The Saturdays are a British/Irish girl group formed in 2007 consisting of 5 members. They were formed by Fascination Records and have a pop music style, occasionally venturing into dance. Their logo uses a simple yet stylized font in bright colors fitting their pop genre. Their website presents a fun, happy brand image with a white background and faded group photo. As the band is currently on hiatus, the website and news stories focus on the members' individual careers and lives. Overall, The Saturdays portray a typically bright, girly, fun and happy pop girl band image while also presenting a more mature side as they have gotten older.

1. Brand image
THE SATURDAYS

2. ABOUT
The Saturdays are a British/Irish girl group. They formed in 2007 and band members
include Frankie Bridge, Una Foden, Rochelle Humes, Mollie King and Vanessa White.
Frankie and Rochelle are also former members of S Club Juniors. The Saturdays were
formed through Fascination Records, who gave them an instant record deal with the
label as well as a sub-division of Polydor Records. The band went on tour with Girls
Aloud as they prepared to release their first single ‘If This Is Love’ which charted in the
top ten. The group's music style is pop, however throughout their career they have
also ventured into dance type music also.

3. LOGO
The Saturdays logo is plain yet also quite stylised. The font is relatively simple but has
being condensed so that it appears that the letters slightly overlap. Although this
example is in black and white, the colour often changes to fit with the colour scheme
of the album or product being displayed at the time. These are often bright colours
which adheres to the pop genre that they are in. It is quite a modern font which
allows an audience to tell that it is a current, young band.

4. WEBSITE
http://www.thesaturdays.co.uk/
The website for The Saturdays is slightly more mature for a
girl band. This is because they are a little bit older. It is quite
plain with a white background and a faded image of the
Saturdays at the top which is summery. This gives off a fun
brand image and also a happy one. It features video clips
from their YouTube and has links to each individual band
member. This website is slightly different in terms of content
because the band are currently on a break. This means they
all have their own ventures which have been included on
their individual pages. There is also links to merchandise and
cd’s.

5. MERCHANDISE
On the bands website is a link to their online store. In the store there are links to
merchandise such as tote bags, t-shirts and signed singles. This is done to make more
money for the band and providing more products for the fans.

6. NEWS STORIES
As the Saturdays are currently on a break, the news
stories are not about the band and what they are
doing. The stories are following each individual
member instead. The stories are more about their
personal lives and what they have been doing. They
are relatively average in terms of content and do not
feature and ‘scandalous’ type stories which would
harm their image. It is mostly about their fashion,
families, or personal ventures. For example, one story
discusses how Vanessa has joined a campaign in
helping Teenage Cancer Trust. This is positive
representation within the media which in keeps with
their happy, mature and clean brand image.

7. FURTHER BRAND IMAGE
Below is a series of photoshoots which shows the Saturdays sexy, bright, girly, fun and
happy brand image.

8. OVERALL
Overall from researching the Saturdays I have discovered them to be a typically ‘pop’
girl band. They are very bright and colourful and present themselves as a happy fun
band. However, as they are slightly older, they also portray themselves as more
mature in terms of their music and brand image. They also have a very clean ‘role
model’ type image, like a lot of girl bands, which is shown through the type of news
stories featured on them.