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Die B2B(2C) E-Commerce Infrastruktur der Zukunft

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Am Mittwoch 5. Oktober präsentierte Origammi Switzerland AG und Astina AG: B2B(2C) E-Commerce, Aktuelle Trends und Visionen – kompakt verpackt

Zahlreiche E-Commerce Professionals und Marketingverantwortliche trafen sich zu einem spannenden und qualitativen Austausch und anschliessendem Apéro in den neu gestalteten Räumen an der Hardturmstrasse 105 in Zürich.

Diese Präsentation wurde erstellt und präsentiert von: Marc Gasser, CEO, Origammi Switzerland AG, Matthias Alder, CEO, Astina AG

Weitere Vorträge am gleichen Abend:
Andrea Leiser, Head of Marketing (Board Member), Distrelec Group AG - B2B E-Commerce Trends: 10 Hypothesen für ein erfolgreiches Multichannel Marketing
https://goo.gl/MQ6y74

Ubaldo Piccone, Head of E-Commerce & Direct Sales, Miele AG - Multichannel E-Commerce in B2B(2C) am Beispiel Weisswaren https://goo.gl/m86g03

Published in: Internet
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Die B2B(2C) E-Commerce Infrastruktur der Zukunft

  1. 1. ORIGAMMI B2B(2C) E-COMMERCE INFRASTRUCTURE OF THE FUTURE
  2. 2. A SEAMLESS AND ENGAGING E-COMMERCE EXPERIENCE
  3. 3. CUSTOMERS ARE PREDICTABLE
  4. 4. LOYALTY Consumer Online Consumer Offline EXHIBITION / SHOWROOM TARGETED VIA REMARKETING ORDER BROCHURE CONSULTING APPOINTMENT DELIVERY STATUS NEWSLETTER PURCHASE ONLINE DELIVERY OF CARE PRODUCT PROSPECT SALES AFTER-SALESSALES AFTER SALES LOYALTYAWARENESS ON WEBSITE VIA GOOGLE INTEREST OF CONSUMER INSTALLATION AT HOME FEEDBACK & SERVICE MAKE APPOINTMENT INVOICE DELIVERY OF BROCHURE CONFIRMATION
  5. 5. Dealer Online Dealer Offline DEALER EXHIBITION PLANNING AIDS ONLINE ADS AUTOMATED SURVEY ADDITIONAL SERVICE PROSPECT SALES AFTER SALES LOYALTYAWARENESS PRODUCT CONFIGURATION INFO ON B2B SHOP / PORTAL PICKUP AT POS INSTALLATION GOT FEEDBACK ASSIGNED TO OPPORTUNITY
  6. 6. WE HAVE THE FORMULA
  7. 7. PROMOTERS ATTRACT CONNECT & CONVERT CLOSE & DELIGHT VISITORS LEADS CUSTOMERS PROMOTERSSTRANGERS OUT- & INBOUND MARKETING CALLS-TO-ACTION AUTOMATION REPORTING
  8. 8. ATTRACT CONNECT & CONVERT CLOSE & DELIGHT Convert Leads to Loyal Customers Convert Strangers to Visitors Convert Visitors to Leads
  9. 9. FOR CONTENT CREATORS & ADMINS FOR DESIGNERS & DEVELOPERS FOR MARKETEERS Illustrations: 2016 eZ Systems AS CMS / ADMIN PLATFORM TOOLBOX Personalization | Analytics | Marketing Automation | ... CUSTOMER DATA HUB YOUR SOFTWARE AS A SERVICE PROVIDER
  10. 10. Persistence & IO SPI Public API REST API CMS / Admin END USERS Website / Shop Symfony2 Web Framework Twig Template Engine Platform Business Logic STORAGE ECHOO Admin Interface APIs Web Framework & Dev Kernel(s) Content & Data Customer Data Hub Marketing Automation, Personalization, ...MARKETEERS CONTENT CREATORS & ADMINS DESIGNERS & DEVELOPERS 2016 eZ Systems AS
  11. 11. THE UNDERLYING MAGIC
  12. 12. Astina AG +41 44 271 16 10 Hardturmstrasse 105 astina.ch 8005 Zürich Anforderungen und Lösungsansätze (B2B) E-Commerce Architektur Matthias Alder 05. Oktober 2016
  13. 13. Was sind die Anforderungen an eine E-Commerce Architektur?
  14. 14. „Architektur? Interessiert mich nicht. Das macht unser Dienstleister“
  15. 15. 4. Kosteneffizienz
  16. 16. 4. Kosteneffizienz 3. Stabilität
  17. 17. 4. Kosteneffizienz 3. Stabilität 2. Nachhaltigkeit
  18. 18. 4. Kosteneffizienz 3. Stabilität 2. Nachhaltigkeit 1. Flexibilität
  19. 19. Lösungsansätze
  20. 20. E-Commerce as a Service ▸ Kosteneffizienz ▸ Stabilität ▸ Nachhaltigkeit ▸ Flexibilität z. B. Shopify + + (aber keine Kontrolle) ? -
  21. 21. ERP CRM PIM Buchhaltung
  22. 22. E-Commerce Monolith z. B. Magento, Prestashop, Bigcommerce,... ERP PIM Buchhaltung
  23. 23. E-Commerce Monolith ▸ Kosteneffizienz ▸ Stabilität ▸ Nachhaltigkeit ▸ Flexibilität z. B. Magento - (Kostentreiber Datenredundanz) + + -
  24. 24. Shop- System
  25. 25. ERP CRM CMS MAM PIM
  26. 26. E-Commerce als Integrationslösung Middleware, z. B. PALOMA ERP Webshop Public API Mobile applicationCRM PIM Buchhaltung
  27. 27. E-Commerce als Integrationslösung ▸ Kosteneffizienz ▸ Stabilität ▸ Nachhaltigkeit ▸ Flexibilität Middleware, z. B. PALOMA - (aber effiziente Prozesse) + + +
  28. 28. Erfolgsfaktoren ▸ Internes Know-How auf Architektur-Ebene schaffen und langfristig sichern. ▸ Mit spezialisierten Dienstleistern arbeiten ▸ Organisation und Architektur aufeinander abstimmen. ▸ E-Commerce nicht in einem Fachbereich isolieren. ▸ Die E-Commerce-Architektur auf die Unternehmensstrategie abstimmen.
  29. 29. WHY RELEVANCE MATTERS
  30. 30. 94% OF CUSTOMERS HAVE DISCONTINUED COMMUNICATION WITH A COMPANY BECAUSE OF IRRELEVANT INFORMATION Blue Research, CEM deck, Personalization Study 2015
  31. 31. The path to 2020: Marketers seize the customer experience is an Economist Intelligence Unit report, sponsored by Marketo. A survey that included responses from 499 CMOs and senior marketing executives worldwide. Respondents are located in North America (27%), Europe (30%), Asia-Paci c (36%) and Rest of World (7%). More than 50% of survey respondents (52%) hail from companies with more than US$500m in revenue. In addition, a series of in-depth interviews with senior executives.
  32. 32. EVERY USER AND USER GROUP INTERACTS DIFFERENTLY
  33. 33. FEATURES B2C B2B Goals Product driven Relationship driven Order process Quick More steps, complex User Consumers dealer, well informed Frequency Less frequent Very regular base Stock Buys product on stock Busys product with longer delivery times Pricing strategies Standard pricing Individualized Pricing, Manufacturer Suggest Retail Price (MSRP) and Min. Adv. Price (MAP) Payments Creditcards Individual Buying decision Emotional, based on want and desire Planned and logical, based on needs Shipping Common carriers LTL, less than truckload, TL truckload, break quantities down by multiple ship dates Product variants Simple Complex and industry specific Packing Single units Minimums und case packs
  34. 34. 2016 B2B-Content Marketing Trends Survey - North America (1334 von 1521 Unternehmen in Nordamerika, betreiben aktiv Content Marketing) origammi.co/b2b-facts
  35. 35. WE ADD SENSE

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