The document describes a typical day in the life of a social media manager named KBC. It outlines KBC's daily schedule which includes waking up and checking social media accounts, attending meetings for new digital campaigns, paying for lunch with rewards points from social media, participating in steering committee brainstorming sessions, working as a photographer and reporter at a sponsored event on the weekend, and checking social media accounts in the evening. The document promotes following KBC and the author on social media.