format
Cite 2 peer-reviewed reference
175-265 word count
Read
and
respond
to the following discussion posts. Be constructive and professional with your thoughts, feedback suggestions or question(s).
Respond to the following:
Crystal Irwin
12:13 PM
Hello Ms. Chimera & Class,
Everyone has different strengths and weaknesses when it comes to academics and the professional world. Thanks to my experience as a financial ops generalist, I have gained great communication skills. I am responsible for contacting vendors to address or fix any issues we may have with the service or product. I have also completed training on effective communication at my current job. This training was helpful being that I have to regularly speak with offenders family members as well. Another one of my strengths is that I am very reliable. My previous supervisor would always assign me extra duties when she had a deadline to meet because she knew that I would make sure it was done by the deadline. An academic weakness that I have is writing papers, I tend to procrastinate when it comes to having to write them. I have found that the writing center is very helpful. The university's library is helpful when having to do research. I have used the citation generator numerous times in the past to help with citations. If you have trouble with citations, this is a good resource or tool to use.
.
APA formatCite at least 1 referenceWrite a 175- to 265-w.docxRAHUL126667
APA format
Cite at least 1 reference
Write
a 175- to 265-word response to the following:
How does employee motivation impact organizational behavior? Provide details.
What do you believe has the biggest impact on employee motivation? Why?
.
Palestine last event orientationfvgnh .pptxRaedMohamed3
An EFL lesson about the current events in Palestine. It is intended to be for intermediate students who wish to increase their listening skills through a short lesson in power point.
This is a presentation by Dada Robert in a Your Skill Boost masterclass organised by the Excellence Foundation for South Sudan (EFSS) on Saturday, the 25th and Sunday, the 26th of May 2024.
He discussed the concept of quality improvement, emphasizing its applicability to various aspects of life, including personal, project, and program improvements. He defined quality as doing the right thing at the right time in the right way to achieve the best possible results and discussed the concept of the "gap" between what we know and what we do, and how this gap represents the areas we need to improve. He explained the scientific approach to quality improvement, which involves systematic performance analysis, testing and learning, and implementing change ideas. He also highlighted the importance of client focus and a team approach to quality improvement.
Model Attribute Check Company Auto PropertyCeline George
In Odoo, the multi-company feature allows you to manage multiple companies within a single Odoo database instance. Each company can have its own configurations while still sharing common resources such as products, customers, and suppliers.
How to Split Bills in the Odoo 17 POS ModuleCeline George
Bills have a main role in point of sale procedure. It will help to track sales, handling payments and giving receipts to customers. Bill splitting also has an important role in POS. For example, If some friends come together for dinner and if they want to divide the bill then it is possible by POS bill splitting. This slide will show how to split bills in odoo 17 POS.
How to Make a Field invisible in Odoo 17Celine George
It is possible to hide or invisible some fields in odoo. Commonly using “invisible” attribute in the field definition to invisible the fields. This slide will show how to make a field invisible in odoo 17.
Ethnobotany and Ethnopharmacology:
Ethnobotany in herbal drug evaluation,
Impact of Ethnobotany in traditional medicine,
New development in herbals,
Bio-prospecting tools for drug discovery,
Role of Ethnopharmacology in drug evaluation,
Reverse Pharmacology.
2024.06.01 Introducing a competency framework for languag learning materials ...Sandy Millin
http://sandymillin.wordpress.com/iateflwebinar2024
Published classroom materials form the basis of syllabuses, drive teacher professional development, and have a potentially huge influence on learners, teachers and education systems. All teachers also create their own materials, whether a few sentences on a blackboard, a highly-structured fully-realised online course, or anything in between. Despite this, the knowledge and skills needed to create effective language learning materials are rarely part of teacher training, and are mostly learnt by trial and error.
Knowledge and skills frameworks, generally called competency frameworks, for ELT teachers, trainers and managers have existed for a few years now. However, until I created one for my MA dissertation, there wasn’t one drawing together what we need to know and do to be able to effectively produce language learning materials.
This webinar will introduce you to my framework, highlighting the key competencies I identified from my research. It will also show how anybody involved in language teaching (any language, not just English!), teacher training, managing schools or developing language learning materials can benefit from using the framework.
We all have good and bad thoughts from time to time and situation to situation. We are bombarded daily with spiraling thoughts(both negative and positive) creating all-consuming feel , making us difficult to manage with associated suffering. Good thoughts are like our Mob Signal (Positive thought) amidst noise(negative thought) in the atmosphere. Negative thoughts like noise outweigh positive thoughts. These thoughts often create unwanted confusion, trouble, stress and frustration in our mind as well as chaos in our physical world. Negative thoughts are also known as “distorted thinking”.
The Roman Empire A Historical Colossus.pdfkaushalkr1407
The Roman Empire, a vast and enduring power, stands as one of history's most remarkable civilizations, leaving an indelible imprint on the world. It emerged from the Roman Republic, transitioning into an imperial powerhouse under the leadership of Augustus Caesar in 27 BCE. This transformation marked the beginning of an era defined by unprecedented territorial expansion, architectural marvels, and profound cultural influence.
The empire's roots lie in the city of Rome, founded, according to legend, by Romulus in 753 BCE. Over centuries, Rome evolved from a small settlement to a formidable republic, characterized by a complex political system with elected officials and checks on power. However, internal strife, class conflicts, and military ambitions paved the way for the end of the Republic. Julius Caesar’s dictatorship and subsequent assassination in 44 BCE created a power vacuum, leading to a civil war. Octavian, later Augustus, emerged victorious, heralding the Roman Empire’s birth.
Under Augustus, the empire experienced the Pax Romana, a 200-year period of relative peace and stability. Augustus reformed the military, established efficient administrative systems, and initiated grand construction projects. The empire's borders expanded, encompassing territories from Britain to Egypt and from Spain to the Euphrates. Roman legions, renowned for their discipline and engineering prowess, secured and maintained these vast territories, building roads, fortifications, and cities that facilitated control and integration.
The Roman Empire’s society was hierarchical, with a rigid class system. At the top were the patricians, wealthy elites who held significant political power. Below them were the plebeians, free citizens with limited political influence, and the vast numbers of slaves who formed the backbone of the economy. The family unit was central, governed by the paterfamilias, the male head who held absolute authority.
Culturally, the Romans were eclectic, absorbing and adapting elements from the civilizations they encountered, particularly the Greeks. Roman art, literature, and philosophy reflected this synthesis, creating a rich cultural tapestry. Latin, the Roman language, became the lingua franca of the Western world, influencing numerous modern languages.
Roman architecture and engineering achievements were monumental. They perfected the arch, vault, and dome, constructing enduring structures like the Colosseum, Pantheon, and aqueducts. These engineering marvels not only showcased Roman ingenuity but also served practical purposes, from public entertainment to water supply.
BUS 505DE MARKETING MANAGEMENT SPRING 2018 - FINAL EXAM .docx
1. BUS 505DE MARKETING MANAGEMENT
SPRING 2018 - FINAL EXAM
Instructor Douglas T. Hill
Instructions:
1. As a reply email list the answers 1-50 and your letter answers
only. NO ATTACHMENTS, NO
QUESTIONS, JUST NUMBERS AND LETTER ANSWERS
2. Send the email with your answers before 11:59pm of Sunday
May 13, 2018.
3. This is an open note, open book exam. You may not
collaborate with anyone. You must do this
alone. Sharing answers or collaborating with others in any way
will result in a grade of 0.
1. If E = 1, demand is said to be ________.
a. elastic
b. inelastic
c. unitary
d. invalid
2. 2. What does it mean for demand to be “unitary?”
a. prices go up or down but revenues remain about the same
b. prices remain the same but revenue goes up and down
c. prices and revenue change unpredictably
d. there is never a change in price or revenue
3. Which of the following is NOT true about the price-sensitive
segment?
a. They are deal-prone.
b. They will run to competitor if we raise prices.
c. If prices get too high, they may completely drop out of the
category.
d. They’ll buy our brand no matter what.
4. Which of the following is the formula for cost-plus pricing?
a. (unit cost) / (1-X%)
b. (unit cost) x (1-X%)
c. (unit cost) + (1-X%)
d. (unit cost) - (1-X%)
3. 5. If your fixed costs (including marketing, advertising, R&D,
depreciation, etc.) are high
relative to variable costs (which include labor or unit
components), the strategic objective is to:
a. maximize per unit margins
b. eliminate advertising
c. maximize sales volume
d. raise the price as much as possible
6. (Price – variable costs) is also called ________.
a. profit
b. contribution per unit to fixed costs
c. maximum sales volume
d. fixed price units per contribution
7. National Product Company is indecisive about what prices it
should charge for items in its
new product line. The company wants the most accurate data on
customers’ willingness-to-pay
for its products. By using ________, which can yield very
precise estimates of demand and price
sensitivities at numerous price points, National Product
4. Company can gather the data it needs to
set prices.
a. survey data
b. conjoint analysis
c. online data
d. scanner data
8. All of the following are indicators of scanner data EXCEPT:
a. which brands are bought
b. the quantities bought
c. product advertising
d. the paid price
9. A survey asks the following two questions:
Q1) $25.00 definitely would not buy 1 2 3 4 5 6 7 definitely
would buy
Q2) $35.00 definitely would not buy 1 2 3 4 5 6 7 definitely
would buy
There is a segment of people who are not really interested in the
product regardless of the price.
What are their answers most likely to be?
5. a. Q1=2 or 3, and Q2=1 or 2
b. Q1=6 or 7, and Q2=5 or 6
c. Q1=4 or 5, and Q2=3 or 4
d. Q1=1 or 2, and Q2= 2 or 3
10. What is the marketing manager’s favorite tool to study
pricing?
a. conjoint
b. surveys
c. scanner data
d. meta-analysis
11. Most consumers wouldn’t drive very far to buy a pack of
gum since it’s a lost-cost item that
is often bought on impulse. Therefore, this product needs to be
distributed ________.
a. intensively
b. selectively
c. paradoxically
d. partially
6. 12. Some products are complicated and expensive, and require
the help of a salesperson for a
customer to make a purchase decision. These product, therefore,
need to be distributed
________.
a. intensively
b. selectively
c. paradoxically
d. partially
13. What term refers to the extreme case of selectivity?
a. distribution channel
b. exclusive channel
c. monopolistic channel
d. intensively channel
14. In push marketing, the manufacturer targets _________
rather than ________.
a. consumers, channel members
b. channel members, consumers
7. c. men, women
d. women, men
15. Channel design is an integral part of all of the following
EXCEPT:
a. marketing
b. strategy
c. positioning
d. pricing
16. Consumers are said to pull goods through the channel,
whereas trading partners
___________ the goods from the manufacturer on down the
food chain.
a. hold
b. throw
c. push
d. select
17. ___________ strategies are incentives a manufacturer offers
to its distribution partners such
as dealers, wholesalers, retailers, and the like to sell products to
the end users.
a. Pull marketing
8. b. Marketing
c. Promotion marketing
d. Push marketing
18. A perspective by which the benefits a company brings to its
partners (beyond cost
reductions) are emphasized is referred to as _____________.
a. TVA
b. TCA
c. governance cost
d. government cost
19. In the basic model of dyadic communication there are three
parts. Which of the following is
NOT one of the parts?
a. source
b. receiver
c. message
d. transfer agent
9. 20. SnowBlowers, Inc. is targeting consumers in the northern
regions of the U.S., and focusing
on giving consumer practical and function reasons to buy its
snowblowers. What type of ad is
SnowBlowers, Inc. using?
a. comparative
b. noncomparative
c. cognitive
d. emotional
21. SnowBlowers, Inc. expresses the benefits of using its
snowblowers. What type of argument is
SnowBlowers, Inc. using?
a. two-sided argument
b. one-sided argument
c. four-sided argument
d. three-sided argument
22. In a(n) ________, an advertisement emphasizes the positive
benefits, but also acknowledges
either some product weakness or that a competitor dominates on
some attribute.
a. three-sided argument
10. b. one-sided argument
c. two-sided argument
d. four-sided argument
23. In a(n) ______, a brand is mentioned and its features,
attributes, and image portrayal are
conveyed in the message.
a. noncomparative ad
b. comparative ad
c. emotional ad
d. cognitive ad
24. In a(n) ______, the featured brand name is mentioned, as is
the brand name of a competitor.
a. cognitive ad
b. noncomparative ad
c. comparative ad
d. emotional ad
25. FunnyTime Products uses humor in its ads to communicate
with its fun-loving consumers.
11. What type of ads does FunnyTime Products create?
a. comparative
b. emotional
c. cognitive
d. noncomparative
26. Hite Enterprises avoids using negative emotions in its
advertisements. Hite Enterprises likely
does not use emotions such as ________ to sells its products.
a. happiness and excitement
b. sadness and loneliness
c. aches and pains
d. fear and embarrassment
27. Sears has an ad for Christmas trees in December. What type
of ad is this?
a. continuous
b. occasional
c. seasonal
d. annual
12. 28. In the past, according to media and market research, after
TV, which media did people
typically spend more time on per day?
a. Magazines
b. Books
c. Newspapers
d. Radio
29. Donna’s philosophy as she coordinates her firm’s marketing
efforts is to keep in mind the
company’s overarching strategy, and to ensure that all
marketing activities send a consistent
message, beginning with the communications but also including
the other marketing mix
elements. Based on this information, Donna is most likely a
proponent of
a. Integrated Marketing Communications
b. Intended Marketing Commitments
c. Media Reach
d. Media Response
30. Donovan Digital sells sophisticated high-tech products.
13. Donovan Digital can best explain its
products in which media?
a. radio
b. newspapers
c. TV
d. billboards
31. Which ad would be the least expensive?
a. 30-second TV ad
b. 1 page, 1 day in metropolitan newspaper
c. 1 minute radio ad
d. full page color ad in BusinessWeek
32. Bill’s Surf Shop needs to advertise. Which option provides
the largest frequency?
a. TV
b. billboards
c. direct mail
d. the Web
33. Which medium yields the largest reach numbers?
a. radio
14. b. billboards
c. the Web
d. TV
34. Ryan is a marketer for a computer gaming company. He
wants to advertise the game’s new
graphics but doesn’t want to pay the high price of showing it off
on TV. What medium should he
use?
a. radio
b. billboards
c. magazines
d. newspaper
35. The easiest and most common way to characterize ________
in a social network is to count
the number of connections each actor has with the others in the
network.
a. linearity
b. extraversion
c. intelligence
15. d. centrality
36. Distributions of links in most networks follows a(n)
_________ rule.
a. 80/20
b. 50/50
c. 90/10
d. 60/40
37. What term refers to a homogenous sample of like-minded
people within a network?
a. clique
b. workgroup
c. club
d. team
38. Two actors are said to be_______ if their links to others are
the same.
a. heterogeneous
b. structurally equivalent
c. equitable
d. socially significant
16. 39. Amazon.com uses structural equivalence to do which of the
following?
a. make product recommendations
b. keep credit card information secure
c. encourage users to write product reviews
d. deliver purchases
40. In a cluster analysis, the rows represent _________, and the
columns represent ________.
a. customers, SKUs
b. SKUs, customers
c. retailers, customers
d. customers, retailers
41. Recommendation agents are a boon as a systematic means of
_______.
a. saving money
b. reaching new customers
c. soliciting feedback
d. cross-selling
17. 42. Many CEOs do not understand the attraction of social media
because of how _______ they
are.
a. uneducated
b. old
c. wealthy
d. intelligent
43.. The most trusted source of expectations is:
a. word-of-mouth.
b. a consumer’s own experience.
c. friends.
d. family.
44. When a consumer does not have much personal experience
with a realtor (for example, a
first-time home buyer), he will form expectations from ______.
a. an extrapolation of past experiences with professional
service providers
b. newspaper articles
c. his last visit with his doctor
d. an extrapolation of past experiences with service industry
staff
18. 45. When we have a situation where we do not have much
experience with a brand, we seek
people ______.
a. who are brand ambassadors
b. who are smart
c. who we are related to
d. who we trust
46. Information originating from the marketing mix of a
company that contributes to a
consumer’s expectations may include _______.
a. positioning claims made in advertising
b. suggestions of quality based on the price of a product
c. trust-worthy data on product quality
d. positioning claims made in advertising and suggestions of
quality based on the price
of a product
47. What do customers evaluate when making a purchase?
a. core
b. service
19. c. core and service
d. core, service, and supplemental
48. If the core part of the purchase is________.
a. good it decreases satisfaction
b. good it increases satisfaction
c. bad it increases dissatisfaction
d. bad it does not affect satisfaction
49. _______ factors are actions that go above and beyond
customer expectations.
a. Motivating
b. Hygiene
c. Extra
d. Bonus
50. The VP of Customer Experience at an international hotel
chain is constantly looking for ways
to improve customer service, whether it be at check-in, room
service, concierge services, check-
out, etc. This is important because customers generally evaluate
companies and brands based on
