Starbucks brand persona
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Laura is a stay at home mom of 3 children between the ages of 28-40 who lives in the suburbs. She spends her days keeping her house tidy and driving her kids to various activities. Laura's main goal is caring for her family above her own needs, though this leaves her feeling stretched thin at times. Starbucks can help Laura by providing coffee to give her energy on busy days and serving as a place for her to briefly get away for herself, as indicated by her quote about sometimes needing to treat herself to just a cup of coffee.
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Buyer persona- Starbucks
Carrie is an 18-24 year old female college student at the University of Florida. She is constantly busy with her honors coursework, leadership roles in three clubs, and social activities. She struggles with getting her homework done, feeling tired in the mornings, and crashing in the early afternoons. Starbucks helps her by providing caffeinated drinks in a nice study environment where she can also meet with her clubs.
Starbucks Buyer Persona 2015
Barb is a 28-35 year old sales representative who works nationwide, keeping her very busy. She has a master's degree and makes $47,000-$75,000 annually. Barb is friendly, talkative, and persistent, and relies on structure and reliability in her busy schedule as she meets customer expectations and monitors competition regularly while keeping management informed. This document suggests how a coffee shop can help Barb by offering reliable hours and products, a calm work environment, and places for her to unwind after busy workdays.
Starbucks persona profile
Taylor is a college student who enjoys cheerleading and playing guitar. She wants to maintain a high GPA while having a social life. Starbucks can help by providing a relaxing study space with energizing drinks and promoting seasonal drinks. Heather is a stay-at-home soccer mom with three kids who loves spending time with her family. She wants to raise her kids and send them to college while making her husband happy. Starbucks can help by committing to sustainability and offering snacks and brewing systems for home. Sandra is a corporate worker who uses social media heavily for her PR job. She wants happy clients while keeping meetings engaging. Starbucks can help with a mobile app to avoid lines and serve snacks and coffee at meetings.
Starbucks Persona Profile
An outline of a typical Starbucks customer, complete with consumer needs, optimizations, shortcomings, objections, and examples of social media messages you can use to reach out to them. You can use this outline for any brand or company you want to promote!
Starbucks Audience Persona
Professional Peter is a 22-26 year old male investment banker who recently graduated and started his career in New York City. He spends a lot of time at work trying to climb the corporate ladder. As a new resident to the city, he does not have many friends. Starbucks helps him by providing an environment to meet new people and bring coffee to his coworkers to start conversations and friendships at the office. He believes Starbucks is a great place to make new acquaintances and potentially start dates. However, some may object that Starbucks is too expensive or prefer other coffee chains.
Starbucks persona
This document profiles a potential Starbucks customer persona named "Silly-About-Starbucks-Stacie". Stacie is a 18-25 year old marketing intern and student who enjoys exercising and road trips. She is easily overwhelmed by workloads but is a hard worker. Starbucks could help Stacie by offering caffeinated drinks to aid her energy and calming teas to relax her nerves. Their facilities provide a welcoming environment for her to get work done.
Starbucks Buyer Persona
Cara is a 25-35 year old social media manager making $60,000 a year. She is outgoing and social. Her goals are to manage her company's social media accounts, identify new social media trends, and maintain a social life. She is busy and often hits a wall around 2pm, needing a coffee pick-me-up to get through the day. Starbucks can provide her affordable high-quality coffee on-the-go and rewards for her frequent purchases through social media deals.
Starbucks persona
Cami is a college student who needs strong coffee to stay up late studying for exams. She goes to the library for 6 hours a day, 4 days a week and is involved in various extracurricular activities. She lives off her parents' income and likes having a variety of drink and food options available from Starbucks near her university campus. Starbucks helps Cami by providing a wide selection of coffees, teas, and snacks, as well as larger drink sizes, to keep her energized through late nights.
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Buyer persona- Starbucks
Carrie is an 18-24 year old female college student at the University of Florida. She is constantly busy with her honors coursework, leadership roles in three clubs, and social activities. She struggles with getting her homework done, feeling tired in the mornings, and crashing in the early afternoons. Starbucks helps her by providing caffeinated drinks in a nice study environment where she can also meet with her clubs.
Starbucks Buyer Persona 2015
Barb is a 28-35 year old sales representative who works nationwide, keeping her very busy. She has a master's degree and makes $47,000-$75,000 annually. Barb is friendly, talkative, and persistent, and relies on structure and reliability in her busy schedule as she meets customer expectations and monitors competition regularly while keeping management informed. This document suggests how a coffee shop can help Barb by offering reliable hours and products, a calm work environment, and places for her to unwind after busy workdays.
Starbucks persona profile
Taylor is a college student who enjoys cheerleading and playing guitar. She wants to maintain a high GPA while having a social life. Starbucks can help by providing a relaxing study space with energizing drinks and promoting seasonal drinks. Heather is a stay-at-home soccer mom with three kids who loves spending time with her family. She wants to raise her kids and send them to college while making her husband happy. Starbucks can help by committing to sustainability and offering snacks and brewing systems for home. Sandra is a corporate worker who uses social media heavily for her PR job. She wants happy clients while keeping meetings engaging. Starbucks can help with a mobile app to avoid lines and serve snacks and coffee at meetings.
Starbucks Persona Profile
An outline of a typical Starbucks customer, complete with consumer needs, optimizations, shortcomings, objections, and examples of social media messages you can use to reach out to them. You can use this outline for any brand or company you want to promote!
Starbucks Audience Persona
Professional Peter is a 22-26 year old male investment banker who recently graduated and started his career in New York City. He spends a lot of time at work trying to climb the corporate ladder. As a new resident to the city, he does not have many friends. Starbucks helps him by providing an environment to meet new people and bring coffee to his coworkers to start conversations and friendships at the office. He believes Starbucks is a great place to make new acquaintances and potentially start dates. However, some may object that Starbucks is too expensive or prefer other coffee chains.
Starbucks persona
This document profiles a potential Starbucks customer persona named "Silly-About-Starbucks-Stacie". Stacie is a 18-25 year old marketing intern and student who enjoys exercising and road trips. She is easily overwhelmed by workloads but is a hard worker. Starbucks could help Stacie by offering caffeinated drinks to aid her energy and calming teas to relax her nerves. Their facilities provide a welcoming environment for her to get work done.
Starbucks Buyer Persona
Cara is a 25-35 year old social media manager making $60,000 a year. She is outgoing and social. Her goals are to manage her company's social media accounts, identify new social media trends, and maintain a social life. She is busy and often hits a wall around 2pm, needing a coffee pick-me-up to get through the day. Starbucks can provide her affordable high-quality coffee on-the-go and rewards for her frequent purchases through social media deals.
Starbucks persona
Cami is a college student who needs strong coffee to stay up late studying for exams. She goes to the library for 6 hours a day, 4 days a week and is involved in various extracurricular activities. She lives off her parents' income and likes having a variety of drink and food options available from Starbucks near her university campus. Starbucks helps Cami by providing a wide selection of coffees, teas, and snacks, as well as larger drink sizes, to keep her energized through late nights.
Starbucks Persona Profile
This document provides a buyer persona overview for a female University of Florida student majoring in chemical engineering. She is 18-25 years old, earns $30,000 annually, lives in an urban studio apartment, and works as a bartender downtown. Her goals are to do well in her classes and senior project while maintaining a strict schedule and budget. Starbucks helps by offering customizable high-quality coffee and food, free Wi-Fi, and a rewards program.
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The document provides a buyer persona overview for Dunkin' Darby, an 18-23 year old female University of Florida student. She likes coffee but finds Starbucks too expensive. She prefers Dunkin Donuts for its low prices and convenience on or near campus. To attract Darby, the summary recommends promoting a Starbucks happy hour to compete with Dunkin's, focusing on Starbucks' coffee quality and strength, and running an Instagram competition during happy hour at the campus Starbucks locations.
Starbucks buyer persona
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This document provides an overview of a Starbucks buyer persona named Need-A-Refill Rachel. It describes her as a college senior who is the president of a business organization and involved in empowering female entrepreneurs. She is goal-oriented, on-the-run, and relies on coffee to keep her powered throughout her busy day tackling tasks and meetings efficiently. The document also outlines how Starbucks helps her by providing reliably delicious coffee drinks and snacks to fuel professionals on the go and notes that she is an important demographic for the company as it aims to satisfy all types of consumers.
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This document profiles Gretchen, a 23-30 year old female graduate student pursuing a Masters in Brand Management. She balances her social life with school and internships while relying on her parents, grants, and loans for income. Gretchen uses social media frequently and likes to spend time with friends. She seeks a place like Starbucks that offers food, drinks, WiFi and a space to both study alone or in groups and grab a quick coffee in the mornings to help her manage her busy schedule and stay awake to study while maintaining her GPA.
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Starbucks buyer persona
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Steve Moskowitz - Nespresso Marketing B2B Marketing Camapaign
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Assignment 2 Task 1: Digital Marketing Course
How Consumers Use Technology And Its Impact On Their Lives
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