Mercialys déploie la campagne "Votez pour votre boutique préférée" dans les centres Géant Casino et invite les visiteurs de chaque centre à s'engager auprès de leur boutique préférée via le mobile et Facebook.
Sự khác biệt giữa Data driven marketing với MarketingTuan Le
1) Traditional marketing focuses on awareness through mass media advertising but results are difficult to track and directly correlate to sales.
2) Data-driven marketing uses customer data to target communications and measures outcomes. It focuses on gathering data on customer demographics, interests, behaviors to better segment and target audiences.
3) An example is a real estate company using search data to see seasonal search patterns and target different campaigns throughout the year based on when customers are searching.
Dr. Dinh Le Dat of ANTS Co-founder & CEO presented on data-driven marketing in Vietnam in 2015. The presentation discussed data sources, segments, trends in data-driven marketing and technology, and ANTS' multichannel marketing platform and its use for a beauty and spa service customer. ANTS' platform integrated multiple channels, provided audience insights and dynamic messaging, and improved the customer's campaign performance by reducing costs per lead by 400% and reaching 1.5 million unique women.
Why bringing back prospective customers who have shown interest in our product in their earlier interactions is crucial in the internet media. Basics of Online Retargeting
Pointme is a digital marketing platform that allows brands to create and manage social media marketing campaigns. It integrates solutions for user engagement, social media management, content quality and analytics into a single web and mobile app platform. Key features include real-time social media monitoring, campaign creation and execution tools, and insights about user demographics, engagement and emotions. The platform's secret sauce is its deeplinking feature, which allows users to access campaigns without downloading the app. Pointme aims to give brands statistical data on true fans based on user-generated content and behavior through its coupon reward system.
How to get the most of your SEA/AdWords campaigns thanks to Web Analytics?Universem
This document discusses how to get the most value from search engine advertising (SEA) campaigns through the use of web analytics. It outlines different levels ("belts") of analytics sophistication, from basic tracking and optimization to more advanced customer-level analysis. Higher belts involve calculating customer acquisition costs, optimizing bids based on ROI rather than clicks, and using cohort analysis to understand customer purchasing behavior and impacts of marketing spend over time. The document advocates moving beyond session-based metrics to integrate customer data and take a multi-channel view to keep up with changing customer behaviors.
ppropriate for audiences ranging from introductory through advanced. Presented to a umber of clients, including brand marketing students at Cornell University.
The document discusses how MySmark can provide instant consumer insights for CRM strategies. It provides examples of clients who used MySmark for online engagement metrics on their websites to gain insights for communication, product design, event planning, social media strategies, new product launches, and customer service improvements. MySmark allows companies to interact with consumers in real-time and capture their feedback, preferences, and questions.
Digital Marketing Plan Summary for FC DallasIngrid Little
FC Dallas averaged low attendance in 2018 and aims to increase it by 30% through a new marketing strategy. The strategy involves developing a mobile app for fans to purchase tickets, access Wi-Fi at the stadium, and engage with the team on social media. FC Dallas will promote the app through social media campaigns and videos to boost ticket sales and fan engagement among target audiences like Dallas residents aged 18-35 and soccer fans. The team will measure the success of the new strategy by tracking metrics like mobile app downloads, ticket sales, social media engagement, and actual game attendance.
Sự khác biệt giữa Data driven marketing với MarketingTuan Le
1) Traditional marketing focuses on awareness through mass media advertising but results are difficult to track and directly correlate to sales.
2) Data-driven marketing uses customer data to target communications and measures outcomes. It focuses on gathering data on customer demographics, interests, behaviors to better segment and target audiences.
3) An example is a real estate company using search data to see seasonal search patterns and target different campaigns throughout the year based on when customers are searching.
Dr. Dinh Le Dat of ANTS Co-founder & CEO presented on data-driven marketing in Vietnam in 2015. The presentation discussed data sources, segments, trends in data-driven marketing and technology, and ANTS' multichannel marketing platform and its use for a beauty and spa service customer. ANTS' platform integrated multiple channels, provided audience insights and dynamic messaging, and improved the customer's campaign performance by reducing costs per lead by 400% and reaching 1.5 million unique women.
Why bringing back prospective customers who have shown interest in our product in their earlier interactions is crucial in the internet media. Basics of Online Retargeting
Pointme is a digital marketing platform that allows brands to create and manage social media marketing campaigns. It integrates solutions for user engagement, social media management, content quality and analytics into a single web and mobile app platform. Key features include real-time social media monitoring, campaign creation and execution tools, and insights about user demographics, engagement and emotions. The platform's secret sauce is its deeplinking feature, which allows users to access campaigns without downloading the app. Pointme aims to give brands statistical data on true fans based on user-generated content and behavior through its coupon reward system.
How to get the most of your SEA/AdWords campaigns thanks to Web Analytics?Universem
This document discusses how to get the most value from search engine advertising (SEA) campaigns through the use of web analytics. It outlines different levels ("belts") of analytics sophistication, from basic tracking and optimization to more advanced customer-level analysis. Higher belts involve calculating customer acquisition costs, optimizing bids based on ROI rather than clicks, and using cohort analysis to understand customer purchasing behavior and impacts of marketing spend over time. The document advocates moving beyond session-based metrics to integrate customer data and take a multi-channel view to keep up with changing customer behaviors.
ppropriate for audiences ranging from introductory through advanced. Presented to a umber of clients, including brand marketing students at Cornell University.
The document discusses how MySmark can provide instant consumer insights for CRM strategies. It provides examples of clients who used MySmark for online engagement metrics on their websites to gain insights for communication, product design, event planning, social media strategies, new product launches, and customer service improvements. MySmark allows companies to interact with consumers in real-time and capture their feedback, preferences, and questions.
Digital Marketing Plan Summary for FC DallasIngrid Little
FC Dallas averaged low attendance in 2018 and aims to increase it by 30% through a new marketing strategy. The strategy involves developing a mobile app for fans to purchase tickets, access Wi-Fi at the stadium, and engage with the team on social media. FC Dallas will promote the app through social media campaigns and videos to boost ticket sales and fan engagement among target audiences like Dallas residents aged 18-35 and soccer fans. The team will measure the success of the new strategy by tracking metrics like mobile app downloads, ticket sales, social media engagement, and actual game attendance.
From €3K to €30K per day, scaling digital customer experiencesRien van den Bosch
The document discusses strategies for scaling digital customer experiences from €3K to €30K per day. It outlines gathering customer feedback through surveys, observation, mystery shopping, and trend watching to understand customer needs. It then discusses hitting revenue figures of the first €5K and scaling up to €30K by focusing on key areas like net promoter scores and customer experience indexes. The overall message is that focusing on the customer experience through digital channels is key to scaling a business.
Digital marketing utilizes digital channels like the internet, mobile phones, and digital displays to promote brands and products to consumers. There are two main types: pull marketing where consumers actively seek content, and push marketing where marketers send content directly to consumers. Some key facts about digital marketing are that over 1 in 13 people are on Facebook, 50% of Facebook users log in daily, and 83% of marketers say Facebook is critical to their strategies. New trends in digital marketing include social media optimization, content optimization to understand customer needs, video marketing on YouTube, and mobile marketing through text messages.
Digital marketing involves promoting products and services using digital technologies like the internet and mobile phones. It allows businesses to interact with targeted audiences in real-time. As internet usage grows globally, more people are shopping, watching videos, and socializing online each day, creating opportunities for businesses to connect with customers digitally. Setting up an online presence through a website and search advertising allows businesses to be found by customers searching online, learn more about customers' needs through analytics, and showcase products and information to attract new customers.
Your customers interact with your business in many ways. It may be your offline channels or Online. They leave behind transactional data that is stored in your marketing compartments. Here is how you make sure you don't bombard them with different messages in different channels
This document summarizes the key aspects of front-door marketing services provided by PowerDirect, including profiling, targeting, mapping, monitoring, and metrics. PowerDirect has over 10 years of experience in front-door marketing and has delivered over 300 million pieces. They provide integrated services like targeted direct mail, personalization, and sample delivery. Client examples span various industries. Features include targeted delivery, high visibility, and measurable results. PowerDirect's approach combines profiling, targeting, mapping, and monitoring methodologies with metrics to validate ROI.
Die B2B(2C) E-Commerce Infrastruktur der ZukunftAioma AG
Am Mittwoch 5. Oktober präsentierte Origammi Switzerland AG und Astina AG: B2B(2C) E-Commerce, Aktuelle Trends und Visionen – kompakt verpackt
Zahlreiche E-Commerce Professionals und Marketingverantwortliche trafen sich zu einem spannenden und qualitativen Austausch und anschliessendem Apéro in den neu gestalteten Räumen an der Hardturmstrasse 105 in Zürich.
Diese Präsentation wurde erstellt und präsentiert von: Marc Gasser, CEO, Origammi Switzerland AG, Matthias Alder, CEO, Astina AG
Weitere Vorträge am gleichen Abend:
Andrea Leiser, Head of Marketing (Board Member), Distrelec Group AG - B2B E-Commerce Trends: 10 Hypothesen für ein erfolgreiches Multichannel Marketing
https://goo.gl/MQ6y74
Ubaldo Piccone, Head of E-Commerce & Direct Sales, Miele AG - Multichannel E-Commerce in B2B(2C) am Beispiel Weisswaren https://goo.gl/m86g03
The ppt gives you an overview of digital marketing, its characteristics, its history, how it is different from traditional marketing and the strategies of digital marketing
The document discusses various macro-environmental forces that can impact digital marketing strategies, including technological forces, economic forces, political forces, legal forces, and social forces. Technological forces refer to changing technologies that create new opportunities. Economic forces include factors like employment, income, and economic growth and disruption. Political forces involve government promotion and regulation of e-commerce. Legal forces relate to privacy, data protection and regulations on digital marketing activities. Social forces comprise cultural diversity and variations in internet usage among digital communities.
Qurater provides a big data approach to customer acquisition through improved social media advertising. By analyzing social media conversations, they develop custom profiles capturing demographic, personal, social, and behavioral context including purchase intent. These profiles allow targeting ads more efficiently to those interested in specific products, with the goal of helping brands improve their social media advertising ROI.
- There was a 186% year-over-year increase in consumers making purchases based on in-store text message or QR code scans.
- Research shows that personalization can help retailers combat "showrooming," where consumers inspect products in physical stores but purchase them online for lower prices.
- 44% of consumers report frequently showrooming, comparing prices online and purchasing from competitors.
This document discusses consumer engagement and engagement marketing. It defines consumer engagement as repeated interactions that strengthen a customer's emotional, psychological, or physical investment in a brand. The goal is to create a positive experience at all touchpoints. Consumer engagement involves influencing, measuring, and analyzing softer emotional measures as well as interactions. It can be measured through actions like publishing, commenting, subscribing, and networking. Engagement marketing directly engages consumers and encourages participation. Measuring engagement involves identifying highly and less engaged consumers. Social plugins can drive deeper engagement and allow sharing on social networks.
Willamette valley bootcamp - Winery Tourism and TechnologyRonald Scharman
Ron Scharman gave a presentation on using technology to drive winery visitation and engagement. He discussed how digital experiences and mobile technology have become increasingly important in wine tourism marketing. He covered various strategies for discovery, including content marketing, social media, ratings and reviews, specialized apps, and geo-targeting. The presentation emphasized starting customer relationships by delighting visitors and reminding them why they love a winery.
This document discusses the growing use of mobile coupons and QR codes. Some key points:
- 19% of women currently use mobile/SMS coupons, which is expected to double to 35.6 million users by 2013.
- The total value of mobile coupon redemptions globally will grow eight times to $46 billion by 2016.
- Mobile coupons have a 10x higher redemption rate than traditional paper coupons.
- 53% of mobile users would share their location to receive more relevant ads.
The document then discusses options for managing digital coupons, including controlled redemption to prevent fraud and keeping offers simple.
SmartSharing - Share & Win
Smart Endorsement of your brand on Facebook
Best Innovate way to do Social Marketing
Social Media Marketing & Mobile Marketing Tool
Digital Marketing Mix : Challenges & ImplicationsPriyanka Gautam
This presentation introduces the online marketing mix concept. It takes you through the challenges faced with the digital marketing mix and how 7P's of marketing are applied in the digital arena.
Magento is highly recognized and most convenient platforms amongst all online platforms. It provides powerful tools to run an eCommerce platform potentially.
For more details visit at https://magnetoitsolutions.com/infographic/magento-development
This document discusses how brands can create financial value through meaningful differentiation and resonance with consumers. It outlines five facets - findability, credibility, vitality, affordability, and extendability - that strong brands use to amplify their differentiation and drive financial growth. Examples are given of how brands like IKEA, Natura, Audi, Dove, and Tropicana have leveraged these facets. The document also summarizes the evolution of BrandDynamics' brand valuation methodology over time.
The document contains spelling lists from 6 years of a spelling curriculum. Each year contains 10 words to learn how to spell. The lists progress from basic words in year 1 like "chair" and "window" to more advanced words in later years like "rhinoceros", "government", and "cooperation".
The document describes an upcoming urban mobility event called Autonomy Paris 2016 that will take place from October 6-9, 2016 at the Grande Halle in Paris. The event will showcase innovative multi-modal mobility solutions from companies in areas like car sharing, biking, scooters and driverless vehicles. It aims to connect exhibitors with an audience of innovators, urbanites, and policymakers. The event will include showcasing solutions, test tracks, conferences, and networking opportunities over its 4 day program. The organizers have experience in events and understand urban audiences, with the goal of inspiring attendees and helping mobility providers connect with potential partners and customers.
From €3K to €30K per day, scaling digital customer experiencesRien van den Bosch
The document discusses strategies for scaling digital customer experiences from €3K to €30K per day. It outlines gathering customer feedback through surveys, observation, mystery shopping, and trend watching to understand customer needs. It then discusses hitting revenue figures of the first €5K and scaling up to €30K by focusing on key areas like net promoter scores and customer experience indexes. The overall message is that focusing on the customer experience through digital channels is key to scaling a business.
Digital marketing utilizes digital channels like the internet, mobile phones, and digital displays to promote brands and products to consumers. There are two main types: pull marketing where consumers actively seek content, and push marketing where marketers send content directly to consumers. Some key facts about digital marketing are that over 1 in 13 people are on Facebook, 50% of Facebook users log in daily, and 83% of marketers say Facebook is critical to their strategies. New trends in digital marketing include social media optimization, content optimization to understand customer needs, video marketing on YouTube, and mobile marketing through text messages.
Digital marketing involves promoting products and services using digital technologies like the internet and mobile phones. It allows businesses to interact with targeted audiences in real-time. As internet usage grows globally, more people are shopping, watching videos, and socializing online each day, creating opportunities for businesses to connect with customers digitally. Setting up an online presence through a website and search advertising allows businesses to be found by customers searching online, learn more about customers' needs through analytics, and showcase products and information to attract new customers.
Your customers interact with your business in many ways. It may be your offline channels or Online. They leave behind transactional data that is stored in your marketing compartments. Here is how you make sure you don't bombard them with different messages in different channels
This document summarizes the key aspects of front-door marketing services provided by PowerDirect, including profiling, targeting, mapping, monitoring, and metrics. PowerDirect has over 10 years of experience in front-door marketing and has delivered over 300 million pieces. They provide integrated services like targeted direct mail, personalization, and sample delivery. Client examples span various industries. Features include targeted delivery, high visibility, and measurable results. PowerDirect's approach combines profiling, targeting, mapping, and monitoring methodologies with metrics to validate ROI.
Die B2B(2C) E-Commerce Infrastruktur der ZukunftAioma AG
Am Mittwoch 5. Oktober präsentierte Origammi Switzerland AG und Astina AG: B2B(2C) E-Commerce, Aktuelle Trends und Visionen – kompakt verpackt
Zahlreiche E-Commerce Professionals und Marketingverantwortliche trafen sich zu einem spannenden und qualitativen Austausch und anschliessendem Apéro in den neu gestalteten Räumen an der Hardturmstrasse 105 in Zürich.
Diese Präsentation wurde erstellt und präsentiert von: Marc Gasser, CEO, Origammi Switzerland AG, Matthias Alder, CEO, Astina AG
Weitere Vorträge am gleichen Abend:
Andrea Leiser, Head of Marketing (Board Member), Distrelec Group AG - B2B E-Commerce Trends: 10 Hypothesen für ein erfolgreiches Multichannel Marketing
https://goo.gl/MQ6y74
Ubaldo Piccone, Head of E-Commerce & Direct Sales, Miele AG - Multichannel E-Commerce in B2B(2C) am Beispiel Weisswaren https://goo.gl/m86g03
The ppt gives you an overview of digital marketing, its characteristics, its history, how it is different from traditional marketing and the strategies of digital marketing
The document discusses various macro-environmental forces that can impact digital marketing strategies, including technological forces, economic forces, political forces, legal forces, and social forces. Technological forces refer to changing technologies that create new opportunities. Economic forces include factors like employment, income, and economic growth and disruption. Political forces involve government promotion and regulation of e-commerce. Legal forces relate to privacy, data protection and regulations on digital marketing activities. Social forces comprise cultural diversity and variations in internet usage among digital communities.
Qurater provides a big data approach to customer acquisition through improved social media advertising. By analyzing social media conversations, they develop custom profiles capturing demographic, personal, social, and behavioral context including purchase intent. These profiles allow targeting ads more efficiently to those interested in specific products, with the goal of helping brands improve their social media advertising ROI.
- There was a 186% year-over-year increase in consumers making purchases based on in-store text message or QR code scans.
- Research shows that personalization can help retailers combat "showrooming," where consumers inspect products in physical stores but purchase them online for lower prices.
- 44% of consumers report frequently showrooming, comparing prices online and purchasing from competitors.
This document discusses consumer engagement and engagement marketing. It defines consumer engagement as repeated interactions that strengthen a customer's emotional, psychological, or physical investment in a brand. The goal is to create a positive experience at all touchpoints. Consumer engagement involves influencing, measuring, and analyzing softer emotional measures as well as interactions. It can be measured through actions like publishing, commenting, subscribing, and networking. Engagement marketing directly engages consumers and encourages participation. Measuring engagement involves identifying highly and less engaged consumers. Social plugins can drive deeper engagement and allow sharing on social networks.
Willamette valley bootcamp - Winery Tourism and TechnologyRonald Scharman
Ron Scharman gave a presentation on using technology to drive winery visitation and engagement. He discussed how digital experiences and mobile technology have become increasingly important in wine tourism marketing. He covered various strategies for discovery, including content marketing, social media, ratings and reviews, specialized apps, and geo-targeting. The presentation emphasized starting customer relationships by delighting visitors and reminding them why they love a winery.
This document discusses the growing use of mobile coupons and QR codes. Some key points:
- 19% of women currently use mobile/SMS coupons, which is expected to double to 35.6 million users by 2013.
- The total value of mobile coupon redemptions globally will grow eight times to $46 billion by 2016.
- Mobile coupons have a 10x higher redemption rate than traditional paper coupons.
- 53% of mobile users would share their location to receive more relevant ads.
The document then discusses options for managing digital coupons, including controlled redemption to prevent fraud and keeping offers simple.
SmartSharing - Share & Win
Smart Endorsement of your brand on Facebook
Best Innovate way to do Social Marketing
Social Media Marketing & Mobile Marketing Tool
Digital Marketing Mix : Challenges & ImplicationsPriyanka Gautam
This presentation introduces the online marketing mix concept. It takes you through the challenges faced with the digital marketing mix and how 7P's of marketing are applied in the digital arena.
Magento is highly recognized and most convenient platforms amongst all online platforms. It provides powerful tools to run an eCommerce platform potentially.
For more details visit at https://magnetoitsolutions.com/infographic/magento-development
This document discusses how brands can create financial value through meaningful differentiation and resonance with consumers. It outlines five facets - findability, credibility, vitality, affordability, and extendability - that strong brands use to amplify their differentiation and drive financial growth. Examples are given of how brands like IKEA, Natura, Audi, Dove, and Tropicana have leveraged these facets. The document also summarizes the evolution of BrandDynamics' brand valuation methodology over time.
The document contains spelling lists from 6 years of a spelling curriculum. Each year contains 10 words to learn how to spell. The lists progress from basic words in year 1 like "chair" and "window" to more advanced words in later years like "rhinoceros", "government", and "cooperation".
The document describes an upcoming urban mobility event called Autonomy Paris 2016 that will take place from October 6-9, 2016 at the Grande Halle in Paris. The event will showcase innovative multi-modal mobility solutions from companies in areas like car sharing, biking, scooters and driverless vehicles. It aims to connect exhibitors with an audience of innovators, urbanites, and policymakers. The event will include showcasing solutions, test tracks, conferences, and networking opportunities over its 4 day program. The organizers have experience in events and understand urban audiences, with the goal of inspiring attendees and helping mobility providers connect with potential partners and customers.
Phyllis Robinson's Speech to the 1959 AAAA Annual MeetingDan Ng
In the same year that DDB created 'Think Small' for Volkswagen, its copy chief, Phyllis Robinson gave this speech, effectively reading the manifesto for the coming Creative Revolution on Madison Avenue. Little things we take for granted - like art directors and copywriters working together - are part of the speech.
Eco 202 ch 34 aggregate demand and aggregate supplyGale Pooley
This document provides an overview of aggregate demand and aggregate supply models. It defines key economic terms like recession, depression, stagflation, and the natural rate of output. It also explains the aggregate demand curve, why it slopes downward, and what can cause it to shift. The short-run and long-run aggregate supply curves are introduced, and factors that can shift or change each curve, like capital investment and expectations, are outlined. Examples of using the AD-AS model to analyze economic events are provided.
Homeless people need assistance with basic necessities like clean clothes, food, shelter, restrooms, as well as opportunities to earn money and reconnect with others in society.
Las Vegas was originally settled by Spanish explorers and Mormon missionaries. It has a history of gaming and entertainment and is known as the "Entertainment Capital of the World." The document discusses push factors that encouraged people to leave their original homes like unemployment and economic problems, and pull factors that attracted them to Las Vegas like job opportunities, climate, and entertainment. However, Las Vegas now faces problems like water supply issues, homelessness, poverty, and high suicide and divorce rates. Solutions proposed include increasing water transportation, providing more housing and education, and government assistance.
The document describes a typical day in the life of a social media manager named KBC. It outlines KBC's daily schedule which includes waking up and checking social media accounts, attending meetings for new digital campaigns, paying for lunch with rewards points from social media, participating in steering committee brainstorming sessions, working as a photographer and reporter at a sponsored event on the weekend, and checking social media accounts in the evening. The document promotes following KBC and the author on social media.
This document describes a multi-level marketing opportunity to earn $1,000 per month by sharing nutritional supplement products from EPXBody. The opportunity involves finding 250 people worldwide who will use the products and share them with others, creating a network. The document claims this can be achieved by learning a simple system to help 4 people each find 4 more, and working 1 hour per day from home to build the network. Contact information is provided to discuss the opportunity further.
This document discusses key concepts related to real estate finance and contracts, including the two main contracts in a mortgage (the note and mortgage/deed of trust), different types of mortgage rates and payments, prepayment penalties, recourse vs. non-recourse loans, foreclosure, and the time value of money principles of present value, internal rate of return, and net present value. Key terms covered include adjustable rate mortgages, balloon payments, deficiency judgments, power of sale foreclosures, and the order of priority for lien holders.
Gesproken met Hank van Geffen, Raad van Bestuur Koraal Groep, over SIKOOB, het programma dat hij ontwikkelde voor het toepassen van Handelingsplannen. De observaties geven te denken over nut en toepasbaarheid van handelingsplannen zoals deze op dit moment worden toegepast. Ik zie het als een maatschappelijk vraagstuk, dat ik de moeite vindt om over na te denken en een oplossing voor te vinden.
Danielle Yuill: Giving patients a VOICE project (Patients helping in research at NAC) http://www.uhsm.nhs.uk/racrf/Pages/involved.aspx.
NB this meeting was confidential so audio is not broadcast in the second part of this support meeting.
How Big Brands Can Make Localized Advertising Work for ThemMomentFeed
In the mobile era consumers are demanding authentic and locally relevant content from big brands. Sixty-seven percent of smartphone users want ads customized to their city/zip code and 61% want ads customized to their immediate surroundings.
The problem marketers of big brands have is how to do this type of localized marketing at scale. If you have hundreds or even thousands of locations it doesn’t seem accessible to customize each one of your ads to tailor to that audience. In this webinar we’ll discuss the value of localized marketing and how “not-so-local” brands can be doing this in a scalable way. Watch on demand: http://info.momentfeed.com/CampaignsWebinar.html
The Next Big Things in social media for 2015Cult LDN
What are the NBTs for 2015? Here we give our predictions for the coming year in our latest trends presentation.
Cult LDN is an award-winning digital communications agency. We deliver brave and strategic campaigns for our clients which deliver measurable results.
We specialise in; strategy & execution, online talent management, online advertising and trend reporting & training.
www.cultldn.com
This document provides an overview of different types of digital marketing. It begins with an agenda for a presentation on why digital marketing is important and the different types. It then discusses various digital marketing tactics including display advertising, social media, mobile advertising, and search engine marketing. For each tactic, it provides details on platforms, targeting capabilities, examples, and case studies. The goal is to help clients understand how to build a comprehensive digital marketing campaign using different digital channels.
This document discusses trends in retail banking, including challenges from empowered digital customers who demand simple, relevant experiences across channels. It emphasizes the need for banks to transform their commercial models to focus on customer centricity, engagement, and profitability through specialization, multichannel management, and use of data analytics. Specific areas highlighted for banks include improving the customer experience, cultivating relationships, innovating payment solutions, and taking a mobile-first approach to remain competitive against new players.
Pointme is Marketing tool that helps you create your marketing campaign
How Pointme works?
• Research: Find out what’s happening on all social networks by using keywords and hashtags
• Engage: Engage and reward the audience by creating prize contests
• Create: Create posts for all social networks from one platform - Pointme interface
• Receive: Get user generated content (pictures) and feedback from the audience
• Track: The whole time track efficiency of your marketing campaign and adjust if needed
What tools are we offering?
• Keyword Search Engine: Information and analytic about specific keyword or hashtag of your choice
• Social Media Management: Create posts for all of your social networks from one place - Pointme interface
• Prize Contest Creator: Engage and reward users to get quality feedback
• User Generated Content: With one click collect photos created by users
• Detailed Analytic: Closely monitor your campaign and adjust to achieve your marketing goals
Fueling Brand Advocacy And Engagement With Mobile App manthan final use this ...G3 Communications
The document discusses how mobile apps can fuel brand advocacy and engagement. It begins with an introduction to a webinar on this topic hosted by Manthan Mobility and sponsored by Retail TouchPoints. The webinar features a panel including Anand Sri Ganesh of Manthan Systems and Greg Girard of IDC Retail Insights, moderated by Alicia Fiorletta of Retail TouchPoints. The document then provides an overview of the omni-channel commerce context for using mobility in marketing, including insights on shopper behaviors and the "five I" persona. It discusses key aspects of building brand advocacy through mobile, including access, insights, and engagement. Finally, it shares an example of a $2
Falcon.io | 2021 Trends Virtual Summit - Social Commerce Falcon.io
This document outlines an agenda for a presentation on social commerce. The presentation will discuss what social commerce is and how it works, the current state of social commerce, why brands should invest in it, popular social media platforms that can be used for social commerce, and how to build a social commerce strategy. It also provides information about Wix and its e-commerce solutions. The presentation aims to educate attendees on leveraging social media for online sales and developing a successful social commerce approach.
Marks & Spencer Onboarding Marketing Planjacoblebo
The fashion market in the Middle East is worth over $30 billion, but online sales make up less than 1% of the total market. Marks & Spencer plans to develop a digital strategy for the MENA region to capture $370,000 in new e-commerce revenues by 2017. The strategic plan involves allocating $345,000 in the first year towards community building, paid placements, offline/in-store activations, branded web properties, direct digital marketing and mobile initiatives to drive online sales and market share in the growing MENA e-commerce sector. Performance will be measured using metrics like new customer acquisition, retention, sales and database growth to evaluate the strategy's effectiveness.
This presentation from Jim Tobin at Internet Summit 2013 takes a high level approach to measuring social media marketing and how carefully designed social media should drive business goals and results.
Platform interview: How Sina Weibo builds brands Branded Ltd
Sina Weibo continues to grow with over 536 million registered users, many of whom are young, educated, and from major Chinese cities. Brand engagement on Weibo remains high, with many top Chinese and global companies joining the platform. As Weibo evolves, brands can leverage more advanced targeting and content formats like social CRM, commerce, and advertising to further engage customers and drive business results.
The document discusses how SMI Network can help brands create brand value and achieve conversions through targeted engagement on social media. Specifically, it summarizes that SMI Network provides an end-to-end social media marketing solution to help brands build their fan base, identify relevant audiences, engage with users through targeted campaigns, and ultimately drive customer acquisition and retention.
The document discusses how SMI Network can help brands create brand value and achieve conversions through targeted engagement on social media. Specifically, it summarizes that SMI Network provides an end-to-end social media marketing solution to help brands build their fan base, identify relevant audiences, engage with users through targeted campaigns, and ultimately drive customer acquisition and retention.
Driving Growth With Omnichannel Marketing MoEngage Inc.
Today’s consumers live in a hyper-connected world. They switch between mobiles, desktops, using multiple channels and platforms. This presentation covers the strategies and best practices to implement omni-channel user engagement to drive growth for your company in 2019.
The Digital Store: Transforming The Shopping Experience with Real-Time Offers...kfenyo
The document discusses how digital technologies are transforming the shopping experience. It provides examples of how major retailers like Kroger, Safeway, Target, and Walmart are using digital coupons, mobile apps, beacon technology, and new payment methods to deliver personalized offers and content to shoppers in real-time. The document concludes that to succeed, retailers must build relationships with shoppers by personalizing the shopping experience across channels while respecting privacy.
Gap fashion and babywear case study jaco aucamp v5Jaco Aucamp
The document provides guidance on developing an ecommerce strategy for a fashion and babywear brand in the UAE market. It discusses key pillars of discovery, visualization, and engagement. It also outlines a 6 month 3 phase plan including planning, developing/integrating, and executing phases. An organizational structure is proposed, along with addressing business concerns regarding buying, merchandising, stores, sales recording, and cross-channel KPIs. Ways to leverage the principle brand and current customer data are also discussed.
Mobilizr is a platform that connects brands with a large network of brand ambassadors who promote brands on social media. Brands can launch photo and video campaigns that incentivize ambassadors to post user-generated content promoting the brand. When ambassadors share this content, it amplifies the brand's message and generates engagement in the form of likes, shares, and clicks. Brands only pay Mobilizr based on the actual engagement generated by each campaign.
This document discusses optimizing marketing for mobile presence. It provides an overview of Stream:20, a digital marketing consultancy, and their approach to benchmarking and improving clients' mobile and digital strategies. They assess clients across 29 core digital marketing areas and provide strategic support. The document emphasizes that mobile now accounts for 20-50% of traffic but conversions are often lower. It suggests optimizing organizational structures and skills for digital and mobile success.
The document discusses Pointme, a platform that helps brands manage their social media presence and run marketing campaigns. It allows brands to create campaigns that encourage users to generate and share content to earn rewards. Brands can then track user behavior, content, and campaign metrics in one place to improve engagement and gain insights. Pointme addresses challenges in digital marketing like managing multiple channels by integrating all needed social media solutions into a single web and mobile platform.
Schutz brand presented strong growth over the past 2 years, doubling revenues. It expanded its monobrand stores with 46 openings since 2010. Changes in Schutz brand handbag strategy resulted in strong growth in that product segment, with handbags as a percentage of owned store revenues increasing from 5% to 9% between 2012 and 2013. The opening of a pilot store in New York enabled learning and continues to be an important laboratory for the brand internationally.
Similar to Brand Ministry - Cas Client Mercialys (20)
This presentation provides valuable insights into effective cost-saving techniques on AWS. Learn how to optimize your AWS resources by rightsizing, increasing elasticity, picking the right storage class, and choosing the best pricing model. Additionally, discover essential governance mechanisms to ensure continuous cost efficiency. Whether you are new to AWS or an experienced user, this presentation provides clear and practical tips to help you reduce your cloud costs and get the most out of your budget.
A Comprehensive Guide to DeFi Development Services in 2024Intelisync
DeFi represents a paradigm shift in the financial industry. Instead of relying on traditional, centralized institutions like banks, DeFi leverages blockchain technology to create a decentralized network of financial services. This means that financial transactions can occur directly between parties, without intermediaries, using smart contracts on platforms like Ethereum.
In 2024, we are witnessing an explosion of new DeFi projects and protocols, each pushing the boundaries of what’s possible in finance.
In summary, DeFi in 2024 is not just a trend; it’s a revolution that democratizes finance, enhances security and transparency, and fosters continuous innovation. As we proceed through this presentation, we'll explore the various components and services of DeFi in detail, shedding light on how they are transforming the financial landscape.
At Intelisync, we specialize in providing comprehensive DeFi development services tailored to meet the unique needs of our clients. From smart contract development to dApp creation and security audits, we ensure that your DeFi project is built with innovation, security, and scalability in mind. Trust Intelisync to guide you through the intricate landscape of decentralized finance and unlock the full potential of blockchain technology.
Ready to take your DeFi project to the next level? Partner with Intelisync for expert DeFi development services today!
Introduction of Cybersecurity with OSS at Code Europe 2024Hiroshi SHIBATA
I develop the Ruby programming language, RubyGems, and Bundler, which are package managers for Ruby. Today, I will introduce how to enhance the security of your application using open-source software (OSS) examples from Ruby and RubyGems.
The first topic is CVE (Common Vulnerabilities and Exposures). I have published CVEs many times. But what exactly is a CVE? I'll provide a basic understanding of CVEs and explain how to detect and handle vulnerabilities in OSS.
Next, let's discuss package managers. Package managers play a critical role in the OSS ecosystem. I'll explain how to manage library dependencies in your application.
I'll share insights into how the Ruby and RubyGems core team works to keep our ecosystem safe. By the end of this talk, you'll have a better understanding of how to safeguard your code.
Programming Foundation Models with DSPy - Meetup SlidesZilliz
Prompting language models is hard, while programming language models is easy. In this talk, I will discuss the state-of-the-art framework DSPy for programming foundation models with its powerful optimizers and runtime constraint system.
HCL Notes und Domino Lizenzkostenreduzierung in der Welt von DLAUpanagenda
Webinar Recording: https://www.panagenda.com/webinars/hcl-notes-und-domino-lizenzkostenreduzierung-in-der-welt-von-dlau/
DLAU und die Lizenzen nach dem CCB- und CCX-Modell sind für viele in der HCL-Community seit letztem Jahr ein heißes Thema. Als Notes- oder Domino-Kunde haben Sie vielleicht mit unerwartet hohen Benutzerzahlen und Lizenzgebühren zu kämpfen. Sie fragen sich vielleicht, wie diese neue Art der Lizenzierung funktioniert und welchen Nutzen sie Ihnen bringt. Vor allem wollen Sie sicherlich Ihr Budget einhalten und Kosten sparen, wo immer möglich. Das verstehen wir und wir möchten Ihnen dabei helfen!
Wir erklären Ihnen, wie Sie häufige Konfigurationsprobleme lösen können, die dazu führen können, dass mehr Benutzer gezählt werden als nötig, und wie Sie überflüssige oder ungenutzte Konten identifizieren und entfernen können, um Geld zu sparen. Es gibt auch einige Ansätze, die zu unnötigen Ausgaben führen können, z. B. wenn ein Personendokument anstelle eines Mail-Ins für geteilte Mailboxen verwendet wird. Wir zeigen Ihnen solche Fälle und deren Lösungen. Und natürlich erklären wir Ihnen das neue Lizenzmodell.
Nehmen Sie an diesem Webinar teil, bei dem HCL-Ambassador Marc Thomas und Gastredner Franz Walder Ihnen diese neue Welt näherbringen. Es vermittelt Ihnen die Tools und das Know-how, um den Überblick zu bewahren. Sie werden in der Lage sein, Ihre Kosten durch eine optimierte Domino-Konfiguration zu reduzieren und auch in Zukunft gering zu halten.
Diese Themen werden behandelt
- Reduzierung der Lizenzkosten durch Auffinden und Beheben von Fehlkonfigurationen und überflüssigen Konten
- Wie funktionieren CCB- und CCX-Lizenzen wirklich?
- Verstehen des DLAU-Tools und wie man es am besten nutzt
- Tipps für häufige Problembereiche, wie z. B. Team-Postfächer, Funktions-/Testbenutzer usw.
- Praxisbeispiele und Best Practices zum sofortigen Umsetzen
Dive into the realm of operating systems (OS) with Pravash Chandra Das, a seasoned Digital Forensic Analyst, as your guide. 🚀 This comprehensive presentation illuminates the core concepts, types, and evolution of OS, essential for understanding modern computing landscapes.
Beginning with the foundational definition, Das clarifies the pivotal role of OS as system software orchestrating hardware resources, software applications, and user interactions. Through succinct descriptions, he delineates the diverse types of OS, from single-user, single-task environments like early MS-DOS iterations, to multi-user, multi-tasking systems exemplified by modern Linux distributions.
Crucial components like the kernel and shell are dissected, highlighting their indispensable functions in resource management and user interface interaction. Das elucidates how the kernel acts as the central nervous system, orchestrating process scheduling, memory allocation, and device management. Meanwhile, the shell serves as the gateway for user commands, bridging the gap between human input and machine execution. 💻
The narrative then shifts to a captivating exploration of prominent desktop OSs, Windows, macOS, and Linux. Windows, with its globally ubiquitous presence and user-friendly interface, emerges as a cornerstone in personal computing history. macOS, lauded for its sleek design and seamless integration with Apple's ecosystem, stands as a beacon of stability and creativity. Linux, an open-source marvel, offers unparalleled flexibility and security, revolutionizing the computing landscape. 🖥️
Moving to the realm of mobile devices, Das unravels the dominance of Android and iOS. Android's open-source ethos fosters a vibrant ecosystem of customization and innovation, while iOS boasts a seamless user experience and robust security infrastructure. Meanwhile, discontinued platforms like Symbian and Palm OS evoke nostalgia for their pioneering roles in the smartphone revolution.
The journey concludes with a reflection on the ever-evolving landscape of OS, underscored by the emergence of real-time operating systems (RTOS) and the persistent quest for innovation and efficiency. As technology continues to shape our world, understanding the foundations and evolution of operating systems remains paramount. Join Pravash Chandra Das on this illuminating journey through the heart of computing. 🌟
Ivanti’s Patch Tuesday breakdown goes beyond patching your applications and brings you the intelligence and guidance needed to prioritize where to focus your attention first. Catch early analysis on our Ivanti blog, then join industry expert Chris Goettl for the Patch Tuesday Webinar Event. There we’ll do a deep dive into each of the bulletins and give guidance on the risks associated with the newly-identified vulnerabilities.
5th LF Energy Power Grid Model Meet-up SlidesDanBrown980551
5th Power Grid Model Meet-up
It is with great pleasure that we extend to you an invitation to the 5th Power Grid Model Meet-up, scheduled for 6th June 2024. This event will adopt a hybrid format, allowing participants to join us either through an online Mircosoft Teams session or in person at TU/e located at Den Dolech 2, Eindhoven, Netherlands. The meet-up will be hosted by Eindhoven University of Technology (TU/e), a research university specializing in engineering science & technology.
Power Grid Model
The global energy transition is placing new and unprecedented demands on Distribution System Operators (DSOs). Alongside upgrades to grid capacity, processes such as digitization, capacity optimization, and congestion management are becoming vital for delivering reliable services.
Power Grid Model is an open source project from Linux Foundation Energy and provides a calculation engine that is increasingly essential for DSOs. It offers a standards-based foundation enabling real-time power systems analysis, simulations of electrical power grids, and sophisticated what-if analysis. In addition, it enables in-depth studies and analysis of the electrical power grid’s behavior and performance. This comprehensive model incorporates essential factors such as power generation capacity, electrical losses, voltage levels, power flows, and system stability.
Power Grid Model is currently being applied in a wide variety of use cases, including grid planning, expansion, reliability, and congestion studies. It can also help in analyzing the impact of renewable energy integration, assessing the effects of disturbances or faults, and developing strategies for grid control and optimization.
What to expect
For the upcoming meetup we are organizing, we have an exciting lineup of activities planned:
-Insightful presentations covering two practical applications of the Power Grid Model.
-An update on the latest advancements in Power Grid -Model technology during the first and second quarters of 2024.
-An interactive brainstorming session to discuss and propose new feature requests.
-An opportunity to connect with fellow Power Grid Model enthusiasts and users.
Best 20 SEO Techniques To Improve Website Visibility In SERPPixlogix Infotech
Boost your website's visibility with proven SEO techniques! Our latest blog dives into essential strategies to enhance your online presence, increase traffic, and rank higher on search engines. From keyword optimization to quality content creation, learn how to make your site stand out in the crowded digital landscape. Discover actionable tips and expert insights to elevate your SEO game.
Have you ever been confused by the myriad of choices offered by AWS for hosting a website or an API?
Lambda, Elastic Beanstalk, Lightsail, Amplify, S3 (and more!) can each host websites + APIs. But which one should we choose?
Which one is cheapest? Which one is fastest? Which one will scale to meet our needs?
Join me in this session as we dive into each AWS hosting service to determine which one is best for your scenario and explain why!
Digital Marketing Trends in 2024 | Guide for Staying AheadWask
https://www.wask.co/ebooks/digital-marketing-trends-in-2024
Feeling lost in the digital marketing whirlwind of 2024? Technology is changing, consumer habits are evolving, and staying ahead of the curve feels like a never-ending pursuit. This e-book is your compass. Dive into actionable insights to handle the complexities of modern marketing. From hyper-personalization to the power of user-generated content, learn how to build long-term relationships with your audience and unlock the secrets to success in the ever-shifting digital landscape.
Trusted Execution Environment for Decentralized Process MiningLucaBarbaro3
Presentation of the paper "Trusted Execution Environment for Decentralized Process Mining" given during the CAiSE 2024 Conference in Cyprus on June 7, 2024.
Building Production Ready Search Pipelines with Spark and MilvusZilliz
Spark is the widely used ETL tool for processing, indexing and ingesting data to serving stack for search. Milvus is the production-ready open-source vector database. In this talk we will show how to use Spark to process unstructured data to extract vector representations, and push the vectors to Milvus vector database for search serving.
Salesforce Integration for Bonterra Impact Management (fka Social Solutions A...Jeffrey Haguewood
Sidekick Solutions uses Bonterra Impact Management (fka Social Solutions Apricot) and automation solutions to integrate data for business workflows.
We believe integration and automation are essential to user experience and the promise of efficient work through technology. Automation is the critical ingredient to realizing that full vision. We develop integration products and services for Bonterra Case Management software to support the deployment of automations for a variety of use cases.
This video focuses on integration of Salesforce with Bonterra Impact Management.
Interested in deploying an integration with Salesforce for Bonterra Impact Management? Contact us at sales@sidekicksolutionsllc.com to discuss next steps.
Main news related to the CCS TSI 2023 (2023/1695)Jakub Marek
An English 🇬🇧 translation of a presentation to the speech I gave about the main changes brought by CCS TSI 2023 at the biggest Czech conference on Communications and signalling systems on Railways, which was held in Clarion Hotel Olomouc from 7th to 9th November 2023 (konferenceszt.cz). Attended by around 500 participants and 200 on-line followers.
The original Czech 🇨🇿 version of the presentation can be found here: https://www.slideshare.net/slideshow/hlavni-novinky-souvisejici-s-ccs-tsi-2023-2023-1695/269688092 .
The videorecording (in Czech) from the presentation is available here: https://youtu.be/WzjJWm4IyPk?si=SImb06tuXGb30BEH .
2. BRIEF
Develop a concept using a combination of Social Media
and Mobile that enables:
• the recruitment of fans on the Facebook page of the
shopping mall
• the generation of in-shop trafic
• the collection of client profile information - to be
integrated into the brand global CRM program
• educate sales rep and shopping mall directors about
the power of Facebook and online communities
3. Concept: election of the shop of the year
• In-shop vote on mobile (+3pts) / 2D
flash code on shop window and
Campaign period connection through Facebook Connect
2 weeks (end of February • Vote on Facebook web application
2012) (+1pt)
Venue
Nîmes Géant Casino
shopping mall
4. Vote from mobile phones (via Facebook Connect)
represent 5,7% off total votes (vs. 1,400 participants)
Boutique list Vote Authentication
5. • Facebook application Facebook: votes + ranking
• 2 200 new fans, 1,400 participants (63%)
• Facebook ads: 17m imps, 0,03% CTR
Compulsory Quizz description Access to profile info
Like
6. 330 shares (23% vs. number of participants)
Vote Share (wall and invitation) HowTo mobile
7. • Boutique of the year
award handed to the
shop owner by the
shopping mall director
• Rewards given to
participants (coupons
to be redeemed in
shops of the mall)