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From Spa to Wel lness 
Anna Bjurstam 
We lDe s t T u r k u S e p t emb e r 1 7 , 2 0 1 4
Enhancing wellness in a 
sustainable and profitable 
framework, while developing 
people to their maximum potential.
IT ALL 
STARTED 
WITH… 
Soneva Fushi, Maldives 1999 when 
our first Raison d’Etre spa opened. We 
drew the spa on a piece of paper, it was built 
and we created a sustainable spa with 
natural products and ”Low Tech – High 
Touch” concept. An instant success, and 
guests as well as press loved it.
ANOTHER FIVE 
MALDIVIAN 
SPAS… 
Hilton Rangali was in fact the 
first over water spa with a glass 
floor. Hilton, Komandoo and 
Soneva Fushi constituted the first 
three Raison d’Etre Spas in the 
Maldives. 
Our four star brand – Etoile 
was launched at, Meerufenfushi, 
Velavaru and Kuredu Island.
THEN CAME 
AMAN…
TAJ JIVA 
SPAS…
SPA BRANDS CREATED
ANOTHER 120 PROJECTS 
IN 70 DIFFERENT 
COUNTRIES 
Four Seasons Doha 
Atlantis the Palm Dubai 
Capella Auriga Spa Singapore 
Taj Jiva Wellington Mews Club Mumbai 
One&Only St. Geran Mauritius 
Orient Express Nazarenas Peru 
Cascades Spa Egypt 
LivNordic spa Stockholm 
The Seari India 
Kempinski the Spa Bangkok 
Amangani USA 
Four Seasons Bosphorous Turkey 
Anassa Cyprus 
AAAAnnnndddd mmmmaaaannnnyyyy mmmmoooorrrreeee…........
Six Senses Spa locations 
Six Senses Spa at Six Senses Properties 
Six Senses Yao Noi, Thailand 
Six Senses Samui, Thailand 
Six Senses Ninh Van Bay, Vietnam 
Six Senses Con Dao, Vietnam 
Six Senses Zighy Bay, Oman 
Six Senses Laamu, Maldives 
Six Senses Qing Cheng Mountain, China (Opening April 2014) 
Six Senses Megeve, France (Opening November 2014) 
Six Senses Bhutan (Opening 2015) 
Six Senses St. Lucia (Opening 2015) 
Six Senses Tunisia (Opening 2015) 
Six Senses Spa at Evason Properties 
Evason Ana Mandara - Nha Trang, Vietnam 
Evason Ma’in Hot Springs, Jordan
Our Partnered Six Senses Spas 
Soneva Fushi, Maldives 
Soneva Kiri, Thailand 
Hotel Arts Barcelona, Spain 
Penha Longa Hotel, Spa & Golf Resort, Portugal 
PuntaCana Resort & Club, Dominican Republic 
Porto Elounda Deluxe Resort, Greece 
Heritance Kandalama Hotel, Sri Lanka 
Aboard The Christina O 
Sharq Village & Spa, Doha , Qatar 
MGM Grand Macau, China 
Etihad Airways Premium Lounge, UAE 
InterContinental The Palace Port Ghalib Resort, 
Egypt 
Etihad Airways Premium Lounge London, UK 
Rue de Castiglione Paris, France 
Hotel Missoni, Kuwait 
Jaypee Greens Golf & Spa Resort, India 
The Alpina Gstaad, Switzerland 
Pacific Club Bangkok, Thailand 
Spas Under Development 
Al Bustan Palace Muscat , Oman (opening 
2013) 
Lodha Pune, India (Evason Spa) (opening 2013) 
Almaty, Kazakstan (opening 2013) 
Baglioni Hotel Marrakech, Morocco (opening 
2014) 
World One, India 
MGM Cotai, Maccau 
Six Senses Spa locations
WELLNESS 
14
Spa & Wellness 
15 
The WHO defines wellness… 
Wellness is an optimal state of health. It concerns a person’s individual health 
physically, mentally, emotionally and spiritually and also their role in society and 
fulfilling expectations in their family, community, place of worship, workplace and 
environment.
Spa & Wellness 
(Source – Stanford Research Institute) 
A $1.9 Trillion Global Market 
Wellness Paradigm 
Reactive 
Conventional, 
Medically-Oriented 
Approaches 
(to solve problems) 
Integrated, 
Wellness-Oriented 
Approaches 
(to improve quality of life) 
Proactive 
Spa 
Complementary & Alternative Medicine 
Healthy Eating / Nutrition & Weight Loss 
Preventive / Personalized Health 
Medical Tourism 
Workplace Wellness 
Fitness & Mind-Body 
Beauty & Anti-Aging 
$ 60.3 
$ 113.0 
$ 276.5 
$ 243.0 
$ 50.0 
Treatment Paradigm 
Wellness Tourism $ 106.0 
$ 30.7 
$ 390.1 
$ 679.1 
The Wellness Cluster 
16
The Wellness Lifestyle Industries have expanded by 
62% since 2010. 
Complementary & Alternative Medicine $187b 
Healthy Eating/Nutrition & Weight Loss $574b 
Wellness Tourism 
Thermal/Mineral Springs 
Spa Industry 
Preventive/Personalized Health $433b 
Fitness & Mind-Body $446b 
Beauty & Anti-Aging $1,026b 
Workplace Wellness $41b 
Wellness Lifestyle Real Estate $100b 
Wellness Lifestyle 
Products & Services 
$2,806 billion 
Note: Numbers may not add due to rounding.
Spa cluster 
revenues: +58% 
Number of spas: 
+47% 
$94 billion 
2013 
2007 
$60 billion 
105,591 spas 
2013 
2007 
71,672 spas
Growth is led by emerging markets. 
$1.7 
billion 
Europe 
$0.8 
1b8ill6io%n 
134% 
$4.7 
billion 
$18.8 
billion 
$29.8 
billion 
$18.3 
billion 
N. America 
Asia-Pacific 
Latin America- Africa 
Caribbean 
Mid.East-N.Africa 
35% 
86% 
62% 
65% 
% growth in spa industry revenues, 2007-2013.
Luxury Hotels WITH Spas Have Clear ADR Advantage 
No Spa Has Spa 
(Source – STR Global) 
300 
250 
200 
150 
$61 ADR 
Premium 
$55 ADR 
Premium 
Jan 2005 Jan 2006 Jan 2007 Jan 2008 Jan 2009 Jan 2010 
Spa & Wellness 
20
Spa & Wellness 
21 
Wellness… 
•?% of people believe they have the power to 
change their own level of wellness 
• 86% 
•The brands that consumers felt had contributed 
the most to wellness – Nike… and ? 
•Subway, General Mills, J&J, Nestle and Adidas 
Children… 
In the UK, US and South Africa, 
people believe that it is easier 
to achieve wellness without 
children whereas in China and 
Japan, it is easier to achieve 
wellness with children.
Spa & Wellness 
22 
Women… 
People are twice as 
likely to agree that it 
is easier for women 
to achieve wellness 
than men. 
Age… 
Globally, the optimal age 
to achieve wellness is 34 
(although in Turkey it is 
23 and in Japan it is 44).
THE RISE OF THE WHOLE BEAUTY 
Looking + Being beautiful
vs 
$5 $4 
5
http://www.megamonalisa.com/mona-chard/ 
Artist: Unknown 
http://commons.wikimedia.org/ 
Artist: Leonardo da Vinci
STRENGTH IN BEAUTY 
70% being beautiful = getting what they want in life 
70% thinks beauty = happiness
Spa & Wellness –Wellness Barriers 
27 
##11 
• External factors; economy and environment 
• Financial crisis, pollution, the world in general 
##22 
• Lack of time 
##33 
• Willpower 
• “My number one enemy to my wellness is myself” 
##44 
• Lost the control over their time 
• Stress levels consequently run at a constant high
Spa & Wellness –Wellness Heroes 
28 
##11 
• Balanced diet 
##22 
• Right amount of sleep 
##33 
• Regular exercise 
##44 
• Remaining happy and positive
Spa & Wellness 
29 
Other health 
care 
professionals 
PPeerriiooddiiccaallss MMee 
GGoovveerrnnmmeenntt DDooccttoorr 
Local 
Authorities 
PPhhaarrmmaacciisstt
Spa & Wellness 
30 
PPssyycchhoollooggiisstt 
BBeeaauuttiicciiaann 
Specialist 
professionals 
Friends & 
Family 
CCoommmmuunniittyy MMee 
BBrraannddss 
Online 
forums 
DDooccttoorr 
GGooooggllee 
Doctor… 
66% agree that doctors 
should focus more on 
prevention as opposed to 
curing illnesses.
Spa & Wellness 
31 
Technology… 
•40% Feel more in control of their 
health as a result of technology 
•71% Brazilians will embrace 
technology over their instincts when 
managing their future wellness 
•28% China and Japan also 
recognize the fact it makes health 
fun
Spa & Wellness 
•32% would like to remain the same age 
forever 
•26% would like to erase unpleasant 
memories 
•18% would insert a microchip to 
constantly measure their health 
•12% would eliminate their need for 
sleep. 
32 
Future… 
But… 
•54% of the world’s population believes 
that technology will ultimately make us 
more well 
•But 46% think it will make us sicker.
Spa & Wellness 
33 
Opportunity… 
•57% of people wish they had more support in leading a healthy life, especially in the 
emerging markets (88% in China and 73% in Brazil). 
•Young people want most help: 61% of 18-34s want support versus 44% of 55+. 
•Brands are perfectly poised to provide the help and advice that consumers need.
34
35
36 
?
WELLNESS WHERE SHOULD WE GO? 
37
The Global Wellness Tourism Economy 
October 2013
Why You Should Care about 
Wellness Tourism 
1. Huge Marketing Support 
2. More Business and Revenue 
for Spas 
3. More Jobs & Careers 
4. Will Lower Health Care Costs 
5. It is the Future!
Current Trend 
Ministry 
of Health 
Ministry 
of Tourism 
Medical Tourism 
Wellness 
Tourism 
Spa Mineral 
Springs 
Fitness 
Medical spas 
Beauty 
© 2011, SpaFinder, Inc.
Definition of Wellness Tourism: 
Travel associated with the pursuit of maintaining or 
enhancing one’s personal well-being 
Unwell Travel Wellness Travel 
Unhealthy & over-eating 
Travel stress 
Excessive Drinking 
Poor sleeping 
Disruption of fitness routine 
Healthy living 
Rejuvenation & relaxation 
Meaning & connection 
Authentic experiences 
Disease prevention & management 
Primary Purpose Wellness Traveler: 
Wellness is the sole purpose or motivating factor for their trip & 
destination choice. 
Secondary Purpose Wellness Traveler: 
Seek to maintain wellness while taking any type of trip.
Global Tourism Industry 
$3.2 trillion 
Cultural Tourism 
$800 billion-$1.1 trillion 
Culinary 
Tourism 
$350-550 billion 
Wellness 
Tourism 
$439 billion 
Eco/Sustainabl 
e Tourism 
$325-480 
billion 
Sports 
Tourism 
$250-375 
billion 
Adventure 
Tourism 
$115-150 
billion 
Medical 
Tourism 
$50-60 
billion 
Spiritual 
Tourism 
$37-47 
billion 
Volun- 
Tourism 
$10-20 
billion 
Agri- 
Tourism 
$60-160 
billion
Domestic 
Tourism 
($2.1 tril) 
67% 
Internatl. 
Inbound 
Tourism 
($1.0 tril) 
33% 
Domestic 
Wellness 
Tourism 
($299 bil) 
68% 
Internatl. 
Inbound 
Wellness 
Tourism 
($139 bil) 
Key Data Points 
Global Tourism 32% 
$3.2 trillion 
Global Wellness Tourism 
$438.6 billion 
Domestic wellness tourism - 
2/3 of wellness tourism market 
Secondary purpose wellness 
travelers - 85% of trips/exp.
$2 250 
$2 000 
$1 750 
$1 500 
$1 250 
$1 000 
$750 
$500 
$250 
$0 
Wellness Traveler = High Yield 
Average 
Tourist 
6% of all global trips (500m+) 
14% of all expenditures 
Primary 
Wellness 
Tourist 
Secondary 
Wellness 
Tourist 
Domestic Average 
Tourist 
Primary 
Wellness 
Tourist 
Secondary 
Wellness 
Tourist 
International Domestic
Where Is Wellness Tourism Taking Place? 
Asia-Pacific 
$69.4b expenditures 
120m 
Trips 
5m 
Trips 
Middle East-N. Africa 
$5.3b expenditures 
32m 
Trips 
2m 
Trips 
North America 
$181.0b expenditures 
163m 
Trips 
Europe 
$158.4b expenditures 
203m 
Trips 
Sub-Saharan Africa 
$2.0b expenditures 
Legend 
Wellness Tourism Arrivals/Trips 
Smallest # of Trips 
Largest # of Trips 
Latin America 
$22.4b expenditures
Where Will Wellness Tourism Grow Through 2017 
United States 
Canada 
Legend 
Number of Wellness 
Trips Added, 2012-2017 
Less than 0.7 million 
0.7 - 1.0 million 
1.0 - 3.5 million 
3.5 - 5.5 million 
5.5 - 8.5 million 
8.5 - 46.1 million 
Germany 
Russia 
France 
Latin America 
Mexico 
Chile 
Brazil 
UAE 
S. Africa 
North America 
Argentina 
Uruguay 
Europe 
Switzerland 
Turkey 
Austria 
Middle East & Africa 
Israel 
Morocco 
Poland 
Spain 
Hungary 
Czech Rep. 
Asia 
Philippines 
Vietnam 
Hong Kong 
Singapore 
Malaysia 
Taiwan 
N. Zealand 
Japan 
Thailand 
Australia 
India 
China 
S. Korea 
$438.6 
billion 
$678.5 
billion
Experts Identify 5 Best 
Ways Forward 
Focus on a unique, indigenous offering 
Don’t confuse wellness and medical tourism 
Don’t forget the domestic wellness tourist 
Package wellness tourism and emphasize the 
“feel good” factor 
“Eco” message is key to wellness tourists
AN EXAMPLE… 
48
THE FUTURE 
57
Seven turbulent years… 
National Balance 
of Payment 
Crises 
Anti- 
Corruption 
Campaigns 
Global Financial 
Collapse 
Earthquakes & 
Tsunami 
Storms & 
Floods 
WWaarrss 
Regime 
Changes 
2007 
2008 
2009 
2010 
2011 
2012 
2013 
2014
59
Current 
Challenges 
Future 
Drivers 
Workforce 
Competition 
Costs 
Price 
Pressures 
Customer 
Expectations 
Results 
Authenticity 
Local 
Anti-Aging 
CAM 
Coaching 
Prevention 
Mental 
Wellness 
Workplace Wellness 
Discounting 
Opportunities 
EEvviiddeennccee 
TTeecchhnnoollooggyy 
RReeccrruuiittmmeenntt 
EEdduuccaattiioonn 
SSttaannddaarrddss
63 
Wellness 
TTrruusstteedd wweellllnneessss 
brand 
GGeett oonn wweellllnneessss 
bandwagon 
Great brand 
GGeett oonn wweellllnneessss 
tourism 
bandwagon
THANK YOU 
64
The future of the spa market – from spas to wellness? Anna Bjurstam

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The future of the spa market – from spas to wellness? Anna Bjurstam

  • 1. From Spa to Wel lness Anna Bjurstam We lDe s t T u r k u S e p t emb e r 1 7 , 2 0 1 4
  • 2.
  • 3. Enhancing wellness in a sustainable and profitable framework, while developing people to their maximum potential.
  • 4. IT ALL STARTED WITH… Soneva Fushi, Maldives 1999 when our first Raison d’Etre spa opened. We drew the spa on a piece of paper, it was built and we created a sustainable spa with natural products and ”Low Tech – High Touch” concept. An instant success, and guests as well as press loved it.
  • 5. ANOTHER FIVE MALDIVIAN SPAS… Hilton Rangali was in fact the first over water spa with a glass floor. Hilton, Komandoo and Soneva Fushi constituted the first three Raison d’Etre Spas in the Maldives. Our four star brand – Etoile was launched at, Meerufenfushi, Velavaru and Kuredu Island.
  • 9. ANOTHER 120 PROJECTS IN 70 DIFFERENT COUNTRIES Four Seasons Doha Atlantis the Palm Dubai Capella Auriga Spa Singapore Taj Jiva Wellington Mews Club Mumbai One&Only St. Geran Mauritius Orient Express Nazarenas Peru Cascades Spa Egypt LivNordic spa Stockholm The Seari India Kempinski the Spa Bangkok Amangani USA Four Seasons Bosphorous Turkey Anassa Cyprus AAAAnnnndddd mmmmaaaannnnyyyy mmmmoooorrrreeee…........
  • 10. Six Senses Spa locations Six Senses Spa at Six Senses Properties Six Senses Yao Noi, Thailand Six Senses Samui, Thailand Six Senses Ninh Van Bay, Vietnam Six Senses Con Dao, Vietnam Six Senses Zighy Bay, Oman Six Senses Laamu, Maldives Six Senses Qing Cheng Mountain, China (Opening April 2014) Six Senses Megeve, France (Opening November 2014) Six Senses Bhutan (Opening 2015) Six Senses St. Lucia (Opening 2015) Six Senses Tunisia (Opening 2015) Six Senses Spa at Evason Properties Evason Ana Mandara - Nha Trang, Vietnam Evason Ma’in Hot Springs, Jordan
  • 11.
  • 12. Our Partnered Six Senses Spas Soneva Fushi, Maldives Soneva Kiri, Thailand Hotel Arts Barcelona, Spain Penha Longa Hotel, Spa & Golf Resort, Portugal PuntaCana Resort & Club, Dominican Republic Porto Elounda Deluxe Resort, Greece Heritance Kandalama Hotel, Sri Lanka Aboard The Christina O Sharq Village & Spa, Doha , Qatar MGM Grand Macau, China Etihad Airways Premium Lounge, UAE InterContinental The Palace Port Ghalib Resort, Egypt Etihad Airways Premium Lounge London, UK Rue de Castiglione Paris, France Hotel Missoni, Kuwait Jaypee Greens Golf & Spa Resort, India The Alpina Gstaad, Switzerland Pacific Club Bangkok, Thailand Spas Under Development Al Bustan Palace Muscat , Oman (opening 2013) Lodha Pune, India (Evason Spa) (opening 2013) Almaty, Kazakstan (opening 2013) Baglioni Hotel Marrakech, Morocco (opening 2014) World One, India MGM Cotai, Maccau Six Senses Spa locations
  • 13.
  • 15. Spa & Wellness 15 The WHO defines wellness… Wellness is an optimal state of health. It concerns a person’s individual health physically, mentally, emotionally and spiritually and also their role in society and fulfilling expectations in their family, community, place of worship, workplace and environment.
  • 16. Spa & Wellness (Source – Stanford Research Institute) A $1.9 Trillion Global Market Wellness Paradigm Reactive Conventional, Medically-Oriented Approaches (to solve problems) Integrated, Wellness-Oriented Approaches (to improve quality of life) Proactive Spa Complementary & Alternative Medicine Healthy Eating / Nutrition & Weight Loss Preventive / Personalized Health Medical Tourism Workplace Wellness Fitness & Mind-Body Beauty & Anti-Aging $ 60.3 $ 113.0 $ 276.5 $ 243.0 $ 50.0 Treatment Paradigm Wellness Tourism $ 106.0 $ 30.7 $ 390.1 $ 679.1 The Wellness Cluster 16
  • 17. The Wellness Lifestyle Industries have expanded by 62% since 2010. Complementary & Alternative Medicine $187b Healthy Eating/Nutrition & Weight Loss $574b Wellness Tourism Thermal/Mineral Springs Spa Industry Preventive/Personalized Health $433b Fitness & Mind-Body $446b Beauty & Anti-Aging $1,026b Workplace Wellness $41b Wellness Lifestyle Real Estate $100b Wellness Lifestyle Products & Services $2,806 billion Note: Numbers may not add due to rounding.
  • 18. Spa cluster revenues: +58% Number of spas: +47% $94 billion 2013 2007 $60 billion 105,591 spas 2013 2007 71,672 spas
  • 19. Growth is led by emerging markets. $1.7 billion Europe $0.8 1b8ill6io%n 134% $4.7 billion $18.8 billion $29.8 billion $18.3 billion N. America Asia-Pacific Latin America- Africa Caribbean Mid.East-N.Africa 35% 86% 62% 65% % growth in spa industry revenues, 2007-2013.
  • 20. Luxury Hotels WITH Spas Have Clear ADR Advantage No Spa Has Spa (Source – STR Global) 300 250 200 150 $61 ADR Premium $55 ADR Premium Jan 2005 Jan 2006 Jan 2007 Jan 2008 Jan 2009 Jan 2010 Spa & Wellness 20
  • 21. Spa & Wellness 21 Wellness… •?% of people believe they have the power to change their own level of wellness • 86% •The brands that consumers felt had contributed the most to wellness – Nike… and ? •Subway, General Mills, J&J, Nestle and Adidas Children… In the UK, US and South Africa, people believe that it is easier to achieve wellness without children whereas in China and Japan, it is easier to achieve wellness with children.
  • 22. Spa & Wellness 22 Women… People are twice as likely to agree that it is easier for women to achieve wellness than men. Age… Globally, the optimal age to achieve wellness is 34 (although in Turkey it is 23 and in Japan it is 44).
  • 23. THE RISE OF THE WHOLE BEAUTY Looking + Being beautiful
  • 24. vs $5 $4 5
  • 25. http://www.megamonalisa.com/mona-chard/ Artist: Unknown http://commons.wikimedia.org/ Artist: Leonardo da Vinci
  • 26. STRENGTH IN BEAUTY 70% being beautiful = getting what they want in life 70% thinks beauty = happiness
  • 27. Spa & Wellness –Wellness Barriers 27 ##11 • External factors; economy and environment • Financial crisis, pollution, the world in general ##22 • Lack of time ##33 • Willpower • “My number one enemy to my wellness is myself” ##44 • Lost the control over their time • Stress levels consequently run at a constant high
  • 28. Spa & Wellness –Wellness Heroes 28 ##11 • Balanced diet ##22 • Right amount of sleep ##33 • Regular exercise ##44 • Remaining happy and positive
  • 29. Spa & Wellness 29 Other health care professionals PPeerriiooddiiccaallss MMee GGoovveerrnnmmeenntt DDooccttoorr Local Authorities PPhhaarrmmaacciisstt
  • 30. Spa & Wellness 30 PPssyycchhoollooggiisstt BBeeaauuttiicciiaann Specialist professionals Friends & Family CCoommmmuunniittyy MMee BBrraannddss Online forums DDooccttoorr GGooooggllee Doctor… 66% agree that doctors should focus more on prevention as opposed to curing illnesses.
  • 31. Spa & Wellness 31 Technology… •40% Feel more in control of their health as a result of technology •71% Brazilians will embrace technology over their instincts when managing their future wellness •28% China and Japan also recognize the fact it makes health fun
  • 32. Spa & Wellness •32% would like to remain the same age forever •26% would like to erase unpleasant memories •18% would insert a microchip to constantly measure their health •12% would eliminate their need for sleep. 32 Future… But… •54% of the world’s population believes that technology will ultimately make us more well •But 46% think it will make us sicker.
  • 33. Spa & Wellness 33 Opportunity… •57% of people wish they had more support in leading a healthy life, especially in the emerging markets (88% in China and 73% in Brazil). •Young people want most help: 61% of 18-34s want support versus 44% of 55+. •Brands are perfectly poised to provide the help and advice that consumers need.
  • 34. 34
  • 35. 35
  • 36. 36 ?
  • 38. The Global Wellness Tourism Economy October 2013
  • 39. Why You Should Care about Wellness Tourism 1. Huge Marketing Support 2. More Business and Revenue for Spas 3. More Jobs & Careers 4. Will Lower Health Care Costs 5. It is the Future!
  • 40. Current Trend Ministry of Health Ministry of Tourism Medical Tourism Wellness Tourism Spa Mineral Springs Fitness Medical spas Beauty © 2011, SpaFinder, Inc.
  • 41. Definition of Wellness Tourism: Travel associated with the pursuit of maintaining or enhancing one’s personal well-being Unwell Travel Wellness Travel Unhealthy & over-eating Travel stress Excessive Drinking Poor sleeping Disruption of fitness routine Healthy living Rejuvenation & relaxation Meaning & connection Authentic experiences Disease prevention & management Primary Purpose Wellness Traveler: Wellness is the sole purpose or motivating factor for their trip & destination choice. Secondary Purpose Wellness Traveler: Seek to maintain wellness while taking any type of trip.
  • 42. Global Tourism Industry $3.2 trillion Cultural Tourism $800 billion-$1.1 trillion Culinary Tourism $350-550 billion Wellness Tourism $439 billion Eco/Sustainabl e Tourism $325-480 billion Sports Tourism $250-375 billion Adventure Tourism $115-150 billion Medical Tourism $50-60 billion Spiritual Tourism $37-47 billion Volun- Tourism $10-20 billion Agri- Tourism $60-160 billion
  • 43. Domestic Tourism ($2.1 tril) 67% Internatl. Inbound Tourism ($1.0 tril) 33% Domestic Wellness Tourism ($299 bil) 68% Internatl. Inbound Wellness Tourism ($139 bil) Key Data Points Global Tourism 32% $3.2 trillion Global Wellness Tourism $438.6 billion Domestic wellness tourism - 2/3 of wellness tourism market Secondary purpose wellness travelers - 85% of trips/exp.
  • 44. $2 250 $2 000 $1 750 $1 500 $1 250 $1 000 $750 $500 $250 $0 Wellness Traveler = High Yield Average Tourist 6% of all global trips (500m+) 14% of all expenditures Primary Wellness Tourist Secondary Wellness Tourist Domestic Average Tourist Primary Wellness Tourist Secondary Wellness Tourist International Domestic
  • 45. Where Is Wellness Tourism Taking Place? Asia-Pacific $69.4b expenditures 120m Trips 5m Trips Middle East-N. Africa $5.3b expenditures 32m Trips 2m Trips North America $181.0b expenditures 163m Trips Europe $158.4b expenditures 203m Trips Sub-Saharan Africa $2.0b expenditures Legend Wellness Tourism Arrivals/Trips Smallest # of Trips Largest # of Trips Latin America $22.4b expenditures
  • 46. Where Will Wellness Tourism Grow Through 2017 United States Canada Legend Number of Wellness Trips Added, 2012-2017 Less than 0.7 million 0.7 - 1.0 million 1.0 - 3.5 million 3.5 - 5.5 million 5.5 - 8.5 million 8.5 - 46.1 million Germany Russia France Latin America Mexico Chile Brazil UAE S. Africa North America Argentina Uruguay Europe Switzerland Turkey Austria Middle East & Africa Israel Morocco Poland Spain Hungary Czech Rep. Asia Philippines Vietnam Hong Kong Singapore Malaysia Taiwan N. Zealand Japan Thailand Australia India China S. Korea $438.6 billion $678.5 billion
  • 47. Experts Identify 5 Best Ways Forward Focus on a unique, indigenous offering Don’t confuse wellness and medical tourism Don’t forget the domestic wellness tourist Package wellness tourism and emphasize the “feel good” factor “Eco” message is key to wellness tourists
  • 49.
  • 50.
  • 51.
  • 52.
  • 53.
  • 54.
  • 55.
  • 56.
  • 58. Seven turbulent years… National Balance of Payment Crises Anti- Corruption Campaigns Global Financial Collapse Earthquakes & Tsunami Storms & Floods WWaarrss Regime Changes 2007 2008 2009 2010 2011 2012 2013 2014
  • 59. 59
  • 60.
  • 61.
  • 62. Current Challenges Future Drivers Workforce Competition Costs Price Pressures Customer Expectations Results Authenticity Local Anti-Aging CAM Coaching Prevention Mental Wellness Workplace Wellness Discounting Opportunities EEvviiddeennccee TTeecchhnnoollooggyy RReeccrruuiittmmeenntt EEdduuccaattiioonn SSttaannddaarrddss
  • 63. 63 Wellness TTrruusstteedd wweellllnneessss brand GGeett oonn wweellllnneessss bandwagon Great brand GGeett oonn wweellllnneessss tourism bandwagon