Pointme is a digital marketing platform that allows brands to create and manage social media marketing campaigns. It integrates solutions for user engagement, social media management, content quality and analytics into a single web and mobile app platform. Key features include real-time social media monitoring, campaign creation and execution tools, and insights about user demographics, engagement and emotions. The platform's secret sauce is its deeplinking feature, which allows users to access campaigns without downloading the app. Pointme aims to give brands statistical data on true fans based on user-generated content and behavior through its coupon reward system.

1. pointme.co

2. Solution
Table of contents:
Business model
Marketing & Sales
Competition
Finances
Problem

3. PROBLEMS
in digital marketing
How to engage
users?
How to manage
multiple social media accounts?
 Discounts
 Prizes
 Contests
 Samples
 Community managers
 Online tools
 Outsourcing
Content quality Analytics
 User generated content (UGC)
 Copywriting
 Creative approach
 Online tools
 Market research

4. Easier handling
of social media
channels
How Pointme solves these challenges?
Know precise user
engagement
Track, manage and
analyze data
Pointme tackles all these challenges by integrating all solutions in one platform which consists of
web interface and mobile app which allows brands to:

5. PROCESS
BRANDS USERSPOINTME
Web interface: Mobile app:
Emotional connection with
favorite brand content creation rewards
Simplifying the whole process of
creating and managing a marketing campaign.

6. Web interface features:
RESEARCH ANALYZEEXECUTION
- Collecting and filtering overall results
of campaign and user data
Enables brands to track user
content in which they are
mentioned as they happen
- Creation of campaign based
on gathered data (campaign visible
inside mobile app)
- Promotion of the created campaigns
on multiple social media channels

7. 7
Real-time user mentions on Twitter, Instagram
and Facebook of:
• Your brand
• Your competitors
• Your users preferences and opinions
It allows you to track and measure fan activities based
on engagement of their posts.
Research
social media monitoring

8. 8
Execute
Creating a campaign:
• Add campaign name
• list reward which user gets
• cover photo
• location
• duration

9. 9
Campaign created

10. Insights about users:
• Demographics
• Engagement
• Reach
• Emotions
Analyze:

11. SECRET SAUCE:
Deeplinking feature:
Brands provide a direct link which enables users to access the campaigns
without actually downloading the app.

12. Pointme web app
12
User opens the campaign without actually
downloading the app.

13. 13
Users join the campaign by taking a photo which
follows the conditions set by the brand.
STEP 1:
Pointme web app

14. 14
The taken photo is shared on the user`s personal
social media profile thus promoting the brand.
STEP 2:
Pointme web app

15. 15
Step 3:
By doing so, the user gets a coupon which entitles
him to a reward from the brand.
Pointme web app

16. Step 4:
User uses coupon
Pointme web app

17. Pointme is a communication tool which
gives brands real statistical data about their
true fans based on user generated content
and user`s behavior. We are using our
coupon system to measure real-time
conversion.
Pointme
„Now brands can finally know the
realtime conversion of their campaigns.”

18. on FB
From July of 2015 till January of 2016.

19. package package package
-Mobile app
-Full business interface analytics
Package 2 + white label app- Mobile app
- Web interface execution feature

20. Mobile advertising:

21. TARGET CUSTOMER
Digital marketing
agencies
Big brands
Companies which are oriented
to digital marketing

22. CLIENTS
The most popular beer in the world The most popular travel agency in SEE
The biggest basketball club in Croatia The second best football club in Croatia

23. PARTNERS
The most popular beer in the world
The biggest creative agency in Croatia
The biggest sport marketing agency in Croatia

24. PIPELINE
The biggest company in Croatia
The biggest full service in SEE

25. Case studies:
25
Goal: Promote new console among teenagers who love to
play games
200+ photos
70K+ organic reach on FB
Play Station 4 ZARA
Goal: Promote brand among teenagers who love to wear
trendy clothes and be modern.
100+ photos
30K+ organic reach on FB

26. Competition
•Slide iz pitcha
Reward systems + User generated solutions
Social media management + Monitoring

27. OUR TEAM
Mateo Stupičić
CEO
Juraj Zorić
CTO
Mateo Perčinić
Developers
Dejan Mišljenović
Developer
Marko Pavičić
COO
Davor Pejić
Marketing
Luka Župarić
Marketing
Rebeka Posavec
Designer
Combined experience in sales, digital marketing and management /
More than 10 years of combined experience in software development / 5 years of experience in graphic design

28. Till the end of 2016..

29. MILESTONES
Market:
Ex-Yugoslavia
Complete product Market:
Italy
Market:
Germany, Austria
January-August 2016. June 2016. August 2016. 2017.