Brand Image
•Download as PPTX, PDF•
0 likes•224 views
Fifth Harmony is a five-member American girl group formed on the X Factor in 2012. They have since released an EP and full-length album, touring with Demi Lovato and headlining their own tours. Their logo prominently features the number 5 inside an 'O' to represent the five members. On their website, they promote tour dates, merchandise, and social media to engage with fans. News stories about the group focus on their music and success on the charts, maintaining their clean image as role models.
Report
Share
Report
Share
Recommended
Brandim
Fifth Harmony is a five-member American girl group formed on the X Factor in 2012. They have since released an EP and full-length album, and songs like "Bo$$" and "Worth It" that have gone platinum. Their brand image promotes empowerment, youthfulness, and portraying themselves as role models. They aim to be seen as mature artists rather than just teenage celebrities through award wins and news stories focused on their music rather than personal lives. Their logo, website, and merchandise reinforce this clean, united image.
Brand image0 (1) g
The Saturdays are a British/Irish girl group formed in 2007 consisting of 5 members. They were formed by Fascination Records and have a pop music style, occasionally venturing into dance. Their logo uses a simple yet stylized font in bright colors fitting their pop genre. Their website presents a fun, happy brand image with a white background and faded group photo. As the band is currently on hiatus, the website and news stories focus on the members' individual careers and lives. Overall, The Saturdays portray a typically bright, girly, fun and happy pop girl band image while also presenting a more mature side as they have gotten older.
Brand identity
This document discusses the brand identities of several pop artists including Rita Ora, Maroon 5, Ed Sheeran, Ellie Goulding, and Sam Smith. It analyzes aspects like their album covers, imagery from videos and websites, identifying consistent features. For Rita Ora, her brand focuses on her face and provocative imagery with a black, red, and white color scheme. Maroon 5 uses consistent font but more diverse imagery with a focus on lead singer Adam Levine. Ed Sheeran's brand relies on images of his face and recognizable red hair and guitar with a consistent font and bright colors. Ellie Goulding's brand has evolved over albums to portray her differently. Sam Smith uses emotional,
My artist is the game he was signed to interscope which is owned by universal...
1) The Game is a rapper from Los Angeles who was signed to Interscope Records through Dr. Dre's Aftermath Entertainment label.
2) He rose to fame in 2005 with his debut album "The Documentary" and 2006's "Doctor's Advocate", both of which were commercially successful.
3) As part of his marketing strategy, The Game focuses on promoting his brand through clothing lines and appealing to his target audience of 18-30 year old males interested in West Coast hip hop.
Take that digipak analysis
The band Take That's target demographic is women aged 30+ as well as a new audience of 15+ mainly females. The front cover features a long shot of the five band members in different positions to show their unity and evolution. Robbie Williams is situated in the center to highlight his return and focus as the front man. The bright yellow background suggests intellect, freshness and joy relating to the band's reinvention and track "Happy Now". The sans serif font creates an informal feel about their established popularity and youthfulness in their reunion. The inside maintains the color scheme suggesting progression from bright to dark tones. The back positions information clearly and the sans serif track list font maintains an informal feel to attract audiences.
Cd textual analysis
The album cover uses bright colors, close-up shots of band members, and a heart-shaped logo to appeal to its target audience of teenage girls. The colors pink and blue suggest the music is for both males and females. Font and imagery are bold to reflect the pop genre. A heart under the eye of one band member references another artist, which may lead fans of one to explore the other. The lack of an advisory sticker indicates the songs are suitable for children.
Genre
This document contains photos and descriptions of several musical artists including All Time Low, Ed Sheeran, Miley Cyrus, One Direction, and Little Mix. Key details analyzed across the images include use of direct address to the camera, costumes, props, lighting, formal balance/composition, and how visual elements convey the artists' genres and personas.
Blondie analysis
The image depicts the band Blondie standing in front of a city skyline. Debbie Harris, the lead singer, stands prominently in the center wearing all white while the other band members surround her wearing black. Details like Harris' posture, the band members' 70s-inspired outfits, and the sunny background suggest this image was meant to portray Harris' leadership of the band and highlight the upbeat nature of their music from that era.
Recommended
Brandim
Fifth Harmony is a five-member American girl group formed on the X Factor in 2012. They have since released an EP and full-length album, and songs like "Bo$$" and "Worth It" that have gone platinum. Their brand image promotes empowerment, youthfulness, and portraying themselves as role models. They aim to be seen as mature artists rather than just teenage celebrities through award wins and news stories focused on their music rather than personal lives. Their logo, website, and merchandise reinforce this clean, united image.
Brand image0 (1) g
The Saturdays are a British/Irish girl group formed in 2007 consisting of 5 members. They were formed by Fascination Records and have a pop music style, occasionally venturing into dance. Their logo uses a simple yet stylized font in bright colors fitting their pop genre. Their website presents a fun, happy brand image with a white background and faded group photo. As the band is currently on hiatus, the website and news stories focus on the members' individual careers and lives. Overall, The Saturdays portray a typically bright, girly, fun and happy pop girl band image while also presenting a more mature side as they have gotten older.
Brand identity
This document discusses the brand identities of several pop artists including Rita Ora, Maroon 5, Ed Sheeran, Ellie Goulding, and Sam Smith. It analyzes aspects like their album covers, imagery from videos and websites, identifying consistent features. For Rita Ora, her brand focuses on her face and provocative imagery with a black, red, and white color scheme. Maroon 5 uses consistent font but more diverse imagery with a focus on lead singer Adam Levine. Ed Sheeran's brand relies on images of his face and recognizable red hair and guitar with a consistent font and bright colors. Ellie Goulding's brand has evolved over albums to portray her differently. Sam Smith uses emotional,
My artist is the game he was signed to interscope which is owned by universal...
1) The Game is a rapper from Los Angeles who was signed to Interscope Records through Dr. Dre's Aftermath Entertainment label.
2) He rose to fame in 2005 with his debut album "The Documentary" and 2006's "Doctor's Advocate", both of which were commercially successful.
3) As part of his marketing strategy, The Game focuses on promoting his brand through clothing lines and appealing to his target audience of 18-30 year old males interested in West Coast hip hop.
Take that digipak analysis
The band Take That's target demographic is women aged 30+ as well as a new audience of 15+ mainly females. The front cover features a long shot of the five band members in different positions to show their unity and evolution. Robbie Williams is situated in the center to highlight his return and focus as the front man. The bright yellow background suggests intellect, freshness and joy relating to the band's reinvention and track "Happy Now". The sans serif font creates an informal feel about their established popularity and youthfulness in their reunion. The inside maintains the color scheme suggesting progression from bright to dark tones. The back positions information clearly and the sans serif track list font maintains an informal feel to attract audiences.
Cd textual analysis
The album cover uses bright colors, close-up shots of band members, and a heart-shaped logo to appeal to its target audience of teenage girls. The colors pink and blue suggest the music is for both males and females. Font and imagery are bold to reflect the pop genre. A heart under the eye of one band member references another artist, which may lead fans of one to explore the other. The lack of an advisory sticker indicates the songs are suitable for children.
Genre
This document contains photos and descriptions of several musical artists including All Time Low, Ed Sheeran, Miley Cyrus, One Direction, and Little Mix. Key details analyzed across the images include use of direct address to the camera, costumes, props, lighting, formal balance/composition, and how visual elements convey the artists' genres and personas.
Blondie analysis
The image depicts the band Blondie standing in front of a city skyline. Debbie Harris, the lead singer, stands prominently in the center wearing all white while the other band members surround her wearing black. Details like Harris' posture, the band members' 70s-inspired outfits, and the sunny background suggest this image was meant to portray Harris' leadership of the band and highlight the upbeat nature of their music from that era.
Music video Record Label
RCA Records would be the best label for the music video production due to its wide audience reach and promotion of various genres and artists. As a subsidiary of Sony, RCA has more financial resources than independent labels to fund production. However, the video's portrayal of current issues in America and inclusion of Donald Trump imagery could cause controversy and lose some audience members. The goal is to show America from the perspective of an English student living there today.
Cd covers & prints magazine adverts
This document summarizes and analyzes the cover designs and magazine advertisements for three albums:
1) Rihanna's 2009 album "Rated R" features a dark, colorless close-up image of Rihanna with her arms positioned in a confusing way, meant to intrigue audiences and hint at a change in musical direction.
2) Jessie J's debut album used the same close-up image for both the cover and magazine ad to be recognizable while drawing attention to the bold white and gold typography.
3) Plan B's second album "The Defamation of Strickland Banks" magazine ad featured high ratings to persuade buyers and emphasized the album's commercial success with bright
Top 5 Music video
The document discusses and analyzes three pop music videos:
1) "Jar of Hearts" by Christina Perri - It has a tragic storyline about heartbreak at age 15 that appeals to teenagers. The representation of men is stereotypical. Technical elements like close-ups emphasize emotions.
2) "Black Magic" by Little Mix - It is set in high school and uses stereotypes about popularity. The representation of girls is negative. Shots signify superiority and CGI depicts magic.
3) "The Heart Wants What It Wants" by Selena Gomez - It has a tragic storyline about heartbreak that appeals to teenagers. The representation of girls as weak is stereotypical. Sh
Digipak analysis 2
Kendrick Lamar's album "To Pimp a Butterfly" uses a black and white color scheme throughout the digipak. The front cover depicts Lamar and a group of shirtless black men on top of a white man outside the White House. This imagery relates to the album's themes of addressing racism and black empowerment. The simplistic design with handwritten text conveys humility while adhering to conventions of the rap genre like depicting wealth. Overall, the digipak utilizes symbolism and imagery to promote the album's messages of change and social commentary.
Target audience george bowles
This document provides demographic information about Diplo's target audience for his music. It finds that his audience is 58/42% male to female, most commonly between ages 18-35. They are primarily white and from Western countries like the US, UK, Canada, and Australia. Diplo's music appeals most to those in lower middle and student socioeconomic classes. Psychographically, his fans tend to be both mainstream listeners but also explorers interested in new music genres. The document recommends promoting an upcoming music video on platforms like YouTube, Twitter, and Facebook to target Diplo's core demographic of 15-34 year olds.
Magazine Advert Analysis
This document analyzes magazine advertisements for music artists and albums. It provides examples of effective magazine ad formats, including large images of the artist that allow for immediate recognition, prominent display of the artist/album name, inclusion of key information like release dates and ratings, and references to online and retail sources to drive further engagement. The examples demonstrate conventions like showing all band members with their instruments and positive quotes from respected music magazines to influence purchases. Large fonts, strategic placement at the top or center, and color contrasts help essential details stand out to viewers.
Mr brightside
The music video for "Mr. Brightside" by The Killers tells the story of a singer who is emotionally attached to a woman working in a brothel. Through the use of camera shots and editing, the video conveys the singer's jealousy and heartbreak over the woman being with another man. Symbolism like the color red and torn white dresses represents themes of love, romance, and lost innocence. The intended audience of the video is mainly teenagers and young adults between 15-24 years old.
Rihanna
Rihanna is a Barbadian singer who rose to fame in the 2000s. She has explored many areas in her career including music, film, and fashion design. Her music career began in 2003 and her first top ten singles were "Girl Like Me" in 2006 and "Pon de Replay". Across her album marketing for LOUD, Rihanna maintained a consistent branding with the same font, imagery of her red hair, and seductive poses to target teenage and young adult audiences.
Target audience research conclusions
The survey results show that the target audience for singer-songwriter music is mostly female ages 16-30 and 31-45. Females made up more of the respondents and tended to prefer the mellower genre of singer-songwriter music compared to males who preferred rock. Storyline/narrative and bright, colorful artwork were most appealing to the target audience. MP3 downloads were the most popular way to listen to music. Favorite artists varied by age and gender, with Ed Sheeran, Robbie Williams, Maroon 5, Pink, and Adele being among the most popular choices.
Cd advert print
This document contains summaries of print advertisements for albums by Rihanna, Drake, and Rihanna. The Rihanna "Rated R" advertisement features her logo, a photo showing her rebellious side, and indicates the album's mature content. The Drake "Take Care" ad shows him surrounded by luxury items to portray a stereotypical rap artist image and promotes two singles. The Rihanna "Loud" advertisement uses a close-up photo showing her emotional state after a break-up and ties the album visuals to its title of getting in the audience's face.
Digipak
Paramore released their second album "Riot" in 2007 featuring hits like "Misery Business" and "CrushCrushCrush". The album cover depicts the band in a cartoon-like, black-and-white style from above, reflecting their punk theme. Throughout the digipak and back cover, the word "riot" is repeated in a bold, handwritten font against a dark background to portray an edgy, chaotic style fitting the album title.
Album covers
The document analyzes and summarizes several album cover advertisements. It discusses how the use of color, fonts, images and layout in the ads for albums by Jessie J, Rihanna, and Marina convey messages about the artists, their music, and intended target audiences. Darker colors and close-up face shots on the Jessie J and Rihanna ads suggest more mature themes, while Marina's vintage-style ad hints at her music genre. Font size and placement emphasize important information like the album or artist name to catch viewers' eyes.
Media music genres hw project
Usher Raymond IV is an American singer and songwriter born in 1978 in Tennessee. He joined a small R&B group as a child but was later removed. At age 11, he auditioned for Star Search and was discovered by LA Reid, signing with LaFace Records. His self-titled debut album was released in 1994. Since then he has created 6 additional albums and had 9 number-one singles. Over his career, Usher has changed his style of music, collaborations, and image to continue appealing to youth audiences and remain relevant in the music industry.
What genre does song fall into
The song "Stitches" by the Scottish indie/alternative rock band The Dykeenies falls under the indie/alternative rock genre. Indie rock bands have complete control over their music and careers, which is shown as The Dykeenies wrote "Stitches" themselves. The song has characteristics of alternative rock, using guitar as the main instrument and rejecting commercialism. It addresses relevant social issues like confidence and facing fears.
Unit 6 as you were
Liam Gallagher promoted his album "As You Were" through various means:
- He put up posters around cities featuring his photos and funny tweets to promote recognition.
- He did many interviews on shows like Graham Norton and Jools Holland, and performed at the One Love Manchester concert.
- His Twitter constantly mentioned "As You Were" to keep it in people's minds.
- The album promotion campaign was well-timed and successful, with the album debuting at number one in the UK and achieving gold status in its first week despite competition from his brother's new album.
Brand Image - Tori Kelly
Tori Kelly's brand image portrays her as innocent and pure. Her simple black logo and understated website photography present her as natural yet stylish. Her merchandise, which includes tops, posters and bags, matches her own everyday style to seem relatable to fans. Recent news articles only discuss her music and performances, not personal life, reinforcing her image of having no secrets from the media. Overall, Tori Kelly's branding aims to show she cares more about her music than fame and presents herself as down to earth.
CD Cover Analysis
The Sgt. Pepper's Lonely Hearts Club Band album cover by The Beatles features the band members surrounded by life-sized cutouts of their heroes from history and pop culture. The original concept was to show the band performing in a park. The cover received widespread recognition upon its 1967 release and helped establish the band as icons of the counterculture movement of the 1960s.
Beyonce
Beyoncé was born in Houston, Texas and showed an early talent for singing and dancing, winning her first competition at age 7. She formed a girl group called Destiny's Child with childhood friends which rose to fame in the late 1990s and became one of the top R&B/pop acts of the early 2000s. In 2003, Beyoncé launched a successful solo career with her debut album Dangerously in Love which sold over 300,000 copies in its first week. She has also found success as an actress in films like Dreamgirls and The Pink Panther. Beyoncé has been in a long-term relationship with rapper Jay-Z since 2002, though they have been private about the
Bmth poster analysis
The poster is for the British metalcore band Bring Me the Horizon's 2013 album "Sempiternal". It features a minimalist design of a young girl drawing a symbol while holding a bible, contrasting innocence with the album's themes of atheism, anti-authority, and personal struggles. The unconventional poster aims to intrigue viewers and amplify the meaning and aggression of the lyrics through symbolic visuals and intertextual references.
Paramore The Star Construct
Paramore is an American rock band currently consisting of vocalist Hayley Williams, bassist Jeremy Davis, and guitarist Taylor York. Previously, twins Josh and Zac Farro were also members until departing in 2010. The band's image and music were originally darker to fit the rock genre. However, their record label Fueled by Ramen focused more on sexualizing Hayley Williams as the only female member to appeal to audiences. Hayley's hair, makeup, and appearance changed in each music video to further this sexualization, while the other band members received less focus. Paramore uses open outdoor spaces in their music videos to allow performance aspects to be featured prominently. This marketing strategy helped establish them in different genres
Media Presentation - Music Campaign M5
Maroon 5 launched a music campaign for their latest album "Red Pill Blues" that included a website, music video, and the album itself. The campaign effectively promoted the band and their content by linking these elements - the website promoted tour dates and linked to the "Girls Like You" music video, which then linked to opportunities to purchase and listen to songs from the album. This comprehensive campaign successfully grew Maroon 5's audience and sales, as evidenced by over 113 million views of the new music video and nearly sold out tour venues.
Star construction of Ciara
This document provides a biography and career summary of American singer Ciara. It details her background growing up in several states before settling in Atlanta. It outlines her musical breakthroughs, album releases and singles from 2004 to the present. Ciara cites influences like Destiny's Child, Janet Jackson and Michael Jackson. The document also discusses her evolving fashion style and social media presence used to connect with fans and promote her music.
More Related Content
What's hot
Music video Record Label
RCA Records would be the best label for the music video production due to its wide audience reach and promotion of various genres and artists. As a subsidiary of Sony, RCA has more financial resources than independent labels to fund production. However, the video's portrayal of current issues in America and inclusion of Donald Trump imagery could cause controversy and lose some audience members. The goal is to show America from the perspective of an English student living there today.
Cd covers & prints magazine adverts
This document summarizes and analyzes the cover designs and magazine advertisements for three albums:
1) Rihanna's 2009 album "Rated R" features a dark, colorless close-up image of Rihanna with her arms positioned in a confusing way, meant to intrigue audiences and hint at a change in musical direction.
2) Jessie J's debut album used the same close-up image for both the cover and magazine ad to be recognizable while drawing attention to the bold white and gold typography.
3) Plan B's second album "The Defamation of Strickland Banks" magazine ad featured high ratings to persuade buyers and emphasized the album's commercial success with bright
Top 5 Music video
The document discusses and analyzes three pop music videos:
1) "Jar of Hearts" by Christina Perri - It has a tragic storyline about heartbreak at age 15 that appeals to teenagers. The representation of men is stereotypical. Technical elements like close-ups emphasize emotions.
2) "Black Magic" by Little Mix - It is set in high school and uses stereotypes about popularity. The representation of girls is negative. Shots signify superiority and CGI depicts magic.
3) "The Heart Wants What It Wants" by Selena Gomez - It has a tragic storyline about heartbreak that appeals to teenagers. The representation of girls as weak is stereotypical. Sh
Digipak analysis 2
Kendrick Lamar's album "To Pimp a Butterfly" uses a black and white color scheme throughout the digipak. The front cover depicts Lamar and a group of shirtless black men on top of a white man outside the White House. This imagery relates to the album's themes of addressing racism and black empowerment. The simplistic design with handwritten text conveys humility while adhering to conventions of the rap genre like depicting wealth. Overall, the digipak utilizes symbolism and imagery to promote the album's messages of change and social commentary.
Target audience george bowles
This document provides demographic information about Diplo's target audience for his music. It finds that his audience is 58/42% male to female, most commonly between ages 18-35. They are primarily white and from Western countries like the US, UK, Canada, and Australia. Diplo's music appeals most to those in lower middle and student socioeconomic classes. Psychographically, his fans tend to be both mainstream listeners but also explorers interested in new music genres. The document recommends promoting an upcoming music video on platforms like YouTube, Twitter, and Facebook to target Diplo's core demographic of 15-34 year olds.
Magazine Advert Analysis
This document analyzes magazine advertisements for music artists and albums. It provides examples of effective magazine ad formats, including large images of the artist that allow for immediate recognition, prominent display of the artist/album name, inclusion of key information like release dates and ratings, and references to online and retail sources to drive further engagement. The examples demonstrate conventions like showing all band members with their instruments and positive quotes from respected music magazines to influence purchases. Large fonts, strategic placement at the top or center, and color contrasts help essential details stand out to viewers.
Mr brightside
The music video for "Mr. Brightside" by The Killers tells the story of a singer who is emotionally attached to a woman working in a brothel. Through the use of camera shots and editing, the video conveys the singer's jealousy and heartbreak over the woman being with another man. Symbolism like the color red and torn white dresses represents themes of love, romance, and lost innocence. The intended audience of the video is mainly teenagers and young adults between 15-24 years old.
Rihanna
Rihanna is a Barbadian singer who rose to fame in the 2000s. She has explored many areas in her career including music, film, and fashion design. Her music career began in 2003 and her first top ten singles were "Girl Like Me" in 2006 and "Pon de Replay". Across her album marketing for LOUD, Rihanna maintained a consistent branding with the same font, imagery of her red hair, and seductive poses to target teenage and young adult audiences.
Target audience research conclusions
The survey results show that the target audience for singer-songwriter music is mostly female ages 16-30 and 31-45. Females made up more of the respondents and tended to prefer the mellower genre of singer-songwriter music compared to males who preferred rock. Storyline/narrative and bright, colorful artwork were most appealing to the target audience. MP3 downloads were the most popular way to listen to music. Favorite artists varied by age and gender, with Ed Sheeran, Robbie Williams, Maroon 5, Pink, and Adele being among the most popular choices.
Cd advert print
This document contains summaries of print advertisements for albums by Rihanna, Drake, and Rihanna. The Rihanna "Rated R" advertisement features her logo, a photo showing her rebellious side, and indicates the album's mature content. The Drake "Take Care" ad shows him surrounded by luxury items to portray a stereotypical rap artist image and promotes two singles. The Rihanna "Loud" advertisement uses a close-up photo showing her emotional state after a break-up and ties the album visuals to its title of getting in the audience's face.
Digipak
Paramore released their second album "Riot" in 2007 featuring hits like "Misery Business" and "CrushCrushCrush". The album cover depicts the band in a cartoon-like, black-and-white style from above, reflecting their punk theme. Throughout the digipak and back cover, the word "riot" is repeated in a bold, handwritten font against a dark background to portray an edgy, chaotic style fitting the album title.
Album covers
The document analyzes and summarizes several album cover advertisements. It discusses how the use of color, fonts, images and layout in the ads for albums by Jessie J, Rihanna, and Marina convey messages about the artists, their music, and intended target audiences. Darker colors and close-up face shots on the Jessie J and Rihanna ads suggest more mature themes, while Marina's vintage-style ad hints at her music genre. Font size and placement emphasize important information like the album or artist name to catch viewers' eyes.
Media music genres hw project
Usher Raymond IV is an American singer and songwriter born in 1978 in Tennessee. He joined a small R&B group as a child but was later removed. At age 11, he auditioned for Star Search and was discovered by LA Reid, signing with LaFace Records. His self-titled debut album was released in 1994. Since then he has created 6 additional albums and had 9 number-one singles. Over his career, Usher has changed his style of music, collaborations, and image to continue appealing to youth audiences and remain relevant in the music industry.
What genre does song fall into
The song "Stitches" by the Scottish indie/alternative rock band The Dykeenies falls under the indie/alternative rock genre. Indie rock bands have complete control over their music and careers, which is shown as The Dykeenies wrote "Stitches" themselves. The song has characteristics of alternative rock, using guitar as the main instrument and rejecting commercialism. It addresses relevant social issues like confidence and facing fears.
Unit 6 as you were
Liam Gallagher promoted his album "As You Were" through various means:
- He put up posters around cities featuring his photos and funny tweets to promote recognition.
- He did many interviews on shows like Graham Norton and Jools Holland, and performed at the One Love Manchester concert.
- His Twitter constantly mentioned "As You Were" to keep it in people's minds.
- The album promotion campaign was well-timed and successful, with the album debuting at number one in the UK and achieving gold status in its first week despite competition from his brother's new album.
Brand Image - Tori Kelly
Tori Kelly's brand image portrays her as innocent and pure. Her simple black logo and understated website photography present her as natural yet stylish. Her merchandise, which includes tops, posters and bags, matches her own everyday style to seem relatable to fans. Recent news articles only discuss her music and performances, not personal life, reinforcing her image of having no secrets from the media. Overall, Tori Kelly's branding aims to show she cares more about her music than fame and presents herself as down to earth.
CD Cover Analysis
The Sgt. Pepper's Lonely Hearts Club Band album cover by The Beatles features the band members surrounded by life-sized cutouts of their heroes from history and pop culture. The original concept was to show the band performing in a park. The cover received widespread recognition upon its 1967 release and helped establish the band as icons of the counterculture movement of the 1960s.
Beyonce
Beyoncé was born in Houston, Texas and showed an early talent for singing and dancing, winning her first competition at age 7. She formed a girl group called Destiny's Child with childhood friends which rose to fame in the late 1990s and became one of the top R&B/pop acts of the early 2000s. In 2003, Beyoncé launched a successful solo career with her debut album Dangerously in Love which sold over 300,000 copies in its first week. She has also found success as an actress in films like Dreamgirls and The Pink Panther. Beyoncé has been in a long-term relationship with rapper Jay-Z since 2002, though they have been private about the
Bmth poster analysis
The poster is for the British metalcore band Bring Me the Horizon's 2013 album "Sempiternal". It features a minimalist design of a young girl drawing a symbol while holding a bible, contrasting innocence with the album's themes of atheism, anti-authority, and personal struggles. The unconventional poster aims to intrigue viewers and amplify the meaning and aggression of the lyrics through symbolic visuals and intertextual references.
Paramore The Star Construct
Paramore is an American rock band currently consisting of vocalist Hayley Williams, bassist Jeremy Davis, and guitarist Taylor York. Previously, twins Josh and Zac Farro were also members until departing in 2010. The band's image and music were originally darker to fit the rock genre. However, their record label Fueled by Ramen focused more on sexualizing Hayley Williams as the only female member to appeal to audiences. Hayley's hair, makeup, and appearance changed in each music video to further this sexualization, while the other band members received less focus. Paramore uses open outdoor spaces in their music videos to allow performance aspects to be featured prominently. This marketing strategy helped establish them in different genres
What's hot (20)
Similar to Brand Image
Media Presentation - Music Campaign M5
Maroon 5 launched a music campaign for their latest album "Red Pill Blues" that included a website, music video, and the album itself. The campaign effectively promoted the band and their content by linking these elements - the website promoted tour dates and linked to the "Girls Like You" music video, which then linked to opportunities to purchase and listen to songs from the album. This comprehensive campaign successfully grew Maroon 5's audience and sales, as evidenced by over 113 million views of the new music video and nearly sold out tour venues.
Star construction of Ciara
This document provides a biography and career summary of American singer Ciara. It details her background growing up in several states before settling in Atlanta. It outlines her musical breakthroughs, album releases and singles from 2004 to the present. Ciara cites influences like Destiny's Child, Janet Jackson and Michael Jackson. The document also discusses her evolving fashion style and social media presence used to connect with fans and promote her music.
Fmp research (prt 1)
Hannah Karp is the editorial director of Billboard magazine, making her the first female in that position. Billboard is a music magazine that features artists who have made the Billboard charts across various genres. The target audience is young adults aged 16 to 26 who want the latest news and updates from the charts. The magazine uses different cover designs and colors to represent the style of the featured artist.
Success revish 2014
Beyoncé has achieved great commercial, critical, and cultural success. Commercially, her most recent album sold over 1 million copies via iTunes in 6 days, making it the fastest selling album ever on the platform. Critically, the album was praised by influential publications and has won 17 Grammys. Culturally, she was the first solo female performer to headline Glastonbury and was chosen by Barack Obama to sing at his inauguration, demonstrating her widespread influence. Arctic Monkeys have also found commercial, critical, and cultural success. Their albums have all debuted at number one in the UK and they continue to tour globally. Critically, their album AM was praised and won a Brit Award. Culturally, they have
Success revish 2014
Beyoncé has achieved great commercial, critical, and cultural success. Commercially, her most recent album sold over 1 million copies via iTunes in 6 days, making it the fastest selling album ever on the platform. Critically, the album was praised by reviewers and won 17 Grammys. Culturally, she was the first solo female performer to headline Glastonbury and represents empowered femininity that influences many artists. Arctic Monkeys have also found commercial, critical, and cultural success. Their albums have all debuted at number one in the UK and they continue to tour globally. Critically, their album AM won a Brit Award and Mercury Prize. Culturally, they have become an iconic British indie band and were chosen
A2 media - Star Theory (Richard Dyer)
One Direction is presented as an example that fits Richard Dyer's theory of a pop star. They were formed on The X Factor and gained widespread popularity. Their debut single and album were major commercial successes in the UK and internationally. Through their music, social media presence, charity work, and merchandising deals, they constructed an image as idealistic and influential pop stars with a large, devoted fan base. However, the departure of member Zayn Malik briefly obscured their image and led to some concerning reactions from fans online. Overall, One Direction demonstrates the characteristics of constructed, commercially successful pop stars with cultural influence according to Dyer's star theory.
Marina and the diamonds case study
Marina Diamandis is the artist behind Marina and the Diamonds. She dropped out of multiple music programs and began writing her own pop songs in 2005. Her music blends genres like pop, soul, and glam rock. Over her career, her style has evolved from bright pop to a more personal and indie-influenced sound. Her record label, Atlantic Records, has influenced her promotion across her website, album artwork, music videos, and posters to market her music commercially.
Comeback
1) Many music groups from the past that had split up or gone on hiatus are reuniting and going back on tour, pleasing their fans.
2) The Spice Girls announced a reunion tour after splitting in 2001, seeking to take advantage of their continued fame and fill their bank accounts.
3) Other groups like Rage Against the Machine, Genesis, and Mötley Crüe have also reunited for tours, driven largely by financial motives rather than artistic passion, though fans still enjoy the nostalgia.
Topic Research
This document lists various popular artists, bands, actors and television shows that are popular with teenage female audiences. It notes that pop magazines targeting this demographic include gossip about both female solo artists and boy bands. Specifically, it discusses how magazines feature artists like Jessie J, Olly Murs, Little Mix and One Direction on their covers in order to attract readers and sell magazines. The document concludes that including a variety of celebrities from music, television and film allows magazines to engage more readers and foster social interaction among fans.
Da insider magazine 6
Da Insider Magazine is an on-line publication created to highlight talented hip-hop, R&B artists, Models and new fashion from across the country. These creators are ambitious and ready to take their music careers to the next level. Da Insider Magazine also includes articles on producers, A&Rs, DJ's, and more. We are are the reader hub for independent talent on their grind.
Beyoncé, Brand or Artist?
Beyoncé has evolved from her early days with Destiny's Child to become both a successful artist and global brand. She began targeting young female audiences with empowering songs and catchy pop/R&B music. Over time, she expanded her sound and themes to attract wider audiences while still focusing on female empowerment. Her latest album "Lemonade" delved into political and personal topics. Beyoncé uses multimedia marketing like engaging social media to directly reach her core audience of females aged 18-30. She maintains authenticity to keep fans invested in her evolving life and music career.
one direction *_* Josseline
The members of the boy band One Direction discuss their excitement and nerves about releasing their fourth album. They worked hard on the album all year, recording after shows. They aimed to grow musically with the album while still making music their fans would enjoy. The album represents a balance between their current musical tastes and what fans expect from them. They can't wait for fans to hear it.
Old and Contemporary Artist Research
H.O.T was a popular 5-member South Korean boy band formed in 1996 under SM Entertainment. They were one of the first boy bands in Korea and helped turn mainstream music into music for younger generations. H.O.T had major success as one of the first million-selling artists in K-pop and won several music awards between 1999-2000. Their musical style incorporated rap, ballads, dance and later rock.
Album Adverts
This advertisement promotes Mariah Carey's 2008 album "E=MC2" through the use of a glamorous black and white image of Mariah Carey posing nude in fur. It aims to attract male audiences through sexual imagery while also portraying Mariah's confident and diva persona. Additional elements like uppercase font, excitement-building adjectives, and a music magazine endorsement are intended to convince audiences to purchase the album. The feminine color scheme and inclusion of Mariah's website further promote her image and music.
The black eyes peas
The document summarizes information about the members of the American hip hop group The Black Eyed Peas. It discusses the group's formation in 1995 and their commercial success selling over 27 million albums worldwide. It also provides information about the solo careers and projects of the group's members - will.i.am, apl.de.ap, Taboo, and Fergie - since the early 2000s.
T
Paramore promoted their album "Brand New Eyes" through various media including radio interviews, a tour with No Doubt, magazine covers and articles, music video premieres on MTV and appearances on other TV shows. They also used their website to promote merchandise, tour dates and a deluxe album edition set to generate interest and revenue leading up to the album's release.
Star Image - Chris Martin
Star marketing refers to branding an individual person beyond their songs or albums. It involves marketing all elements of the person's brand to attract customers and sell their image. An individual's public image is important for star marketing through media exposure which can help start new trends and attract audiences. Coldplay is a British rock band formed in 1996 consisting of Chris Martin, Jonny Buckland, Guy Berryman, and Will Champion. They gained worldwide fame with their debut album Parachutes in 2000 and have since released several successful albums, winning multiple awards and nominations.
Target audience appeal
One Direction is a mainstream pop boy band signed to Syco and Columbia Records that targets females ages 18-29. They have an online store selling merchandise and their website allows fans to purchase songs. Lanterns on the Lake is an independent band signed to Bella Union that targets teens ages 16-25 of both genders. They sell merchandise on their website and fans can purchase singles and albums. Being signed to a mainstream label provides greater financial resources for promotion while independent labels offer more creative freedom but less funding for promotion.
Research task - Target Audience
Lil Wayne released his ninth studio album 'Tha Carter IV' in August 2011. The target audience is males and females aged 16-24 who listen to hip hop music. Lil Wayne used various promotional methods like delaying the release date to generate buzz. Lady Gaga promoted her debut album through YouTube videos of fan covers, appealing to a global mass market through her unique style. Soulja Boy uses the internet and social media to reach his target audience of 13-24 year olds and promote downloads of his music and albums.
Lo4 pro forma(3)
The objective of the marketing and PR project is to promote the band The Gilded Six Bits and their new album "neat, plausible and wrong". The target audience is 16-30 year olds who like alternative indie rock. Social media platforms like Instagram, Facebook, Twitter, and YouTube will be heavily utilized. Events like small venue gigs and signings will help build awareness. Hyperbolic language around the band being "outstanding" and "refreshing" will be used to appeal to fans and drive album sales. The motivation is to raise the band's profile and perception to achieve greater success.
Similar to Brand Image (20)
More from Nicole Daybell
Amedn
Nicole Daybell is pitching a music video idea for the Little Mix song "Change Your Life." She proposes telling a narrative about one band member losing confidence after receiving online hate, but being inspired to rejoin the band after they write a new song. The video would intercut this narrative with performance elements of the band practicing and performing the new song. Key themes of friendship, self-empowerment, and achievement would be portrayed. Locations include a bedroom, dance studio, and outdoor hilltop to appear down-to-earth but also show success. The target audience is 10-15 year old pop music fans.
Finished pitch
Nicole Daybell proposes a music video for the song "Change Your Life" by Little Mix. She will tell a narrative story of one band member losing confidence after negative online comments but being encouraged by the other members. The video will include both a narrative storyline and performance aspects of the song. Nicole aims to portray the down-to-earth and empowering themes and brand of Little Mix through the story, costumes, and locations used.
ARTIST RESEARCH
Little Mix are a British pop girl group formed on The X Factor in 2011. They were the first girl group to win the show. The group members are Perrie Edwards, Jade Thirlwall, Leigh-Anne Pinnock and Jesy Nelson. They have sold over 5 million singles and 2.5 million albums worldwide. Their music includes upbeat pop songs and meaningful ballads.
Teen drama
This document discusses the codes and conventions of teen drama genres. It outlines typical narratives around issues teenagers may face like addiction, mental health, sexuality, rape, and teen pregnancy. It also describes common stock characters, settings in schools, and costumes that help establish social groups. Controversial topics are often addressed to seem relatable to audiences.
How does your media product represent particular social
This document discusses social groups and how they were represented in a thriller film. It describes two main social groups: male villains and female victims. The villain is presented as obsessive, violent, and selfish. He murders his ex-girlfriend out of obsession. The victim is innocent, unsuspecting, and frightened. Her character is based on victims from other films to portray vulnerability. Both characters are presented through costume, lighting, camera shots and other techniques to effectively portray their social roles in the thriller genre.
Independent cinema research (1)
The document discusses various aspects of independent cinema production, distribution, and exhibition. It describes the typical 5 stages of film production as well as multiple sources of revenue for distribution, including theatrical showings, online distribution, and streaming. It notes that independent films are typically exhibited online, at independent cinemas, or film festivals due to limited mainstream cinema release. The document provides examples of independent production and distribution companies.
Independent cinema research
The document discusses various aspects of independent cinema production, distribution, and exhibition. It describes the typical 5 stages of film production as well as multiple sources of revenue for distribution, including theatrical showings, online distribution, and streaming. It notes that independent films are typically exhibited online, at independent cinemas, or film festivals. The document provides examples of both independent and mainstream production and distribution companies.
Film certification
The British Board of Film Classification introduced the first film rating system in 1912 to provide safety ratings for movies. Over time, the system evolved to include additional ratings like "H" for horror in 1932, and divisions of the "A" rating in 1970 into categories based on audience age. Further changes included introducing a "PG" rating in 1982 and making the BBFC legally responsible for ratings in 1985. Different countries now have their own unique film classification systems to help determine appropriate audience age levels for viewing movies.
More from Nicole Daybell (8)
How does your media product represent particular social
How does your media product represent particular social
Recently uploaded
Dominate Reddit Discussions.............
Dominate Reddit Discussions: Become a top Reddit influencer with our proven methods. Learn More.
https://www.sociocosmos.com/product-category/reddit/
原版制作(Hull毕业证书)赫尔大学毕业证Offer一模一样
学校原件一模一样【微信：741003700 】《(Hull毕业证书)赫尔大学毕业证》【微信：741003700 】学位证，留信认证（真实可查，永久存档）原件一模一样纸张工艺/offer、雅思、外壳等材料/诚信可靠,可直接看成品样本，帮您解决无法毕业带来的各种难题！外壳，原版制作，诚信可靠，可直接看成品样本。行业标杆！精益求精，诚心合作，真诚制作！多年品质 ,按需精细制作，24小时接单,全套进口原装设备。十五年致力于帮助留学生解决难题，包您满意。
本公司拥有海外各大学样板无数，能完美还原。
1:1完美还原海外各大学毕业材料上的工艺：水印，阴影底纹，钢印LOGO烫金烫银，LOGO烫金烫银复合重叠。文字图案浮雕、激光镭射、紫外荧光、温感、复印防伪等防伪工艺。材料咨询办理、认证咨询办理请加学历顾问Q/微741003700
【主营项目】
一.毕业证【q微741003700】成绩单、使馆认证、教育部认证、雅思托福成绩单、学生卡等！
二.真实使馆公证(即留学回国人员证明,不成功不收费)
三.真实教育部学历学位认证（教育部存档！教育部留服网站永久可查）
四.办理各国各大学文凭(一对一专业服务,可全程监控跟踪进度)
如果您处于以下几种情况：
◇在校期间，因各种原因未能顺利毕业……拿不到官方毕业证【q/微741003700】
◇面对父母的压力，希望尽快拿到；
◇不清楚认证流程以及材料该如何准备；
◇回国时间很长，忘记办理；
◇回国马上就要找工作，办给用人单位看；
◇企事业单位必须要求办理的
◇需要报考公务员、购买免税车、落转户口
◇申请留学生创业基金
留信网认证的作用:
1:该专业认证可证明留学生真实身份
2:同时对留学生所学专业登记给予评定
3:国家专业人才认证中心颁发入库证书
4:这个认证书并且可以归档倒地方
5:凡事获得留信网入网的信息将会逐步更新到个人身份内，将在公安局网内查询个人身份证信息后，同步读取人才网入库信息
6:个人职称评审加20分
7:个人信誉贷款加10分
8:在国家人才网主办的国家网络招聘大会中纳入资料，供国家高端企业选择人才
Your LinkedIn Success Starts Here.......
In order to make a lasting impression on your sector, SocioCosmos provides customized solutions to improve your LinkedIn profile.
https://www.sociocosmos.com/product-category/linkedin/
快速办理(BCR毕业证书)加州大学河滨分校毕业证文凭证书一模一样
学校原件一模一样【微信：741003700 】《(BCR毕业证书)加州大学河滨分校毕业证文凭证书》【微信：741003700 】学位证，留信认证（真实可查，永久存档）原件一模一样纸张工艺/offer、雅思、外壳等材料/诚信可靠,可直接看成品样本，帮您解决无法毕业带来的各种难题！外壳，原版制作，诚信可靠，可直接看成品样本。行业标杆！精益求精，诚心合作，真诚制作！多年品质 ,按需精细制作，24小时接单,全套进口原装设备。十五年致力于帮助留学生解决难题，包您满意。
本公司拥有海外各大学样板无数，能完美还原。
1:1完美还原海外各大学毕业材料上的工艺：水印，阴影底纹，钢印LOGO烫金烫银，LOGO烫金烫银复合重叠。文字图案浮雕、激光镭射、紫外荧光、温感、复印防伪等防伪工艺。材料咨询办理、认证咨询办理请加学历顾问Q/微741003700
【主营项目】
一.毕业证【q微741003700】成绩单、使馆认证、教育部认证、雅思托福成绩单、学生卡等！
二.真实使馆公证(即留学回国人员证明,不成功不收费)
三.真实教育部学历学位认证（教育部存档！教育部留服网站永久可查）
四.办理各国各大学文凭(一对一专业服务,可全程监控跟踪进度)
如果您处于以下几种情况：
◇在校期间，因各种原因未能顺利毕业……拿不到官方毕业证【q/微741003700】
◇面对父母的压力，希望尽快拿到；
◇不清楚认证流程以及材料该如何准备；
◇回国时间很长，忘记办理；
◇回国马上就要找工作，办给用人单位看；
◇企事业单位必须要求办理的
◇需要报考公务员、购买免税车、落转户口
◇申请留学生创业基金
留信网认证的作用:
1:该专业认证可证明留学生真实身份
2:同时对留学生所学专业登记给予评定
3:国家专业人才认证中心颁发入库证书
4:这个认证书并且可以归档倒地方
5:凡事获得留信网入网的信息将会逐步更新到个人身份内，将在公安局网内查询个人身份证信息后，同步读取人才网入库信息
6:个人职称评审加20分
7:个人信誉贷款加10分
8:在国家人才网主办的国家网络招聘大会中纳入资料，供国家高端企业选择人才
EASY TUTORIAL OF HOW TO USE REMINI BY: FEBLESS HERNANE
Using Remini is easy and quick for enhancing your photos. Start by downloading the Remini app on your phone. Open the app and sign in or create an account. To improve a photo, tap the "Enhance" button and select the photo you want to edit from your gallery. Remini will automatically enhance the photo, making it clearer and sharper. You can compare the before and after versions by swiping the screen. Once you're happy with the result, tap "Save" to store the enhanced photo in your gallery. Remini makes your photos look amazing with just a few taps!
HOW TO USE FACEBOOK _ by Clarissa Credito
This tutorial presentation provides a step-by-step guide on how to use Facebook, the popular social media platform. In simple and easy-to-understand language, this presentation explains how to create a Facebook account, connect with friends and family, post updates, share photos and videos, join groups, and manage privacy settings. Whether you're new to Facebook or just need a refresher, this presentation will help you navigate the features and make the most of your Facebook experience.
EASY TUTORIAL OF HOW TO USE G-TEAMS BY: FEBLESS HERNANE
Using Google Teams (G-Teams) is simple. Start by opening the Google Teams app on your phone or visiting the G-Teams website on your computer. Sign in with your Google account. To join a meeting, click on the link shared by the organizer or enter the meeting code in the "Join a Meeting" section. To start a meeting, click on "New Meeting" and share the link with others. You can use the chat feature to send messages and the video button to turn your camera on or off. G-Teams makes it easy to connect and collaborate with others!
Project Serenity — 33% Life-time Commissions.docx
Project Serenity is an innovative initiative aimed at transforming urban environments into sustainable, self-sufficient communities. By integrating green architecture, renewable energy, smart technology, sustainable transportation, and urban farming, Project Serenity seeks to minimize the ecological footprint of cities while enhancing residents' quality of life. Key components include energy-efficient buildings, IoT-enabled resource management, electric and autonomous transportation options, green spaces, and robust waste management systems. Emphasizing community engagement and social equity, Project Serenity aspires to serve as a global model for creating eco-friendly, livable urban spaces that harmonize modern conveniences with environmental stewardship.
UR BHATTI ACADEMY AND ONLINE COURSES.pdf
UR BHatti Academy dedicated to providing the finest IT courses training in the world. Under the guidance of experienced trainer Usman Rasheed Bhatti, we have established ourselves as a professional online training firm offering unparalleled courses in Pakistan. Our academy is a trailblazer in Dijkot, being the first institute to officially provide training to all students at their preferred schedules, led by real-world industry professionals and Google certified staff.
HMS Facebook Stories All V1 06092024.docx
The conversations on Facebook from the Herringswell Manor School group from 2009 to the first half of 2024
Lifecycle of a GME Trader: From Newbie to Diamond Hands
Your phone buzzes with a Reddit notification. It's the WallStreetBets forum, a cacophony of memes, rocketship emojis, and fervent discussions about Gamestop (GME) stock. A spark ignites within you - a mix of internet bravado, a rebellious urge to topple the hedge funds (remember Mr. Mayo?), and maybe that one late-night YouTube rabbit hole about tendies. You decide to YOLO (you only live once, right?).
Ramen noodles become your new best friend. Every spare penny gets tossed into the GME piggy bank. You're practically living on fumes, but the dream of a moonshot keeps you going. Your phone becomes an extension of your hand, perpetually glued to the GME ticker. It's a roller-coaster ride - every dip a stomach punch, every rise a shot of adrenaline.
Then, it happens. Roaring Kitty, the forum's resident legend, fires off a cryptic tweet. The apes, as the GME investors call themselves, erupt in a frenzy. Could this be it? Is the rocket finally fueled for another epic launch? You grip your phone tighter, heart pounding in your chest. It's a wild ride, but you're in it for the long haul.
The Evolution of SEO: Insights from a Leading Digital Marketing Agency
Explore the latest trends in Search Engine Optimization (SEO) and discover how modern practices are transforming business visibility. This document delves into the shift from keyword optimization to user intent, highlighting key trends such as voice search optimization, artificial intelligence, mobile-first indexing, and the importance of E-A-T principles. Enhance your online presence with expert insights from Digital Marketing Lab, your partner in maximizing SEO performance.
LORRAINE ANDREI_LEQUIGAN_HOW TO USE TELEGRAM
Telegram is a messaging platform that ushers in a new era of communication. Available for Android, Windows, Mac, and Linux, Telegram offers simplicity, privacy, synchronization across devices, speed, and powerful features. It allows users to create their own stickers with a user-friendly editor. With robust encryption, Telegram ensures message security and even offers self-destructing messages. The platform is open, with an API and source code accessible to everyone, making it a secure and social environment where groups can accommodate up to 200,000 members. Customize your messenger experience with Telegram's expressive features.
STUDY ON THE DEVELOPMENT STRATEGY OF HUZHOU TOURISM
ABSTRACT: Huzhou has rich tourism resources, as early as a considerable development since the reform and
opening up, especially in recent years, Huzhou tourism has ushered in a new period of development
opportunities. At present, Huzhou tourism has become one of the most characteristic tourist cities on the East
China tourism line. With the development of Huzhou City, the tourism industry has been further improved, and
the tourism degree of the whole city has further increased the transformation and upgrading of the tourism
industry. However, the development of tourism in Huzhou City still lags far behind the tourism development of
major cities in East China. This round of research mainly analyzes the current development of tourism in
Huzhou City, on the basis of analyzing the specific situation, pointed out that the current development of
Huzhou tourism problems, and then analyzes these problems one by one, and put forward some specific
solutions, so as to promote the further rapid development of tourism in Huzhou City.
KEYWORDS:Huzhou; Travel; Development
HOW TO USE THREADS an Instagram App_ by Clarissa Credito
This tutorial presentation offers a beginner-friendly guide to using THREADS, Instagram's messaging app. It covers the basics of account setup, privacy settings, and explores the core features such as close friends lists, photo and video sharing, creative tools, and status updates. With practical tips and instructions, this tutorial will empower you to use THREADS effectively and stay connected with your close friends on Instagram in a private and engaging way.
Recently uploaded (15)
EASY TUTORIAL OF HOW TO USE REMINI BY: FEBLESS HERNANE
EASY TUTORIAL OF HOW TO USE REMINI BY: FEBLESS HERNANE
EASY TUTORIAL OF HOW TO USE G-TEAMS BY: FEBLESS HERNANE
EASY TUTORIAL OF HOW TO USE G-TEAMS BY: FEBLESS HERNANE
Lifecycle of a GME Trader: From Newbie to Diamond Hands
Lifecycle of a GME Trader: From Newbie to Diamond Hands
The Evolution of SEO: Insights from a Leading Digital Marketing Agency
The Evolution of SEO: Insights from a Leading Digital Marketing Agency
STUDY ON THE DEVELOPMENT STRATEGY OF HUZHOU TOURISM
STUDY ON THE DEVELOPMENT STRATEGY OF HUZHOU TOURISM
HOW TO USE THREADS an Instagram App_ by Clarissa Credito
HOW TO USE THREADS an Instagram App_ by Clarissa Credito
Brand Image
- 1. GENRE SPECIFIC BRAND IMAGE: FIFTH HARMONY
- 2. ABOUT Fifth Harmony are a five piece girl band which rose to fame from the US X Factor in 2012. the group consists of members Ally Brooke, Normani Kordei, Dinah Jane, Camila Cabello, and Lauren Jauregui. They signed a joint deal with Syco Music, owned by Simon Cowell, and Epic Records- L.A. Reid's record label, after finishing in third place on the show. Since then, they have released an EP and a full- length album. They toured with Demi Lovato in 2014 before heading off on their own tour. They have released songs such as 'Bo$$' and 'Worth it' which have gone platinum and have been in the top 10 in the Billboards. They are currently touring the UK and America.
- 3. LOGO The logo is very simple and is capitalised to be a bold statement to imply strength and girl power. It is typically simplistic as it is black on a white background which also reinforces power and boldness in their brand image. The number 5 inside the letter 'O' is the groups logo alone when the rest of the name is not featured. This is because there is 5 members in the band. It shows unity and is distinctive and easily recognisable in connection to the group. The logo is often coloured in gold when placed on a black background. This connotes wisdom, high quality and wealth, presenting the band as classy. This goes along with their clean, role model like image.
- 4. WEBSITE Website: http://fifthharmonyofficial.com/ The band's website is very bright and colourful to show their youthful and fun brand image. The girls are very stylised in bright colours and bold lipstick and appear very edgy and current- typical of artists in the pop genre. There are various links next to their logo such as 'events' and 'bio' which gives easy access for people to find out information on the bands whereabouts and history etc. Clicking on the links leads to concert tour dates allowing you to buy tickets as well as providing links to social media platforms.
- 5. MERCHANDISE On their website also is a link to merchandise. This allows people to buy the bands album in both physical and digital forms. As well as this you can buy t-shirts and clothing with Fifth Harmony's name on them as well as a online membership to the website. This is a way for fans to buy items and feel as though they are closer to the band. It also promotes the band and makes them more money.
- 6. NEWS STORIES The news stories that come up when you google fifth harmony are all regarding their music. The first is thoughts on their upcoming album by band member Camila. The others are about their new single ‘Work From Home’ charting in the top 20. The only news article not relating to their music is one about Lauren Jauregui regarding an interview earlier in the week. None of the stories involve ‘scandal’ or personal gossip meaning their image is clean. The brand image of the band is to be role models and also fun- the news articles reflect this.
- 7. AWARDS These are the awards won by the band. This reflects their success and also their target audience as you can see many of the awards are chosen by a young, teenage base. MTV Video Music Award- Artist to Watch 2014 MTV Music Award – Best US Act 2014 Radio Disney Music Award –Breakout Artist 2014 Youtube Music Award 2015 Bravo Otto Award- Super-Band 2015 Radio Disney Music Award – Best Music Group 2015 Teen Choice Award – Music Group 2015 Teen Choice Award- Summer Song 2015 Kids’ Choice Award – Favourite New Artist 2015 Kids’ Choice Award – Favourite Music Group 2016 People’s Choice Award – Favourite Group 2016
- 8. FURTHER BRAND IMAGE Below are photos taken from a series of photo shoots used in the media to promote articles, products, TV shows etc that Fifth Harmony are promoting themselves with. They all represent them in the same light- fun, clean, bold, united girls who are great role models to their audience.
- 9. OVERALL From researching a girl bands brand image, I have learnt that fifth harmony want to present themselves as mature young women rather than teenage girls. This is to show them to be classy and also perhaps to people take their music more seriously. This is reflected further by most of their news stories regarding their music and not their personal life- showing this to be the focus of the band. They have won many awards which show their success within their genre. Their image is very girly and bold, showing women empowerment. This is seen through their website and typography in their logo. The merchandise further promotes their music and sells them as music artists rather than celebrities. This is quite different to the average pop artist as they often focus on fame and status as a pose to the music. However many girl groups often focus on having a more down to earth, fun, role model type brand image which promotes girl power as this band do.