My Chemical Romance maintains a consistent brand identity across their albums by using similar black and white military-inspired costumes that match the themes of their albums and music videos. Three Days Grace also tries to maintain their core brand identity of their logo and sound but changes the visual style of each album to reflect the theme, such as using black for one album and white/purple for their new album. Linkin Park has updated their logo to have a simpler design while still representing the band initials, and while the band members' personal styles have evolved over time, they maintain a consistent dark aesthetic overall.