The document is a brand advertising consulting proposal for (client_name) detailing strategies to enhance customer retention, acquisition, and social media presence. It outlines project objectives, process, and investment costs, totaling $6,825, with an emphasis on tailored marketing solutions. The proposal also includes company background, past experiences, and next steps for contract agreement.

1. Brand Advertising
Consulting Proposal
Project proposal – (proposal_name)
Client – (client_name)
Delivered on – (submission_date)
Submitted by – (user _assigned)

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Cover Letter for
Brand Advertising Consulting Proposal
Dear (client_name),
Thank you for reaching out to us for the marketing consulting service needs. We
understand that in today’s highly competitive market, every business needs specific
marketing strategies to survive. With our marketing consulting services you can achieve
effective results in the best possible ways.
We are confident that with our experience, your company will be able to achieve the
goals stated below–
› Increase in average spend of customers
› Revenue generation through smart and timely offers, email marketing automation and
much more
› Present your brand in a unique manner to attract customers
› Add text here
We will prepare the initial phase of the project to give you the appropriate look and feel
of marketing consulting services.
Feel free to contact us for more information.
Sincerely,
(Company_Name)
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Table of Contents
01 Project Context and Objectives
03 Your Investment
02 Our Process-
› Plan of Action
› Scope of Services
› Time frame
› Additional Service Offerings
04 Company Overview
› Why Us
› About Us
› Our Expertise
› Awards & Recognition
› Our Team
07 Next Steps
› Client Testimonials
› Case Study
05 Our Past Experience
06 Statement of Work and Contract
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Project Context
and Objectives
01
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Project Context and Objectives for
Brand Advertising Consulting Proposal
We have identified that your company (client_name) is facing challenges in customer
retention & acquisition, which severely impacts the
company’s revenue.
Your company is also interested in developing a strong social
media presence for lead generation.
Project Context–
Project Objectives–
Create smart & timely offers for customers – We plan to
offer fewer but bigger discounts to customers on a timely basis
to get their attention.
Develop a revenue-generating solution – We intend to offer a
combination of online and offline marketing techniques to attract
new customers.
Social Media Presence–We plan to create an effective social media
presence through guest posts, podcasts, email campaigns, etc.
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6. BRAND
02
Our Process
› Plan of Action
› Scope of Services
› Time frame
› Additional Service Offerings
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Plan of Action for
Brand Advertising
Consulting Proposal
› Offering training to manage
services
› Developing a technical
roadmap
› Add text here
Optimizing
(4th Month)
› Mapping client’s current
marketing strategies
› Learning the effectiveness of
the current digital marketing
program
› Add text here
Strategize
(1st Month)
› Selecting the appropriate
technology as well as
methodologies for marketing
client’s brand
› Developing customer persona
› Add text here
Planning & Development
(2nd Month)
› Landing Pages and
forms
› Marketing automation
› Page tracking
› Add text here
Implementation
(3rd Month)
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Scope of
Brand Advertising Consulting Proposal
Research
› Analyze the low hanging fruits.
› Understand the sales & marketing strategies
› Analyze the loopholes in the existing social sites
› Add text here
Planning & Development
› Leverage on the existing marketing activities
› Ensure effective tracking systems are in place
› Developing intelligent, timely offers to attract customers
› Add text here
Social Media Management
› Get you featured on Podcasts
› Social media content automation with help from your guest posts
› Ensure your presence on all the trending social media platforms like Facebook, Twitter,
LinkedIn to get you leads
› Add text here
Sales Process Workshop
› Simplify and automate the sales process
› Create an effective sales workshop campaign
› Add text here
Guest Posts & Email Campaigns
› 8-10 guest posts every month to influence customers
› Email automation system
› Add text here
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9. BRAND
Timeframe for
Brand Advertising Consulting Proposal
Duration
in weeks
5-81 - 4 8-10 11-12 13-16
Stages Research Planning
Guest posts &
email campaigns
Sales process
workshop
Social media
management
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10. BRAND
Additional Service Offerings for
Brand Advertising Consulting Proposal
Content Marketing Services-
› Blog content creation by experts
› E-book and white papers
› Video production
› Add text here
Technical SEO Services-
› Additional technical support
› Information regarding highest traffic
› Add text here
Email Marketing Services-
› Email writing from business experts
› Affordable plans for small business
› Add text here
Website Audit Services-
› Uncover site errors
› Strategic recommendation for site
› Competitor and social analysis
› Add text here
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Your Investment
03
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Your Investment for
Brand Advertising Consulting Proposal (1/3)
Stages Price
Research $500
Planning $500
Guest posts & email campaigns $1,500
Sales process workshop $1,500
Social media management $2,500
Total (before tax) $6,500
Taxation Rate: - 5% $325
Total $6,825
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Stages Activities Duration in
Weeks
Estimated
Cost
Research
› Analyze the low hanging fruits
› Understand the sales & marketing strategies
› Analyze the loopholes in the existing social sites
› Add text here
1-4 $500
Planning
› Leverage on the existing marketing activities
› Ensure effective tracking systems are in place
› Developing intelligent, timely offers to attract customers
› Add text here
5-8 $500
Guest Posts & Email Campaigns
› 8-10 guest posts every month to influence customers
› Email automation system
› Add text here
8-10 $1,500
Sales Process Workshop
› Simplify and automate the sales process
› Create an effective sales workshop campaign
› Add text here
11-12 $1,500
Social Media Management
› Get you featured on Podcasts
› Social media content automation with help from your guest
posts
› Ensure your presence on all the trending social media
platforms like Facebook, Twitter, LinkedIn to get you leads
› Add text here
13-16 $2,500
(Consultant_name) will perform different activities in different phases-
Your Investment for
Brand Advertising Consulting Proposal (2/3)
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14. BRAND
Your Investment for
Brand Advertising Consulting Proposal (3/3)
Additional Services Price
Content Marketing Services $1,500
Website Audit Services $1,100
Technical SEO Services $1,300
Email Marketing Services $1,400
Total $5,300
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04
Compony Overview
› Why Us
› About Us
› Our Expertise
› Awards & Recognition
› Our Team
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Why Us for
Brand Advertising Consulting Proposal
Every business requires a compelling marketing plan to get success. To sustain for long term in
the market, you need to increase sales by getting new customers.
With our expertise in marketing consulting services, we promise you to spread the word about
your brand, product or service. We will add value to your brand with our customized
marketing strategies and time to time smart offers for customers.
Strengths that will add to your firm–
› We work from scratch to build specialized marketing strategies to never let our
client down
› Our company obsesses over details so we can provide our client an edge over
their competitors
› Our team includes experts in PR, marketing and media that helps our clients
accomplish their targets
› Add text here
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Who We Are
We deliver Marketing solutions to help our clients
achieve a competitive advantage.
2001Founded in:
Vision
Elaborate your vision statement here
Mission
Elaborate your mission statement here
Core Values
› Trusted Partners
› Quality & excellence
› Add text here
About Us for
Brand Advertising Consulting Proposal
We are a firm which focuses on helping organizations
grow their business with our Marketing Consulting services
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Our Expertise for
Brand Advertising Consulting Proposal
› Focus on the software platform’s UVP (unique value
proposition) to create digital marketing strategies
› Add text here
SaaS Marketing
› Industry-leading strategies to get customer engagement
at low budget
› Add text here
PPC
› Paid media campaigns (like laser targeting on
Facebook) to reach potential buyers
› Add text here
Paid Media
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Awards & Recognition for
Brand Advertising Consulting Proposal
America’s Best
Marketing
Consulting Firm
2018
Best Marketing
Consulting Firm
2017
Global Leader
in Digital
Marketing
Consulting
2019
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Our Team for
Brand Advertising Consulting Proposal (1/2)
Joanna Roberts
Marketing Director
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Jane Ryan
Head Marketing Solutions
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Tina Davis
Senior Research Analyst
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Marketing Head
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your Audience’s attention.
Chief strategy officer
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your Audience’s attention.
Our Team for
Brand Advertising Consulting Proposal (2/2)
Matt Peters
Jessica Richards
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05
Our Past Experience
› Client Testimonials
› Case Study
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Client Testimonials for
Brand Advertising Consulting Proposal (1/2)
Charles
Spencer
Designation
Company Name
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Sam
Hooper
Designation
Company Name
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Client Testimonials for
Brand Advertising Consulting Proposal (2/2)
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needs and capture your Audience’s attention.
Ben
Turner
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needs and capture your Audience’s attention.
Dexter
Owens
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needs and capture your Audience’s attention.
Isabella
Watts
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Case Study for
Brand Advertising Consulting Proposal
“(company_name) provided us solid marketing strategies that helped us increase our revenue by 15% in 3 months.
Their commitment towards deadline is admirable”.
– James Taylor (client_name)
Problem
(client_name) was facing challenges in retaining their existing customers & attracting
new ones. They weren’t able to increase their customer base since a long period.
The client also intended to double its revenue in the coming year.
Our Solution
(We analyzed their situation and build customized marketing strategies to increase
their customer base. We also updated their social accounts and marketing
campaigns to get leads.
Results
› Increase in revenue by 15% in 3 months
› Churn rate reduced by 5%
› Add text here
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Statement of Work
and Contract
06
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Statement of Work and Contract for
Brand Advertising Consulting Proposal
Date: {date_submitted}
Between "us", {company_name}, and "you", {client_name}
You {client_name}, located at {client_address} are hiring {company_name} located at (address) for marketing
consulting services for which the estimated total cost is $XXXX.
Contract
› Services Rendered
› 2 week opportunity to review our work and provide feedback
› Not liable to the firm and third party for damages
› Mutual Cooperation
› We agree to put our best efforts in return we expect your cooperation in providing
needed information regarding to company product & services
› Terms of payment
› Fifty percent of the initial fees at the point of contract signing and it will act as a deposit
› Remaining 50% has to be submitted after project completion
› Plans Cancellation
› Right to modify, reject, cancel or stop at any point processes, but are
imbibed to reimburse us all costs and expenses
› Confidentiality
› All efforts to preserve confidentiality of information
› Terms and Termination
› This agreement should commence from (date) and shall continue till termination by
either party with not less than 90 days notice given in writing
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Next Steps
07
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Next steps for
Brand Advertising Consulting Proposal
It is requested to read the contract to get the understanding of the details involved in working with us.
Everything should be fair, transparent and easily understandable at the beginning in order to lay a
solid foundation for a better work relationship.
We firmly believe in clarifying things and sorting out the issues in order to find the most suitable
way to work together.
› Discuss the desired changes
› Accept the proposal
› Sign and finalize the proposal
› Submit an initial payment of 60% of the total fee of the project
› Once we get the notification of your proposal accepted, we will send you the separate
copy of the signed contract for your record
› Feel free to contact
› Add text here
› Add text here
Signature
Default Contract
{user_contact_first}. {client_contact_last}
{client_name}
Signature
Proposal Lead
{user_assigned}. {user_title}
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#Street Number , City , State
0123456789
emailaddress123@gmail.com
Address
Contact
Number
Email
Address
Contact Us for
Brand Advertising Consulting Proposal
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Additional Slides
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About Us for
Brand Advertising Consulting Proposal
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capture your Audience’s attention.Target Audience
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capture your Audience’s attention.Premium Service
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and capture your Audience’s attention.Value Client
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Our Mission Vision Goal for
Brand Advertising Consulting Proposal
Our Vision
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capture your audience's attention.
Our Mission
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capture your audience's attention.
Our Goal
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Project Schedule Project XX- Customer XX – Timeline Example
Your Text Here
January February March April May June July
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28
Project Deliverable 1
Project Deliverable 2
Project Deliverable 3
Project Deliverable 4
Project Deliverable 5
Project Deliverable 6
Gantt Chat for
Brand Advertising Consulting Proposal
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Roadmap Process Flow for
Brand Advertising Consulting Proposal
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2016 2017 2018 2019 2020
Start
Finish
Timeline for
Brand Advertising Consulting Proposal
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Text Here
30 Days 60 Days 90 Days
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30 60 90 Days Plan for
Brand Advertising Consulting Proposal
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