SlideShare a Scribd company logo
Social-to-shop campaign

February 2012
BRIEF
Develop a concept using a combination of Social Media
and Mobile that enables:

• the recruitment of fans on the Facebook page of the
shopping mall

• the generation of in-shop trafic
• the collection of client profile information - to be
integrated into the brand global CRM program

• educate sales rep and shopping mall directors about
the power of Facebook and online communities
Concept: election of the shop of the year

                            • In-shop vote on mobile (+3pts) / 2D
                            flash code on shop window and
Campaign period             connection through Facebook Connect
2 weeks (end of February    • Vote on Facebook web application
2012)                       (+1pt)

Venue
Nîmes Géant Casino
shopping mall
Vote from mobile phones (via Facebook Connect)
represent 5,7% off total votes (vs. 1,400 participants)
        Boutique list       Vote          Authentication
• Facebook application Facebook: votes + ranking
• 2 200 new fans, 1,400 participants (63%)
• Facebook ads: 17m imps, 0,03% CTR
      Compulsory      Quizz description   Access to profile info
         Like
330 shares (23% vs. number of participants)

     Vote      Share (wall and invitation)   HowTo mobile
• Boutique of the year
award handed to the
shop owner by the
shopping mall director


• Rewards given to
participants (coupons
to be redeemed in
shops of the mall)

More Related Content

What's hot

From €3K to €30K per day, scaling digital customer experiences
From €3K to €30K per day, scaling digital customer experiencesFrom €3K to €30K per day, scaling digital customer experiences
From €3K to €30K per day, scaling digital customer experiences
Rien van den Bosch
 
New trends in digital marketing
New trends in digital marketingNew trends in digital marketing
New trends in digital marketing
Omkareshwar Banore
 
Digital marketing chapter 1
Digital marketing chapter   1Digital marketing chapter   1
Digital marketing chapter 1
Promit Dey
 
How to combine Offline and Online Marketing
How to combine Offline and Online MarketingHow to combine Offline and Online Marketing
How to combine Offline and Online Marketing
Vizury - Growth Marketing Platform
 
Data driven marketing for Banks
Data driven marketing for BanksData driven marketing for Banks
Data driven marketing for Banks
Vizury - Growth Marketing Platform
 
What we do!
What we do!What we do!
What we do!
josalynecochran
 
Die B2B(2C) E-Commerce Infrastruktur der Zukunft
Die B2B(2C) E-Commerce Infrastruktur der ZukunftDie B2B(2C) E-Commerce Infrastruktur der Zukunft
Die B2B(2C) E-Commerce Infrastruktur der Zukunft
Aioma AG
 
Digital Marketing
Digital MarketingDigital Marketing
Digital Marketing
Priyanka Gautam
 
Chapter 3 DIGITAL MARKETING
Chapter 3  DIGITAL MARKETINGChapter 3  DIGITAL MARKETING
Chapter 3 DIGITAL MARKETING
NUR AQILAH ZAINUDIN
 
Qurater overview latest july 2014
Qurater overview latest july 2014Qurater overview latest july 2014
Qurater overview latest july 2014
Qurater
 
Combat Showrooming with Personalization
Combat Showrooming with PersonalizationCombat Showrooming with Personalization
Combat Showrooming with Personalization
Vibes_Thought_Leadership
 
Engagement Marketing
Engagement MarketingEngagement Marketing
Engagement Marketing
Priyanka Gautam
 
Willamette valley bootcamp - Winery Tourism and Technology
Willamette valley bootcamp - Winery Tourism and TechnologyWillamette valley bootcamp - Winery Tourism and Technology
Willamette valley bootcamp - Winery Tourism and Technology
Ronald Scharman
 
Marketing Management, Brand Awerness on Social Media, Digital Marketing.
Marketing Management, Brand Awerness on Social Media, Digital Marketing.Marketing Management, Brand Awerness on Social Media, Digital Marketing.
Marketing Management, Brand Awerness on Social Media, Digital Marketing.
Mohammad Azad Abul Kalam
 
Mobile coupons
Mobile couponsMobile coupons
Mobile coupons
QRUPGRADES
 
Smart sharing - File Concept
Smart sharing  - File ConceptSmart sharing  - File Concept
Smart sharing - File Concept
Ricardo Teixeira
 
Digital Marketing Mix : Challenges & Implications
Digital Marketing Mix : Challenges & ImplicationsDigital Marketing Mix : Challenges & Implications
Digital Marketing Mix : Challenges & Implications
Priyanka Gautam
 
Magento development
Magento developmentMagento development
Magento development
Magneto IT Solutions
 

What's hot (18)

From €3K to €30K per day, scaling digital customer experiences
From €3K to €30K per day, scaling digital customer experiencesFrom €3K to €30K per day, scaling digital customer experiences
From €3K to €30K per day, scaling digital customer experiences
 
New trends in digital marketing
New trends in digital marketingNew trends in digital marketing
New trends in digital marketing
 
Digital marketing chapter 1
Digital marketing chapter   1Digital marketing chapter   1
Digital marketing chapter 1
 
How to combine Offline and Online Marketing
How to combine Offline and Online MarketingHow to combine Offline and Online Marketing
How to combine Offline and Online Marketing
 
Data driven marketing for Banks
Data driven marketing for BanksData driven marketing for Banks
Data driven marketing for Banks
 
What we do!
What we do!What we do!
What we do!
 
Die B2B(2C) E-Commerce Infrastruktur der Zukunft
Die B2B(2C) E-Commerce Infrastruktur der ZukunftDie B2B(2C) E-Commerce Infrastruktur der Zukunft
Die B2B(2C) E-Commerce Infrastruktur der Zukunft
 
Digital Marketing
Digital MarketingDigital Marketing
Digital Marketing
 
Chapter 3 DIGITAL MARKETING
Chapter 3  DIGITAL MARKETINGChapter 3  DIGITAL MARKETING
Chapter 3 DIGITAL MARKETING
 
Qurater overview latest july 2014
Qurater overview latest july 2014Qurater overview latest july 2014
Qurater overview latest july 2014
 
Combat Showrooming with Personalization
Combat Showrooming with PersonalizationCombat Showrooming with Personalization
Combat Showrooming with Personalization
 
Engagement Marketing
Engagement MarketingEngagement Marketing
Engagement Marketing
 
Willamette valley bootcamp - Winery Tourism and Technology
Willamette valley bootcamp - Winery Tourism and TechnologyWillamette valley bootcamp - Winery Tourism and Technology
Willamette valley bootcamp - Winery Tourism and Technology
 
Marketing Management, Brand Awerness on Social Media, Digital Marketing.
Marketing Management, Brand Awerness on Social Media, Digital Marketing.Marketing Management, Brand Awerness on Social Media, Digital Marketing.
Marketing Management, Brand Awerness on Social Media, Digital Marketing.
 
Mobile coupons
Mobile couponsMobile coupons
Mobile coupons
 
Smart sharing - File Concept
Smart sharing  - File ConceptSmart sharing  - File Concept
Smart sharing - File Concept
 
Digital Marketing Mix : Challenges & Implications
Digital Marketing Mix : Challenges & ImplicationsDigital Marketing Mix : Challenges & Implications
Digital Marketing Mix : Challenges & Implications
 
Magento development
Magento developmentMagento development
Magento development
 

Viewers also liked

Creating Meaningful Brands
Creating Meaningful BrandsCreating Meaningful Brands
Creating Meaningful Brands
Kantar
 
Spell it right
Spell it rightSpell it right
Spell it right
Ezatul Safwah Rosli
 
Jan Willem Nienhuys Skepsis congres 2015
Jan Willem Nienhuys Skepsis congres 2015Jan Willem Nienhuys Skepsis congres 2015
Jan Willem Nienhuys Skepsis congres 2015
Maarten Koller
 
Autonomy, the urban mobility festival
Autonomy, the urban mobility festivalAutonomy, the urban mobility festival
Autonomy, the urban mobility festival
Maureen Houel
 
Phyllis Robinson's Speech to the 1959 AAAA Annual Meeting
Phyllis Robinson's Speech to the 1959 AAAA Annual MeetingPhyllis Robinson's Speech to the 1959 AAAA Annual Meeting
Phyllis Robinson's Speech to the 1959 AAAA Annual Meeting
Dan Ng
 
Teknologi kumpulan (2) imtiaz
Teknologi kumpulan (2) imtiazTeknologi kumpulan (2) imtiaz
Teknologi kumpulan (2) imtiaz
Haniza Baharudin
 
Eco 202 ch 34 aggregate demand and aggregate supply
Eco 202 ch 34 aggregate demand and aggregate supplyEco 202 ch 34 aggregate demand and aggregate supply
Eco 202 ch 34 aggregate demand and aggregate supply
Gale Pooley
 
Homelessness powerpoint
Homelessness powerpointHomelessness powerpoint
Homelessness powerpoint
cut3angel17
 
Complotten bij de vleet
Complotten bij de vleetComplotten bij de vleet
Complotten bij de vleet
Maarten Koller
 
공익마케팅스쿨 참가자 선발
공익마케팅스쿨 참가자 선발 공익마케팅스쿨 참가자 선발
공익마케팅스쿨 참가자 선발
승훈 오
 
Las Vegas
Las VegasLas Vegas
Las Vegas
aliciayudos
 
My life as social media manager kbc
My life as social media manager kbcMy life as social media manager kbc
My life as social media manager kbc
Hatti Knuts
 
A good story
A good storyA good story
A good story
George Alex
 
日本の中小企業のIT導入10年の振り返り
日本の中小企業のIT導入10年の振り返り日本の中小企業のIT導入10年の振り返り
日本の中小企業のIT導入10年の振り返り
Yuichi Morito
 
374 9
374 9374 9
Behandelplannen
BehandelplannenBehandelplannen
Behandelplannen
Tony Hardenberg
 
Yana&qnar new year in rome
Yana&qnar new year in romeYana&qnar new year in rome
Yana&qnar new year in rome
87honey
 
Offline community, VOICE focus meeting.
Offline community, VOICE focus meeting.Offline community, VOICE focus meeting.
Offline community, VOICE focus meeting.
Graham Atherton
 

Viewers also liked (20)

Creating Meaningful Brands
Creating Meaningful BrandsCreating Meaningful Brands
Creating Meaningful Brands
 
Spell it right
Spell it rightSpell it right
Spell it right
 
Jan Willem Nienhuys Skepsis congres 2015
Jan Willem Nienhuys Skepsis congres 2015Jan Willem Nienhuys Skepsis congres 2015
Jan Willem Nienhuys Skepsis congres 2015
 
Autonomy, the urban mobility festival
Autonomy, the urban mobility festivalAutonomy, the urban mobility festival
Autonomy, the urban mobility festival
 
Phyllis Robinson's Speech to the 1959 AAAA Annual Meeting
Phyllis Robinson's Speech to the 1959 AAAA Annual MeetingPhyllis Robinson's Speech to the 1959 AAAA Annual Meeting
Phyllis Robinson's Speech to the 1959 AAAA Annual Meeting
 
Teknologi kumpulan (2) imtiaz
Teknologi kumpulan (2) imtiazTeknologi kumpulan (2) imtiaz
Teknologi kumpulan (2) imtiaz
 
Eco 202 ch 34 aggregate demand and aggregate supply
Eco 202 ch 34 aggregate demand and aggregate supplyEco 202 ch 34 aggregate demand and aggregate supply
Eco 202 ch 34 aggregate demand and aggregate supply
 
Homelessness powerpoint
Homelessness powerpointHomelessness powerpoint
Homelessness powerpoint
 
Complotten bij de vleet
Complotten bij de vleetComplotten bij de vleet
Complotten bij de vleet
 
공익마케팅스쿨 참가자 선발
공익마케팅스쿨 참가자 선발 공익마케팅스쿨 참가자 선발
공익마케팅스쿨 참가자 선발
 
Las Vegas
Las VegasLas Vegas
Las Vegas
 
Sigue tuestrella
Sigue tuestrellaSigue tuestrella
Sigue tuestrella
 
My life as social media manager kbc
My life as social media manager kbcMy life as social media manager kbc
My life as social media manager kbc
 
A good story
A good storyA good story
A good story
 
日本の中小企業のIT導入10年の振り返り
日本の中小企業のIT導入10年の振り返り日本の中小企業のIT導入10年の振り返り
日本の中小企業のIT導入10年の振り返り
 
374 9
374 9374 9
374 9
 
Behandelplannen
BehandelplannenBehandelplannen
Behandelplannen
 
Yana&qnar new year in rome
Yana&qnar new year in romeYana&qnar new year in rome
Yana&qnar new year in rome
 
18600656 866401020-m10 sp2012
18600656 866401020-m10 sp201218600656 866401020-m10 sp2012
18600656 866401020-m10 sp2012
 
Offline community, VOICE focus meeting.
Offline community, VOICE focus meeting.Offline community, VOICE focus meeting.
Offline community, VOICE focus meeting.
 

Similar to Brand Ministry - Cas Client Mercialys

How Big Brands Can Make Localized Advertising Work for Them
How Big Brands Can Make Localized Advertising Work for ThemHow Big Brands Can Make Localized Advertising Work for Them
How Big Brands Can Make Localized Advertising Work for Them
MomentFeed
 
The Next Big Things in social media for 2015
The Next Big Things in social media for 2015The Next Big Things in social media for 2015
The Next Big Things in social media for 2015
Cult LDN
 
Belfast Telegraph Digital Clinic Tues 24th Sept 2013
Belfast Telegraph Digital Clinic Tues 24th Sept 2013Belfast Telegraph Digital Clinic Tues 24th Sept 2013
Belfast Telegraph Digital Clinic Tues 24th Sept 2013
Belfasttelegraphdigital
 
tIasa spain arquitecturatic-2-tendencias-y_futuro
tIasa spain arquitecturatic-2-tendencias-y_futurotIasa spain arquitecturatic-2-tendencias-y_futuro
tIasa spain arquitecturatic-2-tendencias-y_futuro
iasaglobal
 
Pointme investors deck
Pointme investors deckPointme investors deck
Pointme investors deck
Mateo Stupicic
 
Fueling Brand Advocacy And Engagement With Mobile Apps
Fueling Brand Advocacy And Engagement With Mobile AppsFueling Brand Advocacy And Engagement With Mobile Apps
Fueling Brand Advocacy And Engagement With Mobile Apps
G3 Communications
 
Fueling Brand Advocacy And Engagement With Mobile App manthan final use this ...
Fueling Brand Advocacy And Engagement With Mobile App manthan final use this ...Fueling Brand Advocacy And Engagement With Mobile App manthan final use this ...
Fueling Brand Advocacy And Engagement With Mobile App manthan final use this ...
G3 Communications
 
Falcon.io | 2021 Trends Virtual Summit - Social Commerce
Falcon.io | 2021 Trends Virtual Summit - Social Commerce Falcon.io | 2021 Trends Virtual Summit - Social Commerce
Falcon.io | 2021 Trends Virtual Summit - Social Commerce
Falcon.io
 
How to Maximize Sales Using Social Commerce
How to Maximize Sales Using Social CommerceHow to Maximize Sales Using Social Commerce
How to Maximize Sales Using Social Commerce
Vbout.com
 
How to Maximize Sales Using Social Commerce
How to Maximize Sales Using Social CommerceHow to Maximize Sales Using Social Commerce
How to Maximize Sales Using Social Commerce
yokew12683
 
2023 Google Algorithms & SEO's Future: Powerful Predictions For 2024
2023 Google Algorithms & SEO's Future: Powerful Predictions For 20242023 Google Algorithms & SEO's Future: Powerful Predictions For 2024
2023 Google Algorithms & SEO's Future: Powerful Predictions For 2024
yokew12683
 
Marks & Spencer Onboarding Marketing Plan
Marks & Spencer Onboarding Marketing PlanMarks & Spencer Onboarding Marketing Plan
Marks & Spencer Onboarding Marketing Plan
jacoblebo
 
Measuring Social Media Marketing
Measuring Social Media MarketingMeasuring Social Media Marketing
Measuring Social Media Marketing
Ignite Social Media
 
Platform interview: How Sina Weibo builds brands
Platform interview: How Sina Weibo builds brands Platform interview: How Sina Weibo builds brands
Platform interview: How Sina Weibo builds brands
Branded Ltd
 
SMI Network Media kit
SMI Network Media kitSMI Network Media kit
SMI Network Media kit
sdberg04
 
SMInetwork Media Kit
SMInetwork Media KitSMInetwork Media Kit
SMInetwork Media Kit
LindsaySMI
 
Driving Growth With Omnichannel Marketing
Driving Growth With Omnichannel Marketing Driving Growth With Omnichannel Marketing
Driving Growth With Omnichannel Marketing
MoEngage Inc.
 
The Digital Store: Transforming The Shopping Experience with Real-Time Offers...
The Digital Store: Transforming The Shopping Experience with Real-Time Offers...The Digital Store: Transforming The Shopping Experience with Real-Time Offers...
The Digital Store: Transforming The Shopping Experience with Real-Time Offers...
kfenyo
 
Gap fashion and babywear case study jaco aucamp v5
Gap fashion and babywear case study   jaco aucamp v5Gap fashion and babywear case study   jaco aucamp v5
Gap fashion and babywear case study jaco aucamp v5
Jaco Aucamp
 
Mobilizr - Social Agency Partnerships
Mobilizr - Social Agency PartnershipsMobilizr - Social Agency Partnerships
Mobilizr - Social Agency Partnerships
Jonathan Bourguignon
 

Similar to Brand Ministry - Cas Client Mercialys (20)

How Big Brands Can Make Localized Advertising Work for Them
How Big Brands Can Make Localized Advertising Work for ThemHow Big Brands Can Make Localized Advertising Work for Them
How Big Brands Can Make Localized Advertising Work for Them
 
The Next Big Things in social media for 2015
The Next Big Things in social media for 2015The Next Big Things in social media for 2015
The Next Big Things in social media for 2015
 
Belfast Telegraph Digital Clinic Tues 24th Sept 2013
Belfast Telegraph Digital Clinic Tues 24th Sept 2013Belfast Telegraph Digital Clinic Tues 24th Sept 2013
Belfast Telegraph Digital Clinic Tues 24th Sept 2013
 
tIasa spain arquitecturatic-2-tendencias-y_futuro
tIasa spain arquitecturatic-2-tendencias-y_futurotIasa spain arquitecturatic-2-tendencias-y_futuro
tIasa spain arquitecturatic-2-tendencias-y_futuro
 
Pointme investors deck
Pointme investors deckPointme investors deck
Pointme investors deck
 
Fueling Brand Advocacy And Engagement With Mobile Apps
Fueling Brand Advocacy And Engagement With Mobile AppsFueling Brand Advocacy And Engagement With Mobile Apps
Fueling Brand Advocacy And Engagement With Mobile Apps
 
Fueling Brand Advocacy And Engagement With Mobile App manthan final use this ...
Fueling Brand Advocacy And Engagement With Mobile App manthan final use this ...Fueling Brand Advocacy And Engagement With Mobile App manthan final use this ...
Fueling Brand Advocacy And Engagement With Mobile App manthan final use this ...
 
Falcon.io | 2021 Trends Virtual Summit - Social Commerce
Falcon.io | 2021 Trends Virtual Summit - Social Commerce Falcon.io | 2021 Trends Virtual Summit - Social Commerce
Falcon.io | 2021 Trends Virtual Summit - Social Commerce
 
How to Maximize Sales Using Social Commerce
How to Maximize Sales Using Social CommerceHow to Maximize Sales Using Social Commerce
How to Maximize Sales Using Social Commerce
 
How to Maximize Sales Using Social Commerce
How to Maximize Sales Using Social CommerceHow to Maximize Sales Using Social Commerce
How to Maximize Sales Using Social Commerce
 
2023 Google Algorithms & SEO's Future: Powerful Predictions For 2024
2023 Google Algorithms & SEO's Future: Powerful Predictions For 20242023 Google Algorithms & SEO's Future: Powerful Predictions For 2024
2023 Google Algorithms & SEO's Future: Powerful Predictions For 2024
 
Marks & Spencer Onboarding Marketing Plan
Marks & Spencer Onboarding Marketing PlanMarks & Spencer Onboarding Marketing Plan
Marks & Spencer Onboarding Marketing Plan
 
Measuring Social Media Marketing
Measuring Social Media MarketingMeasuring Social Media Marketing
Measuring Social Media Marketing
 
Platform interview: How Sina Weibo builds brands
Platform interview: How Sina Weibo builds brands Platform interview: How Sina Weibo builds brands
Platform interview: How Sina Weibo builds brands
 
SMI Network Media kit
SMI Network Media kitSMI Network Media kit
SMI Network Media kit
 
SMInetwork Media Kit
SMInetwork Media KitSMInetwork Media Kit
SMInetwork Media Kit
 
Driving Growth With Omnichannel Marketing
Driving Growth With Omnichannel Marketing Driving Growth With Omnichannel Marketing
Driving Growth With Omnichannel Marketing
 
The Digital Store: Transforming The Shopping Experience with Real-Time Offers...
The Digital Store: Transforming The Shopping Experience with Real-Time Offers...The Digital Store: Transforming The Shopping Experience with Real-Time Offers...
The Digital Store: Transforming The Shopping Experience with Real-Time Offers...
 
Gap fashion and babywear case study jaco aucamp v5
Gap fashion and babywear case study   jaco aucamp v5Gap fashion and babywear case study   jaco aucamp v5
Gap fashion and babywear case study jaco aucamp v5
 
Mobilizr - Social Agency Partnerships
Mobilizr - Social Agency PartnershipsMobilizr - Social Agency Partnerships
Mobilizr - Social Agency Partnerships
 

Recently uploaded

Finetuning GenAI For Hacking and Defending
Finetuning GenAI For Hacking and DefendingFinetuning GenAI For Hacking and Defending
Finetuning GenAI For Hacking and Defending
Priyanka Aash
 
Premium Girls Call Mumbai 9920725232 Unlimited Short Providing Girls Service ...
Premium Girls Call Mumbai 9920725232 Unlimited Short Providing Girls Service ...Premium Girls Call Mumbai 9920725232 Unlimited Short Providing Girls Service ...
Premium Girls Call Mumbai 9920725232 Unlimited Short Providing Girls Service ...
shanihomely
 
UX Webinar Series: Aligning Authentication Experiences with Business Goals
UX Webinar Series: Aligning Authentication Experiences with Business GoalsUX Webinar Series: Aligning Authentication Experiences with Business Goals
UX Webinar Series: Aligning Authentication Experiences with Business Goals
FIDO Alliance
 
Redefining Cybersecurity with AI Capabilities
Redefining Cybersecurity with AI CapabilitiesRedefining Cybersecurity with AI Capabilities
Redefining Cybersecurity with AI Capabilities
Priyanka Aash
 
leewayhertz.com-AI agents for healthcare Applications benefits and implementa...
leewayhertz.com-AI agents for healthcare Applications benefits and implementa...leewayhertz.com-AI agents for healthcare Applications benefits and implementa...
leewayhertz.com-AI agents for healthcare Applications benefits and implementa...
alexjohnson7307
 
Improving Learning Content Efficiency with Reusable Learning Content
Improving Learning Content Efficiency with Reusable Learning ContentImproving Learning Content Efficiency with Reusable Learning Content
Improving Learning Content Efficiency with Reusable Learning Content
Enterprise Knowledge
 
Perth MuleSoft Meetup July 2024
Perth MuleSoft Meetup July 2024Perth MuleSoft Meetup July 2024
Perth MuleSoft Meetup July 2024
Michael Price
 
LeadMagnet IQ Review: Unlock the Secret to Effortless Traffic and Leads.pdf
LeadMagnet IQ Review:  Unlock the Secret to Effortless Traffic and Leads.pdfLeadMagnet IQ Review:  Unlock the Secret to Effortless Traffic and Leads.pdf
LeadMagnet IQ Review: Unlock the Secret to Effortless Traffic and Leads.pdf
SelfMade bd
 
Connector Corner: Leveraging Snowflake Integration for Smarter Decision Making
Connector Corner: Leveraging Snowflake Integration for Smarter Decision MakingConnector Corner: Leveraging Snowflake Integration for Smarter Decision Making
Connector Corner: Leveraging Snowflake Integration for Smarter Decision Making
DianaGray10
 
Girls call Kolkata 👀 XXXXXXXXXXX 👀 Rs.9.5 K Cash Payment With Room Delivery
Girls call Kolkata 👀 XXXXXXXXXXX 👀 Rs.9.5 K Cash Payment With Room Delivery Girls call Kolkata 👀 XXXXXXXXXXX 👀 Rs.9.5 K Cash Payment With Room Delivery
Girls call Kolkata 👀 XXXXXXXXXXX 👀 Rs.9.5 K Cash Payment With Room Delivery
sunilverma7884
 
UX Webinar Series: Essentials for Adopting Passkeys as the Foundation of your...
UX Webinar Series: Essentials for Adopting Passkeys as the Foundation of your...UX Webinar Series: Essentials for Adopting Passkeys as the Foundation of your...
UX Webinar Series: Essentials for Adopting Passkeys as the Foundation of your...
FIDO Alliance
 
The Path to General-Purpose Robots - Coatue
The Path to General-Purpose Robots - CoatueThe Path to General-Purpose Robots - Coatue
The Path to General-Purpose Robots - Coatue
Razin Mustafiz
 
Generative AI Reasoning Tech Talk - July 2024
Generative AI Reasoning Tech Talk - July 2024Generative AI Reasoning Tech Talk - July 2024
Generative AI Reasoning Tech Talk - July 2024
siddu769252
 
Semantic-Aware Code Model: Elevating the Future of Software Development
Semantic-Aware Code Model: Elevating the Future of Software DevelopmentSemantic-Aware Code Model: Elevating the Future of Software Development
Semantic-Aware Code Model: Elevating the Future of Software Development
Baishakhi Ray
 
leewayhertz.com-Generative AI tech stack Frameworks infrastructure models and...
leewayhertz.com-Generative AI tech stack Frameworks infrastructure models and...leewayhertz.com-Generative AI tech stack Frameworks infrastructure models and...
leewayhertz.com-Generative AI tech stack Frameworks infrastructure models and...
alexjohnson7307
 
How UiPath Discovery Suite supports identification of Agentic Process Automat...
How UiPath Discovery Suite supports identification of Agentic Process Automat...How UiPath Discovery Suite supports identification of Agentic Process Automat...
How UiPath Discovery Suite supports identification of Agentic Process Automat...
DianaGray10
 
Communications Mining Series - Zero to Hero - Session 3
Communications Mining Series - Zero to Hero - Session 3Communications Mining Series - Zero to Hero - Session 3
Communications Mining Series - Zero to Hero - Session 3
DianaGray10
 
What's New in Teams Calling, Meetings, Devices June 2024
What's New in Teams Calling, Meetings, Devices June 2024What's New in Teams Calling, Meetings, Devices June 2024
What's New in Teams Calling, Meetings, Devices June 2024
Stephanie Beckett
 
Camunda Chapter NY Meetup July 2024.pptx
Camunda Chapter NY Meetup July 2024.pptxCamunda Chapter NY Meetup July 2024.pptx
Camunda Chapter NY Meetup July 2024.pptx
ZachWylie3
 
Vulnerability Management: A Comprehensive Overview
Vulnerability Management: A Comprehensive OverviewVulnerability Management: A Comprehensive Overview
Vulnerability Management: A Comprehensive Overview
Steven Carlson
 

Recently uploaded (20)

Finetuning GenAI For Hacking and Defending
Finetuning GenAI For Hacking and DefendingFinetuning GenAI For Hacking and Defending
Finetuning GenAI For Hacking and Defending
 
Premium Girls Call Mumbai 9920725232 Unlimited Short Providing Girls Service ...
Premium Girls Call Mumbai 9920725232 Unlimited Short Providing Girls Service ...Premium Girls Call Mumbai 9920725232 Unlimited Short Providing Girls Service ...
Premium Girls Call Mumbai 9920725232 Unlimited Short Providing Girls Service ...
 
UX Webinar Series: Aligning Authentication Experiences with Business Goals
UX Webinar Series: Aligning Authentication Experiences with Business GoalsUX Webinar Series: Aligning Authentication Experiences with Business Goals
UX Webinar Series: Aligning Authentication Experiences with Business Goals
 
Redefining Cybersecurity with AI Capabilities
Redefining Cybersecurity with AI CapabilitiesRedefining Cybersecurity with AI Capabilities
Redefining Cybersecurity with AI Capabilities
 
leewayhertz.com-AI agents for healthcare Applications benefits and implementa...
leewayhertz.com-AI agents for healthcare Applications benefits and implementa...leewayhertz.com-AI agents for healthcare Applications benefits and implementa...
leewayhertz.com-AI agents for healthcare Applications benefits and implementa...
 
Improving Learning Content Efficiency with Reusable Learning Content
Improving Learning Content Efficiency with Reusable Learning ContentImproving Learning Content Efficiency with Reusable Learning Content
Improving Learning Content Efficiency with Reusable Learning Content
 
Perth MuleSoft Meetup July 2024
Perth MuleSoft Meetup July 2024Perth MuleSoft Meetup July 2024
Perth MuleSoft Meetup July 2024
 
LeadMagnet IQ Review: Unlock the Secret to Effortless Traffic and Leads.pdf
LeadMagnet IQ Review:  Unlock the Secret to Effortless Traffic and Leads.pdfLeadMagnet IQ Review:  Unlock the Secret to Effortless Traffic and Leads.pdf
LeadMagnet IQ Review: Unlock the Secret to Effortless Traffic and Leads.pdf
 
Connector Corner: Leveraging Snowflake Integration for Smarter Decision Making
Connector Corner: Leveraging Snowflake Integration for Smarter Decision MakingConnector Corner: Leveraging Snowflake Integration for Smarter Decision Making
Connector Corner: Leveraging Snowflake Integration for Smarter Decision Making
 
Girls call Kolkata 👀 XXXXXXXXXXX 👀 Rs.9.5 K Cash Payment With Room Delivery
Girls call Kolkata 👀 XXXXXXXXXXX 👀 Rs.9.5 K Cash Payment With Room Delivery Girls call Kolkata 👀 XXXXXXXXXXX 👀 Rs.9.5 K Cash Payment With Room Delivery
Girls call Kolkata 👀 XXXXXXXXXXX 👀 Rs.9.5 K Cash Payment With Room Delivery
 
UX Webinar Series: Essentials for Adopting Passkeys as the Foundation of your...
UX Webinar Series: Essentials for Adopting Passkeys as the Foundation of your...UX Webinar Series: Essentials for Adopting Passkeys as the Foundation of your...
UX Webinar Series: Essentials for Adopting Passkeys as the Foundation of your...
 
The Path to General-Purpose Robots - Coatue
The Path to General-Purpose Robots - CoatueThe Path to General-Purpose Robots - Coatue
The Path to General-Purpose Robots - Coatue
 
Generative AI Reasoning Tech Talk - July 2024
Generative AI Reasoning Tech Talk - July 2024Generative AI Reasoning Tech Talk - July 2024
Generative AI Reasoning Tech Talk - July 2024
 
Semantic-Aware Code Model: Elevating the Future of Software Development
Semantic-Aware Code Model: Elevating the Future of Software DevelopmentSemantic-Aware Code Model: Elevating the Future of Software Development
Semantic-Aware Code Model: Elevating the Future of Software Development
 
leewayhertz.com-Generative AI tech stack Frameworks infrastructure models and...
leewayhertz.com-Generative AI tech stack Frameworks infrastructure models and...leewayhertz.com-Generative AI tech stack Frameworks infrastructure models and...
leewayhertz.com-Generative AI tech stack Frameworks infrastructure models and...
 
How UiPath Discovery Suite supports identification of Agentic Process Automat...
How UiPath Discovery Suite supports identification of Agentic Process Automat...How UiPath Discovery Suite supports identification of Agentic Process Automat...
How UiPath Discovery Suite supports identification of Agentic Process Automat...
 
Communications Mining Series - Zero to Hero - Session 3
Communications Mining Series - Zero to Hero - Session 3Communications Mining Series - Zero to Hero - Session 3
Communications Mining Series - Zero to Hero - Session 3
 
What's New in Teams Calling, Meetings, Devices June 2024
What's New in Teams Calling, Meetings, Devices June 2024What's New in Teams Calling, Meetings, Devices June 2024
What's New in Teams Calling, Meetings, Devices June 2024
 
Camunda Chapter NY Meetup July 2024.pptx
Camunda Chapter NY Meetup July 2024.pptxCamunda Chapter NY Meetup July 2024.pptx
Camunda Chapter NY Meetup July 2024.pptx
 
Vulnerability Management: A Comprehensive Overview
Vulnerability Management: A Comprehensive OverviewVulnerability Management: A Comprehensive Overview
Vulnerability Management: A Comprehensive Overview
 

Brand Ministry - Cas Client Mercialys

  • 2. BRIEF Develop a concept using a combination of Social Media and Mobile that enables: • the recruitment of fans on the Facebook page of the shopping mall • the generation of in-shop trafic • the collection of client profile information - to be integrated into the brand global CRM program • educate sales rep and shopping mall directors about the power of Facebook and online communities
  • 3. Concept: election of the shop of the year • In-shop vote on mobile (+3pts) / 2D flash code on shop window and Campaign period connection through Facebook Connect 2 weeks (end of February • Vote on Facebook web application 2012) (+1pt) Venue Nîmes Géant Casino shopping mall
  • 4. Vote from mobile phones (via Facebook Connect) represent 5,7% off total votes (vs. 1,400 participants) Boutique list Vote Authentication
  • 5. • Facebook application Facebook: votes + ranking • 2 200 new fans, 1,400 participants (63%) • Facebook ads: 17m imps, 0,03% CTR Compulsory Quizz description Access to profile info Like
  • 6. 330 shares (23% vs. number of participants) Vote Share (wall and invitation) HowTo mobile
  • 7. • Boutique of the year award handed to the shop owner by the shopping mall director • Rewards given to participants (coupons to be redeemed in shops of the mall)