SlideShare a Scribd company logo
Events Schedule 
2014 - 2015 
Knowledge 
Networking 
Training 
Performance 
Leadership 
People • Ideas •Excellence WWW. S A L E S I N S T I T U T E . I E
Market 
Leaders 
Sales 
Leaders 
Sales 
Skills Series 
Sector Events 
Digital 
Commerce 
Munster 
Region 
Northern 
Region 
Training Events 
AUGUST SEPTEMBER OCTOBER NOVEMBER DECEMBER JANUARY Market Leaders 
series proudly 
sponsored by: 
24th 
Shane Nolan 
Country Manager, 
Google 
Andrew O’Neill 
Group Operations 
Director, Choice Hotels 
Sales Leaders 
series proudly 
sponsored by: 
5th 
Inside Sales 
Derek Bryan 
Fleetmatics 
Frederic Chauvire SAP 
Kevin O’Dwyer McAfee 
Kevin Flanagan EMC 
Gary Nolan LogMeIn 
3rd 
Using technology 
to increase sales 
productivity. 
Richard Baird WASP 
Joe O’Callaghan Valeo Foods 
Celine Weldon Diageo - 
Andrew MacAdam Microsoft 
Colin Clarke Omni ISG 
21st 
The power of 
Analytics 
Paul Candon Topaz 
Darren O’Neill FTI Consulting 
Paul Colgan Now Factory 
20th 
Free half-day 
training 
• The Value v Money Sales 
Conversation 
• Building Trust with your 
customer 
• Lead Generation through 
Networking 
• Am I a Leader or a Manager? 
½D 
AY 
9th 
Free half-day training 
• Coaching and Development 
in the field 
• Become more resilient in 
2015 
• Customer carelessness! 
• Understanding different 
behaviour types 
17th 
What ICT 
Buyers Want 
Paul Quinn 
Office of Government 
Procurement 
John Shaw Kingspan 
15th 
FMCG Outlook 
2014 
Brian Magennis Britvic 
David Berry Kantar 
Michael Flanagan Flanagans Foods 
22nd 
Financial Sector Trends 
Tim Bicknell Rabo Direct 
Brian Allen Ulster Bank 
8th 
Mobile Apps 
Sanj Bhayro Salesforce 
Paul Bridgeman VOCAL 
Paul Hennessy 
Microsoft 
Andy May UPC 
26th 
Digital Commerce 
/ changing trends 
Eileen O’Mara Salesforce 
Chris Coughlan HP 
Peter Gallogly Dixons 
Gerard O’Neill Amarach 
Munster 
Region proudly 
sponsored by: 
18th 
Selling - an inside 
job. Moving from 
Amateur to Pro. 
Brendan Dennehy 
Insight Partnership 
23rd 
What ICT 
buyers want 
TBA 
Trend Micro 
20th 
Mobile 
Commerce 
Tom Kinsella 
AIB 
22nd 
Free half day 
training 
• Five ways to develop 
your personal power 
• Using social media 
to increase sales 
• Effective pitch presentations 
• Top Tips for making 
appointments 
23rd 
Selling to the 
Public Sector 
Proudly sponsored by 
Asidua Ltd. 
Sharon Smyth 
Central Procurement 
Directorate 
7th 
Selling Northern 
Ireland 
Proudly sponsored by 
Accenture 
Simon Hamilton 
Ministry of Finance 
and Personnel 
23rd 
Proudly sponsored 
by Fujitsu 
Senior representative 
from the Criminal 
Justice arena 
25th 
Managing Major Accounts 
2nd 
LinkedIn for Acquisition and 
Retention 
9th & 10th 
Effective Negotiation Skills 
(2 Day) 
23rd 
Increasing Sales by Telephone 
20th & Nov 3rd 
B2B Selling for field sales 
professionals (2 day) 
11th & 25th 
Field Sales Coaching for 
Managers (2 day) 
18th 
LinkedIn for Acquisition and 
Retention 
ICT Event 
FMCG 
Event 
Financial 
Services Event 
2014 
½D 
AY 
½D 
AY ½D 
AY 
½D 
AY ½D 
AY
½D 
AY 
Market 
Leaders 
Sales 
Leaders 
Sales 
Skills Series 
Sector Events 
Digital 
Commerce 
Munster 
Region 
Northern 
Region 
Training Events 
FEBRUARY MARCH APRIL MAY JUNE JULY 
29th 
Colin Gordon 
CEO Consumer 
Products, Glanbia 
Bill Archer 
Managing Director, 
eircom Business 
17th 
John Quinlan 
Managing Director, 
Aviva General 
Insurance 
Dave Barrett 
Commercial Director, 
GSK 
10th 
Identifying talent in 
your team to build the 
leaders of tomorrow. 
Charley Stoney Alternatives 
Cera Ward Google 
Joerg Schuster PepsiCo 
John McDonagh 
Liberty Insurance 
24th 
Customer 
Retention 
Colm O’Brien Vodafone 
Ronan Whelan Laya 
James Finnegan 
Microsoft 
Greg Thompson eFlow 
15th 
Free half-day training 
• MS Office tips for Sales How 
• Write compelling emails to 
win appointments 
• Inside Sales tips for sucess 
• ‘Power up your Personal 
Brand’ 
9th 
Free half-day 
training 
• Pitching to win 
• Lead nurturing 
• Negotiate a better deal 
every time 
• Relationship selling 
4th 
FMCG Review - 
Unlocking value in a 
changing environment 
Frances Shanagher McCurrach 
Gordon Neil McCurrach 
Matt Clark AC Neilson 
18th 
Solution centred 
approach to selling ICT 
Gerry Murray - EMC 
John McCormack - Microsoft 
Jon Paul - Oracle 
25th 
Sales 
Culture / 
Multi channel 
challenges 
Sean Casey - New Ireland 
Ian Thornton - AON 
Fergus Cardiff - Zurich 
4th 
Social Local 
Mobile SoLoMo 
Clive Ryan Facebook 
Frank Hattann LinkedIn 
Georgina Bowes UPC 
Keith Lacy Simply Zesty 
19th 
Maximising the 
strengths of your 
sales team. 
Dan O’Donoghue 
Dairygold 
26th 
2015 Economic 
Outlook 
JP Hughes 
Friends First 
Gerard O’Neill Amarach 
Julie Sinnamon 
Enterprise Ireland 
23rd 
FMCG Outlook 
Rhona Holland 
PepsiCo 
Colm Leen 
Carberry 
21st 
Sales Leaders 
evening event 
Guest Speaker TBA 
12th 
Free half day 
training 
• Relationship selling 
• Effective pitch presentation 
• How to negotiate a better 
deal every time 
• The future of selling 
20th 
‘Why advertise? - 
sure anybody 
can do it!’ 
Colin Anderson 
Chairman/CEO of 
Anderson Spratt Group 
14th 
‘SME’s - winning 
business from the 
supply chain- funded 
by a variety of 
Infrastructure Projects’ 
Gerry McGinn 
Chairman of the Strategic 
Investment Board 
3rd 
Managing Major Accounts 
5th 
LinkedIn for Acquisition and 
Retention 
9th & 23rd 
B2B Selling for Inside Sales 
(2 day) 
16th 
Increasing sales by telephone 
5th 
Microsoft Office 
10th & 24th 
Field Sales Coaching for 
managers (2 day) 
12th & 13th 
Effective Negotiation Skills 
(2 day) 
16th & 30th 
B2B Selling for field sales 
professionals (2 day) 
20th 
Managing Major Accounts 
12th 
Increasing sales by 
telephone 
FMCG 
Event 
ICT 
Event 
Financial 
Services 
Event 
National 
Conference 
27th May 
2015 
½D 
AY 
½D 
AY 
½D 
AY 
½D 
AY
The Sales Institute helps organisations develop 
sales capability and effectiveness by providing 
access to an extensive schedule of events and 
skills development opportunities focusing on 
different aspects of sales practice and strategy. 
The 2013 - 2014 schedule features an extensive 
range of topics and themes relevant to today’s 
sales leaders and their teams. 
T +353 1 662 6904 
The ‘Market Leaders Series’ provides a unique 
opportunity to hear business leaders sharing 
their knowledge and insight. 
The ‘Sales Leaders Series’ focuses on strategic 
topics of special relevance to Sales Directors. 
‘Sector’ events are for sales professionals 
working in ICT, FMCG and financial services. 
The ‘Digital Commerce’ series provides 
valuable insight about the latest developments 
in this rapidly changing arena. 
The ‘Sales Skills Series’ develops knowledge 
and understanding of key skills for sales 
professionals. 
People • Ideas • Excellence 
The Sales Institute 
68 Merrion Square South, 
Dublin 2, Ireland 
info@salesinstitute.ie 
www.salesinstitute.ie 
www.salesinstitute.ie 
The Sales Institute helps organisations develop 
sales capability and effectiveness by providing 
access to an extensive schedule of events and 
skills development opportunities focusing on 
different aspects of sales practice and strategy. 
The 2014 - 2015 schedule features an extensive 
range of topics and themes relevant to today’s 
sales leaders and their teams. 
All breakfast seminars and and workshops workshops on the 
schedule are free to attend for currentmembers 
current members 
of the Sales Institute and a live webcast will also 
be available for the vast majority of these events. 
The ‘Market Leaders Series’ provides a unique 
opportunity to hear business leaders sharing 
their knowledge and insight. 
The ‘Sales Leaders Series’ focuses on strategic 
topics of special relevance to Sales Directors. 
‘Sector’ events are for sales professionals 
working in ICT, FMCG and financial services. 
The ‘Digital Commerce’ series provides valuable 
insight about the latest developments in this 
rapidly changing arena. 
The ‘Sales Skills Series’ develops knowledge and 
understanding of key skills for sales professionals.

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Sales Institute Schedule of Events 2014-15

  • 1. Events Schedule 2014 - 2015 Knowledge Networking Training Performance Leadership People • Ideas •Excellence WWW. S A L E S I N S T I T U T E . I E
  • 2. Market Leaders Sales Leaders Sales Skills Series Sector Events Digital Commerce Munster Region Northern Region Training Events AUGUST SEPTEMBER OCTOBER NOVEMBER DECEMBER JANUARY Market Leaders series proudly sponsored by: 24th Shane Nolan Country Manager, Google Andrew O’Neill Group Operations Director, Choice Hotels Sales Leaders series proudly sponsored by: 5th Inside Sales Derek Bryan Fleetmatics Frederic Chauvire SAP Kevin O’Dwyer McAfee Kevin Flanagan EMC Gary Nolan LogMeIn 3rd Using technology to increase sales productivity. Richard Baird WASP Joe O’Callaghan Valeo Foods Celine Weldon Diageo - Andrew MacAdam Microsoft Colin Clarke Omni ISG 21st The power of Analytics Paul Candon Topaz Darren O’Neill FTI Consulting Paul Colgan Now Factory 20th Free half-day training • The Value v Money Sales Conversation • Building Trust with your customer • Lead Generation through Networking • Am I a Leader or a Manager? ½D AY 9th Free half-day training • Coaching and Development in the field • Become more resilient in 2015 • Customer carelessness! • Understanding different behaviour types 17th What ICT Buyers Want Paul Quinn Office of Government Procurement John Shaw Kingspan 15th FMCG Outlook 2014 Brian Magennis Britvic David Berry Kantar Michael Flanagan Flanagans Foods 22nd Financial Sector Trends Tim Bicknell Rabo Direct Brian Allen Ulster Bank 8th Mobile Apps Sanj Bhayro Salesforce Paul Bridgeman VOCAL Paul Hennessy Microsoft Andy May UPC 26th Digital Commerce / changing trends Eileen O’Mara Salesforce Chris Coughlan HP Peter Gallogly Dixons Gerard O’Neill Amarach Munster Region proudly sponsored by: 18th Selling - an inside job. Moving from Amateur to Pro. Brendan Dennehy Insight Partnership 23rd What ICT buyers want TBA Trend Micro 20th Mobile Commerce Tom Kinsella AIB 22nd Free half day training • Five ways to develop your personal power • Using social media to increase sales • Effective pitch presentations • Top Tips for making appointments 23rd Selling to the Public Sector Proudly sponsored by Asidua Ltd. Sharon Smyth Central Procurement Directorate 7th Selling Northern Ireland Proudly sponsored by Accenture Simon Hamilton Ministry of Finance and Personnel 23rd Proudly sponsored by Fujitsu Senior representative from the Criminal Justice arena 25th Managing Major Accounts 2nd LinkedIn for Acquisition and Retention 9th & 10th Effective Negotiation Skills (2 Day) 23rd Increasing Sales by Telephone 20th & Nov 3rd B2B Selling for field sales professionals (2 day) 11th & 25th Field Sales Coaching for Managers (2 day) 18th LinkedIn for Acquisition and Retention ICT Event FMCG Event Financial Services Event 2014 ½D AY ½D AY ½D AY ½D AY ½D AY
  • 3. ½D AY Market Leaders Sales Leaders Sales Skills Series Sector Events Digital Commerce Munster Region Northern Region Training Events FEBRUARY MARCH APRIL MAY JUNE JULY 29th Colin Gordon CEO Consumer Products, Glanbia Bill Archer Managing Director, eircom Business 17th John Quinlan Managing Director, Aviva General Insurance Dave Barrett Commercial Director, GSK 10th Identifying talent in your team to build the leaders of tomorrow. Charley Stoney Alternatives Cera Ward Google Joerg Schuster PepsiCo John McDonagh Liberty Insurance 24th Customer Retention Colm O’Brien Vodafone Ronan Whelan Laya James Finnegan Microsoft Greg Thompson eFlow 15th Free half-day training • MS Office tips for Sales How • Write compelling emails to win appointments • Inside Sales tips for sucess • ‘Power up your Personal Brand’ 9th Free half-day training • Pitching to win • Lead nurturing • Negotiate a better deal every time • Relationship selling 4th FMCG Review - Unlocking value in a changing environment Frances Shanagher McCurrach Gordon Neil McCurrach Matt Clark AC Neilson 18th Solution centred approach to selling ICT Gerry Murray - EMC John McCormack - Microsoft Jon Paul - Oracle 25th Sales Culture / Multi channel challenges Sean Casey - New Ireland Ian Thornton - AON Fergus Cardiff - Zurich 4th Social Local Mobile SoLoMo Clive Ryan Facebook Frank Hattann LinkedIn Georgina Bowes UPC Keith Lacy Simply Zesty 19th Maximising the strengths of your sales team. Dan O’Donoghue Dairygold 26th 2015 Economic Outlook JP Hughes Friends First Gerard O’Neill Amarach Julie Sinnamon Enterprise Ireland 23rd FMCG Outlook Rhona Holland PepsiCo Colm Leen Carberry 21st Sales Leaders evening event Guest Speaker TBA 12th Free half day training • Relationship selling • Effective pitch presentation • How to negotiate a better deal every time • The future of selling 20th ‘Why advertise? - sure anybody can do it!’ Colin Anderson Chairman/CEO of Anderson Spratt Group 14th ‘SME’s - winning business from the supply chain- funded by a variety of Infrastructure Projects’ Gerry McGinn Chairman of the Strategic Investment Board 3rd Managing Major Accounts 5th LinkedIn for Acquisition and Retention 9th & 23rd B2B Selling for Inside Sales (2 day) 16th Increasing sales by telephone 5th Microsoft Office 10th & 24th Field Sales Coaching for managers (2 day) 12th & 13th Effective Negotiation Skills (2 day) 16th & 30th B2B Selling for field sales professionals (2 day) 20th Managing Major Accounts 12th Increasing sales by telephone FMCG Event ICT Event Financial Services Event National Conference 27th May 2015 ½D AY ½D AY ½D AY ½D AY
  • 4. The Sales Institute helps organisations develop sales capability and effectiveness by providing access to an extensive schedule of events and skills development opportunities focusing on different aspects of sales practice and strategy. The 2013 - 2014 schedule features an extensive range of topics and themes relevant to today’s sales leaders and their teams. T +353 1 662 6904 The ‘Market Leaders Series’ provides a unique opportunity to hear business leaders sharing their knowledge and insight. The ‘Sales Leaders Series’ focuses on strategic topics of special relevance to Sales Directors. ‘Sector’ events are for sales professionals working in ICT, FMCG and financial services. The ‘Digital Commerce’ series provides valuable insight about the latest developments in this rapidly changing arena. The ‘Sales Skills Series’ develops knowledge and understanding of key skills for sales professionals. People • Ideas • Excellence The Sales Institute 68 Merrion Square South, Dublin 2, Ireland info@salesinstitute.ie www.salesinstitute.ie www.salesinstitute.ie The Sales Institute helps organisations develop sales capability and effectiveness by providing access to an extensive schedule of events and skills development opportunities focusing on different aspects of sales practice and strategy. The 2014 - 2015 schedule features an extensive range of topics and themes relevant to today’s sales leaders and their teams. All breakfast seminars and and workshops workshops on the schedule are free to attend for currentmembers current members of the Sales Institute and a live webcast will also be available for the vast majority of these events. The ‘Market Leaders Series’ provides a unique opportunity to hear business leaders sharing their knowledge and insight. The ‘Sales Leaders Series’ focuses on strategic topics of special relevance to Sales Directors. ‘Sector’ events are for sales professionals working in ICT, FMCG and financial services. The ‘Digital Commerce’ series provides valuable insight about the latest developments in this rapidly changing arena. The ‘Sales Skills Series’ develops knowledge and understanding of key skills for sales professionals.